10 The New BRISCOE II Is Here It 1-inch wheel base Two Great Models A New Four S7SO—A New Eight $950 i Beauty---Comfort--Price The new Briscoe Four is an exceptional car. More stylish than ever, roomier and more powerful. Ownership of the Briscoe fosters pride. While low-priced, it is first-class in con struction, stylish in appearance, and makes you feel at home in the most select I company. It's here now—come and see it The best designed car in its class It's the best designed car in its class—most carefully made. too. Looks hundreds of dollars more than it costs. It has a 114-inch lieelbasc—roomy R-passengcr body— D. rims and 32-inch Ajax tires—3B li. p. motor with tlirec-boaring crankshaft—cantilever springs and evcrj thing in the way of electrical equipment. I'nique features of the Briscoe Eight include overhead valves with cylinders and upper halt' of crankcase in a single casting, insuring perfect piston travel and bearing alignment. Valve tappet* arc quickly adjustable l'rom top. See this distinctive car Ride iu it. Test if in any way you wish. You will find the Brisooc oilers most in the way of |>ower. comfort and style. CONNOVER & MEHRING DiSTKIBI'TOUS for Dauphin, Cumberland, Franklin. Perry. Juniata. Lebanon and upper end of York. Good ojicn territory available. i 1713-1717 N. Fourth Street BEIX PIIOXE SH.V.F Thrilling Trip in a Dodge Brothers Carl The Toledo Ncws-Liee prints an in- : teresting story of a thrilling trip! made by Adam Volk, of the paper's i delivery department, in carrying ex- j 1 ras to the towns adjacent to Toledo | after the recent election in that city. ; The trip was made in a Dodge j lirothers motor car and the News-Bee enthusiastically describes the trip as! follows: "Volk left the News-Bee with sev- | i-ral thousand papers at 2:30 a. m. > Driving at full speed he made Mau- \ mee in the record time of 11 minutes j (about seven miles.) He passed j iMfIW 111 —lll——Kß—— r \ Coal in the cellar Hay in the barn Money in the bank —that's the good-all-over, fur /MBm coat feeling that just naturally takes I owner °f a Diamonded Car, now at beginning of the cold and stormy weather. 99% perfect, only one tire out of / a un<^ returned for adjustment, was fj/MLMf y the remarkable vote of confidence cast i V youT own enc^s ' on your own roads / 1 last year, as well as by the many thou itm 11 \ 1 sands who rolled along the highways i If Mir t : ■ " I byways of every one of these forty ' illJf ■: I eight United States on Diamond Tires. f 1 ISSi f i■ ' r There's a record for you to tie up to, I lift \ ■ for, no matter where you are, remember it ! I was made on the same identical roads you i iffi ; I motor on every day. , ||T r fl Ask your Diamond dealer to tell you i Ilk S more of this, and to put on Diamonds now. Ity ■ Then we know you will be an all-year ' l»\> ■ Diamond enthusiast. j DIAMOND " FAIR-LISTED" PRICES: mW/ / s '" 1 s °' a;?.."". \\VIV V**/' 30 * 3 $ 9.45 34x4 $20.35 J- YtftV // 30x3Vi 12.20 36x4«/ 2 28.70 / Wa f Jt 32 X 31/2 14.00 37x5 33.90 / 33x4 20.00 38x5% 46.00 J. C. Werner Tire Co. s JL o „*iw Distributor For Diamond Tires, Gasoline, Oils and Accessories SATURDAY EVTiNITTO, I through Bowling Green. Cygnet.! Jersey City, North Baltimore and Van j i Buren and arriving in Findlay in one | hour and 25 minutes (almost 50 miles 1 of night driving over country roads.) "Between Pindlay and Titfln, Volk ! encountered a bridge that was closed : Tor repairs. To avoid an 18 miles de ; tour he took to an open field, climbed j onto the riulit of way of the Tiifln and | Fostoria Electric Railway and crossed :on a suo feet trestle. Clear of the 1 bridge he ran down the embankment I and through a corn field to reach the road. i "Returning to Toledo Volk exam-1 > ined the Dodge Brothers car thor-! | oughly and found it absolutely unin- ! jured by the wild ride through the I | country." New Concern Takes Over Springfield Metal Body Co. The tremendous demand of automo bile buyers for the "Springfield" typo of ear. is emphasized by the announce ment that a new concern called the Springfield Body company has been in corporated with a capitalization of 51.000,000 l<i take over the business of the Springfield Metal Body Company, of Springfield, Mass. The new corporation will be. headed by W. L. Fry, New York city, as presi dent; vice-president and director of sales. E. W. McGookin, Detroit, Mich.; ! vice-president and chief engineer, | Hindsale Smith, Springfield, Mass.; j treasurer, A. P. Smith, Springtleld, Mass. ! The board of directors includes as members Walter U Fry, E. W. Mc- Gookin, Hindsale Smith, A. P. Smith and Frederick Fuller. About a year ago W. L. Fry, presi dent of the new corporation, became interested in the old company. At • that time, the general public was just I beginning: to realize that an enclosed car was a great luxury in the winter time and to grumble about the high price of limousine bodies. M.viut'ac turers were quick to recognize demand and all sorts of cheap, make shift winter-tops appeared on the 1 market. The only convertible body which combined the beauty, comfort, and utility of both the limousine and tour ing car without sacrificing any of the advantages of either one, was the con vertible body manufactured by the Springfield Metal Body company. The great demand in eastern cities for