BISMKER SHOWS CinSITSMiSROOM Attractive Display of Ohio, Apper son and Mitchell Pleasure Cars and Dart Trucks The activity displayed at the Em 'robiger Motor Company during the ■Xmet week in preparing for Its annual .how at its salesrooms. Third and Cumberland streets, certainly Indicates that the company is looking forward to a very brisk Spring trade In pleas ure oar® and trucks. The automobile ahow of the Ensminger Motor Com pany. which is an annual affair, con ducted separately from the local city show, will as usual be held at the epacious salesrooms of the company at •Third and Cumberland streets from the 14th to the 21st. The rooms, whioh consist of the twin stores on the northeast corner, have been turned over to a decorator, •who has converted them into a veri table flower garden, in which are placed 1914 models of Ohio, Apper son and Mitchell pleasure cars, as .well .as three different models of the Dart trucks. In addition to the display of automobiles and trucks a part of the salesroom has been devoted to the Vllsplay of accessories of all kinds, an Innovation which Is bound to please the car owners who will attend the •ahow. It has always been the aim of the Ensminger Motor Company to handle high-grade cars only, and that It has >ot deviated from that policy this year ,1s evidenced by the fact that Ohio, •Apperson and Mitchell cars will be ex hibited along with Dart trucks. Judg ing from the number of the Dart trucks to be seen on the streets of >1 orris burg It requires no stretch of .the imagination to believe that these •trucks are easily among the leaders in their class. The Ohio lino consists of a "four," 'which sells for $1,276, and a "six," selling for $1,986, both of which are 'of course electrically equipped with 'lights and starter, and are outfitted with the new Lancia bodies. The Lan cia body first appeared at the Paris Tshow In 1912 and Immediately be came so popular In Europe that all of the manufacturers of high-priced cars were forced to adopt it. The new design was adopted this year in Amer ica by only the manufacturers of high grade cars, and the Ohio "four" enjoys the distinction of being the lowest priced car in America with the Lancia I>ody, a body that has been pronounced by many to lie the most beautiful au tomobile body that has over been de signed. "Appearance and jiower,'' said Mr. Ensminger, "is what tho people are .demanding this yaar, and certainly tho • Ohio has all tho power that anyone could want, and as for appearance, 'lt is one of the moat beautiful cars that has appeared this year. Both the Ohib and the; Royal, which is what we call tho six-cylinder car, have Js'orthway T-head motors 'with unit Sower plant supported from threo jioints, and anyone who has had any •Yxperienco with motor cars knows what an advantage it Is to have a T-head motor in his car. It means jnore power on a less consumption of gas, and that means a greater number of miles on a less number of dollars ihan can be obtained with a car equipped with any other type of mo tor. So firmly convinced of that fact liave I become during the past year that 1 recently decided that I would handle nothing hut cars with T-head type motors, and so all the cars we handle, the Ohio, the Mitchell and the Apperson, have T-head motors. The majority of high-grade cars use this form of motor construction, and bo we determined that this year our medium as well as our high priced tars would have motors that would appreciably lessen tho cost of main tenance for our customers." All of the oars that will be on exhi bition at the show have just been re ceived from tho several factories and are the very latest models and up-to date in every particular. Each line contains "sixes" as well as "fours," and all are equipped with electric lights and starters, as well as all of the leaser improvements which have gone so far to lessen the driver's an noyance while out on the rood. While all tho different lines are perfected right up to date, yet each line has dis tinctive features which appeal to dif ferent. people. "All kinds of cars for all kinds of people" is the motto of the Bnsminger Motor Company. The truck feature of the show is bound to be of interest to tho business man who Is looking for a. quicker and cheaper means of delivering his goods. '' he Dart is built In three models, tho 1 000-pound delivery wagon and one and two ton trucks. All are four cylinder, water-cooled cars, construct ed so substantially that they can be overloaded 50 per cent, without strain lag the motor. Tin delivery wagon is • quipped with pneumatic tires, while the larger cars have hard tires and are chain drtvon. The elaborate preparations that have been made at the Ensminger salesroom for the coming show Indi cate an expectation on the part of the company officials