8 In a few weeks the Blue Birds will sing- and the Spring Buds will be on the trees and everybody will want an Automobile, then the good cars will be hard I to get. I Place Your Order Now and T ake Your I OVERLAND as soon as you can get it. There is not such a value in any Automobile 011 the American market as found in the Overland ll4 wheelbase, 4-inch tires, floating rear axle, Timpkin rolling bearings, electric lights, SSO speedometer, clear vision ventilating wind shield, deep cushions, mohair top with top cover, robe rail, foot rest. 35 Horse Power Motor Cylinder Cylinders cast separate, with 5-bearing crank shaft and natural cooling. Delivered in Harrisburg for $985.00 And With Gray and Davis Electric Self- Starter, $1,110.00 Compare these specifications with any other auto mobile and you'll cash the Overland. Roadsters, Touring Car and Delivery all the same price. Send for catalogue. Andrew Redmond Third and Boyd Sts. HARRISBURG, PA. Distributor for Dauphin, Perry and Cumberland Counties. * >——— MWMW— ■Will IB—B# USED CARS 1 i 1—1912 36 Chalmers Touring Car, self-starting, electric lights, nickel plated trimmings, repainted and in first-class con dition. 1—1912 36 Chalmers Torpedo, self-starting, power time pump, demountable rims, repainted and in first-class condition. 1—1912 Chalmers 30 Touring Car, fore door, body repainted j and fully equipped and in first-class condition. j I—l9ll 6-60 Kline seven-passenger Touring Car, demountable | rims, nickel trimmed, overhauled, good paint and in first- j class condition. A bargain. I 1—1912 4-40 Kline five-passcnger, overhauled, repainted and ! in first-class condition. I—l9oß Pierce Arrow five-passenger touring, extra tires, War- j ner speedometer, bumper in very fine shape. An excellent i car to turn into 1200-lb. truck. 1—1913 Studebaker 25 Roadster, only used short while for i demonstrating purposes, revarnished, 1 extra tire, in ex- j i cellent shape. A bargain. j 2—1909 Model K Pullman, pony tonneau overhauled and in ! first-class condition. Bargains. J 1—1912 E.M.F. Touring Car, in excellent condition and fully equipped. A bargain. j I—l9ll Model K Pullman, five-passenger touring, fully equip ped and good condition. Splendid car for turning into 1,000-lb. truck. I—Model D Franklin touring. A snap. Keystone Motor Car Co. 1019-1025 Market Street AS .4 HILL CLIMBER the METZ "22" has no superior. It will climb hills as fast as any car made, regardless of its price. The METZ engine develops more than one horsepower per 00 pounds of weight, hence its great reserve power. WINNER OF THE (JIJDDKN TO lilt A remarkable example of low price ,md minimum cost of upkeep combined with the essential features of the strictly up-to-date car. A thoroughly practical car. The o>'\.Y car in the Glidden Tour that held a PERFECT SCORE for th< entire eight days of the race. "all ami investigate, or Phone oi Write for Catalog MONN EROS. 17th and Swatara Streets, Harrisburg Try Telegraph Want Ads. Try Telegraph Want Ads SATURDAY EVENING, FIRTH-FIUUB CUB BEINGSHOWNIICITY Six Passenger Touring Type That Was Among the Newest at National Shows S. H. Daddow, distributor for Partin-Palmer cars in Central Penn sylvania, arrived in Harrisburg last evening with his six-passenger touring model and has been demonstrating the merits of the new car to a number of interested parties. The well-known local tests over the Berryhlll, Cres cent street and Reservoir Park roads have been negotiated and others that have been suggested. These cars are in use in all the States and in foreign countries. The car is made by the Partln Manufac turing Company, of Chicago. The six passenger touring has a 115-Inch wheel base. Is very attractive in design and sells for $975, completely equipped. Electric starter and light ing equipment may be had when de sired. The specifications and regular equipment are as follows: A. C. Mason's latest design 1914 wonderful four-cylinder motor with enclosed valves, guaranteed to develop thirty-eight horsepower; high tension magneto; large Mercedes type radi ator; combination gear pump and splash system of lubrication; latest improved center control system; steering column with 18-inch steering wheel; 15%-inch leather faced cone clutch with adjustable