this type of body by users of high priced cars, together with its already apparent popularity among owners of medium priced automobiles, convinced Mr. Fry of the practicability of the convertible body as a business propo sition. He realized, however, that the trend of the automobile business was toward medium priced cars and that in order to reach this market which was grow ing by leaps and bounds, he must lower the price of convertible bodies. His problem was, therefore, one of organization—of securing men of proven ability to handle quantity pro duction and a large volume of sales. Just how well Mr. Fry analyzed the possibilities of the market for con vertible bodies and solved his problem of organization is best shown by the tremendous increase in business se cured by the Springfield Body Com pany. amounting to 3000 per cent, in about 120 days, which in turn necessi tated re-incorporation with an in creased capitalization. The convertible body made by this company is one of the most popular on the market and is being used by I some of the biggest automobile con cerns in the country. The Studebaker, Maxwell, Chandler. Mitchell and Paige-Detroit companies all furnish Springfield convertible bodies as regu lar equipment on their cars. Ail the officials of the new corpor ation are men with established repu tations for having done "big things" in their particular lines of work. Some of them are particularly well-known in automobile circles. The Smith brothers invented, designed and con structed the first metal bodies used on automobiles. They also built the first six-cylinder motor constructed in this I country. E. W. McGookin, vice-president and director of sales, who is directly re sponsible for the great increase in business during the last four months, is known as one of the most successful distribution experts in the country. His own individual sales in seven years, were a major factor in increas ing the capital of another concern from $25,000 to $11,000,000. That the increase in business se cured by this company is not even larger than the phenomenal record of ;sOOO per cent., is solely because of the lack of manufacturing facilities which is responsible for the loss of over sl,- 000,000 worth of business during the iast few months. Plans are under way, however, for the erection of an enormous production plant in Detroit, but this will not interfere with the op eration of the Springfield plant which will continue to run full capacity as long as there are no further "labor troubles. It has been reported that a large amount of the stock of the new com ! pany has been taken up by both New j ; York and Western investors. Reo Adds Four and One- Half Acres to Large Plant If you happen to be passing through Lansing on the Grand Trunk railroad you will likely get the im pression of a new city in the build ing. The Reo automobile factories are directly opposite the Grand Trunk station in that thriving city, and the numerous additions that are being made to the factory give an impres sion similar to that mentioned above. "As a matter of fact," says Mr. j Scott. vice-president and general j manager of the Reo Motor Car Com pany, in,his modest way, "we are not adding so much to the factory—prob ably not more than eight or ten acres in all." "Those walls," indicating by a ges ture an enclosure that would com pare favorably with the Yale Bowl, "inclose what will be the new Reo truck plant. That does not belong to the Reo Motor Car Company—it is an entirely separate concern, although manned by the same executives." "We are enclosing within those walls a little over four and one-half acres, but (again in his modest way) that will be only a one-story build ing. It is of modern saw-tooth roof construction, with plenty of light and air for the workmen, and so arranged that the heavy parts, such as go into motor trucks, will not have to be ele vated." "The floors, by the way, will be of concrete block and I think the con tractor said it required some 30,000 square yards of blocks to cover it. That would be. let's see. how many I : square feet?—oh, well, figures aren't I interesting anyway." Leading the way a couple of blocks to the East, Mr. Scott indicated an other plot that looked like an acre or two, where excavation was being made for still another addition to the Reo plant. "This will be used mainly for the storage plant, where we hope if we can ever catch up with the immediate j demand, to carry a few cars over win- I ter for some of our dealers who like |to buy thom in the Kail and hold I them against the Spring demand, but who have not the storage capacity to do so. We constructed a similar building last year but never managed to get a car into it. Before we realized it we had it full of machinery and had increased the factory capacity by that much. We are now trying it again, and wondering to what real use this building will be put. Looks as if there would be no chance to get a car in it this year at least." At another point Mr. Scott indicated where streets were being closed and utilized for railroad sidings Inasmuch as the Reo Company now owns sev eral adjoining blocks and the streets are useless for any other purpose. Between the new motor truck plant, and the main machinery building is still another enormous tract of land just being enclosed