BBhSIS XgSS9MSBfUMi4iliMnnnH0ESSBfSSEVBBFBWS wjpfjsg W? r - . ti " w, r, .'4. ;,fr ' yfi Kj!r s-" ! jP"?!. . ,, "& t e 16 'ST0RY0FACHAMP10NLIAR, fTA Unique Character Who Could Not Tell the Truth. Hi Wit i Poet Well at Professor of Pseudolony, and His Lies Were Like the Truth An Experience With Him In London The Story Told by His Victim. Stop right here, gentle reader, unless yon rant to be deceived. This story is the story of a liar. Although he has misled me, as this -narrative will plainly set forth, and although his art of lying assumed, lite Hamlet's devil, "a most pleasing shape," and has almost, if not altogether, won me over from the side of truth, I have still some relies of honesty in my composition, and I nrge you not to read further unless you are prepared to be taken in. Business called me to London last Spring, andt was trying to hammer American methods into British forms and shape American ideas into phrases which would suit the British mind. No easy task, I as sure you. In a country where a wagon is a ran and Fall was never heard ol; where the shopkeeper gasps for breath when an Amer ican nsks for Canton flannel, and thirteen 'traveled representatives of the house are Vainly consulted on the subject bscause the article is known there as ''swans-down calico," where pie was never heard of and tarts alone fill the aching void in the Amer ican stomach under such circumstances my task is not an easy one. The Hebrews have a proverb, which, like many of the popular forms ot expression, tells a long historv while it gives point to a single thought. ""When the tale of bricks ii doubled Moses comes." So for every necessity there is a relief, and my Moses was at the door. I was in no amiable mood when they passed me an envelope enclosing a note and a card. The card was thrown carelessly on the desk. Printed matter in such form rarely appeals to anyone. Type was only meant for the oracular columns of the news paper. There alone it arrests attention. The note began: "Deak Sin I beg to submit herewith a few original couplets." Down went the letter on the de6k. It was the same old story, I thought; some scribbler who has failed in all his efforts on the press, and who attempts to storm business men with his miserable work. '-Tell him," I began tes tily but before concluding the sentence I glanced at the card which lay before me. It read as follows: ....... Don't Believe Me. j JOHN T. BLACK, Professor of Pseudology. : Something original about that surely, and what on earth was Pseudology? Bare Ben Jonson, fortunate man, who knew, as the lawyers say, "of his own knowledge" that Bacon wasn't Shakespeare, or Shakespeare Bacon, attributed to that gentleman a knowledge of but little Greek. 1 can scarcely form an estimate of his opinion of a man, who did not recognize the Greek word "pseudos" as a lie. Bnt the reverse of the card told the whole story: PRESS NOTICES. Trust him not, he is fooling thee. 2feu Tork Mirror. He lies like truth. St. Louis Globe-Democrat To him truth is far stranger than fiction. Boston Transcript. As an 18-carat liar he takes the beanery. Chicago Sews. After once hearing him we lost all re spect for Ananias. PAtadefpita PuMtc Ledger. To a vivid imagination he joins a quiet contempt for facts which renders him unique among mankind, San Francisco Call. Not content with lying all dav in business he even lies in bed at night. Detroit Free Frets. He differs from George 'Washington in this particular, that whereas George could sot tell a lie, John T. finds it impossible to tell the truth. Cincinnati Enquirer. Farther proofs on personal application. 1 always loved a frank man, and without estimating the danger I was in, or the warn ings which his card contained, I stepped out of the private office to shake hands with him, and in a moment of good nature as sented to the price which he asked for his couplets without giving them more than a casual glance. The week had not passed before another note was handed to me inclosing more verses from the same band, the note being signed "John T. Black, the champion liar." M. B. My title is not necessary for pub lication, but as a guarantee of good faith." I was more busy than before, .and as he waited outside for a reply I again author ized the bookkeeper to accept his terms, and his verses went into a drawer to keep com pany with their predecessors. When a moment of leisure was reached the manuscript was taken from its retire ment and examined. Every variety ot form and metre was present. But my eye caught the couplet: II! fares that land, to hastening 111 a prey. Wherein Sapolio is unknown to-day. That seemed like common sense. A rec ognition of the many difficulties that beset the England of the present, in which, alas! the most useful of American inventions, was but little known. A little further on came these lines: eubekaI "Oh, wad some power the giftle gie us To see oorsels aa ltbers see us." That pow er. which Bobby Burns would know, Is furnished in Sapolio. For. nsed on pewter, brass or delf. Like others you can tee yourself. On the impulse of the moment a note was hastily written, telling the Professor that al though he had been paid his own price, we felt in honor bound to double the compensa tion, since we found that we had received twice as desirable matter as we had sup posed. This act of conscientiousness sealed my fate, for letters cjme thick and fast inclos ing "A few samples of how the muse amuses itself with me," one ot which read aa lol lows: BOBBY XKD JiXBY JANE. The policeman crept