10 A Salesman Can't Talk Quality Into a Tire A tire is no better fabric, without burning the than its source—it lm Hfe out of either, and with can't eive more no point of cleavage in th« mileage on the road C °ThUmeSodofrulcanv. than is built into it Quwtloa zation —the retention ol in the factory. Miller the vegetable wax and oil Builds Mileage In for tfjk -—means life in the fabric You. The process by and rubber. It results in which Miller tires are safety—freedom from built, thoroughly vulcanizes, makes blow-outs, and additional miles ol a perfect unit of rubber and wear in JH iI! t rsTi v «s thousands and thousands of motorists have found out. It will pay you to get then tires that are made of rubber —not talk! Ask tho Miller Dealer to show you a taction of the Miller Tira. Sterling Auto Tire 10. D.stributors 1451 ZARKKR ST. 11.1 th nntl Market t. HARRIS Brit G, PA, The Miller Rubber Co., Akron, U. S. A, THE SUPREME of the ability of any Tire and tube repair shop is found in their retread record. Our retread record 1s over Seven Thousand All makes of tires and tubes repaired. Work called for. Hell phone 2854. Sterling Auto Tire Co. 1451 ZARKKR ST. (15th and Market) HARRISBtTRG, PA. kWllll Mini IIIIHIHIIIIIIIHIIIIIIIIH I International Motor Trucks I I Models "M"—1,000 lbs. "E"—1,500 lbs., and "F"— I 2,000 lbs. Capacity. Business firms recognize service and future protection as I I well as quality and price. The International stands for all ■ these requirements, including fair dealing. In every way possible the design of the new models in- B corporates features that protect the purchaser against pos- I sible delays. They have a simple, powerful and compact I heavy-duty motor, upon which efficiency depends, and should 5 be inspected to be appreciated. Come in and see them before you pass judgment, or phone I (Bell 235, Independent 444) for demonstration. I INTERNATIONAL HARVESTER COMPANY OF AMERICA (IXCORPORATE!) ) Motor Truck Department, 619-21 Walnut St. Other branch houses at Pittsburgh, Philadelphia, Baltimore, H Klmira and Parkersburg. " \ dppngj) $ 975 Model 33 touring car Is an advanced car throughout. Many new fea tures- Size, power, quality and equipment, considered separately or col lectively, give the Empire Model 33 rank above all cars of Its class. 112-Inch wheel base. 35 horsepower motor. Full-floating single bearing rear axle. Plve-bow one-man top. Remy electric starting and lighting, fully guaranteed for one year. Extra large, rounded top honeycomb radiator. Combination searchlights with small dim lights. Dropped frame with low center of gravity. Streamline, flushside body of extra roominess. Demonstration on request. Deliveries without delay. The New Empire Six, $1095 PENBROOK GARAGE Bell 989J; 2539 W H. A. FISHBURN, Manager yt M Bring us your storage battery and we'll M J tell you how to get the best results from 11 .North River St., Harriaburg, Pi. S*7* Little Ampere: Bel l 3007 >1 £lf your ia*on the job. " y° ur *»ttmry '• « %"""*• SATURDAY EVENING, RESTOCKING OF 2.01 MERCHANTS Tremendous Task Maxwell Organi zation Is Accomplishing With New Model Deliveries Sfecial to The Telegraph Detroit, Aug. 7. To renew the stocks of more than 2,000 merchants who, two weeks ago ha 4 absolutely nothing to. sell, and to do it in the shortest possible time is the task with which the Maxwell Motor Company is new engaged. Its efforts In largo quantity production of the new 1916 cars from one of the most interesting phases of the motor industry. When the new Maxwell was an nounced, the company's dealers had been for several weeks entirely sold out of cars. Their salesrooms pre sented in the aggregate hundreds of acres of polished floor space, unoccu pied by rolling stock of any sort. The dealers khow the new cars were com ing and had been booking orders for them but the sales were made on the basis of Maxwell reputation alone. They had nothing to show or to dem onstrate. "If we had a picture it would help," one big dealer wired the factory. "But we can't make a picture climb Main street hill on high gear." But President Flanders' production staff stole a march on his sales and advertising aides by getting the Max well plants several days before the cars were formally announced. The date of the announcement found the plants producing more than 200 cars u day. Shipments were already on the way to the firm's largest dealers. Now the shining, handsome cars of the new model, with the heart-shaped radiators, one- man top, demountable rims and other improvements are on view at virtually all the trading cen ters, though In numbers necessarily limited, on account of the wide scope of distribution. The production men have not, how ever, been allowed to pat themselves on the back over