by steel frame and brick walls as rapidly as men can do so. "This." explained the general manager,' "is to bo used as a ware house for incoming materials. One of the reasons for our getting behind f in deliveries this seauon was our in- HARRISBURG !s££& TELEGRAPH You Buy a House / Why Not This Maxwell on Easy Payments And Pay As You Ride The Pay As You Ride Maxwell can be purchased just as easy as a piano. And the Health of your entire family the increased energy you will put into your business after getting out into the open each evening—will many times repay 17 _D ~, I, jOl you for the payments you make on this car. Talk it over with EW. Shank the J_j3.SV 1 3.V1H011l *l2lll man who made it possible for the citizens of Harrisburg to own a car on the J J The 1916 Maxwell—complete in every detail—electric starter and electric lights—one-man top demountable unis the biggest automobile value on the market to-day— —and Pay As You Ride. WHh 1 "Shank** E. W. SHANK ! distributor || Cumberland i95-x 120 Market Street UrHlern H. S. Mrlclf. Cumbrrlaml; I.yken* Motor Or Co., I.ykrnx; S. I*. Ulllrr. Hotline Si»rlnK»; Wni. M. Ilnnchoro, ShlppciiNhurß. adequate facilities for taking tare j of large incoming supplies. From 1 time to time we have tried to pro vide for it and always our factory , growth has absorbed the additions we built for the purpose." "It is becoming necessary for con cerns who are financially able to do so, to not only buy, but to actually get possession of the necessary ma terials months in advance of the need for manufacturing them. "The tremendous demand hit us j with a vengeance this year, and we j hope never to be caught again. Natu rally one would think when you had ! bought goods you would be certain of j getting them—but there are exeep- j tions to every rule, and we now feel j safe only when the material is ac tually under our roof." "The building which will occupy I ] this space which is being enclosed | next to the Grand Trunk Station will not be for manufacturing purposes. You see we in Lansing believe in play interspersed with work, and we Ueo folk devote a great deal of thought to the healthful entertainment and re creation of Keo employes. This will be a modern clubhouse, with all that term implies. There will be a mam moth swimming pool, a gymnasium, with bowling alleys, billiard card rooms, and all other appurtenances. "Inasmuch as this is a co-educa tional institution the. ladies' comfort and pleasure have not been neglected, so that there will be recreation rooms; first aid restroom; separate dining room for them as well as the mam moth diningroom for the shop men. And special eating rooms where the I officials can entertain dealers, news- i paper friends and others." Asked what was the total amount | involved in the construction now un der way, Mr. Scott said he thought it would run about a half million dol lars —perhaps a little more than that. During the tour of inspection the executive head of the Heo Company stated a significant fact, "a perma nent inventory of stock rooms would show an average at all time of more than two million dollars' worth of materials on hand—in addition to which it is now custom to maintain at all times a cash surplus on hand of about the same amount." "Seems as if, no matter how fast we ship them, Reo ears just melt away before they reach their destina tion." said Sales Manager Rueschaw despairingly as he pointed to a pile of telegrams on his desk. "There's the morning's grief—the first batch of it"—said the sales man ager, "and it will be coming in stead ily all day long. "We are shipping about 100 carp a day now and it would seem as if it would satisfy the most avaracious lot of dealers. On the contrary, it seems only to whet their appetites and make them more ravenous. "I thought we touched high wa ter mark in demand last year, but pshaw! It was as a zephyr to a cyclone by comparison to this. "Both new Reo models have made a tremendous hit with dealers and buyers alike, and it seems as if the dealer who got a carload yesterday Is most insistent in his demands for two carloads to-day. "Here's Wichita, Kan., and Minnea polis and Chicago and Boston—all of them Just received or will receive several carloads —and yet look at these telegrams demanding more Im mediately. It's got me going for fair. It's about the most serious situation that we ever bumped into—and the only light phase to it—the only joke Is the factory is still seriously work ing on the big warehouse where they expected to store the surplus output of the winter months. Fine chance they'll have to store any Reos this year." Electric Starters on Trucks Just as Essential When the electric starter had been developed and perfected it became rec ognized as a necessary adjunct to a pleasure car. but few considered It necessary to apply them to motor trucks. __ They seemed to reason about this way: "The driver is paid for his time any way. and it won't hurt him to do a little cranking." The Uco Folk were the first to dls- cover that thorp was a move important angle to it—viz., that of the owner. A motor truck starts and stops oftener than a pleasure car and the saving in time alone, is of considerable • importance. That is to say. it is. if the driver could bp compelled to stop the motor every time he stopped his | truck. But