quietly Into the kitchen To court on the sly Mary Jane, so bewitching;. But was startled to view, on all sides around him. Other policemen, who seemed to surround him, Bat he very soon found it was bnt his rsflec- tion In the pots and the pans polished np to perfec tion, . And the servant explained how she had made sccb a show By the everyday use of SAPOLIO. The accompanying note said: "I have a 22-carat iketch 'of this advertisment under way, and will haul the artist and his picter round to-morrow. He gives me points in lving beware. I am hovering round the stage door of your show for a reply. Tours, impecuniously, John T. Black." The cash was forthcoming, and I had added another link to the chain ot my cap tivity. After this the deluge. Sonnets, couplets, wise sayings, and many foolish ones, tum bled down in a perfect avalanche. The old chestnut, that "The spots on the son were washed a year ago, but came offquickly with Sapolio," somewhat altered our humor, and would hays ended our intercourse had I not read further down this ludicrous idea: "The leopard cannot change his spots, we know, but he can move them with Sapolio." We (collectivelv) had an interview in which we assured the Professor that we were not running a comic paper. We offered him a letter of introduction to the Detroit Trtt Press at its London office. He declared that he would never do so any more, and re ferred to bis card and his correspondence as a corroboration ot his frankness and honesty. We believed him. That week had not ended before the fol lowing note was handed in: "I have perpe trated another crime and enclose it, but shall get out of gunshot for half- an hour until vou have become reconciled to it When I return at 10:15 I would like either J10 or ten years, which ever you think the most suitable reward. The inclosure was longer than the rest: " ot A "heathek chis-ee." With apologies to Bret Hart. While I wish to remark. And my languaee is plain. That to take out a mark Or remove any stain, SAPOLIO is quite cecullar. Which the same l woold rise to explain. Ann Jans was the name Of a servant we bad. And a good girl the same. xnouEn uer lancu-" wa uaa; For to see her weep over her cleaning; Was a sight most affecting ana sad. She would toil day and night Would this plncky Ann Jane, Just to keep the house quite Free from blemish or stain. And she tried all the soaps in creation; But, alasl it was labor in vain. She went shopping one day At mv express command, And returned home so gay I could not understand. But I smiled when I saw she'd a cake of SAPOLIO clasped in her hand. Then she tucked up her sleeves And caught up a small tub As she murmured, "It grleresme To labor and scrub. But they tell me this is the boss cleaner." In response I said, "Aye, there's the rub." On the oilcloth a stain. Which had been there for years, At the touch of Ann Jano Now at once disappears. While from mantelpiece, tinware, and table t Ev'ry spot, stain, and blemish she clears! Then I looked at Ann Jane, And she gazed upon me. And she said "It is plain That in this j ou'll agree rvo been w astin; my time and my labor By not using SAPOLIO, you see." In the scene that ensued I did not take a band. But the backyard was strewd Like the shells of the strand, With the soaps which Ann Jane hadbeen using Ere she heard of SAPOLIO grand. Now her copper and brass Shine aa bright as the sun. And for her lookinc-glass Often duty have done. Which the same is a pleasing reflection And meant in more sense than one. Which is why I remark, A And my langnage is plain, That to take ont a mark Or remove any stain SAPOLIO has not an equal. Which the same I shall always maintain. Like the little boy who was offered the big red apple, I burst out crying and took it. Once more we expostulated. Unless we used these productions to paper the office wall or to offer as prizes with every cake of our goods a thing abhorrentto us as a busi ness method we could see no outlet for the accumulating mass. We urged him to chain Pegasus, and he assured us with every evi dence of good faith, that the very money which we were then paying him would be promptly invested In a cow chain of the most approved Birmingham make. For a week we breathed freely, and then the familiar handwriting told us: "My friend the artist may call upon yon with sketch. Don't break the window with him it he does. He thinks a lot of his pict uresbut 'to err is human.' " Under cover of this jocularity at his friend's expense, in spite of his assurances to the contrary, he enclosed a parody on "Ye Mariners of England," of which he said: "Herewith I forward 'Ye Matrons of Old England, at least quite as many of them as an average human being cares for at once. They have been made to follow carefully in the footsteps of their time-honored ancestors 'Ye Mariners of England,' and the song and meter are in this country as familiar to the ear as household words worth. I will call in an hour, my lie-abilities are greater than ever!" Once more I succumbed. But this time' with an inward chuckle. My passage had been engaged by the next week's steamer. In the land of the free I would find relief from the pen of the Champion Liar. I have met many men who were hard up have even known that distressing condition my selfbut the whole range of my experience shows nothing to compare with the Profes sor's condition. But Providence tempers the wind to the shorn lamb, and whenever his pocket was empty an idea flashed into his brain. He called to say that he was tired of parodies. Would