8
In a few weeks the Blue Birds will sing- and the
Spring Buds will be on the trees and everybody will
want an Automobile, then the good cars will be hard I
to get. I
Place Your Order Now and T ake Your I
OVERLAND
as soon as you can get it. There is not such a value
in any Automobile 011 the American market as found
in the Overland ll4 wheelbase, 4-inch tires,
floating rear axle, Timpkin rolling bearings, electric
lights, SSO speedometer, clear vision ventilating wind
shield, deep cushions, mohair top with top cover, robe
rail, foot rest.
35 Horse Power Motor Cylinder
Cylinders cast separate, with 5-bearing crank shaft
and natural cooling. Delivered in Harrisburg for
$985.00
And With Gray and Davis Electric Self-
Starter, $1,110.00
Compare these specifications with any other auto
mobile and you'll cash the Overland.
Roadsters, Touring Car and Delivery all the same
price. Send for catalogue.
Andrew Redmond
Third and Boyd Sts.
HARRISBURG, PA.
Distributor for Dauphin, Perry and Cumberland Counties. *
>——— MWMW— ■Will IB—B#
USED CARS 1
i
1—1912 36 Chalmers Touring Car, self-starting, electric lights,
nickel plated trimmings, repainted and in first-class con
dition.
1—1912 36 Chalmers Torpedo, self-starting, power time pump,
demountable rims, repainted and in first-class condition.
1—1912 Chalmers 30 Touring Car, fore door, body repainted j
and fully equipped and in first-class condition. j
I—l9ll 6-60 Kline seven-passenger Touring Car, demountable |
rims, nickel trimmed, overhauled, good paint and in first- j
class condition. A bargain. I
1—1912 4-40 Kline five-passcnger, overhauled, repainted and !
in first-class condition.
I—l9oß Pierce Arrow five-passenger touring, extra tires, War- j
ner speedometer, bumper in very fine shape. An excellent i
car to turn into 1200-lb. truck.
1—1913 Studebaker 25 Roadster, only used short while for i
demonstrating purposes, revarnished, 1 extra tire, in ex- j
i cellent shape. A bargain. j
2—1909 Model K Pullman, pony tonneau overhauled and in !
first-class condition. Bargains. J
1—1912 E.M.F. Touring Car, in excellent condition and fully
equipped. A bargain. j
I—l9ll Model K Pullman, five-passenger touring, fully equip
ped and good condition. Splendid car for turning into
1,000-lb. truck.
I—Model D Franklin touring. A snap.
Keystone Motor Car Co.
1019-1025 Market Street
AS .4 HILL CLIMBER
the METZ "22" has no superior. It will climb hills as fast as any car
made, regardless of its price. The METZ engine develops more than
one horsepower per 00 pounds of weight, hence its great reserve power.
WINNER OF THE (JIJDDKN TO lilt
A remarkable example of low price ,md minimum cost of upkeep
combined with the essential features of the strictly up-to-date car. A
thoroughly practical car. The o>'\.Y car in the Glidden Tour that
held a PERFECT SCORE for th< entire eight days of the race.
"all ami investigate, or Phone oi Write for Catalog
MONN EROS.
17th and Swatara Streets, Harrisburg
Try Telegraph Want Ads. Try Telegraph Want Ads
SATURDAY EVENING,
FIRTH-FIUUB CUB
BEINGSHOWNIICITY
Six Passenger Touring Type That
Was Among the Newest at
National Shows
S. H. Daddow, distributor for
Partin-Palmer cars in Central Penn
sylvania, arrived in Harrisburg last
evening with his six-passenger touring
model and has been demonstrating the
merits of the new car to a number of
interested parties. The well-known
local tests over the Berryhlll, Cres
cent street and Reservoir Park roads
have been negotiated and others that
have been suggested.
These cars are in use in all the
States and in foreign countries. The
car is made by the Partln Manufac
turing Company, of Chicago. The six
passenger touring has a 115-Inch
wheel base. Is very attractive in design
and sells for $975, completely
equipped. Electric starter and light
ing equipment may be had when de
sired. The specifications and regular
equipment are as follows:
A. C. Mason's latest design 1914
wonderful four-cylinder motor with
enclosed valves, guaranteed to develop
thirty-eight horsepower; high tension
magneto; large Mercedes type radi
ator; combination gear pump and
splash system of lubrication; latest
improved center control system;
steering column with 18-inch steering
wheel; 15%-inch leather faced cone
clutch with adjustable pick-up springs;
rear tire Irons and extra demountable
rim; excellent painting linish and lux
uriously upholstered; 32x3%-inch
wheels and tires regular, or option of
33x4-inch oversize tires at actual dif
ference in 'cost; selective sliding gear
transmission with three speeds for
ward and reverse; three-quarter float
ing rear axle; double internal expand
ing brakes and 14-inch brake drums;
auxiliary seats to fold back of and
under front seat; large and roomy six
passenger body; equipment includes
top, curtains and hood, windshield,
speedometer, prest-o-lite tank, five
lamps, horn, tool kit, repair outfit,
jack, pump, etc.
