10 JVCaxwßll I v J.jke"Wouder Car" | One-Man Mohair Top The new Maxwell is equipped with a one man real mohair top. It can be raised or low ered almost in an instant, by one person. There are no top bows near the driver's seat. This gives the driver and passenger beside | M him an unobstructed view on both sides of || the car. The storm curtains are quick-adjustable. We are waiting to take you for a test ride in the car that has broken j§ all low "First-Cost" records, and is ■tH breaking all low "After-Cost" records. | 'OneMan'Mofiairlop f Electric Starter jl H Demountable l&ns m p Vision Wndshield J jMagncto Ignition tj r.O S. OETR.OIT pE { p§gls|jH |E. W! SHANK, ijo MartetSt I y Bell I'hone .*!«« Stand the Pullman ti get .it the curb car in its class or out of it and it retains its own air of snap and distinction. It is heavy enough to hug the road at any speed—light enough to save tires and gas. The roomy luxury of the Pullman sets a new standard for cars at anything like the price. Two. Three and Five-Passenger Models SPECIFICATIONS: 114-inch whfcel base, 32 H. P. four-cylinder mo tor, 3% by 4' 4 non-skid tires all four wheels, cantilever rear springs, independent electric starting and lighting system, separate high ten sion magneto, Mayo radiator, one-man top, full floating rear axle extra large body to accommodate seven passengers if desired ANDREW REDMOND, T B H S A TS D BKXTZ-LAXUIS Al'TO CO- DISTRIBUTORS 'battery SERVICE A Real I4ve Automobile Service Mr. Automobile User:—Our business is storage batteries. We are Specialists. We will recharge, repair, care for or replace your battery. We Will do the work promptTy and at the right price. We are the local Distributors of the ÜBxibc" Starting Battery The VEXIOe is the most widely used automobile battery in the country. There are over 200,000 cars equipped with "EXlOc" Batteries for starting and lighting. Remember our service is prompt, reliable and courteous. Let ui serrs you and serve you welL Stop around and get acquainted. Excelsior Auto Company Harry L. Myers, Mgr. V 3 Make Old Batteries Young j t Storage Battery Service ia our business. J ( We can show you how to keep a young bat- jT tCry * n condition and give an old on* C To wai 3 JR -' co 5 why • ■ tarter doesn't " River St., Harris burg, P%, hcaitate. Bell 3907 SATURDAY EVENING, PREDICTIONS ARE REALIZED ON "8" Multiple Cylinder Car Has Ful filled Expectations of Those Who Introduced New Type By C. P. HENDERSON General Sales Manager, Cole Motor Car Company. The world is witnessing the com plete fulfillment of one of the most startling prophesies ever made in the automobile industry—that within a year the multiple cylinder car would be pre-eminent in' the medium and high priced class. Records which are being compiled with reference to the past season's production indicate that with the close of the year approximately $5" per cent, of the cars sold in this country for $1,750 or more are of the multiple cylinder type. And better yet, these very cars are setting a new standard comfort that was never before realized. It Is rather amusing to us, now that we have passed through the stormy period and overcome successfully the many knocks and prejudices that con fronted us in launching this new idea, to look back over the year and view again the development of the Cole eight. When it was first announced the skeptics sprang up on every hand, berating us for even attempting to produce a multiple cylinder car. "It's a dream—it's all theory—it won't work out in practice," they cried, and they cautioned us that we would ruin ourselves and our reputa tions as wise motor car builders if we endeavored to market our product. Months and months before we ever thought of making the Cole eight a part of our regular production we had seen the car in operation. Of course, it was by no means a finished speci men, but even in its experimental stages it was such a revelation to us all that we knew It could not fail. Then came a long period of watchful waiting. Improvement followed im provement until at length our engi neers came to us and declared that at last the Cole eight was ready for the public. Again it was tested—more rigidly by far than any previous model. And after we had satisfied ourselves that it was "right" we announced it. What has followed has been an end- Icsr chain of satisfaction. And what has been our experience has been borne out and substantiated by the experience of the other big motor car manufacturers who with us have made the multiple cylinder car a possibility. The motoring public was not slow in recognizing the merits of the mul tiple cylinder motor car and its advan tages over the former types. This has been proved by the fact that, as I said before, approximately Sri per cent, of the cars selling for $1,750 or more which were produced during this vear have been of the multiple cylinder type. And we are planning for an even greater production next year than we liave enjoyed during the past season. We are basing our estimates on our most