P &W Mr ,11RM. ? MMMMWHWMHMMWMMMM SrOrttf CLOSED all DAY TOMORROW weather' WANAMAKER'S WANAMAKER'S p. ' ! II l"l ' I .. ' I -- "W ' ' I 1" STORE QLOSED ALL 'DAY JL a - vv ' ' -. , J srOiZE CLOSED ALL tojiemjoik W AJN AM AKeJy b day tomorrow I W'X Vhar the Ok k VHUMw.. j, -w A Man's Knowledge . Should Net Be Wern as Mere Jewelry but used as capital, te be turned te account, day by day. Business capital is geed common sense, intelligence, industry and saved un money. The getting of money by humble persons begins most often by shutting off almost every outlet of self indulgence, watching the pennies and saving little by little. A great preacher of the olden time preached a sermon en money, which has been often quoted, where he said, substantially: "Make all you can honestly, Save all you can carefully, Give away all you can modestly." It has been often noted that the habit of making money and saving it has developed in many persons the habit of giving. The habit of making without saving is almost useless, and te save without giying is selfish, and begets covetousness and narrowness. Let us get ourselves te make, te save, and te give the best in us. Signed OM fjrfUMfa July U, 1922. THE bigness, the airiness, the marvel of it all! Fer years this iWanamaker store cool and re freshing when blistering suns make furnaces out of city streets has been the wonder of thousands of people and every day new multitudes come tcfenjey its comforts. What a delicious atmosphere it is! Se much richness en every side, but richness spread out with the ef fect of ease and freedom. Se much color everywhere, but net glaring color. Instead the soft, comforting shades that just such Summer days have made fashion able. Se much room, se much ease, se much time te loll and rest se many people but all se far apart, hew dif ferent from the busy, turbulent, racing world just outside. Fer within these cool granite walls it seems a world apart a world of glad things and glad people. It is a positive inspiration te pass along the bread aisles of this better kind of a store at any time, but mere than ever in Summer. A nd With It All, Music at Any Time PERHAPS the giant voice of the great organ, new deep and and throbbing, new soft and faraway, like some mountain waterfall. Perhaps the J. W. C. I. Cadet Band, new playing a stirring march, new a classic and new some joyful popular selection. Perhaps the rich melody of the Ampice, mar velous reproducing piano that it is, perhaps just a grand piano played by some talented musician and accompanied by the vocal artistry of a singer. Then again it might be only a phonograph, play ing the favorite songs and dances of a music loving world. Ne matter what, there is music nearly all of the time in this Wanamaker store music with its peace and comfort and re freshment. XllThat a Story of Sea fr senal Cheer the Mer chandise Tells X) OMANCE everywhere if one but leeks and appreciates the romance of naPPy, restful people. Here is a reminder of some long, won derful trip through lands far distant that people love te ream when Summer comes &re a suggestion of the favorite watering SmhwiiML mi Steammir . aid SinliM m the Most Pitiless Summer Da ...ww.. 4w Heur at Wanamaker's Is Like a Trip te the Seashore Fer one can almost hear the splash of cooling waters in this big, spacious, breeze-swept home of geed things where stealthy zehhvrx ever Alow and soft lights SOOthe the mind. place with its sea-scented breezes or some familiar scene from the club where sport reigns always. There's net a comfortable place en the face of the earth, net a diversion, net a pastime out what is pictured in the mer chandise here. Mountain ledges, camps with their nightly gatherings within the glowing radius of the fire, ships skimming far out te sea, proud folks strutting the Boardwalk beside the tumbling ocean or reclining in easy chairs where sea breezes rustle the palms that bring coolness, perhapsby their suggestion of warmer lands. And what merchandise it is! Every one says that things at Wanamaker's are things apart from all ethers. rhe Frecks That Women Wear Are as Gay as Flowers A ND just as different as all the buds 1 that burst into bloom in all the fields and all the gardens in the world. Light, filmy creations for the most part rippling always, the kind that call te mind coolness and freshness by their very leeks. Net the dresses one usually