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EVKKING PyJBLIC LEDgERr-PHILADELPHIAr MONDAY, JULY 4, 1922
JtMr-O' r2&ik s? &a2?aBaiiraTOv lT i Tir m i t r i ! iyim
What makes leadership
in ma
m rm - -mr m .. a
-1?
The judgment of ever 2,000,000 women
or
of
a few men?
' I tui wuincu have saed it emphanfeauy, again and
again and again? We are another kmd of woman.
Wjairartarariwlrfad rS niiwln a magazine that
modem spirit
advertisements and the magi'fflMB die soap anuV
and 'cold creams that get her, are tbevenes that
her modern lngii agr. and meet hex modern ncedfc
vhBxuBV3sehf9 unprecrdra rtcdiyy one woman's maga
zine has grown from fifth te fbuzth te first place.
De advertising men hear the voice? Yes and no
Who can say hew mnch of pnaent day advertising
naSsses fire hecaxne of its unwillingness te recognize
what it is -fhatwemen think about and care about and
readaheanT
In the meantime die present-day woman gees aheut
herhnsinesBandhnys her soap and segar and oeM cream
for modem honest'teoodness reasons. She heys her
msgazmes for honest"tegoodness reasons. And the
tnkrnjriu 'Review DeneveB esat tts
unciitering growth is te be attributed Id its timfci
standing of these same women. PicterM Review pealei
their language Speaks and thinks about me things
they speak and think about And wenn n tense vU
Jucuiauen nguzes speaK uiHiiiwiainnwy wer
2XX,000 women accord first rank te Hcterial Keview.
Prefer it te all ethers. Give it their confluence ana
leek te it for the information and inspiration eSey
really want
Can advertisers seefijEtig te mnuence ucieBe iwnna
women deny the leadership they have accorded!
The impressive fe(Sts and figures
Pictorial Review's Grewm te Leadcunlp acmevtrig tfaerp M cstf
ever attained by an American monthly magazine
rciraau
February, 1912 600,000 5th among' wemfJiVinagazines
Febmary1918 1386,261 . 2nd among women V magazines
Eebreary,1922 1,927,05 1st among lvemen'B magazines
March, 1922 2,013,859 . 1st among women magazines
April, 1922 2,065,612 . 1st among women magazines
HCTTORIAL REVIEW
First among Wemen9 s Magazines
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