Mr. Daddow will remain in Harris
burg over Sunday, having registered
at the Commonwealth Hotel.
Annual Motor Club Meeting
at Chestnut Street Hall
The election of officers and the an
nual meeting of the Motor Club of
Harrisburg will be held at Chestnut
Street Ilall Tuesday evening, February
9. Cards have been sent out by Sec
retary Myton. Refreshments will be
served and all members are requested
to be present.
Reo Truck
V/i to 2 Ton
New Price (Chassis)
$1650
Loadening Space
10 to 12 Feet
Reo - Mack-
Chase Truck
Reo-Sfevens-Duryes
Pleasure Cars
Harrisburg
Auto Co.
Third and Hamilton Street
MID - WINTER PRICES
—ON—
Used Automobiles
Here's a tip for you, Mr. Wide
awake. Do you know that real
money held under a dealer's nose
these dull winter days will buy moro
automobile value than can be had
when the Spring sun begins to peep
tlirough the clouds. We have a
number of used cars that we will
let go at interesting figures.
CRISPEN MOTOR CAR CO.
413-417 S. CAMERON ST.
■— ———^
Auto Storage
REPAIRS AND SUPPLIES
PAUL D. MESSNER
Agent (or Stanley Steamer ('lira
Rear of 1117 NORTH THIRD
V— -J
\ CHALMERS
\ "Thirty-six" (4 and 5-passenger) $1,775 m
\ "Six" (6-passenger) $2,275 BB
\ "Six" (2 and 4-passengtr) $2,175 B
\ STUDEBAKER I
\ 6-Cylinder, seven pas- IC*7 C . B
\ senger v JLO / O KB
I FULLY EQUIPF«D \ M
\ KEYSTONE . f
\ MOTOR CAR CO. f
\ 1019-25 Market Street M
HARRJSBURG TELEGRAPH
WHOLE ORGANIZATION
LIVES UP TO SLOGAN
Unexpected Application of Catch
Phrase Known to All
Motorists
By E. R. BENSON
(Vice-president the Studebaker Cor
poration.)
Readers of advertising the world
over are thoroughly familiar with
many of the short, pithy phrases which
one comes to assoctate with various
commodities. Most of us can name
off-hand at least a dozen of the best
known. As a rule they are something
more than well-worded sentiments In
prisce of goods. Sometimes one of
them is almost photographic in its
production of the moving sentiment
of an entire manufacturing and sales
organization. This convincing sort of
slogan is, in fact, the one that the
reader bears longest in mind.
As ojter as not, these slogans are
the result of accident. Some dealer or
some customer, by one ot' those happy
turns of speech, voices his belief In
a product. The wise salesman hears
of It, recognizes Its value, and the
phrase becomes known all over the
world.
For some time, our advertising has
featured the phrase, "Buy it because
it's a Studebaker." Often 1 am asked
where this sentiment was llrst phrased
in its adopted form. And always I
am forced to admit that we don't
know. One of our dealers insists that
it was first heard in his sales room
from the lips of a Studebaker owner
who had escorted a friend to his store
and was helping the salesman in his
proof of Studebaker superiority. There
is a traveling representative on our
staff who insists that he brought such
an incident back to the factory from
one of his trips, and told it to a num
ber of frlepds. At the South Bend
Studebaker headquarters there are
veterans who insist that "Buy it be
cause it's a Studebaker" dates back,
in its first application, beyond the days
when automobiles were known as
horseless carriages.
Whatever its origin, we all know
that, since we have been using the
phrase in our advertising, it has be
come a focus of Studebaker sentiment
to whifch every member of our organi
zation looks often, consciously or un
consciously, for guidance in his day's
work.
The first rough sketch made by a
Studebaker engineer is all the better
for th'e fact that the engineer knows
people will be buying its embodiment
in steel "Because it's a Studebaker."