finds in stores where thousands gather but they are Wana maker dresses, made in styles created from the wealth of ideas that are typically Wanamaker and made along the specifications that have made Wanamaker quality the guiding star for the merchandise world. Surely the Summer's heat fades and is gene when one leeks upon the frail, mellow colors of such dresses. And se it is all through the fashions for women and young women the millinery, the shoes, the silken underthings or the muslin ones, the wraps, everything. Philadelphia's Largest Dining-Roem T?ROM two te three thousand visitors - eat luncheon daily in the Great Crys tal Tea Roem of the Wanamaker Stere and its adjoining rooms. This is a greater number than lunch at any four of the largest hotels in town. This is the largest dining room in Philadelphia, and one of the largest in the world. It covers a fleer area of 22,000 square feet, and seats easily 1400 diners at a time. It derives its name from its remark able lighting effects, received from the rows of beautiful crystal reflecting chandeliers suspended from the ceiling between the great columns. Itfen, Toe, Ferget te MM. Perspire when they see the tropical suits and ether things made for their relief. Suits that are as light as the air itself, yet masterfully tailored se the style that strikes the eye at the first glance will last as long as the cloth holds together. Shoes that are easy te wear, shirts that hardly weigh a thing, light, easy straw hats or the big, sun-repelling tropical hats. All these mean comfort te a man's eyes en a mighty het day. TJemes That Are Peaceful " Come te Mind with a walk through the Furniture Stere. Especially the Summer furniture wicker, fiber or reed. Light, dainty pieces that conjure visions of bread, shaded verandas, flower-scented garden houses or Summer cottages where the rustle of pro tecting silken draperies steals through the half-shadowed rooms. The picture of the home ideal is com pleted by the rugs Summer rugs that in colorings and weave and pattern bring bits of China, or Japan, or Belgium ever here in America where they can be enjoyed by all. tfLS-. &5Sg 8&e3 J&.Sg' ey & VFV s.r. aBft 0&. HKSBsit;!3SS SSSSjjiiEffidlSS KS8!K!33niiiii iinminniiinmiiiiiiiBlllJ- I nnmtimm nnisiiiiiMiim mi Milling q a nnmmnnf tmpwwmm '-sSN&j 'f There's a Bit of Comfert in Spert SPORTS afield, astream or afloat then the place te go when it is het is the Sporting Goods Stere. Beats, fishing tackle, camp outfits, everything for every recreation is gathered here, with its invitation te join the folks who are playing away the Summer days. But all the time one is in this fairy land of beautiful things there is something mere than the refreshment of looking upon comfortable apparel or furnishings, or being seethed by richness and color amid softly glowing lights. The Tea Roem is the chief of a re markable series of handsomely appointed rooms situated en the Eighth Floer: The Great Crystal Tea Roem, the Imperial Blue Roem, the Coronation Red Roem, the Gelden Jubilee Roem, the French Banquet Salen and the private Mirror Roem. The windows command a splendid view of the city and the Delaware River. On the hottest Summer day a cool breeze blows through. A geed orchestra plays throughout the luncheon period. And, as everybody knows, "Wana maker Tea Roem feed" is a synonym for all that is delicious in the art of cookery!" people Are Ever Conscious of Fresh A ir and Coel Air "U"OW does it happen?" is an everyday 1J- question. "It's se warm outside, but se different the minute one sets a feet within your store." Fer a fact, it didn't happen, and it never would. If we waited en its merely happening in Summertime that this great building full of goods should be cool while ether places are stuffy, we would be fit te figure only in the pages of Edward Lear's "Non sense Boek," in which, as you remember, "the shipwrecked children spent most of their time churning the spa water in the hope that it would turn te butter." HThe Wanamaker Stere Is x A try and A utumn -Like en Purpose TVTASTER thinkers, architects, eiiQi- ' neers, wei'Kmen make it that way. were employed te Every resource of called into play te aid keep the store cool. science has been in the work and First of all, take the building itself. Rising 247 feet upward from the 'sidewalk, T ...... .yyt&sz '6P in' V-r ft .4 1 ?W ' UuwnSniu built first with an eye