Attainment / T v O build a motor car of light weight, attractive appear ance and low operating cost; to equip it with every device for comfort and convenience; throughout to instill a value and character that we could be proud to endorse with our name and reputation; and to offer such a motor car at a price made possible only by scientific manufacturing and a great vol ume of business. Thi6 ideal,.conceived almost thirteen years ago, has been the guiding influence in the destiny of our institution. Its sound ness is established by our suc cess and the great good will earned by the Maxwell car. One chassis; six body style, Two-Passenger Roadster, . . . $635 Five-Passenger Touring Car. . . 655 Touring Car (with All-Weather Top), 710 Two-Passenger Cabriolet, . . 865 Six-Passenger Town Car, . . .915 Five-Passenger Sedan 965 Full equipment, including Electric Starter and Lights. All prices F. O. B. Detroit MOTOR COMPANY, DETROIT, MICHIGAN MAXWELL MOTOR CARS Are Sold In llnrridhiirK b.v our Distributor E. W. SHANK 107 Market Street * Hcii i>imue 3«« Republic Truck Factory to Build Freight Cars To combat the present. freight. oar j shortage, so keenly felt by automobile manufacturers, F. W: Ruggles, gen-' eral manager of the Republic Motor! Truck Co., whose plant is located at I Alma, Michigan, has placed a large order for private freight cars capable ! of carrying from two lo four of their ! largest trucks at a load. "We simply had to do it," said Mr. I Ruggles when interviewed recently. I We sell more good used cars than any other S | dealer in the country. Why? Because we give § E our customers satisfaction. Pay us a visit and be 1 I convinced. s | 1918 i'l)0 mll« UI0K tOUrln * " r: rU ° costs little to ruu; 2 5 191« "D-63" BUICK touring car: used 1015 "C-23" BI'ICK touring car; per- » 3 191# nC&GK touring: excellent shape; 1015 IMPERi AI J °?t >adl t?r!'' SrSSll'" nLlv I S | 1916 touring car; STCTS A.SRJ; 'mechanically perfect » ►hows no wear whateTer. »ood tires perwci, S 1916 OLD8MOBILE: abork abaorbera; 1915 HUDSON six touring owner will ~ 3 .. extra tire; at a anap. aell at a sicrlflce 2 5 lft6 MOOX touring car; T-paaa.: rery HUDSON touring cur; thoroughly orer = attractive: big bargain. bauled: *325. ~ £1916 MAXWELL touring car; slightly 1915 MITCHELL touring' electrle == used aa demonstrator. equipment 'ourmg. eiectrn g MAXWELL tourlna enr: newly painted 1916 CHEVROLET touring car- can In ~ anil orerhanied: *27... bought right. ~ SE 1916 OVERLAND touring car: complete 1916 KING touring- 8-CTI •at a an>i, ~ J equipment. 1916 MET/, runabout- brand Mw FI £ 9* OVERLAND tuurlng car: brand new; agent's discount' demountable rims: *3OO. 1916 IfiiPMOBILE tourlnc- Rumme,- ~ 1915 WE STCOTT touring: electric e„,| Winter top, extra eo™n S lighting and starting system; Tery nient: big reduction S reasonable. 1916 CHANDLER tmirini c.r- 1016 SAXON ••#:" run 2000 mllea. very little: ext?2 "ilpmeit. £ Rebuilt Trucks and Delivery Cars—Many Makes | S and Sizes to Choose From. S CORSON'S AUTO EXCHANGE = 238-240 N. BROAD ST., PHILADELPHIA = 0 . SATURDAY EVENING, HARRISBURG *££&&& TELEGRAPH! APRIL 29, 1916. "With our output running any where from eight hundred to a thou sand trucks a month, we simply could not wait for the railroads to furnish us with rolling stock. "It is our intention to use these new cars for shipping to our largest deal er.? only; which means that the Re public Motor Truck Co., will have its own equipment in constant use be tween such cities as New York, Bos ton, Chicago, Kansas City, Portland Seattle, Los Angeles and to Detroit' a truck market, which is now looming bigger each month. This new equip ment will go into operation at once." MAXWELL CO. TO BUILD HOMES 250 Modern Houses Being Erected and Will Be Sold at Cost to Employes Within (he last five years Newcastle. Ind., has graduated from a little town to a prqsperous city and the trans formation has been due chiefly to the influence of the Maxwell Motor Com pany. When the big automobile or ganization located one of its mammoth factories in this place less than ten years ago the population was close to 5,000. Now it is in the neighborhood of 15,000. The town has become con | gested. Transportation and housing problems are engaging the attention j of the city