pick-up springs; rear tire Irons and extra demountable rim; excellent painting linish and lux uriously upholstered; 32x3%-inch wheels and tires regular, or option of 33x4-inch oversize tires at actual dif ference in 'cost; selective sliding gear transmission with three speeds for ward and reverse; three-quarter float ing rear axle; double internal expand ing brakes and 14-inch brake drums; auxiliary seats to fold back of and under front seat; large and roomy six passenger body; equipment includes top, curtains and hood, windshield, speedometer, prest-o-lite tank, five lamps, horn, tool kit, repair outfit, jack, pump, etc. Mr. Daddow will remain in Harris burg over Sunday, having registered at the Commonwealth Hotel. Annual Motor Club Meeting at Chestnut Street Hall The election of officers and the an nual meeting of the Motor Club of Harrisburg will be held at Chestnut Street Ilall Tuesday evening, February 9. Cards have been sent out by Sec retary Myton. Refreshments will be served and all members are requested to be present. Reo Truck V/i to 2 Ton New Price (Chassis) $1650 Loadening Space 10 to 12 Feet Reo - Mack- Chase Truck Reo-Sfevens-Duryes Pleasure Cars Harrisburg Auto Co. Third and Hamilton Street MID - WINTER PRICES —ON— Used Automobiles Here's a tip for you, Mr. Wide awake. Do you know that real money held under a dealer's nose these dull winter days will buy moro automobile value than can be had when the Spring sun begins to peep tlirough the clouds. We have a number of used cars that we will let go at interesting figures. CRISPEN MOTOR CAR CO. 413-417 S. CAMERON ST. ■— ———^ Auto Storage REPAIRS AND SUPPLIES PAUL D. MESSNER Agent (or Stanley Steamer ('lira Rear of 1117 NORTH THIRD V— -J \ CHALMERS \ "Thirty-six" (4 and 5-passenger) $1,775 m \ "Six" (6-passenger) $2,275 BB \ "Six" (2 and 4-passengtr) $2,175 B \ STUDEBAKER I \ 6-Cylinder, seven pas- IC*7 C . B \ senger v JLO / O KB I FULLY EQUIPF«D \ M \ KEYSTONE . f \ MOTOR CAR CO. f \ 1019-25 Market Street M HARRJSBURG TELEGRAPH WHOLE ORGANIZATION LIVES UP TO SLOGAN Unexpected Application of Catch Phrase Known to All Motorists By E. R. BENSON (Vice-president the Studebaker Cor poration.) Readers of advertising the world over are thoroughly familiar with many of the short, pithy phrases which one comes to assoctate with various commodities. Most of us can name off-hand at least a dozen of the best known. As a rule they are something more than well-worded sentiments In prisce of goods. Sometimes one of them is almost photographic in its production of the moving sentiment of an entire manufacturing and sales organization. This convincing sort of slogan is, in fact, the one that the reader bears longest in mind. As ojter as not, these slogans are the result of accident. Some dealer or some customer, by one ot' those happy turns of speech, voices his belief In a product. The wise salesman hears of It, recognizes Its value, and the phrase becomes known all over the world. For some time, our advertising has featured the phrase, "Buy it because it's a Studebaker." Often 1 am asked where this sentiment was llrst phrased in its adopted form. And always I am forced to admit that we don't know. One of our dealers insists that it was first heard in his sales room from the lips of a Studebaker owner who had escorted a friend to his store and was helping the salesman in his proof of Studebaker superiority. There is a traveling representative on our staff who insists that he brought such an incident back to the factory from one of his trips, and told it to a num ber of frlepds. At the South Bend Studebaker headquarters there are veterans who insist that "Buy it be cause it's a Studebaker" dates back, in its first application, beyond the days when automobiles were known as horseless carriages. Whatever its origin, we all know that, since we have been using the phrase in our advertising, it has be come a focus of Studebaker sentiment to whifch every member of our organi zation looks often, consciously or un consciously, for guidance in his day's work. The first rough sketch made by a Studebaker engineer is all the better for th'e fact that the engineer knows people will be buying its embodiment in steel "Because it's a Studebaker." The same