I like something before I left England which would be pure ly original? Did I think him capable of producing something? I assured him I thoutrht him capable of anything. The next day he handed me the following verse, which contains a very beautiful sentiment, and proves him to be a poet as well as a pro fessor of psendology : Oh, Woman! In our hours of ease. Uncertain, coy, and hard to please. And variable as the shade By the licht quivering aspen made; Yet in your bouse jou well do know The value of SAFOLiIOI Accompanying this was the following: OX XOULYEtO xotrx. Maid of England, ere we part. Lay this counsel to thy heart; .!ipip THE Though the grime may vox thee sore, Settling over wall and floor, Ton relief from toll may know If you use SAPOLIO! By these pans so clean and bright. By this paint a shining eight. By the floor as white as milk, Bv that hearthstone smooth as silk, Buy the soap that keeps them so Always use SAPOLIO. Hald of England, 1 am gone, Think or this when leftalone; Though I fly to beach or hill. Let my warning haunt thee still, Can I cease to love thee? No I Bo thou use BAPOLIO. Both of these he assured me on his honor as a gentleman were purely original, and I paid for them on that representation. I am at home now, where I fondly sup posed that I would be free from the 'entan gling acquaintance which I formed in Lon don. Far from it. Every steamer which arrives brings proof that my persecutor still lives, i tried to keep a record ot them as follows: Aug. 10 By the "Umbria.' A wealthy young man had a yacht, Disflcnred with many a spacbt; Sapolio be tried, Which, as soon as applied, Immediately took out the lacht I Aug. 17 Eithe "Etruria." Our girl o'er the housework would sigh. Till Sapolio I urged her to trigh; Now she changes her tune. For she's dono work at nunc, Which accounts tor the light in her eigh! Aug. U Per "City of Rome." There's many a domestic imbroglio, To describe wbi b would need quite a foglio, Mipht oft be prevented If the hou&ewife consented To clean out the house with Sapogiio. Sept. 1 Via Steamer "Celtic." Maria's poor fingers would ache When the housework in band she would tache, But her pains were allayed When Sapollo's sid Her labor quite easy did mache! Sept. S Per North German Lloyd "Alter." We have beard or some marvelous soaps, SVhose wortu has exceeded our hoaps; But it must be cniifeit That Bapolio's the best. For with grease spots it easily coaps. Bept.15 -Per "La Bourgogne." The wite of a popular Colonel, Whose troubles with "helps" were etoloneL Now her leisuro enjoys, For the "new gill" employs Sapolio in honsework dioionel. Hay 8 Fer"City of JParts." The servant went off in a plquo A new situation to sique As the mistress declined 8ome Sapolio to find But she sent for her back in a wique. Ix nave aoanuoueu nope. J. see my error clearly now. Begardless of proper princi- disappear like magic IF YOU jfijy ftrjissm i Iff b sffTfi'ay"rT ff9P sVssssR J sl Btft " - Smw?T52 ATSh HF iHssUB VSbSjB& JHHHa XHBBbh K kkm JksV SN. JsV look fresh pies, I had been dealing with the father of lies, and, like Faust, I cannot free myself from his toils. And now the contagion of his falseness had so perverted my moral nature that I rather enjoy "taking" in" the public under the guise of telling a story. QUAINT PROVERBS. Out of the proverbs of Sapolio which number over three hundred we publish to day the following as quaint specimens: "Dirt in the house builds the highway to beggary." Be wise in time and use Sapolio. It is a solid cake ot Scouring Soap. Try it in your next honsecleaning. "A bright home makes a merry heart." Joy travels along with Sapolio. It is a solid cake of Scouring Soap. Try it in your next nousecleaning. "Well-bred, soon wed." Girls who use Sapolio are quickly married. Sapolio is a solid cake oi Scouring Soap used for all cleaning purposes except the laundry. Trr it "He is a fool who makes a wedge of his fist." Yet such ridiculous things are done every day. Think, for instance, of attempt ing to clean house without Sapolio. "A holy habit cleanseth not a foul soul," and no amount ot good manners, high birth or finished education will make dirty house keeping endurable. All three say "Use Sapolio." "If things were to be done twice all would be wise," and every housekeeper who tries nousecleaning without Sapolio comes to the same conclusion. Try a cake. "Wheat is cleaned with wind and the soul with chastenings," but a house should be cleaned with Sapolio to bring it to perfec tion. Try a cake. Labors about'the house done by Sapolio are like good sermons, short .and sweet. Sapolio is a solid cake of Scouring Soap used for all cleaning purposes, except the laundry. "Sloth is the key to poverty." Don't be too lazy to clean the house, but if yon are, try Sapolio. It is a solid cake of Scouring Soap. "A dirty bouse creates a strife Between the good man and bis wife." To secure peace use Sapolio. It is a solid, cake of Scouring Soap. Try it, "He is, indeed, a friend who speaks well of us behind our backs." Present or absent ?our house will praise you if you use Sapo io. Try it in your next housecleaning. "A good thing is soon snatched up." The rapid sales of Sapolio need surprise no one. Sjpolio is a solid cake of Scouring Soap that works wonders. "A disease known is half cured." If your house is dirty buy a cake of Sapolio. It is a solid eake oi Scouring Boap used for all cleaning purposes except the laundry. FTTTSBTJRG- tr,, dispatch: st T, Some Varied Opinions Upon a Subject of Real Interest. Why