officials. The situation became so acute that , the officials of the Newcastle plant of the Maxwell Company offered to co operate with the city planners in effecting a remedy and a plan has been evolved that will not only take care of all the residents of Newcastle, out also provide for many others who are being attracted to the place by its in dustrial activity. More building is going on in New castle this Spring than ever before in the history of the town. This also is due directly to the initiative of the officials of the Maxwell Company at Newcastle. At the suggestion of the Maxwell officials, a corporation known as the Greater Newcastle Company was j formed and capitalized at SIOO,OOO. [ A tract of iand, 75 acres, adjacent to : the Maxwell plant, was purchased and I divided into lots. The city was induced to buy ten acres of this ground for I park purposes. The remaining 65 j acres were divided into 250 lots. None ! of lots are less than 50 feet wide land 132 feet deep. Many of New { castle's prominent businessmen took i stock in the new company, the Max well retaining a controlling interest of ; 60 per cent. The building of attractive five-room j houses of the bungalow type is now | progressing rapidly. Streets, alleys and sewers are being built. Water mains, | electric lights and telephones are be- I ing installed. The property is highly restricted and a general plan of tree planting is being carried out, so that ; beauty is not being neglected for the sake of expediency. Each house is be | ing finished with distinctive touches, | so that the whole plan does not savor ; of the tenement atmosphere. ! Each of these houses will be sold at the cost price and by nn arrangement j under which any worker may buy. The prices will range from $1,600 to J $1,900 and the initial payment will be about 10 per cent. The balance is to be paid in weekly instalments of from jss to $6. Maxwell officials figure that I this is about $1 more than the average ! Newcastle resident pays/in rent, so that j b.v saving only a dollar a week the purchaser of the house is buying his I own home. for Maxwell employes in Newcastle I this housing plan presents other eco j ncniic features. The houses are all ! within easy walking distance of the j factory. Car fare is eliminated and the men will all be able to go home for luncheon. None of the houses have been sold, the directors of the company pre ferring to wait until all improvements have been made. Maxwell employes are eager to buy and already there is a. waiting list that indicates that all ot the 250 houses will Be'taken speedily. When the initial allotment is sold the project will be extended gradually to provide easily acquired homes for all, if possible, of the growing army of Maxwell employes in Newcastle. How One of First Races Developed Auto Factory This is the story of "the man who did not laugh." revealed by a close j associate of the late Thomas E. Jcffery, founder of the great firm at Kenosha, Wis. [ The first time Mr. Jel'fer.y sat eyes j on a "horseless buggy" was in the ! winter of 1896. He wus one of thel | spectators of the famous and now j absurd automobile "raco" over Chi- ! Icago's boulevard system, in which sev jeral crude types of gas and electric I cards competed under the auspices of i I a Chicago newspaper. The distance was completely covered only by two | j of the entries, and the whole day was assumed in the snail's pace contest. Mr. Jeffery, then a bicycle manu facturer, residing on, the North Side, witnessed the "horeless buggies" chug past in company with Ills sons, Charles T., and Harold, -who are now respect ively president and vice-president of the Thomas B. Jeffery Company. Most of the spectators walked part of the distance and easily kept pace with the struggling, coughing "devil wagons." \ It was a merry crowd. It hooted j and jeered, and shouted sarcastic ad vice to the drivers and helpers. Mr. Jeffery, it is related, looked on and I did not even smile, lie followed the cars on foot for several blocks, and his eyes took In everything visible. Then he went home —and thought. That "race" it is related, was (lie "Ignition spark" which eventually de veloped into one of the greatest motor car factories in the world. In 1900, when the Jeffery factory was estab