sentiment is In the minds of our manufacturing department, and many a workman takes additional pride in the efficiency of his machine, the output of which commands a mar ket, "Because it's a Studebaker." In the sales organization, the slo gan lias a still different meaning. There it symbolizes Studebaker ser vice. Men who own Studebaker oars say "Buy it because it's a Studebaker' to their friends, basing the advice not only on the performance of their own cars, but also on the fact that they have themselves tested Studebaker service and know that it Is prompt and efficient. Of course, these sentiments had ani mated our organization long before the Studebaker slogan was ever set up in cold type. Were this not true, the slogan would never have been born. Its summary, however, Into six crisp, expressive words has crystallized all this sentiment and made it an expres sion of creed for the whole Studebaker organization, and a promise which binds us all to its fulfillment. With our plan of advertising, Kales and naunufacture all based on the Studebaker slogan, there is one ani mating purpose for the whole Stude baker organization—a purpose which permeates all its departments- of ac tivity and makes harmony an auto matic adjunct. Our slogan, "Buy it because it's a Studebaker," may have been first ex ploited as a sales help. It has proven ever more valuable, however, as an expression of the spirit of our organi zation. So long as we continue to live up to this sentiment, we know we can justly feel assured of con tinued and sustained business suc cess. Abbott Local Branch Makes Many Improvements C. D. Stewart, eastern representa tive for the Abbott Motor Car Com pany, is having a number of alter ations made at the local factory branch, 106-108 South Second street. The elevator is being walled in, the floors rebuilt and the glass front im proved. When the alterations are complete the decorators will trans form the walls, ceiling and floor into an attractive modern salesroom. Thess needed changes will add materially to the appearance of the building as well as harmonize with the elegance of the new 1914 models of the Abbott- Detroit, a full line of which will gen erally be in stock at this the principal distributing point for the eastern ter ritory, Mr. Stewart reports regular ship ments an' i| WARNER TRANSMISSION, SPICER UNIVERSAL JOINTS, TIMKEN i: ij BEARINGS and the AUTO-LITE Electric Starter and lighting system. A ;j |; combination with no superiors. j; ij In justice to yourself examine this "BULL DOG LINE." It's worth an il |j investigation. If COLUMBUS had not INVESTIGATED he would not il j; have discovered America. \\ : We have both FOUR and SIX Cylinder Models and each model has em- j| il bodied in it il j Durability, Economy, Individuality and Refinement. jj i: Think It Over. Remember Our Service Department. It's Right, ij Inflate your tires from our Free Air Station on pavement in front of our ij i j salesroom. j i Abbott Motor Car Co. Ihi 106-108 S. 2d St. Harrisburg, Pa. j jj BELL PHONE 3593. ij Motorcycles Effect Great Savings Over Horses "Two single-cylinder Indian motor-] cycles in the service of the Housa- j tonic Power Company, New Haven, Oonn., saved $360 ir. team hire in j seven months, and covered hundreds i of miles more territory far quicker j than the teams previously used for the i work," points out the West End Elec-| trie and Cycle Company, local dis-' tributor, in emphasizing the advan-] lages of motorcycles in this ileld. > "The machines were placed in ser-1 vice May 1, and the total operating] and upkeep cost to December 1 was j $63.50. The following instance is char acteristic of how the machines made good: On one ten-mile run, which; was covered several times weekly, the team required one and a half hours', each way, while a motorcycle did it in j thirty mluutes, saving two hours on j this trip alone. The use of motor cycles enabled the inspectors and ser vice crew to cover the territory more frequently and at less cost than with any other method of transportation heretofore used. The company is so well pleased with the showing made by the motorcycles that it will place several more in service this year." Cadillac Covers 105,000 Miles in Two Year's Service One