Social, Political, Literary and Business Ambitions Enchain Men's Attention Dill. genee, Perseverance and GentusMayBo of Some Help, but It Is Ingenious Advertising Thst Tells In the Long Run Many Instances That Prove This True. Every man who is worthy of that title de sires public recognition. Socially he would be better known and respected. If he as sumes to ignore what is generally known as "Society," he surely turns to some other kindred' ambition. Politics may engross his attention, and if he would rise 'in that line he must, by personal address, by party ser vices or by public speaking, win the con fidence and good will not only of his own party but of the wider public. If as a student he buries himself in a library and works through lonely days and nights, still it is only in the hope ot leaving some work "so writ as future ages shall not willingly let die." Socially, politically, in art or literature, yes, even in commerce, the de sire lor a wider publicity is inspiring and ennobling. Ambition is a strong virtue until it steps beyond prudence or proper modesty. "By that sin fell the angels," and thousands of thoughtless mortals who try to rush in where the better angels fear to" tread, destroy all hopes of public approval. Their rude ness ruins tneni socially. Their eagerness for office defeats their political aspirations. Their ambition for rapid recognition clouds their literary efforts. Their "penny dips" are blown out before they have set the river afire. In business little fools ape the actions of successful men until whole hordes are following Wanamaker's adver tising or imitating the Rising Sun stove polish or copying the plans of really suc cessful houses. The pubjio measures them quickly they are asses clothed in lion's skin. The first rule of real success is to be original. Not strangely, queerly, original but that every act and utterance shall spring from an honest interior. It is not possible to achieve greatness by imitation. Beal greatness often oomes to men of hum ble birth and surroundings, whose hearts and bright IF YOU' USE SAPOLIO S IF YOU USE S are true and firm, while in times which try the souls of men the feeble and vacillating ones are swept aside as by a plague. Ar nold ot Winkelned was a private soldier, but his brave act in burying a dozen spears in his own breast to make way for his fel low soldiers won him a deserved immor tality. Bunyan's simple but heart-told story surpasses in wide publicity any liter ary effort of the greatest of scholars. The simplest articles hive built up the greatest trade successes. It was a farmer who was kindly trying to amuse his little children who invented the now-famous "Pigs in Clover," and it paid him better than a gold i mine, .uut as an instance of solid success, r ouiltup bv honest means, used to popular ize a simple but original article, Sapolio gives us a capital illustration. It is a solid cake of scouring soap, but it is the best of its kind. Its manufacturers have never altered or neglected its quality. It is an article naturally of moderate con sumption, but it is used everywhere. Not in the United States only where from Cal ifornia to Maine, it is a household word but in India, China and Japan, in Aus tralia and all the countries of South Amer ica, it marks the progress of civilization by its mere presence. Its traveling salesmen can claim, in common with itself, that they scour the world. The methods used'in con ducting its vast business, rival in careful consideration the conduct of enterprises ap parently more important, but the secrrt of its success is that no honest method of ob taining and retaining public attention is neglected. Look at the simple little cake of Sapolio, lying half used, perhaps, on the kitchen sink, and try to realize that the sun never sets on its sales. Consider that it cost yon but a few cents, although its manufac turers spend hundreds of thousands in ad vertising it to the millions whom they wish to remind. It is like a fairy tale. Aladdin rnbbed his lamp to no better purpose than the publio does Sapolio, lor, as a universal servant, its services are without measure, and its worth brings back golden returns to its owner. How has such wide popularity been ob tained? By original merit and patient per severence. Probably the most interesting side of the story lies in the well-known ad vertising which has been used. We can re veal some ot its methods. Its advertising department is presided over by a man who talks proverbs at breakfast, dinner and sup per, and twists them to fit Sapolio while the rest of the world sleeps. An artist is em ployed by the year, although countless sketches and ideas ire contributed by out siders. Poets not mere rhymsters are paid to tell its merits in oiiginal verses, and the most novel schemes are made use of to at tract attention. Two hundred and fifty thousand boxes of dominoes were sent out last vear. Japan famished twenty thou- -nl " I 25,' sand feathered owls and fifty thousandpuz zles, besides thousand; of hand-painted panels. Domestic puzzles passed away long ago,but not until millions of them had been used. Pamphlets are printed in vast numbers, and the famous Sapolio alphabet has already reached its tenth million. Five hundred dollars will rent a large farm, but it goes to pay for one-half page insertion in a daily paper. Yes, one thousand dollars has been paid for a single column in a weekly paper, but, of course, the circulation, like the con sumption of Sapolio, was enormous. Bold methods they may well be called