conservative appraisement of the situation. We have a car that has made good without question. It has established a gasoline economy record of from 15 to 20 miles to the gallon. It makes from 400 to 600 miles on a single gallon of oil. Its speed range in high gear is from 2 to better than 60 miles an hour. As a hill climber it has achievements to its credit that up to this year would have been deemed impossible. During the recent Dixie Highway tour, which was piloted by one of our Cole eights, our car was one of three out of the army of cars to attempt the trip that was able to take the Cumberland Mountains on its own power. The trip was made in the dead of night over roads that mo torists have always avoided because of the danger they presented. Fror. what X have been told, it was one of the most thrilling trips ever made by American motorists and it was grati fying to us to learn that our car ihas tered every situation. The Cole eight by all odds is the most successful car we have ever mar keted, and in its production we have extended ourselves more than ever be fore in our history. Our line not only includes our standard touring car and roadster, but we have a complete line of enclosed models and all-season cars, as well as a real innovation —the Tuxedo roadster, especially designed to meet the demands of the sports man. the devotee of golf, tennis, hunt ing. fishing,and camping. With the knowledge that we have satisfied the public we have been able to build up a foundation during the past season, both at home and abroad, which is going to mean an increase all along the line during, the next. With any kind of an adjustment of business condition In this country and abroad, our prospects are for an even more prosperous year than the last, which has proved the greatest in the history of the company. Meaning of Symbols on Cadilloc Coat of Arms Since the Cadillac Eight lias appear ed with the coat of arms of Antoine de La Mothe Cadillac on its radiator as a distinguishing mark, many peo ple have Inquired as to the meaning of the escutcheon. While this device does not appear in the available works on heraldry, the Detroit Public Library has gathered conaidertible information concerning it and has arrived at its general im port. In the upper left and lower right quarters appear six fowls. These are cygnets, or young swans. They sym bolize purity of descent. The crest above the shield is the crown of a vicomte—or viscount in English—in dicating the rank of Cadillac's nobil ity. Dictionaries of heraldry define the black bars across the quarters con taining the swans as "burrulets" and say they symbolize 'one wlio sets the bar of conscience and religion and honor against angry passions and evil temptations." The blue as seen in the emblem on the radiator of the car de notes loyalty and truth; the gold, gen erosity and elevation of mind, .and the red still other virtues. The ancient coat of arms was a gen eral symbol of the ideals of the fumlly to which it belonged, and tts whole meant considerably more than a mere aggregate ol' its parte. To the old leaders like Cadillac, the family es cutcheon was a sacred thing, and its degradation was to be avoided or pre vented at all costs, even if that meant giving up one's life. , HARRISBTJRG TELEGRAPH ' • • • '' \ % / 5750 5 750 . \ Roadster $725 " UMU. Ul. fWMt *• ! 1 Mature Popular Judgment \\ i I Says This is the Car to Buy : I | 3 This model was announced early last June. rice, not of a few thousand cars, but of a record - 3 In a few weeks we had built, sold and delivered output. s 1 So? ,^ h v T ar To^ l «S a LTU b^ Hc y^^ e rrX J^ m r„e o v f ,- , „v uyinß jf* i :3 any producer anywhere In any length of time. you can get in any other nSw on Se mar- J : At that time we were building about 300 ket " 3 1 cary a a y* Never before has the purchaser of an auto - With more of these cars in every-day mobile had so well founded, clear and con- 3 1 service in the hands of owners than of any elusive a popular judgment as this to guide 1 other car of its size ever produced— him in right selection. -3 -ta There was, very quickly, everywhere, , ( Le t us show you the car and demon- 3 - ->1 the greatest opportunity ever offered for strate it. - people to judge a car by its performance. T . . . 3 - . The five passenger touring car is $750; 3 Now we are building over 600 l!? e roa dster $725; the famous Overland J 1 cars per day, Six— seven passenger touring car $1145 tu- j j _ the new Model 75 is $615 for the tour- - . This unprecedented demand follows ing car; $595 for the roadster, all oricea - the performance test in every-day serf. o. b. Toledo. 3 '■-% The Overland-Harrisburg Company # ~ "A DISTRIBUTORS FOR CENTRAL. PENNSYLVANIA Show Room: 212 N. Second St.; Service Station: 127-9 Cranberry St. 