BISMKER SHOWS
CinSITSMiSROOM
Attractive Display of Ohio, Apper
son and Mitchell Pleasure
Cars and Dart Trucks
The activity displayed at the Em
'robiger Motor Company during the
■Xmet week in preparing for Its annual
.how at its salesrooms. Third and
Cumberland streets, certainly Indicates
that the company is looking forward
to a very brisk Spring trade In pleas
ure oar® and trucks. The automobile
ahow of the Ensminger Motor Com
pany. which is an annual affair, con
ducted separately from the local city
show, will as usual be held at the
epacious salesrooms of the company at
•Third and Cumberland streets from
the 14th to the 21st.
The rooms, whioh consist of the
twin stores on the northeast corner,
have been turned over to a decorator,
•who has converted them into a veri
table flower garden, in which are
placed 1914 models of Ohio, Apper
son and Mitchell pleasure cars, as .well
.as three different models of the Dart
trucks. In addition to the display of
automobiles and trucks a part of the
salesroom has been devoted to the
Vllsplay of accessories of all kinds, an
Innovation which Is bound to please
the car owners who will attend the
•ahow.
It has always been the aim of the
Ensminger Motor Company to handle
high-grade cars only, and that It has
>ot deviated from that policy this year
,1s evidenced by the fact that Ohio,
•Apperson and Mitchell cars will be ex
hibited along with Dart trucks. Judg
ing from the number of the Dart
trucks to be seen on the streets of
>1 orris burg It requires no stretch of
.the imagination to believe that these
•trucks are easily among the leaders
in their class.
The Ohio lino consists of a "four,"
'which sells for $1,276, and a "six,"
selling for $1,986, both of which are
'of course electrically equipped with
'lights and starter, and are outfitted
with the new Lancia bodies. The Lan
cia body first appeared at the Paris
Tshow In 1912 and Immediately be
came so popular In Europe that all of
the manufacturers of high-priced cars
were forced to adopt it. The new
design was adopted this year in Amer
ica by only the manufacturers of high
grade cars, and the Ohio "four" enjoys
the distinction of being the lowest
priced car in America with the Lancia
I>ody, a body that has been pronounced
by many to lie the most beautiful au
tomobile body that has over been de
signed.
"Appearance and jiower,'' said Mr.
Ensminger, "is what tho people are
.demanding this yaar, and certainly tho
• Ohio has all tho power that anyone
could want, and as for appearance,
'lt is one of the moat beautiful cars
that has appeared this year. Both
the Ohib and the; Royal, which is what
we call tho six-cylinder car, have
Js'orthway T-head motors 'with unit
Sower plant supported from threo
jioints, and anyone who has had any
•Yxperienco with motor cars knows
what an advantage it Is to have a
T-head motor in his car. It means
jnore power on a less consumption of
gas, and that means a greater number
of miles on a less number of dollars
ihan can be obtained with a car
equipped with any other type of mo
tor. So firmly convinced of that fact
liave I become during the past year
that 1 recently decided that I would
handle nothing hut cars with T-head
type motors, and so all the cars we
handle, the Ohio, the Mitchell and
the Apperson, have T-head motors.
The majority of high-grade cars use
this form of motor construction, and
bo we determined that this year our
medium as well as our high priced
tars would have motors that would
appreciably lessen tho cost of main
tenance for our customers."
All of the oars that will be on exhi
bition at the show have just been re
ceived from tho several factories and
are the very latest models and up-to
date in every particular. Each line
contains "sixes" as well as "fours,"
and all are equipped with electric
lights and starters, as well as all of
the leaser improvements which have
gone so far to lessen the driver's an
noyance while out on the rood. While
all tho different lines are perfected
right up to date, yet each line has dis
tinctive features which appeal to dif
ferent. people. "All kinds of cars for
all kinds of people" is the motto of
the Bnsminger Motor Company.
The truck feature of the show is
bound to be of interest to tho business
man who Is looking for a. quicker and
cheaper means of delivering his goods.
'' he Dart is built In three models, tho
1 000-pound delivery wagon and one
and two ton trucks. All are four
cylinder, water-cooled cars, construct
ed so substantially that they can be
overloaded 50 per cent, without strain
lag the motor. Tin delivery wagon is
• quipped with pneumatic tires, while
the larger cars have hard tires and
are chain drtvon.
The elaborate preparations that
have been made at the Ensminger
salesroom for the coming show Indi
cate an expectation on the part of the
company officials of record-breaking
crowds during the week. As the com
pany acts as a wholesale distributor
for all tho cars and trucks it handles,
special arrangements nave been made
for demonstrating the different lines
lo nut-of-town dealers.