when oyer two thousand dollars is paid for therentalof one sign on the most prominent building in America. As odd methods we maymention i, .mKinrnont nf .in "ndvertisinc orator ' who made'stump speeches in all the princi pal cities, and the posting or signs reauing "Keep off the Grass" on all the snow banks in New Tork after its great blizzard. But our readers know only too well how thoroughly it is advertised. Every city, town and railroad is decorated with signs; the magazines publish it5 pictures; the street cars are enlivened by its proverbs; the newspapers continually remind the public of its merits. But even it it was not so prominent in its own behalf, the dozens of imitators who try to impose their wares on the public as "just as good as Sapolio," would prove to the world that It was the standard. Who can read the bright verses which tell us how to make this world brighter without the tribute of a smile? Who can glance at their pictures without admitting that adver tising is an art itself? We have not room for many, but feel that this article would be incomplete without some specimens of them. Abou Ben Kelly (mar her tribe increase) Was much disturbed one night and had no peace. For there upon the wall within her room. Bright with the moonlight that dispelled the gloom, A man was scribbling with a wand of gold. Now, Mrs. Kelly was a warrior bold. And to the presence in the room she said: "What writcst thouT" The scribbler raised his head, And with a look that made Ben Kelly hot. Answered: "The name of that which leaves no spot." "And what is tbatT" said Abou. "Hot so fast," Replied the scribbler. Kelly opened vast Her mouth angelic; then in whisper said: "What is this marvel, quick? I must to bed." The scribbler wrote and vanished. The next night He came again with much awakening light. And showed the names that nations long hare blessed And lo! Sapolio' i name led all the rest. JNDAT, MAX . shine like the sun SAPO L are soon v k k. -imi -k m m - vt a -r j APOLIO THE MONOOBAM T7. B. There Is a little monogram We see wherever we go; It oilers us pi otectlon Against a foreign foe. It stands for light and progress In every foreign clime. And its glory and its greatness Are the themes ef many a rhyme. Bnt few have ever really known, And few would ever guess What our country means by marking All her chattels nith U. S.; It may stand for United States, Or s et tor Uncle Sam; Bnt there's still another meaning To this simple monogram. We see it on onr bonds and bills And on our postal cards; It decorates our Capitol, Shadowed by Stripes and Stars. In ail our barracks, posts and forts It plays a leading part. And the jolly siilur loves it And enshrines it in bis heart. Now, have yon guessed the message Which these mystic letters heart Or recognized the untold good They're spreading everywhere? Echo the joyful tidings. And let the people know That the U. S. of our nation means We Use Sapolio. Married life is made up of many trials and troubles, not the least of which is how to keep your house clean and neat. Sapo lio is a boon to woman. With it she can clean her housen half the time and with half the trouble. Time, trouble and money can be saved by using Sapolio. Teach your children how to use it, too. If you don't you will neglect their education. If you do, they will bless you when they be come wives" tor having taught them the use of Sapolio. Don't you want a friend who would take half your hard work off your shoulder's and do it without a murmur? What would you give to find an assistant in your house work that would keep your floors and walls clean, and your kitchen bright, and yet never grow ugly over the matter of hard work? Sapolia is just such a friend, and can be bought at all grocers. The old ruts and old methods are notthe easiest by far. Many people travel them be cause they have not tried the better way. It is a relief from a sort of slavery to break away from old-fashioned methods and adopt the labor-saving and strength-sparipg in ventions of modern times. Get ont of old rnts and into new ways by using a cake of SAPOLIO in your housecleaning. A HOVEL INVESTMENT. STRANGE COMMERCIAL FAITH. How Bread Cast Upon the Waters of Trade Comes Back After Many Days Enormous Investments In Modern Business Methods. "What's In a Name?" Trade Marks and Their Defense. , If our forefathers could look down on modern business methods thev would at the first glance conclude that modern merchants were as mad as March hares. After they had become thoroughly acquainted with the magnificent systems which are used by our great railroad corporations and mammoth trusts they would conclude that the age was an age of magician', and not ot fools. The machinery of business has kept pace with the improved machinery of our mills. Indeed, the merchant of to-day avails of no little machinery in the conduct of his every day office work. Patented systems of copy ing, of duplicating, wonderful letter files, and hundreds of neat aids to office work have multiplied very fast during the past few years and within the last month. The graphophone has gone into active use in business offices, so that the merchant can dictate all his correspondence to a machine which records it ou a wax-coated cylinder, from which, at a later hour, the typewriter can reprodnce it for the mail. The marvelons developments of modern business show more strongly in the matter of advertising than in most other branches. Vast sums of money are apparently thrown away in this direction. When a great com mercial