of record-breaking crowds during the week. As the com pany acts as a wholesale distributor for all tho cars and trucks it handles, special arrangements nave been made for demonstrating the different lines lo nut-of-town dealers. Front-Market Motor Supply Open April First All Supplies i COR. FRONT & MARKET STS. ■" /• ,•'^ SATURDAY EVENING, HARRJSBURG TELEGRAPH MARCH 14, 1914. ss=aßl^Siau3smail3l=ga=sjEt==e=jaEs==ia^^=lL3u=sssaiEl-=====3ai LlHßaegsnnr=iniss=nrir==arir=inr==inf=S=imrs==>ni. ■ 181 ENSMINGER'S AUTO SHOW | nr-*- 3rd and Cumberland Sts. | fil FROM MARCH 14th TO 21st, 1914 | Wholesale. Distributors j (IWmT OMIO j fry (IP' APPERSON AND MITCHELL CARS | IV JJ I •-' ALSO DART TRUCKS I I j T} 1 All cars electrically equipped; all The public is cordially invited to j I J UW lines in "fours" and "sixes". Dart attend tHe Annual Automobile -w\ I' l ! : Trucks a feature. Rrices SS7S to Show of the Ensminger Motor Co., | » SIBOO. AH models on display. during week beginning March 14th. j —r-iHl———iFli iHi inp==nnr==l'nr==iFir=infra=ini^=Tini-^— — irn - — — 101— —jßi—■——- —in i -iE]i==jElL=rME]r==jElG=iriL -iFll- ini inr nri STUDEBAKER WELL KNOWN VEHICLE NAME Five Models of Famous Car, Each Designed to Meet Par ticular Demand "Buy it because its a Studebaker," soys Robert L. Morton, of the Key stone Motor Car Company, "is a trade maxim which has solved the problems of many motorists." More than 125,000 Studebaker automobiles bear witness to the sound sense which this maxim embodies. The name Studebaker has been in the vehicle market of the world for sixty years. The Studebaker line for 1914 com prises a Studebaker "Four" touring car for SI.030: Studebaker "Four" roadster for $1,200; Studebaker "Six" touring car for $1,575; Studebaker "Six" landau for the motorists who wont a high-powered car, able to easily carry seven adult passengers. The Studebaker fours are offered to fill a demand for a car with the lowest price within reason, a car which will yield a maximum in service, style, size, appearance and general efficiency. The Studebaker "Four" has a long stroke, small-bore motor and is equipped with a full floating rear axlo and efficient electric system which cranks and lights the car and also fur nishes current for its ignition. Tho seating arrangement accommodates five passengers. Tho control is on tho right. The steering gear is operated from the left front seat and the con trol is at the center of front compart ment and operated by the driver's right hand. The spark and throttlo are on the steering column and the carburetor adjustment is on the dash. The wheel basn of the "fours" is 108 Inches. Transmission Is the selective type, three speeds, forward and reverse. The equipment Includes horn, extra rim, robe rail, tools, etc. The "sixes" have a wheclbase of 121 inches. In quality and general design, aside from the size and number of cylinders, the "six" and "four" show Intimate mechanical relationship. Cor responding parts, in eorno respects, are identical. Each model meets a particular de mand and with the splendid line for 1914 the motoring public is given an opportunity to save money in the pur chase of a new car. BUSY WINTER FOR COUPE During the present winter Henry T." Myers, of the Boston Studebaker branch, has traveled more than 2 5,000 miles In a Studebaker "35" coupe, which has carried him as far north in his territory as Bangor and as l'ar west as Pittsfleld. SUE MODEL IS BETTER FDR SELLING Treasurer Norton of Case Co. Be lieves Increasing Models Do Not Increase Business I BY F. LEE NORTON Treasurer J. I. Case T. >L Co. Does increasing the number of models increase the business of an automobile concern, or does it tend to Increase the friction in manufacturing and decrease the efficiency of the selling force? And while thinking about this ques tion, the automobile editor of the New York American asked me also to tell the visitors to the Palace show whether the agent or salesman who insists on ropresejiting two or more makes of cars is more successful than j the agent or salesman who is content- | ed to devote all of his time to one make of machine. No two questions have proven of greater importance and yet have been discussed by the trade in general than these two. and it would be hard to get any two men to agree on an answer. In the first .place, conditions have a great deal to do with the manu facturer who branches out and de velops more than one model. Take, for instance, our own company, which has announced three models for the coming year. Demand has made this necessary to a greater degreo than anything else. We are represented by over 3,000 agents and salesmen in the field, in addition to seventy-nine branch houses. Few business organizations in the world have a more cosmopoli tan public to deal with than