Front-Market
Motor Supply
Open April First
All Supplies
i
COR. FRONT & MARKET STS.
■" /• ,•'^
SATURDAY EVENING, HARRJSBURG TELEGRAPH MARCH 14, 1914.
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ENSMINGER'S AUTO SHOW |
nr-*- 3rd and Cumberland Sts. |
fil FROM MARCH 14th TO 21st, 1914 |
Wholesale. Distributors j
(IWmT OMIO j
fry (IP' APPERSON AND MITCHELL CARS |
IV JJ I •-' ALSO DART TRUCKS I
I j T} 1 All cars electrically equipped; all The public is cordially invited to j
I J UW lines in "fours" and "sixes". Dart attend tHe Annual Automobile
-w\ I' l ! : Trucks a feature. Rrices SS7S to Show of the Ensminger Motor Co., |
» SIBOO. AH models on display. during week beginning March 14th. j
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STUDEBAKER WELL
KNOWN VEHICLE NAME
Five Models of Famous Car, Each
Designed to Meet Par
ticular Demand
"Buy it because its a Studebaker,"
soys Robert L. Morton, of the Key
stone Motor Car Company, "is a trade
maxim which has solved the problems
of many motorists." More than 125,000
Studebaker automobiles bear witness
to the sound sense which this maxim
embodies. The name Studebaker has
been in the vehicle market of the
world for sixty years.
The Studebaker line for 1914 com
prises a Studebaker "Four" touring
car for SI.030: Studebaker "Four"
roadster for $1,200; Studebaker "Six"
touring car for $1,575; Studebaker
"Six" landau for the motorists who
wont a high-powered car, able to
easily carry seven adult passengers.
The Studebaker fours are offered to
fill a demand for a car with the lowest
price within reason, a car which will
yield a maximum in service, style, size,
appearance and general efficiency.
The Studebaker "Four" has a long
stroke, small-bore motor and is
equipped with a full floating rear axlo
and efficient electric system which
cranks and lights the car and also fur
nishes current for its ignition. Tho
seating arrangement accommodates
five passengers. Tho control is on tho
right. The steering gear is operated
from the left front seat and the con
trol is at the center of front compart
ment and operated by the driver's
right hand.
The spark and throttlo are on the
steering column and the carburetor
adjustment is on the dash. The wheel
basn of the "fours" is 108 Inches.
Transmission Is the selective type,
three speeds, forward and reverse.
The equipment Includes horn, extra
rim, robe rail, tools, etc.
The "sixes" have a wheclbase of 121
inches. In quality and general design,
aside from the size and number of
cylinders, the "six" and "four" show
Intimate mechanical relationship. Cor
responding parts, in eorno respects, are
identical.
Each model meets a particular de
mand and with the splendid line for
1914 the motoring public is given an
opportunity to save money in the pur
chase of a new car.
BUSY WINTER FOR COUPE
During the present winter Henry T."
Myers, of the Boston Studebaker
branch, has traveled more than 2 5,000
miles In a Studebaker "35" coupe,
which has carried him as far north
in his territory as Bangor and as l'ar
west as Pittsfleld.
SUE MODEL IS
BETTER FDR SELLING
Treasurer Norton of Case Co. Be
lieves Increasing Models Do
Not Increase Business
I
BY F. LEE NORTON
Treasurer J. I. Case T. >L Co.
Does increasing the number of
models increase the business of an
automobile concern, or does it tend to
Increase the friction in manufacturing
and decrease the efficiency of the
selling force?
And while thinking about this ques
tion, the automobile editor of the
New York American asked me also to
tell the visitors to the Palace show
whether the agent or salesman who
insists on ropresejiting two or more
makes of cars is more successful than j
the agent or salesman who is content- |
ed to devote all of his time to one
make of machine.
No two questions have proven of
greater importance and yet have been
discussed by the trade in general than
these two. and it would be hard to
get any two men to agree on an
answer.
In the first .place, conditions have
a great deal to do with the manu
facturer who branches out and de
velops more than one model. Take,
for instance, our own company, which
has announced three models for the
coming year. Demand has made this
necessary to a greater degreo than
anything else.
We are represented by over 3,000
agents and salesmen in the field, in
addition to seventy-nine branch
houses. Few business organizations
in the world have a more cosmopoli
tan public to deal with than our com
pany. This means, of course, we
have to have a more diversified and
elastic selling organization, as well as
a more varied product, than tho fac
tory engaged only in the manufacture
of one automobile.