hundred and five thousand miles in two years is the actual record made by a Cadillac used in the ser vice of the police department of Bir mingham, Ala. This patrol is in ser vice day and night and is obliged to make its runs in all conditions of weather and over all kinds of roads. In spite of the hard wear it has re ceived, and the extra weight it carries the car is apparently good for many more thousands of miles. The patrol wagon was built on a standard Cadillac chassis with a body, built in Birmingham, which weighs 700 pounds more than the ordinary body of a five-passenger Cadillac. Frequently the car carries from 12 to 15 passengers in addition to this extra weight. The "Auto Paint Shop" to Be Opened by Redmond Andrew Redmond has made ar rangements to open a paint shop de voted exclusively to the painting of automobiles. For the present quar ters have been secured in the new garage yj North Fourth street, be tween Hamilton and Kelker. John Kurtz, for years in charge of Mr. Redmond's paint department preced ing the* lire, will have charge of the new paint shop. Eleven Overland orders for April delivery are reported by Mr. Redmond. Three of these were taken this week. Man Whirled About by Machinery, Dies Whirled about in the air by ma chinery in which he was accidentally caught at the l.alance-Urosjean plant this morning, Samuel W. Heave, of Lucknow, was so badly injured that he died a few hours later at the Harris burg hospital. Mease was take nto the hospital shortly before 11 o'clock and died at 1.35. Both his legs v/eife bioken and his right arm was fractured in several places. The entire right side of his body was crushed. When the machinery was stopped, the mail's body was hanging, on the belt at the ceiling. How hebceame entangled in the shaft is not known, lie worked in the punching depart ment at the tin mills. FEBRUARY 7, 1914. HISTORY REPEATS ITSELF tf]T Two years ago the 1912 Cadillac with its Electric Lights and Til Starter caused the Automobile World to stand in wonder. f]T Manufacturers hesitated, then their Ad-men and Salesmen be- TJ gait the "anvil chorus," while the engineering corps secretly got very busy chasing after anything that sounded like electric starter. #TJ But the public saw relief from the hated cranking, and annoy *il ing lights, and in spite of loud protestations they took a chance on 12,000 Cadillacs with the "complicated" contrivances. f Their faith in the Cadillac was not betrayed—their dream was realized. fTT History is again repeating itself. This time the hammers are dl- rected on the Cadillac two-speed rear axle. #|T But, fortunately, the automobile enthusiast cotirts improve ments, and is willing to be convinced—And, he can readily see that if a manufacturer can make one pair of gears, he ought to bo able to make another pair differing only by a few more or less teeth. Also, if he has proven by years of experience that it is possible to design mechanism to satisfactorily make four or more shifts in the ordinary transmission where there are eight or more gears, certainly he should be able to contrive to make a shift be tween two gears in the rear axle. i g]T The public is convinced, as Is evidenced by the fact that they ' have Uready purchased nearly as many 1914 Cadillacs as the next three largest builders of cars selling at or above the Cadillac price combined. g]l The great advantages of the quiet double direct drive, no one con tradicts, but you can more thoroughly appreciate it after riding in the car. CRISPEN MOTOR CAR COMPANY 413-417 South Cameron Street. more you know about A other cars the better you \HUDSON/ will like the Hudson. The lead- X™/ American Six, built by 48 engineers. Sold by j I. W. DILL, Harrisburg, Pa. ' Catalog Mailed on Request AUTO PAIINTIINa Wagon and Auto Delivery Body Building Repair Works a Specialty During the next month or so your automobile will bo almost Idle. Save that, month's storage bill, and more, by having us paint and varnish it to look like new. Get in l>eforo the rash starts. Satisfaction guaranteed. Eureka Wajjon Works A. 11. Bailey. Bell phone 1349J, 614-16-18 North St, MILLER 5 TIRES' il Grip the Road Like a Cog-Wheel , i STERLING AUTO TIRE CO. 1451 Zarker St. VULCANIZING |S Ml II 111 II I 111 11l I