our com pany. This means, of course, we have to have a more diversified and elastic selling organization, as well as a more varied product, than tho fac tory engaged only in the manufacture of one automobile. Act as Sounding Board Much has been written and a great deal more said of the selling organ ization which markets the Case pro duct. In addition to being the me dium through which the soles are made, the Case representatives play the part of sounding boards and trans mit the very feeling and opinions of the buyer in every section of the world to the home office, where it Is dissected and carefully weighed. And It was his influence alone that caused the Case company to consider the plan of expansion in models. Now, let us take the factory that has held to the manufacture of one model In, of course, tho roadster, touring car and limousine types, and see what has happened. To-day sev eral of our successful factories are making a car, while, on the other hand, It has been the expansion of models that has wrecked several of the institutions engaged in the build ing of pleasure cars. In increasing Its number of models no plant in the world was better equipped or qualified to do so than the Case company, but It was In the elastic type of salesman or agent that had, through .many years of experi ence, expanded and grew In selling ability until to-day he is thoroughly able to handle not only the automobile but three models of It, that Influenced our company to accede to the demands of the public. Harbor Wrong Ideas Many Institutions have had neither demand for different models nor the elastic selling organizations to handle them, but have branched out with the Idea that the making of different models would Increase the demand for their product and make it easier to secure agents and sell cars. Then there Is the Independent agent who Invariably believes that to make money he has to have not only one make, with one model or with several models, but several makes with sev eral models. The result Is that energy is wasted and enthusiasm is lost in . the complexity of the situation, and the prospective buyer, who may have made up his mind that he wanted this or that car, becomes bewildered and is slow In deciding, and maybe lost altogether. Our salesmen are taught that when a customer wants a thing he should be le«3 no- further off his course than is absolutely necessary. And when an agent writes in for the Case line and mentions that he is handling sev eral other makes of cars he is invari ably turned down or conditions placed upon him that make It necessary that he at least devote his best energy to ward disposing of a single make of machine rather tliJin several makes of cars. , NEW KRII BODY HAS STREAMLINE TYPE Increased Length of Wheelbase; Greater Speed and More At tractive Than Formerly This year the ICrtt cars come to Harrisburg under the management of I. W. Dill. These cars are built on a single four-cylinder chassis, on which will be fitted roadster and touring car body types. An L-head four-cylinder motor constitutes the power plant. The body design is of the latest streamline type and beginning with the rounded-top radiator the line runs unbroken to the rear. The hood with its rounded top slopes to the back and here meets the cowl smoothly. The latter sweeps out into the body proper in up-to-the-minute fashion. The sides of the tapering bonnet are provided with diagonal vents, which lend a dis tinctive touch. Fenders, too, are in I accord with the latest style, conform ing rigidly to the curve of the wheels in the rear, and breaking away from this wheel-curve somewhat in front. Other refinements pervade the en tire body construction and give a finish j to the job. Wide doors with concealed | hinges and handles are used, and 1 whereas on the present model there is ; no door on the drive side, the new | Krlt, due to the front seat position, 'permits entrance from either side. j Full Tank in Cowl Tho inside of the body is leather lined, this nlso applying to the back ; of the front seat, preventing the un- I sightly appearance of scratched finish i as found in cars where there is no ] protection at this point. Tho corru- j gated pressed steel running boards also have disappeared and in their ( place appear the cork-linoleum cov- I ered type. This covering is used be- j sides i i the floor boards, which are i aluminum-lined. A striking new feature of tho 1914 Krit is the placing of the gasoline tank under the cowl, a construction which j is becoming very popular in this coun- I try. The filler is on the right o fthe j leather-covered instrument board. The | tank holds about the same amount as 1 does the undec-the-seat type used at i present. Ten gallons may be carried for direct use, while a two-gallon re serve also is held. Also