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EVENINGS PtJBEtC VMpGBIiRHIIiABBLPHM. I THURSDAY; DKUlflMBiiiK 7.' lra '
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Supremaq in Circulation and
Supremacy in Advertising'
- in America's richest and largest market
'.- ' A
Every Advertiser should read
the figures below
.
Government Circulation Statements
Fer Six Months Ending October 1, 1922
NEW YORK EVENING PAPERS
EVENING JOURNAL 622,749 dafly
Evening World ,.,... . .:. 265,049
OUil rzi .,:.: '.!: .; : XZ7j"0
Mail :.: ...,xW. 161,215 "
X ClCgA HIT1 xl ' .!: ivtataj i.X7OX
New Yerk evening Journal had
357,700 mere circulation daily than Evening World
442,812
456,553
461,534
503,318
590,431
n
4
H
M
Sun
Glebe
Mail
Telegram
Pest
11,567 Mere Circulation Than Evening World,
Sun and Glebe COMBINED!
Supremacy in Circulation
The NEW YORK EVENING JOURNAL is the choice of evening newspaper
readers in New Yerk because four of every ten of them buy it. The NEW YORK
EVENING JOURNAL is therefore the choice of both local and national advertisers
and they use it mere than any ether New Yerk evening paper. The choice of the
buyer is the choice of the seller.
The NEW YORK EVENING JOURNAL is shown by the latest Government
clrcuTatien statements te stand se unquestionably head and shoulders above any of the
ether six evening papers that it represents 40 of the total paid circulation of the
entire New Yerk evening field.
The circulation of the NEW YORK EVENING JOURNAL is greater than that of
the Evening World, Sun and Glebe combined. It is twice the circulation of the
Evening World and 92,000 besides.
It gives advertisers the largest daily circulation in America mere buyers than the
total population of Pittsburgh, the eighth largest city in the country mere readers than
the total population of Philadelphia America's thir city.
Supremacy in Advertising
What Government figures show for supremacy in circulation, official lineage records
show for the NEW YORK EVENING ' JOURNAL'S supremacy in advertising.
During the ten months of 1922 it published mere National, Lecal and Total Adver
tising than any ether New Yerk evening newspaper.
This enormous circulation reaches every level of purchasing power. Department
Stere executives knew this and consequently the NEW YORK EVENING JOUR
NAL carries net only mere Department Stere advertising than any ether evening paper
in New Yerk, but mere than any two Sunday papers or any three Daily morning papers.
The NEW YORK EVENING JOURNAL publishes mere Women's Wear, Mu
sical Instrument, Jewelry and Candy advertising than any ether paper in New Yerk.
It carries mere Men's Wear Advertising than any two evening papers combined;
mere Furniture advertising than any-week day paper in the City.
It carries mere Beet and Shee and Toilet preparation advertising than any ether
evening paper, and mere Brooklyn advertising than any ether paper in New Yerk.
Every advertiser, National or Lecal, has available in the EVENING JOURNAL a
direct and tested method of increasing sales in New Yerk City.
Awaiting his sales message are the 622,749 people who pay 3c each day for the
EVENING JOURNAL 40 of the total New Yerk evening newspaper field men
and women who can most effectively be reached through their favorite evening paper
the NEW YORK EVENING JOURNAL. '
6
2
2
f
749
Average daily net paid circulation
Write for Free Copies
WHAT ELEVEN
MANUFACTURERS
DID IN NEW YORK
WHAT TEN MORE
MANUFACTURERS
DID IN NEW YORK
Promotion Pept.. 3 Colombe!
ClrcU. U. Y.
NEWYORKs&jOURNAL
Largest daily circulation in America and at 3c a copy
Write for Free Copies
WHAT ELEVEN
MANUFACTURERS
DID IN NEW YORK
and
WHAT TEN MORE
MANUFACTURERS
DID IN NEW YORK
Promotion IJeptv, S Colombe
ClrcU. N. T.
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