house spends two hundred thousand dollars daring a single year in newspaper advertising, there is nothing in the inven tory at the close of the year which will represent the outlay. The papers have been printed, distributed, read and again re duced to pulp in the paper mill, while the merchant's good money has been paid to the publishers. Prudent men, even of the pres ent generation, hardly comprehend it. Thousands shake their heads, and invest their own money in bricks and mortar, feeling assured that they can depend on possessions which they see rather than in vest their money in building up something which to them seems visionary. A true philosopher of the olden time put over his door the legend: "Things invisible deceive not." The bankers and builders of his day sneered at him as they counted their redeemed , gold and reared their solid buildings. Bnt he had Scripture for his warrant ana mod ern advertisers are the direct followers of his philosophy. He labored to show men that gold might be stolen, buildings might burn, substantial possessions turn to dust and disappointment, while skill, education and charactei, though invisible, could not be stolen or destroyed. The modern ad vertiser goes much further and proves con clusively that a mere name may be worth a million if it is well known and well re spected. "What's in a name?" finds forcible answer in the columns of our daily pipers. The shrewd schoolboy who puzzled his compan ions by daring them to spell housecleaning in seven letters and then solved it by spelling Sapolio must have recognized the intimate connection between these two ideas which has been built up by a vast expendi ture of money. The five letters, P-e-a-r-s, though valueless singly, are worth hundreds of thousands of dollars when used in connec tion with soap. The printed matter, painted signs and countless devices to make the name popular pass away annually, almost as last as they are paid for; but if properly managed the trade name accumulates and carries forward the value as a permanent in vestment. An article of real worth, clearly named and widely made known to the public, is sure of a brilliant success. Sapolio affords abundant evidence of this. Its great uselulness, its distinct but descriptive name and its almost universal use has resulted in as great success to its manufacturers as in assistance to the housekeepers of the world. Such an investment as the trade-name Sapolio needs no fire insurance, and can not secretly be conveyed to Canada. If tam pered with or infringed npon, it must be done openly, and modern law with each suc ceeding year recognizes more forcibly than before the rights of trade-name owners, and punishes with greater alacrity attempts aj infringement. The manufacturers ol Sa polio have successfully overthrown count less imitations, and we understand that they are now prosecuting dealers who silently pass another article overthcir counters when Jhe customer has plainly asked for Bapolio. Ibis is a new departure in law, but is clearly equitable. It promises to add an ether link to the laws which assist in the defenseof trade-marks and trade-names. An attempt to imitate is always despica ble, except when monkeys or stage mimics are thereby enabled to amuse an audience. Yet, although the history of trade furnishes no instance of a really successful imitation, still hundreds attempt it every year. In the office of the Sapolio manufacturers there is a Chamber of Horrors where the proprietors keep samples of the many cakes of imitation stuffs which hare been vainly pnt forward only to meet with prompt fail- -t . ure or to drag out a profitless existence through a few years. The public is too dis criminating to buy an inferior article on the assertion that it "is just as good as Sapolio." The man who attempts to deceive by imi tating the name or appearance of another man's goods is a self-proclaimed liar, and however general the vice of falsehood may be. it is a fact that even liars havo no sym- l pathy for one of their kind. The public astcs no better proot ot inferiority man mat the goods are pushed forward under the cover of a better reputation, and the Cham ber of Horrors in the Sapolio building tells in plain terms how the public recognizes and despises such attempts. It is not an empty faith or visionary spec ulation that leads these well-known manu facturers to expend hundreds of thousands of dollars in constantly reminding the world of Sapolio. Tears of intimate acquaintance have taught them that the public knows a good article and is willing to pay for it; that the market for fine goods, whether it be but ter or fruits, or laces or diamonds, yes, or good scouring soap, is never glutted. They have become intimate with the people. Sa polio is a household word, always spoken with good will, as it it were a familiar friend. The thousands who pass by the Sun building on their way to and from the Brooklyn bridge, look up with a smile as they recognize the great sign which now overhangs the ruins of French's Hotel, and say: "There it is again," when they Tecog nize the seven letters arranged under the seven days of the week, with the brief state ment that "if used every week day it brings rest on Sunday." The great white wall looks as though it had been cleaned with Sapolio, and a verse underneath gives the comforting assurance that This world is all a fleeting show, For man's illusion given; But woman, with Sapolio. i.. .Can make that show a heaven. Poets, artists, designers, clever writers. many ol whom