fflFWETCS IWlWlf, PIMlBBWSSO'WR'HtW'" ,'UlJlL ,y-V,l'Yf'iJ' ? .7 . ". i i. .1 iiikh i ,i if mmimiM -- "' , , v-wv - ' '-- - - , , . .. . . . ..i , , , , - :'( 1 "U . . j 5 .4- . ' - i i J'-? ' ,-' t . ', ; .V..:" -' ' ' - " vm ;')'. 'JIT" jlK'lIk I A.V(' IMiWi (rat's . " ' i ' . V . . ., ,. ... ' ' ' ".'.. 't .'' ' I r V ' "t v i , .'. ' ' . '.'. .'' ' Distributidil" "Te Protect m ;;,, 'i The Pioneer Suspender Company Chese The Saturday Evening Pest . '''.' Primarily as Business Insurance In a recent sales bulletin, Lee H. Heimerdinger, President of the Pioneer Suspender Company, of Philadelphia, wrete: "At the close of 1920 we had the greatest distribution in our history. Our firt prob lem in 1921 was te protect it against ' the coming depression. "Because we believed it offered us the most economical business insurance we could buy, We undertook a consistent cam paign in The Saturday Evening Pest. "Because the influence of its circulation ran parallel with our thousands of retail customers in cities of every size, we felt that it offered the most complete coverage of actual consumer buying power that we could get. "We net only protected our distribution; we added ever two thousand new accounts and traced a decided impetus in sales as each succeeding advertisement appeared. "Tffe met the depression of 1921 with an aggressive advertising campaign in The Pest and the net result is the biggest volume of merchandise sales in the forty four years of our Company's history. "When you call en the retail merchant, remember that you are offering him net only the highest quality merchandise, but you are giving him a real sales help that in creases in strength as each Pioneer-Brighten advertisement appears in The Pest. If he links his store with THE SATURDAY EVE NING POST'S advertising influence, both he and you will profit." We should like te discuss with you advertising and its application te your business THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA The Saturday Evening Pest The Ladies' Heme Journal The Country Gentleman te&Max&mimmyM-M: : ,vtf. fiM w : ' ;KVAW.m&&, l .wwatyi':vwi.-.Wiws4fciiiTs1k.b.j,l.M '-"ww mLitSSB JMM&LMute gaia ftffi l I..jJCi:M I. RfMSi l- iJBJl m IP V'. -mm TftW'l nsfiM iftVl ncm it dl . St.- "AS 1!' AK$i ri tii .? T X&i ? 1W n. V it "if "J J5 J 'U TTA? rj -ij 5 Mil i"u: c v. "-"tj r-" 'i.x 'l'' t, ' 5? 4' ; 8fc 'y . "V " W Hll r.m Vj.. ! ' W V l w '' j (a ' 1 df ' r it ( s . t- " 'i ?r . :'? I'll, ,i 'J V m ft n & si n. tr V- j2 5" if -,L vir i t v lit K r M i .r i I Js 1 it I V, 's i '!, 51 3SS IV. ?SSJi ViW -Ml hf f-1' V tf . ?.-. ifif5aa.f. . uTil Flit '6 MV , v.
Significant historical Pennsylvania newspapers