their feat of new model building on this record-break ing basis. Appearance of the new cars has stimulated, rather than al layed the salesmen's demands. "Must have ten carloads for imme diate delivery," wired one Western dealer; "four carloads only drop in bucket." "Three hundred people in our sales room first hour after opening," shriek ed an Eastern distributor, "could place trainload in week." Between his task of making 250 cars a day take the place of what his or ganization really wanted, Assistant Sales Manager Stebbins stole time to do a little figuring. He found out that, during the first eleven days of production, the Maxwell organization had sold morethan 19,000 cars and was fully a month ahead of the greatest possible production speed which couid be hoped for. "A lot of these folks will just have to wait." he admitted with a sight of resignation. "It's some comfort to know we've got the car and the price to hold them." Chalmers Company Enjoying Unparalleled Prosperity "The Chalmers Motor Company has just closed the biggest July in its sales history. The books for July show an increase of nearly 300 per cent, over July, 1914." This was the statement received by Charles Barner of the Keystone Motor Car Co. when in Detroit this week in conference with G. A. Pfeffer, vice president and gen eral salesmanager of the Chalmers Motor Company. "Chalmers production is going for ward on a greatly increase basis with the 1916 cars," added Mr. Pfeffer, "but even with our increased building facilities, our enlarged factory force and our machinery running night and day we have been unable to keep pace with our orders. In spite of our ef forts we have fallen behind in our deliveries." "Our 1916 line at the sensational new prices found instant favor on the market with the result that our sales department has been flooded with a constant stream of orders. We attri bute this fact to a great extent to our new value-in-head overhead camshaft motor, a type that established such as tonishing records in this season's speed contests, and the low price placed on the Chalmers 'Six-48.' The fact that we have the only American stock car equipped with a motor of distinctly new design, coupled with lower selling prices than we have eevr placed on Chalmer quality has sent hordes of prospects into the sales rooms of our distributors. "I feel sure that the 1916 season is going to be one of the most prosper ous periods ever enjo/ed by the motor car world. There seems to have been a universal awakening to the fact that the motor car has become an economic necessity. Business houses have dis covered that it is impossible to com pete profitably with a concern which has placed its salesmen 'on wheels' unless they adopt a like policy. "The automobile, more than any other one factor has speeded up the l world transit and made itself indis pensible to man." Sixth Year of Growth Features Empire Slogan "Sixth Year of Continued Growth" Is the slogan now adopted by the Empire Automobile Company. In every adver tisement, every piece of literature pro duced by the company, this slogan Is to be found. The story back of the adoption of this phrase, differing as it does from those in general use, is in | teresting. "When we were endeavoring to reach psn I i Ensminger Motor Co. Third & Cumberland Sts. DISTRIBUTORS —————■! I * 7 ~ —\ American ENSMINGER MOTOR CO. THIRD AND CUMBERLAND STS. Distributors. HARRISBURG SSKfe TELEGRAPH Four , ? Standard Seven Passenger-$1035 _ Without Auxiliary Seats-SIQOO JF.O.B.\Kenosha,Wisconsin Establishing a New Standard of Value at a SIOOO Price New seven-passenger body—divided front seats —extra length springs two hundred pounds lighter—the first automobile of its quality, size and efficiency to sell at a SIOOO price. TWO years ago last January, the Jeffery Company announced the Jeffery Four at $1550 —the first automobile of its quality to sell below S2OOO. This will be remembered as the car which introduced the high-speed, high-efficiency motor into this country. Its remarkable service record in the hands of owners has established it as the standard American automobile of quality and moderate cost. _ lOl «■ /Ok „ D . . £i rr The Jeffery Company now presents the new ' |\() roints ot Jettery Jeffery Four —larger than last year—roomier— X^rC- —0 — Superiority lighter in weight—more powerful—easier riding j f p- —1 ~~^r —and with the famous Chesterfield body—a finer I /'/ ■ I £ ar in every aspect than the original Jeffery I | \ Extrakngthsprings' Four-a car combining economical operating / f V i Weight, 2750 pounds and maintenance cost with a road performance | \J LJ 116 inch wheel base which ranks with that of the biggest, highest 1 I ; ill Aif ?