would not condescend to touch on trade topics in an ordinary way, do not hesitate to set forth the merits of Sapo lio. It is a simple solid cake of scouring soap, but the sun never sets upon its sale. Prom New York to San Francisco it is found in every household, lightening the housewife's care, and, like the great men of the world, wasting itself to make everything around it brighter. In Honolulu, Naga saki, Shanghai. Bombav. Cevlon. Calcutta and Alexandria, it forms a chain which binds the West of civilization with its East ern edge; while over Australasia the African colonies and the countries of South Africa, its sales are very extensive. This slight record of its successes and systems is a good proof of the value of modern advertising, and we have coupled fcr it with some facts relating to the disasters of those who have not followed the broad theory ot advertising and created a name and reputation for something distinctively their own, because we would not, by naint ing a tempting pictnre of success, lure thoughtless people to make the mistake of supposing that servile imitation would lead them to the same thing. Josh Billings shrewdly covers the ground: "Never oppose a success. When I see a rattlesnake's head sticking out of a hole, I say that hole be longs to that snake, and I go about my busi ness." PARSON WILDER CALLS ON MRS. PUFFY. "It did my soul good," said Mrs. Puffy, "to see old Parson Wilder come in, the dear old sod; he looked as smiling as a basket of chips, and it was a nice morning, the sun shining right into our sitting room; and, as luck would have it, I'd just got all cleaned up and bad put on a clean calico and white apron, and, if I do say it, I looked as slick as a whistle; and onr garden well, you'd oughter seen it a mass of posies and blos soms everywhere; and is it had rained in the night, everything was as fresh as a cow cumber. rWell. wellP says the parson, 'this is a picture one could never forget, and he looked at my floor and kitchen table; they were both white as snow, and my milk pans well you could just see your face in 'em, and everything was as neat as pink. "I cut him a pie and got him a pitcher of milk, 'cause I could see he was powerful hungry, and when he got filled up he com menced: 'Cleanliness is next to Godliness; now,' says he, 'what makes this home look so bright and pure as the lily?' Says I, 'It's Sapolio!' " 'How?" says he, putting Ms nana to nis ear. 'No,' says' he, 'no;' it's virtoo, moral virtoo, that's er shining through it all,' and he kept that up till supper time, and stayed and eat a big supper (I'm atraid they ain't er feeding the old man as well up to bis house as they oughter); and after he had gone hum I couldn't help thinking, as I looked at my floor, table, pans and etceterers, that it may be moral virtoo shining through 'em, but it takes Sapolio toetch it outi" Neil Burgess. Love's Labor Lost by many a woman who strives to please her household and works herself to death in the effort. If the house does not look as bright as a' pin she gets the blame if things are upturned while house cleaning goes on why, blame her again. One remedy is within her reach. If she uses Sapolio everything will look elean, and the reign of house-cleaning dis order will be quickly oyer. CRISP FORMSOF THOUGHT, Solomon and Tupper Twisted to Suit a Modern Trade. The Wisdom of the 8agea aad the Wit of tat, Masses Even the Work of the Mission aries, Are Grist In the Mill. .They Are Posehed Upon by Authsrs and Advertisers. "Whether Solomon invented all his proy. erbs or gathered them from many sources with a nicer sense of permanent worth than Mr. Tapper exercised in his latter compend ium is and ever will be an open question. Solomon's copyright ran out long before Tapper's time, and both are now poached npon with impunity by all classes, from authors to advertisers. But, taken by them selves, proverbs well repay careful study. Students of ethnology find in the proverbs of different races the clearest proofs of their real characteristics, for they are the shrewd est and yet mpst intimate expressions of their daily life. Judged by the comparison of these homely sayings, it will be found that all nations are of one kindred; possessing common needs, common aspirations, and seeking similar re liefs rom toil and labor. On the dustiest shelves of our libraries may be found col lections of all the proverbs of the different nations, quite a large proportion of the work; having resulted from the interest which missionaries have taken in their earnest studies of the uncivilized peoples whom they seek to instruct That the shrewd say ings of the Scotch or the bright hits of tha Irish should be carefully collected, gives little cause for surprise; bnt a collection of Abyssinian proverbs, of those of the Tamil language, of Icelandic lore, ot the Sanscrit, South Sea Island, Chinese and Hottentot Solomons does excite curiosity. Tha mis sionaries have found it a pleasant as well as a profitable task. It delves deep into tha idioms of the language, tells with unerring accuracy the mental tendency of the people, and by introducing the foreigner to the inner thought of both home and trade, shows him the real life of those who adopt them as everyday expressions. It is impossible to read the well-collated proverbs of the Chinese without realizing that a home life exists in that flowery king dom which rivals that of many more civil ized countries. No Solomon, no descend ant of Abraham could eclipse the trade proverbs of the Chinese. They