te safety, but second for an abundance of daylight and fresh air. Air sweeping through the walls en all four sides and down from the skylights. XJtfhat a Mammoth Play ' ground the Breezes Have JT XTENDING 250 feet from Thirteenth te Juniper street and 480 feet from Market te Chestnut, the Wanamaker Stere is one of the most spacious retail buildings in the world. And throughout all this area lefty ceil ings some 25 feet high and none less than 17 feet allow free motion te the air. If one en the outside cared te count he would find there are 1748 tremendous windows (net counting the 10 display windows) pouring air into the building from all sides, in addition te the 12 inviting entrances that are flung wide open all day long. Right in the heart of the building, reaching seven stories upward, is the Grand Court in reality a tremendous ventilator. Six floors in addition te the Main Fleer open en the four sides of this court allow ing the air te circulate anywhere through out the building. And at the top of the court are 544 court and skylight windows. And any exterior window of the store would make a pretentious entrance te many a well-known shop. rphe A ir Is Fanned and - AirwashedlntoCeolness T IS driven in by huge fans through falls of water. Washed pure and health v and n lm I same time cooled. Net only cooled, but & 2K VJ Where te Find The Coel, Seasonable Merchandise Most Shoppers Are Electric irons, fans, washers and ether labor saving devices (Fourth Fleer) Women's Summer blouses, negligees and lin gerie (Third Fleer) Men's cool silk shirts (Main Fleer) Men's smart straw hats (Main Fleer) Summer fleer-coverings (Seventh Fleer) Seft, snowy, spongy bath towels and face cloths (First Fleer) Bath showers and ether bathroom accessories (Fourth Fleer) ffvery Six Minutes All the Air Is Changed j that is, en the lower floors. The fresh air is drawn from the outside by suction, cleansed, set in swift circulation and sent out by suction almost as seen as it comes in. In all, the most scientific and efficient system of ventilation known. Then just across Thirteenth street, facing Ludlow, is the power house, with its gigantic refrigerating plant, capable of producing the equivalent of 150 tens of ice a day. And all day long this plant is pouring "frozen air" (se te speak) into the kitchens connected with the Dairy and the Tea Roem. A Verified Recerd of Comparative Temperatures taken at 2 P. M. yesterday, when it was as het as any one cares te have it, follews: United States Weather Bureau 91 Main Fleer, Wanamaker's 85 Down Stairs Stere, Wanamaker's 84 rhe Coelest Spottef All Is the Down Stairs Stere "INHERE in ether stores it is usually hottest. That is, the Down Stairs Stere is the coolest spot where the public is per-' mitted. Strictly speaking, the fur storage is the coolest, for always it is below freez ing there. But it is surprising that the Down Stairs Stere is the coolest shopping place. This, as well as ether features, makes this Wanamaker institution a wholly different kind of a store. The ceiling down stairs is 20 feet high and the suction fans are forever forcing chilled, washed air inside and driving the old air out. T ittle Wonder This Stere JIs One of the Shew Places of the World A SHOW place net alone because the merchandise is se unusual se aheve that which is ordinarily gathered under one reef. Merchandise from the best makers in America and all the countries of the earth. And with this merchandise are rare pot teries, works of art, paintings, tapestries and furnishings collected the world ever. There is interest in the Wanamaker Stere for every one. And there is education for every one. Little wonder then, the thousands of travelers who pass through Philadelphia always take a day at Wanamaker's. a in Quest Of Pleasant toilet soaps, powders, perfumes and lotions (Main Fleer) Trig bathing suits for children men, women and (The Gallery) Ice-cream freezers (Fourth Fleer) Refrigerators and ice coolers (Fourth Fleer) Thin, airy, fashionable frocks for women's Midsummer wear (First Fleer) The same for children (Third Fleer) Gallen-size vacuum jars, four-inch opening, aluminum jacketed, special, at $7.85 (nearly half ordinary price) (fourth, Fleer) mi w u i m -4i w KSJ n m ..I? -TV. tLirJ u m 1A m 'im f J WW '"li"! i! !!i ..Mr 'A. Jl aW 'XV4 V '. i f . i. . . JVWi u 4d m&& JlLJ:''
Significant historical Pennsylvania newspapers