EVENING PUBLIC LEDQERr-pHMiADE tf22 '; , v; ; Iftta" J .l- .... - ! - Zf Jm, t . mi' ( ,1, Nationally Advertised Lines " r KB liv $ & - i V , 'vy have given this store a twelve twelve eold increase in sales in six years Six years age the Birch-Smith Furniture Ce. retail of Les Angeles, had a volume of $175,000 per year, and no profits. Price-cutting advertise ments and special sales were getting it nowhere. A new manager, Mr. J. O. Smith, decided te capitalize the money in vested in national advertising by well-known manufacturers. The store adopted as a slogan "The Heme of Nationally Advertised Goods" and began te carry every well-advertised line in its field The Advertising in local newspapers was transformed from price-cutting advertise ments te powerful and steady featuring of nationally advertised goods, by name. In its current advertisements is found such copy as this: "Come in and see hew true te life are the adver tisements you have enjoyed in your Saturday Evening Pest." "Fer many years we have endeavored te carry only lines that have steed the acid test of national pub licity. Step by step, as our business has grown we have added new articles, until today we are selling ever fifty nationally advertised lines, many of which are exclusive with us in Southern California." Mr. Smith says: "We believe by hooking up with the Saturday Evening Pest adver tisements that we are increasing our local advertising circulation by approximately forty thousand, as I am informed that is the number of Pests circulating in Les Angeles. "Every new customer who comes into the store is mere than half sold en what he wants te buy. "The sales of the store each month during the past four years have shown an increase ever the previous month without exception. "And the total increase in five years of this policy has been 1200 per cent." wx Mere and mere retailers everywhere are putting this kind of support behind advertised lines. The manufacturer who wants this kind of support for his sales' may find it interesting te discuss ways and means with us. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA The Saturday Evening Pest The Ladies' Heme Journal The Country Gentleman r i ir I :', Ma mt-; Xpti I -J ! ' & k. rt? - iwj !' '.t&flMLJM.:: ifcIUilj,.i-'l . Kxa Or Sj jjj52liiSi555i.SS!SSS5SS53S5BB' jMlL
Significant historical Pennsylvania newspapers