'A HK 1.1. I'HUMi 3883 CIJIBKIILANB PHONE 878-Y % The Willys-Overland Company, Toledo, Ohio •" '''''' Il' ' » ' ADVERTISING IS GREAT SALES AID International Harvesting Co. Double Sales Through News paper Advertising O. H. Browning, motor truck sales manager for the International Har vester Company, was asked last night to account for the large 1915 increases in International motor truck sales. The Harvester company has doubled its motor truck business in 1915 and the increased production at the com pany's works at Akron, Ohio, recently made possible a new schedule of prices heretofore unheard of in the motor truck industry. "I think the newspapers are partly responsible," said Mr. Browning, "for our big increase in business. We have always been persistent advertisers, and during the current year we have made a more thorough test than ever before of nwspaper advertising. The results have been satisfactory; in fact, every thing has combined to double our business over last year. Our new prices are the result. The more trucks people buy. the cheaper they can get them. "You see, advertising enables you to invade every city with your motor trucks if you have a sales organization to take care of the prospects. Our head office is located in Chicago and the factory is at Akron, Ohio, yet we are the greatest distributors of motor trucks all over the country. "It is true that International motor trucks lead in Chicago with 242 trucks, the nearest competitor having 175. But we lead also in St. Louis, accord ing to the Globe-Democrat, with 71, the nearest competitor—making trucks exclusively—having 27, and our lead ership extends to practically every large city in the country. Advertising en- I ables us to go anywhere, as far from the manufacturing buse as our selling organization will peHmit. If you have a motor truck of unusual qualitv, you can introduce it into any city by ad vertising, supported by salesmen. "The most remarkable victory which i advertising ever helped the Inter national motor truck win was in the State of Michigan, which is, as every body knows, the great motor truck manufacturing center. It is said that there are more motor truck makers In Michigan than in any other State in the Union, or in almost any two or three States. Michigan is as famous for Its mot'.r vehicles as Kentucky is for its race horses, and It Is fair to assume that it is in the State of Michi gan where motor truck sales organ izations are the strongest and compe tition the keenest. "Although our main office and the factory are clear outside of the State, we 'didn't do a thing' to Michigan w»th advertising as an ally. Michigan registrations of motor trucks for the first, half of 1915 show that we are far in the lead. I have here a list of the registrations, arranged alphabetically by makes, which shows the regis trations as they fluctuate from month to month. "The figures tell their own story and show International registrations for the first half of the year to amount to just 324 trucks, which the nearest competitor totals 259. This manufac turer is not a competitor of ours, strictly speaking, because its trucks are built in sizes from 1,000 pounds to six tons hauling capacity. Inter national trucks, as you probably know, are in the 1,000 to 2,000 pound class. "The closest competitor selling trucks of the same capacity has a total of 117. It may be seen from the list that many of the trucks are Michi gan products. "Tou ask me how we invaded Michi gan with all these manufacturers on the ground. Unquestionably our ad vertising helped us much. We have r ■ i mi— i ENSMINGER MOTOR CO. THIRD ANT) CCMBERLAXD STS. Distributors. » r 1 TOVEMFEF TJ, VTCS. qualities in our trucks which we can tell the people about in advertise ments and get their interest. Every businessman nowadays may not own a motor truck, but he at least is inter ested in one. "We feel more like trusting the fate of our motor truck business to a Judicious cultivation of the home mar ket through advertising than to chas ing the phantom of war orders. This year while many manufacturers have been watching the bubble of big war business we have been plugging the home market and doubling our busi ness. This old United States is one good place to sell motor trucks if you have the right trucks and are not afraid to advertise." Germans Find Difficulty in .Taking Sand Fortress Berlin, via London, Nov. 13.—The difficulties of the army besieging Dvinsk because of the nature of the fortress which is built of sand are pic tured by Captain Von Kueschuetsky, correspondent of the Vossiche Zei tung. "Had it been of rock," he says, "ex REG J | 4 and 6 cylinder pleasure cars; % to 3-ton truck*. J j Harrisburg Auto Co. ; I THIRD AND HAMILTON STREETS ; J ;; , r \ \ IIIIIIIIIIIIIIMIHIIHH 111 Mil 111 Mill 1111 l 1111 l 11' r ! perts declare it would have been knocked to pieces long ago but an I artillery bombardment is of little avail !' against a sand fortress. It was cap tured fifteen times between September" 15 and October 26 and still Is not in the German's possession. It has been I reduced in size one-half without af fecting the strength of the remainder* ■I ;( 1 ! Ensrainger Motor Co. Third & Cumberland Sty. DISTRIBUTORS *■
Significant historical Pennsylvania newspapers