Act as Sounding Board
Much has been written and a great
deal more said of the selling organ
ization which markets the Case pro
duct. In addition to being the me
dium through which the soles are
made, the Case representatives play
the part of sounding boards and trans
mit the very feeling and opinions of
the buyer in every section of the
world to the home office, where it Is
dissected and carefully weighed.
And It was his influence alone that
caused the Case company to consider
the plan of expansion in models.
Now, let us take the factory that
has held to the manufacture of one
model In, of course, tho roadster,
touring car and limousine types, and
see what has happened. To-day sev
eral of our successful factories are
making a car, while, on the other
hand, It has been the expansion of
models that has wrecked several of
the institutions engaged in the build
ing of pleasure cars.
In increasing Its number of models
no plant in the world was better
equipped or qualified to do so than
the Case company, but It was In the
elastic type of salesman or agent that
had, through .many years of experi
ence, expanded and grew In selling
ability until to-day he is thoroughly
able to handle not only the automobile
but three models of It, that Influenced
our company to accede to the demands
of the public.
Harbor Wrong Ideas
Many Institutions have had neither
demand for different models nor the
elastic selling organizations to handle
them, but have branched out with the
Idea that the making of different
models would Increase the demand for
their product and make it easier to
secure agents and sell cars.
Then there Is the Independent agent
who Invariably believes that to make
money he has to have not only one
make, with one model or with several
models, but several makes with sev
eral models. The result Is that energy
is wasted and enthusiasm is lost in . the
complexity of the situation, and the
prospective buyer, who may have
made up his mind that he wanted this
or that car, becomes bewildered and
is slow In deciding, and maybe lost
altogether.
Our salesmen are taught that when
a customer wants a thing he should
be le«3 no- further off his course than
is absolutely necessary. And when
an agent writes in for the Case line
and mentions that he is handling sev
eral other makes of cars he is invari
ably turned down or conditions placed
upon him that make It necessary that
he at least devote his best energy to
ward disposing of a single make of
machine rather tliJin several makes
of cars. ,
NEW KRII BODY HAS
STREAMLINE TYPE
Increased Length of Wheelbase;
Greater Speed and More At
tractive Than Formerly
This year the ICrtt cars come to
Harrisburg under the management of
I. W. Dill. These cars are built on a
single four-cylinder chassis, on which
will be fitted roadster and touring car
body types. An L-head four-cylinder
motor constitutes the power plant.
The body design is of the latest
streamline type and beginning with
the rounded-top radiator the line runs
unbroken to the rear. The hood with
its rounded top slopes to the back and
here meets the cowl smoothly. The
latter sweeps out into the body proper
in up-to-the-minute fashion. The sides
of the tapering bonnet are provided
with diagonal vents, which lend a dis
tinctive touch. Fenders, too, are in I
accord with the latest style, conform
ing rigidly to the curve of the wheels
in the rear, and breaking away from
this wheel-curve somewhat in front.
Other refinements pervade the en
tire body construction and give a finish j
to the job. Wide doors with concealed |
hinges and handles are used, and 1
whereas on the present model there is ;
no door on the drive side, the new |
Krlt, due to the front seat position,
'permits entrance from either side. j
Full Tank in Cowl
Tho inside of the body is leather
lined, this nlso applying to the back ;
of the front seat, preventing the un- I
sightly appearance of scratched finish i
as found in cars where there is no ]
protection at this point. Tho corru- j
gated pressed steel running boards
also have disappeared and in their (
place appear the cork-linoleum cov- I
ered type. This covering is used be- j
sides i i the floor boards, which are i
aluminum-lined.
A striking new feature of tho 1914
Krit is the placing of the gasoline tank
under the cowl, a construction which j
is becoming very popular in this coun- I
try. The filler is on the right o fthe j
leather-covered instrument board. The |
tank holds about the same amount as 1
does the undec-the-seat type used at i
present. Ten gallons may be carried
for direct use, while a two-gallon re
serve also is held.
Also to carry out the streamline ap
pearance, no side lights are fitted, the
head lamps being used alone. The
wiring is such that these lights may
be switched into series for a dim light
for city driving, while the switch also
may be operated to give parallel wir
ing for bright glow.
Other Improvements
Though retaining its general con
structional features and dimensions,
the Krlt motor has undergone some ■
refining in order to reduce the weight
of tho reciprocating parts. This allows
25 per cent, increase in the motor
speed, or from a maximum of 2,400 to I
3,100 approximately. The result is a,
much quieter engine, vibration being j
greatly reduced.