experience proves that he I won't and no method has ever been found to make him do so, even if the time he would consume restarting from the ground was not more than off-set by the cost of gasoline wasted and the wear and tear on parts of Ihe motor. When the Reo Xlotor Truck Company I turned out the new 1500-pound speedj wagon, they applied an electric start- I cr. Keo engineers made a series of I exhaustive tests in which it was thor oughly demonstrated that the starter on a vehicle of this kind will more than pay for itself in the first year in the saving of gasoline alone, not to mention the great saving on the mo tor bearings, etc. If every driver were careful to throttle his motor down to the lowest speed when he stopped the car it would be different. But hero again, he is out of the control of the owner, and the result is the excessive wear and noisi ness which-we frequently notice in mo tor trucks. When the owner's interests had been considered, it was found that the driv er's good will was also enlisted, and as a result it is found that he in variably shows his appreciation of the self starting device which saves him so much physical exertion not to mention the constant menace of brok en arms by returning a better day's work and a more careful handling of the vehicle. Motorcars Lead to Love of Outdoor- Life It is doubtful whether the automo bile industry ever produced a more eloquent apostle of the joys of auto moblling than Benjamin Briscoe, president of the Briscoe Motor Com pany. "The love of outdoor life," says Mr. Briscoe, "has never received an impetus like the one given it by the automobile. And when I speak of the automobile I do not have in mind the costly limousine or the elaborately equipped town car of the ultra-fash ionable, but the present-day car of moderate price which has done more for the popularization of motoring than its higher-priced predecessors of years gone by. "For one thing, the automobile Is a leveler of classes. The minute you add a motorcar, no matter what kind, to the list of your worldly possessions you revise your notionß of a few things that In your mind seemed im mutably fixed. You find, for instance, that there is nothing more enjoyable than to go out. on the highways of the country, in utter oblivion of the dust m Ensminger Motor Co. Third & Cumberland St*. DISTHIUUTOHS > -J / ~ American ENSMINGER MOTOR CO. j THIRD AND CUMBERLAND ST*. Distributors. 1 »■ 9 • I • DECEMBER 4, 1915. that fills your system and of tlie wind that puts a complexion on cheeks that had none before. Occasionally the goggles are the only means enabling the roadhouse man and the hotel keeper to distinguish the motorist from the rest of humanity and it is often said that some of our most ex clusive hotels wouuld hesitate to turn away a fairly well-dressed vagabond for l'ear that he might be a wealthy motorist. That, of course, may be a good deal of an exaggeration, but the fact is that the new motorist soon learns how much fun there really is in going out and becoming saturated with the dust of mother earth and then to wash up again. "Even milady of fastidious taste Stand the Pullman five-passenger at the curb beside any car in its class or out of it and it retains its own air of snap and distinction. It is heavy enough to hug the road at any speed—light enough to save tires and gas. The roomy luxury of the Pullman sets a new standard for cars at anything like the price- Two, Three and Five-Passenger Models SPECIFICATIONS: 114-Inch wheel base, 32 H. P. four-cylinder mo tor, 3% by 4*4 non-skid tires all four wheels, cantilever rear springs, independent electric starting: and lighting system, separate high ten sion magneto. Mayo radiator, one-man top, full floating rear axle, extra large body to accommodate seven passengers if desired. ANDREW REDMOND, S s a T n S D BKNTZ-LANDIS AIITO CO., IMSTIIIHITOKS 1916 WI6B $1295 A central location has been arranged where we will display tho new 1916 model to the best advantage, and where literature or other infor mation may be had on request. This beautiful model commands the admi ration of all who pass the window of Bretz Hros. Hardware Store. 109 Market Street HIVKIISIDK A I'TO CO. GEORCJK K. BEXTLEV, Bell Phone 8781-R. I»rnlrr. 5 w< Make old Batterie * Young ? Storage Battery Service i» our business. T We can show you how to keep a young bat- C C tery in good condition and give an old oal 2 { _J < a new lease of life. Br Smys Litiu Amptri: Thm Willmrd Station in Your Towm r 3 j. G. DUNCAN, JR., CO. \ r II Kortl. River St.. Hanisbur B , Pa. K bMltnU. BcH gradually comes to the conclusion that it is well to discard the hitherto inevitable box of cold cream, the pow der puff and various other aids to beautitication and to appear more like her male companion, like a genuino motorist. Everyone who has had the good fortune to observe the crowds of motorists at the bi« races -and this statement includes the feminine ele ment as well—how they camp on thu ground or bunk in their cars, rough ing it in the full sense of the word, must have realized that there are joys of automobiling quite apart from the mere exhilaration afforded by rapid motion, and health-giving advantages to which our unfortunate brother, the nonmotorist, is a total stranger."
Significant historical Pennsylvania newspapers