touch on trade with a keenness and thoroughness which proves them to be masters in the school. The baser life of the Hottentot, the loose morals of the fellah, the independent spirit of the Briton, are all crystallized in their national proverbs. In England and many other countries it was formerly very usual for a tradesman to select some proverb as his motto, and thus post his principles plainly over his shop door. It remained, however, for an Amer ican house to appropriate the proverbs of the world en masse and use them for their own advancement New Yorkers who ride on the elevated roads, or people who, in Ies3 favored localities, still jog along in the slow street cars, are familiar with the blue and while proverbs which proclaim the merits of Sapolio to the world. Every omnibus in London and almost every "tram car" in England is similarly adorned. They made their first appearance on the Broadway omnibuses in New York, were gathered out of over 4,000 pages of the world's collections and twisted to suit tha case. Many of tbem are beyond easy recog nition in their new dress, many are entirely original, but these are also printed between inverted commas, which lends a glamor of antiquity to tbem. To-day we are told that over 20,000 of these blue cards re displaved in public conveyances carrying over 6,000, 000 passengers daily. Condensed thought generally requires padding to make it intelligible to the masses, just as the stomach of the horse must be dis tended with hay to make the oats digest readily; but with proverbs it is quite other wise. Their popularity is only reached be cause thev have passed muster as being clear to every mind. They tell their story with a directness and brevitv which pleases tha public, as the dictionary did the old Scotch woman "They air braw stories," she said; "but unco' short." Turned to tell the prac tical story of Sjpolio, they often acquire new interest Who reads the advice: "Be patient and you will have patient children," without an innate respect for the advice which follows, not to fret over house clean ing, but do it easily with Sapolio? And who can repress a smile when the Sapolionic ar tist pictures the patient father and the im patient twins defying the proverb? But the mother will be back sooner if she follow the advice. Our familiar "Tne pot calls the kettle black" takes a new interest in its Italian form. The pot says to the pan, "Keep off or you'll smutch me." Tbe uni versal toil of" the world finds expression in the Catalan phrase, "Where wilt thou go. Ox, that thou wilt not plow?" Almost all nations possess a proverb which declares that "If you forbid a fool a thing, that he will do," and with confidence in the good will of the public the advertiser of Sapolio puts it in this form: "Forbid a .ool a thing and thtt he will do." So we say for variety: "Don't use Sapolio but then you are not a fooL" "A touch of nature which makes all tha world akin" springs out of the quaint thought that "Aneedle.thongh naked itself, clothes others." Who can hear it once and ever see a needle without recalling it? Who lails to recognize the picture it suggests in the aid given to the poor by the poor, and in the help which is everywhere gained by tbe humblest of assistants. Slang never can be confounded with pro verbial phrases. It seems universal, bnt it is merely a local form nsed to express a transient but popular idea. Years ago when a general rush at hotel kerping re sulted in many failures, tbe slang ran: "He's a very good man, but be can't keep a hotel." All such phrases are local and temporarv. They do not survive indeed, rarely possess merit enough to reach a sec ond year without evident decline in popu larity. We have noticed that none of tha advertisements of Sapolio make -use of slang, and probably for this reason. Naturally, many of the best proverbs used in this connection relate to household cleanliness, and all the original ones are framed to that end. "Dirt in the housa builds the highway to begirary," deserves recognition, despite its origin. Household sayings in the sense of four-walled buildings full of furniture are quite lacking in many Eastern tongues. "W e believe that no refer ence to clean housekeepine can be found in the Koran or even in the Bible, except that of the woman who swept the house to find her lost coin. Shakespeare rather slights the subject, but whether because it was not deemed important in that intellectual but dirty age or because he soared to grander things, we will not discuss, but the En gland ot to-day well says of home, "Tha cleaner 'tis the cosier 'tis,' and our Ameri can advertiser improves the opportunity to add that humble homes made bright with Sapolio are better than tawdry palaces. Alas for tbe thoughtlessness of the man who lorgono """uti uji uriue u'su Sapolio. The Scotch proverb records his case: "Ye hae tied a knot wi your tongue ye winna loose wi' your teeth." Fifteen Bora lllaelig. BALEIQB, N. C, May 24. There is much excitement at Goldsboro, caused by the sudden disappearance of 15 boys with out notice to their parents. It has been dis covered that a white man, who is from Georgia, induced the boys to go Sonth with him and work for themselves. No news can be had as to their wbereabonts. Snhbith School Convention Delegate. Deoatub, Jll., May 24. Mrs. Georga W. Bright, of this city, has been chosen onal of the Illinois delegates to tha National'! Sabbath School Convention, to be held at Pittsburg, Pa. ,, U t "-'-- 'tVl'.i
Significant historical Pennsylvania newspapers