The same sentiment is In the minds
of our manufacturing department, and
many a workman takes additional
pride in the efficiency of his machine,
the output of which commands a mar
ket, "Because it's a Studebaker."
In the sales organization, the slo
gan lias a still different meaning.
There it symbolizes Studebaker ser
vice. Men who own Studebaker oars
say "Buy it because it's a Studebaker'
to their friends, basing the advice not
only on the performance of their own
cars, but also on the fact that they
have themselves tested Studebaker
service and know that it Is prompt
and efficient.
Of course, these sentiments had ani
mated our organization long before
the Studebaker slogan was ever set up
in cold type. Were this not true, the
slogan would never have been born.
Its summary, however, Into six crisp,
expressive words has crystallized all
this sentiment and made it an expres
sion of creed for the whole Studebaker
organization, and a promise which
binds us all to its fulfillment.
With our plan of advertising, Kales
and naunufacture all based on the
Studebaker slogan, there is one ani
mating purpose for the whole Stude
baker organization—a purpose which
permeates all its departments- of ac
tivity and makes harmony an auto
matic adjunct.
Our slogan, "Buy it because it's a
Studebaker," may have been first ex
ploited as a sales help. It has proven
ever more valuable, however, as an
expression of the spirit of our organi
zation. So long as we continue to
live up to this sentiment, we know
we can justly feel assured of con
tinued and sustained business suc
cess.
Abbott Local Branch
Makes Many Improvements
C. D. Stewart, eastern representa
tive for the Abbott Motor Car Com
pany, is having a number of alter
ations made at the local factory
branch, 106-108 South Second street.
The elevator is being walled in, the
floors rebuilt and the glass front im
proved. When the alterations are
complete the decorators will trans
form the walls, ceiling and floor into
an attractive modern salesroom. Thess
needed changes will add materially to
the appearance of the building as well
as harmonize with the elegance of the
new 1914 models of the Abbott-
Detroit, a full line of which will gen
erally be in stock at this the principal
distributing point for the eastern ter
ritory,
Mr. Stewart reports regular ship
ments an<f deliveries being made, and,
the increase in business having jus
tified the addition of another sales
man, C. E. Hoin has associated him
self with the local office.
*wwwwvt%w*wm»%**%w%»m»iw»wi»w»w%»»w»ww*wwm
! We Don't Know It All I
' BUT
jj We Do Know the Abbot Detroit is the BEST Car Proposition !j
You Can Get and Here Is the Answer for it
|| Real Continental Motors j
ji Some cars claim to use Continental Motors when in REALITY they ij
!• use only motors designed by themselves and built by the Continental Motor ;!
;; Co. There's a BIG difference, and the difference is MUCH in favor of the !»
ij REAL Continental Motor. MAKE US PROVE IT. <i
In addition to the motor which is the HEART of a car, we have the >'
i| WARNER TRANSMISSION, SPICER UNIVERSAL JOINTS, TIMKEN i:
ij BEARINGS and the AUTO-LITE Electric Starter and lighting system. A ;j
|; combination with no superiors. j;
ij In justice to yourself examine this "BULL DOG LINE." It's worth an il
|j investigation. If COLUMBUS had not INVESTIGATED he would not il
j; have discovered America. \\
: We have both FOUR and SIX Cylinder Models and each model has em- j|
il bodied in it il
j Durability, Economy, Individuality and Refinement. jj
i: Think It Over. Remember Our Service Department. It's Right, ij
Inflate your tires from our Free Air Station on pavement in front of our ij
i j salesroom. j i
Abbott Motor Car Co.
Ihi 106-108 S. 2d St. Harrisburg, Pa.
j jj BELL PHONE 3593. ij
Motorcycles Effect Great
Savings Over Horses
"Two single-cylinder Indian motor-]
cycles in the service of the Housa- j
tonic Power Company, New Haven,
Oonn., saved $360 ir. team hire in j
seven months, and covered hundreds i
of miles more territory far quicker j
than the teams previously used for the i
work," points out the West End Elec-|
trie and Cycle Company, local dis-'
tributor, in emphasizing the advan-]
lages of motorcycles in this ileld. >
"The machines were placed in ser-1
vice May 1, and the total operating]
and upkeep cost to December 1 was j
$63.50. The following instance is char
acteristic of how the machines made
good: On one ten-mile run, which;
was covered several times weekly, the
team required one and a half hours',
each way, while a motorcycle did it in j
thirty mluutes, saving two hours on j
this trip alone. The use of motor
cycles enabled the inspectors and ser
vice crew to cover the territory more
frequently and at less cost than with
any other method of transportation
heretofore used. The company is so
well pleased with the showing made
by the motorcycles that it will place
several more in service this year."
