J ? . k EVENING PUBLIC LEDGER PHILADELPHIA, TUESDAY, AU.iiUBT 8, lrcz ' .jfcilffiiBg iVXTWmmVia jjjfffljFfliHrai When the judgment of ever Q,oeo,ooo women holds firm month after men -it mwsf & quality that sustains it If Pictorial Review had only 100,000 circulation it might be possible for it te get 100,000 new readers every month But a circulation twenty times that size cannot be created anew every month, every few months, or every year It is only when a loyal following of large numbers of women has been established thajt circulation of this size can be maintained It is with magazines as it is with soaps or crackers or tires Volume of circulation is no differ ent from volume of sales en any ether commodity. Promotion and intensive selling can create initial sales for a nationally distributed product. But sustained volume comes only when people who have bought return te buy again What is this quality in Pictorial Review that brings ever 2,000,000 women back te buy again and again? Something wide in appeal, yet something essentially its own. Something that women find in no ether magazine. At the news stand, where all magazines are equally displayed without solicitation, whereas in 1908 only 24,000 chose Pictorial Review, today 727)261 cheese it from among all ethers. In yearly subscriptions, Pictorial Review leads all ether women's magazines. 1242,964 families subscribe 184447 mere than sub scribe te any ether monthly magazine. When ever 2,000,000 women mere than read any ether monthly magazine show month after month such allegiance, it is inevi table that advertisers should find in this loyal following the best and largest national market FACTS THAT ESTABLISH LEADERSHIP First in total circulation Pictorial Review's circulation of 2,065,612 net is the largest ever achieved by an American monthly magazine. First in U. S. circulation Pictorial Review in the December 1921 A. B. C figures led its nearest competitor by 123,164 copies. First in subscription circulation Pictorial Review showed in the December 1921 A.B.C. figures 1,242,964 subscriptions 184,147 mere than any ether woman's magazine. First in fiction Pictorial Review Serials have for two years wen the Pulitzer prizes. Fer five years its short stories have wen the Edward O'Brien awards. First in fashion Mere patterns of Pictorial Review fash' ions are sold than any ether pattern in the world. First in advertising rate value Pictorial Review has the lowest rate per line per thousand circulation of any lead ing woman's magazine. PICTORIAL REVIEW First among Women's Magazines wsvvi B.i 4,3 tJt tyi tcfl m '& th 3 j 2 a X i i C V T 'Vis m U: v fA )q&tUt,.fT jMH4jWy.iftyMn nl" "'.'"' " ' , v , K - iA &n UFa X l
Significant historical Pennsylvania newspapers