n 'VJ,KA . . - . .$''wm7W M -T"" J. ?v?ff HfyTCWOBI jf?t '?'-n pr fi" r a. if What makes leadership in magazines ? 1 ifc"i &&&( Pictorial qview leads in total U S. circulation ISnlWliin ATMS IJl 123,164 copies m ImMNm -i ---JiiliHiHHiffi. msw Vjm. PicteriaUpw IHHHHhVT vsMwlrixnjfV I f ii&MiKljwSfl k"0 TT" tV IMllHi r mmi!lllllMttMmiMME'?3--XX 7a efU.O. rePUia huiai mme gDnmn i aiBiMi .an nauananiieiaM i.pum'i y. a, Luius'iii' ry m -h.aaflSftW . iffffii&EimaiBmflwimffr vhhshbi i mrvmTft!fl.iivvJiJt.'--- HV OHlHaHmPKgy a. vuMtt a itBKsagHMitBtgaM'jMiff I iracieriai ivevi V HhHHHb isa turn (Seuth Atlantic State, East Seuth Centra) , - .K- Based oe A. 8. C. figure December. 192 1 A study by states of the judgment of ever 2,000,000 women i ? Hr !. ,.VK;V In the United States Pictorial Review leads by 123464 copies monthly! By the deliberate judgment of the women of America it has maintained this leadership month after month. Frem fifth te second in six years. Frem second te first in four years. This astounding growth has taken place in large part unheralded. Yet it tells a real and vital story te advertisers ! What is back of this judgment? Why have the women accorded this leadership? What is the peculiar quality in the content of Pictorial Review that makes it preferred that wins for its fiction, its articles, its fashions, such recognition and success? Here is the recerd: The Pulitzer Prize for the last two years was awarded te novels published serially in Pictorial Review. Edward J. O'Brien, foremost authority in judging 1920, "The Age of Innocence" by Edith Wharten. 1921, "Alice Adam' by Beeth Tarklngten. Where are you selling? Pictorial Review leads its nearest competitor in the following sections NEW ENGLAND STATES Maine Massachusetts New Hampshire Rhede Island Vermont Connecticut by 21,449 copies MIDDLE ATLANTIC STATES New Yerk New Jersey Pennsylvania by 24,290 copies EAST NORTH CENTRAL STATES Ohie Indiana Illinois Michigan Wisconsin by 35,138 copies WEST NORTH CENTRAL STATES Minnesota Iowa Missouri North Dakota Seuth Dakota Nebraska Kansas by 3,905 copies WEST SOUTH CENTRAL STATES Arkansas Louisiana Oklahoma Texas by 825 copies PACIFIC COAST Washington Oregon California by 1,624 copies In total U. S. circulation by 123,164 copies hert stories, has for five years awarded first plact te Pictorial Review among women's magazines and last year first place among all magazine. Pictorial Review being the only woman' maga zine receiving any award. Pictorial Review's leadership en such national questions as education, divorce, "maternity insur ance, motion pictures, the younger generation, has met with outstanding response. Its patterns, illustrated each month in Pictorial, Review, have come te be the largest selling patterns in America. Something of quality and something in treat ment mere spirited, mere alert is what the women of America have recognized in this single magazine. Hew they have evidenced this is told graphically, indisputably by the figures. Since women have accorded this leadership, it is inevitable that advertisers will fellow. The October edition new en the press carries nearly $250,000 mere advertising than the October issue 1921 PICTORIAL REVIEW Over 2,000,000 circulation monthly -U. -t '' t k, rl . i. -Sf i"Min .. "l"Hu ia 1 - WW) ? E n-O.VU Hi, w 1 Ju fl Jwm r.w, ., V.1 . V7K 1 M. 'i vl . " ; ii :l !1 J i F j i' ' 1 I ! i&J -a - m ii ':! iki -. t 'J ,& t ii!AJ$4&Ww " - W. Witt tni. K-i. I -k
Significant historical Pennsylvania newspapers