lished in Kenosha, its plant covered one-half an acre. To-day it is con centrated on 101 acres, twenty-six of which are covered by buildings. The two sons of Thomas B. Jeffery may now smile in satisfaction over the marvelous progress achieved, which is evidenced, for one thing, by the fact that 2,000 additional em ployes were engaged last winter —the "dull" season. Willys-Knight Appeals to Royalty of Europe For the Second time within a period of three months. King Alfonso XIII of Spain, has shown Ills preference for American built automobiles by pur chasing his second Willys-Knight tour ing car from The Willy-Overland Com pany or Toledo, Ohio. This latest or der from His Majesty Is significant In view of the fact that only a few days elapsed between the arrival of his first Willys-Knight and the issuing of In structions to duplicate the shipment at the earliest possible moment. "Repeat" orders from foreign buyers reach the Overland factory witli almost every mail. This in itself Is not un usual as the moderate-priced Toledo product is sold In practically every civilized city in the world. The quan tity production methods of manufac ture which are responsible for this country taking the lead in the auto mobile industry have enabled h few of the lnrger American producers of high grade cars to sell cars abroad, the price of which cannot be equalled by the small Kuropean manufacturer. Tn fact the price feature of Ameri can hullt cars has gouerally hoen be lieved to be the only reason -why fomlgn buyers tak« tliem in preference to their own home products Rut when one of the crowned heads of Europe like the King of Spain, buys two Willys-Knights It is quite obvious that the price has nothing to do with his choice. Ills great wealth would en able him to fill any number of garatri-x with the highest-priced cars in the world If he so desired. Performance Is what King Alfonso looks for in a car and it speaks well for the ability of the Wlllvs-Knlght when a foreign ruler orders his second Lear uf Uus Uue. , JAlnf . :| flfe HUMi CteAatJ. Where are the proud ones who wouldn't get an automobile until they could get a real one? Where are the brave ones who sacrificed pride and comfort to economy? Where are the experienced ones who drove big, expensive cars because they couldn't get a small, in expensive one which could give them the accustomed thrills? Where are the comfort lovers who couldn't stand crowding and creaky, bumpy riding? Where are the fastidious one 3 who had to have every convenience which an up-to-date automobile affords? ThCy re all driving the small > li 9 ht > economical People who never owned a car — People who owned lesser cars with apology and counted the cost — have found their ideal in the small, light, Roadster $595 inexpensive, roomy, comfortable, easy riding, Moo*l rj-ro b Toledo* powerful, completely equipped, $615 Overland. You, too, will find in this car all that you have been wishing and waiting for. And you can have your wish, but the rush is on, so don't wait longer. Come in and get your car. —or tell us now when you will want it. Open Evenings The Overland-Harrisburg C«. 212 NORTH SECOND STREET The Willys-Overland Company, Toledo, Ohio V. & A." Time Payment Plan No need to wait any longer. Get your new car now. No need now to dig deep into your savings or to scrimp for months in order to pay for your car in one lump sum. The "GUARANTY PLAN" makes that unnecessary. You can now get any Overland or Willys-Knight Gar for a small payment down. Then you can pay the balance monthly—a little at a time. , That in a word is the "GUARANTY PLAN"—a thoroughly organized, financially sound system of time payments to help people buy Overland or Willys-Knight Cars. The "GUARANTY PLAN" is one which we can heartily recommend to all. Come in right away, learn all about it and pick out your car. It's just the sort of plan everyone has been waiting for. And now it's here—an accomplished fact. Of course there'll be a rush to take advantage of it. So don't wait until we're slowed up on deliveries. Get your order in now—specify immediate or later delivery as you wish, but make sure of your car to-day. Open Evenings The Overland-Harrisburg Co. v 212 NORTH SECOND STREET I 13
Significant historical Pennsylvania newspapers