to carry out the streamline ap pearance, no side lights are fitted, the head lamps being used alone. The wiring is such that these lights may be switched into series for a dim light for city driving, while the switch also may be operated to give parallel wir ing for bright glow. Other Improvements Though retaining its general con structional features and dimensions, the Krlt motor has undergone some ■ refining in order to reduce the weight of tho reciprocating parts. This allows 25 per cent, increase in the motor speed, or from a maximum of 2,400 to I 3,100 approximately. The result is a, much quieter engine, vibration being j greatly reduced. Tho cylinders are of the L-head type, cast in block, with a bore of; 3 11-1 ti inches and a stroke of 4 inches. | The horsepower Is about 25 and the j dimensions give a total displacement j of 176.7 cubic inches. Valves are all! on the right. The gearset is in unit with the engine and makes a unit ; power plant construction, three-point supported. There is a single support at the front end, while Integral crank case arms run out to the' side frame rails at the rear of the engine. Crankshaft the Samo Intake and exhaust manifolding is on the right, the exhaust header,pass ing along the casting above the intake. The placing of the gasoline tank under the cowl allows the carburetor to be raised somewhat and this results in a somewhat shorter intake manifold, al though it is of the same form as here tofore used. Since thermo-syphon cool ing is employed, a large water outlet manifold having a 2-inch diameter is used. The water inlet pipe is on the ; left side and connects to the water jacket'at two points. Nothing has been changed about the cfnnkshaft, which is carried on two ball bearings. In lightening the work ing parts the greatest weight has been •taken off the pistons, which are of en tirely new design, though of the same length. For the four pistons the total reduction in weight is about 3.5 pounds —a material difference in the k'ss Will Exhibit at Ihe SHOW NATIONAL 6 Cylinder-'S Passenger Car HAYNES 6 Cylinder"-7 Passenger Car REO 4 Cylinder-••Roadster and Touring Car REO TRUCKS 1500 and 4000 Pounds Capacity 4 CHASE TRUCKS 750 to 2500 Pounds Capacity Haynes Vulcan Gear Shifting Devise and Reo Chassis > . . ...... i . ~.. HARRISBURG AUTO CO. ' - •— — ■*— and of the dealers who stick tight to those makers and their product. < "The time is long past when the motor car is considered a mere lux ury, to be enjoyed by the few and only possible to the few. To»day It is counted a necessity or convenience as well as a means of recreation by the many for whom the word 'auto mobile' merely excited a not-to-be tfratifled desire ten years ago. In other words, the day is gone when only the rich can motor. The man of moderate means is now just as certain a buyer, and it is to him and his class that we may look for the largest ex pansion in the automobile business. "True, the sale of high-priced cars will go oh, but it will not increase in volume. OuV very wealthy class is a limited class, and will buy In about the same quantity a few years hence as now. But the well-to-do class is constantly Increasing. Each year sees more and more people who are able and anxious to buy the best of the low-priced cor 3. The makers of auto mobiles who give the most car value at a small cost need fear nothing. The manufacturers of high-priced cars must either decrease in number or else each curtail his output. "There's a case in New York that indicates this point perfectly. "The C. T. Silver Motor Company, distributors, have built up a magnitl cent business through the sale of Overland cara. A few weeks ago this company took over the New York representation for one of the highest priced cars built in America, whose makers had decided that the splendid factory branch they have maintained in New York city is decidedly unprofit able. Not enough of these high-priced cars could be disposed of to support a branch, and under the new arrange ment it remains for the lower-priced car to bring home bacon for both. No doubt the new plan will be successful. "There are a good many dealers right now who are meditatively wet ting a finger and holding it up to see which way the w>nd blows, and I be lieve that most of them have found out. At least our own affairs lead mo to think so. The gTeat awakening haa come. It has developed that the man ufacturer 'makes' the dealer after all. He furnishes the right car, the repu tation and the advertising that create the demand. The wideawake dealer takes advantage of these three ele ments in his business of distributing and selling the car. The dealer who ties up right and makes the most of his opportunity will win. The one who ties up wrong will lose, whether he makes the most of conditions or not.