^ ye f r Jre8 ~ priced automobiles — at a price of $1035! With• I ' J All weattier tread rear the auxi U ary seata , SIOOO ! —/\ j—j Jeffery Chesterfield body ..... , 1 4 ' ' r^- seat, 48 inches wide In announcing this car, it is not the purpose of the j Wr_. >, E*ua r widTd a o U or3 iar> ' sea " Jeffery Company to meet temporary price conditions, v5P5~0 [I \$J Deep real leather uphoißtery nor to compromise with an imagined desire on the I W\ L°f"°dri'v^—center comroi part of dealers and the public for; cheapness. On the i6™rf ~SSl" Light Brewster green finish contrary, it is the aim and determination of the Jeffery I M^HI jeffery high-speed motor Company to establish the Jeffery Four as & standard, : jBgMA Pjjßjfll Extra P ia7" motor bearin at a standard price—a car which discriminating buyers ' ffiflflEn * Bosch mTgnTto?^nit!on ng " can drive for a number of seasons without suffering the (nHjj! i* ftigh * efficiency car " marked depreciation which has been such an unfor- Iji I I Bijur electric starting and light- tunate feature of the automobile business. / 1 BBsjl BhMs| Smooth acting disc clutch The new Jeffery Four is a quality automobile in every | BBP 'Wfliwl lefferv pear sense of the word—built to maintain and increase the I ITI all Hotchkiss type flexible drive enviable reputation of the original Jeffery Four. Iff? f Extra surface brakes ■"ri T„£C„ c:.. HB^B^hSI^^ONSiiI Emergency brake on propeller 1 he Jittery bIX V , shaft The same specifications as the famous Jeffery \! ; I J Chesterfield Six—silent worm drive, Lanchester r 'uEfe KUll Vr Jeffery one-man top cantilever spring suspension and other quality Adjustable clear-vision wind- features found elsewhere on only high-priced shield foreign cars—refined to an even smoother, quieter I f Locking double dimmer lights operation than ever—price 51350 F. 0.8. Kenosha —S3 OO lower in price than last year. \ I Van Sicklen speedometer V J compTe a^equ'pment feed Orders must be placed immediately to Plan . view ot the Jeffer y F—rahmm. • i « ing roomy seven-passenger —. insure early delivery ■eating arrangement Bentz-Landis Auto Co. (Si 1808 Logan Avenue Bell Phone 461 a decision as to a slogan, all sorts of combinations were suggested and pass ed upon,' says Tom O. Jones, advertis ing manager, of the Empire Company. "Finally, "Sixth Year of Continued Growth' was deemed the most favor able. In live words it implies more than any combination devised, but at the same time it is a straight forward statement of fact. It sums up the ad vance of the company, and to the buyer or dealer reveals the fact that he is dealing with a firmly established, suc cessful tirm and a firm that has con sistently marketed a good product, for after all a company's success must be built on the quality of goods produced and the satisfaction given customers. It is, of couiße, a slogan that will be changed from time to time in a manner that we will be pleased to change, for indeed on September 1, the beginning of our new fiscal year, we will make It read 'Seventh Year of Continued Growth.' "And this seventh year is looked for ward to as one of more marked ad vance than any previous season. Two models, a sturdy high powered Four and a big lightweight Six make up the line which as sales and buying proposi tions admittedly outdo any previous models." MR. BENDER BUYS COLE EIGHT Indianapolis, Ind., Aug. 7.—The man to own the first automobile In Pennsylvania is Mr. Bender, now of Moorestown, N. J. Mr. Bender has been a close student of the automo bile since the beginning of the busi ness and Just recently chose the Cole eight-cylinder car as the one he de sired to sell. Officials of the Cole Motor Car Company feel highly com plimented by Mr. Bender's choice. AUTOMOBILE NOTES Vast quantity of metals are used In the manufacture of the modern motor car. In Dodge Brothers' foun dry, over 90,000 pounds of gray Iron alone is cast dally to keep pace with the big schedule of production. Ap proximately 250 cylinder castings are turned out every twenty-four hours, and hundreds of other smaller parts used in the motor are being manufac tured simultaneously, i Don't Pay Over SI,OOO For any Automobile until you have carefully inspected and tried out the 1916 Chandler Six Cylinder $1335.00 Delivered Here All Equipments. The Car With the Marvelous Motor It abounds with Power, Beauty and Economy—lt will give you Double Satisfaction in its purchase and use. It has a speed from 2to 55 miles per hour and will carry seven pas sengers up the Hummelstown hills on high—New models on the floor for immediate delivery. Andrew Redmond THIRD AND BOYD STREETS Bell Phone, 2133 C. V. Phone 418-W Try Telegraph Want Ads Try Telegraph Want Ads Try Telegraph Want Ads AUGUST 7, 1915,
Significant historical Pennsylvania newspapers