Tho cylinders are of the L-head
type, cast in block, with a bore of;
3 11-1 ti inches and a stroke of 4 inches. |
The horsepower Is about 25 and the j
dimensions give a total displacement j
of 176.7 cubic inches. Valves are all!
on the right. The gearset is in unit
with the engine and makes a unit ;
power plant construction, three-point
supported. There is a single support
at the front end, while Integral crank
case arms run out to the' side frame
rails at the rear of the engine.
Crankshaft the Samo
Intake and exhaust manifolding is
on the right, the exhaust header,pass
ing along the casting above the intake.
The placing of the gasoline tank under
the cowl allows the carburetor to be
raised somewhat and this results in a
somewhat shorter intake manifold, al
though it is of the same form as here
tofore used. Since thermo-syphon cool
ing is employed, a large water outlet
manifold having a 2-inch diameter is
used. The water inlet pipe is on the
; left side and connects to the water
jacket'at two points.
Nothing has been changed about the
cfnnkshaft, which is carried on two
ball bearings. In lightening the work
ing parts the greatest weight has been
•taken off the pistons, which are of en
tirely new design, though of the same
length. For the four pistons the total
reduction in weight is about 3.5 pounds
—a material difference in the k'ss<?n
ing of vibration*
MODEST PRICED CAR
!N LARGEST DEMAND
Very Wealthy Gass Is Limited
But Well-to-do
' Increasing
BY JOHN X. WILLYS
IVesident Willys-Overlaml Co.
John N. Willys again signified, the
other day, his faith in the future of
the automobile industry, and this time
let in a rather interesting sidelight,
"Not long ago," said Mr. Willys, "I
expressed my belief that the end of
the present period of readjustment
would mark "the survival of the fit
test.'
"And by 'the survival of the fittest'
I do not mean just the survival of the- 1
strongest manufacturers. I mean the
survival of those makers whose cars
are fittest to answer the demand of
the great masses of possible buyers,
■
Vr> Will Exhibit at Ihe SHOW
NATIONAL
6 Cylinder-'S Passenger Car
HAYNES
6 Cylinder"-7 Passenger Car
REO
4 Cylinder-••Roadster and Touring Car
REO TRUCKS
1500 and 4000 Pounds Capacity
4 CHASE TRUCKS
750 to 2500 Pounds Capacity
Haynes Vulcan Gear Shifting Devise and Reo Chassis >
. . ...... i . ~..
HARRISBURG AUTO CO.
' - •— — ■*—
and of the dealers who stick tight to
those makers and their product. <
"The time is long past when the
motor car is considered a mere lux
ury, to be enjoyed by the few and
only possible to the few. To»day It
is counted a necessity or convenience
as well as a means of recreation by
the many for whom the word 'auto
mobile' merely excited a not-to-be
tfratifled desire ten years ago. In
other words, the day is gone when
only the rich can motor. The man of
moderate means is now just as certain
a buyer, and it is to him and his class
that we may look for the largest ex
pansion in the automobile business.
"True, the sale of high-priced cars
will go oh, but it will not increase in
volume. OuV very wealthy class is a
limited class, and will buy In about
the same quantity a few years hence
as now. But the well-to-do class is
constantly Increasing. Each year sees
more and more people who are able
and anxious to buy the best of the
low-priced cor 3. The makers of auto
mobiles who give the most car value
at a small cost need fear nothing.
The manufacturers of high-priced cars
must either decrease in number or else
each curtail his output.
"There's a case in New York that
indicates this point perfectly.
"The C. T. Silver Motor Company,
distributors, have built up a magnitl
cent business through the sale of
Overland cara. A few weeks ago this
company took over the New York
representation for one of the highest
priced cars built in America, whose
makers had decided that the splendid
factory branch they have maintained
in New York city is decidedly unprofit
able. Not enough of these high-priced
cars could be disposed of to support
a branch, and under the new arrange
ment it remains for the lower-priced
car to bring home bacon for both. No
doubt the new plan will be successful.
"There are a good many dealers
right now who are meditatively wet
ting a finger and holding it up to see
which way the w>nd blows, and I be
lieve that most of them have found
out. At least our own affairs lead mo
to think so. The gTeat awakening haa
come. It has developed that the man
ufacturer 'makes' the dealer after all.
He furnishes the right car, the repu
tation and the advertising that create
the demand. The wideawake dealer
takes advantage of these three ele
ments in his business of distributing
and selling the car. The dealer who
ties up right and makes the most of
his opportunity will win. The one
who ties up wrong will lose, whether
he makes the most of conditions or
not.