Cadillac Covers 105,000
Miles in Two Year's Service
One hundred and five thousand
miles in two years is the actual record
made by a Cadillac used in the ser
vice of the police department of Bir
mingham, Ala. This patrol is in ser
vice day and night and is obliged to
make its runs in all conditions of
weather and over all kinds of roads.
In spite of the hard wear it has re
ceived, and the extra weight it carries
the car is apparently good for many
more thousands of miles.
The patrol wagon was built on a
standard Cadillac chassis with a body,
built in Birmingham, which weighs
700 pounds more than the ordinary
body of a five-passenger Cadillac.
Frequently the car carries from 12 to
15 passengers in addition to this extra
weight.
The "Auto Paint Shop"
to Be Opened by Redmond
Andrew Redmond has made ar
rangements to open a paint shop de
voted exclusively to the painting of
automobiles. For the present quar
ters have been secured in the new
garage yj North Fourth street, be
tween Hamilton and Kelker. John
Kurtz, for years in charge of Mr.
Redmond's paint department preced
ing the* lire, will have charge of the
new paint shop.
Eleven Overland orders for April
delivery are reported by Mr. Redmond.
Three of these were taken this week.
Man Whirled About
by Machinery, Dies
Whirled about in the air by ma
chinery in which he was accidentally
caught at the l.alance-Urosjean plant
this morning, Samuel W. Heave, of
Lucknow, was so badly injured that he
died a few hours later at the Harris
burg hospital.
Mease was take nto the hospital
shortly before 11 o'clock and died
at 1.35. Both his legs v/eife bioken
and his right arm was fractured in
several places. The entire right side
of his body was crushed.
When the machinery was stopped,
the mail's body was hanging, on the
belt at the ceiling. How hebceame
entangled in the shaft is not known,
lie worked in the punching depart
ment at the tin mills.
FEBRUARY 7, 1914.
HISTORY REPEATS ITSELF
tf]T Two years ago the 1912 Cadillac with its Electric Lights and
Til Starter caused the Automobile World to stand in wonder.
f]T Manufacturers hesitated, then their Ad-men and Salesmen be-
TJ gait the "anvil chorus," while the engineering corps secretly got
very busy chasing after anything that sounded like electric starter.
#TJ But the public saw relief from the hated cranking, and annoy
*il ing lights, and in spite of loud protestations they took a chance
on 12,000 Cadillacs with the "complicated" contrivances.
f Their faith in the Cadillac was not betrayed—their dream was
realized.
fTT History is again repeating itself. This time the hammers are dl-
rected on the Cadillac two-speed rear axle.
#|T But, fortunately, the automobile enthusiast cotirts improve
ments, and is willing to be convinced—And, he can readily see
that if a manufacturer can make one pair of gears, he ought to bo
able to make another pair differing only by a few more or less
teeth. Also, if he has proven by years of experience that it is
possible to design mechanism to satisfactorily make four or more
shifts in the ordinary transmission where there are eight or more
gears, certainly he should be able to contrive to make a shift be
tween two gears in the rear axle. i
g]T The public is convinced, as Is evidenced by the fact that they '
have Uready purchased nearly as many 1914 Cadillacs as the
next three largest builders of cars selling at or above the Cadillac
price combined.
g]l The great advantages of the quiet double direct drive, no one con
tradicts, but you can more thoroughly appreciate it after riding
in the car.
CRISPEN MOTOR CAR COMPANY
413-417 South Cameron Street.
more you know about
A other cars the better you
\HUDSON/ will like the Hudson. The lead-
X™/ American Six, built by 48
engineers. Sold by j
I. W. DILL, Harrisburg, Pa.
' Catalog Mailed on Request
AUTO PAIINTIINa
Wagon and Auto Delivery Body Building
Repair Works a Specialty
During the next month or so your automobile will bo almost Idle.
Save that, month's storage bill, and more, by having us paint and
varnish it to look like new.
Get in l>eforo the rash starts. Satisfaction guaranteed.
Eureka Wajjon Works
A. 11. Bailey. Bell phone 1349J, 614-16-18 North St,
MILLER 5 TIRES'
il Grip the Road Like a Cog-Wheel
, i STERLING AUTO TIRE CO. 1451 Zarker St.
VULCANIZING
|S Ml II 111 II I 111 11l I