?? .v"r'Vwvy-"'v :;.ywt' " ' f" v,' ' ', ; v,'"1! t""iiii)i' ' "ir" - ...MM.,,.. .Mt.y. 4JTWv HMHMMMMMW r"?V T -ri ' "!.' gy, "A ""i-j JT. ' - - -g rHggS3a 'WW"'' ' 1" iHr-yxt. i t f U s V " . ' f i fV U ' J f "W ' ' V mmmsmmmmmsms " " "' ,rf-,- ..- f ,y,. , w .-. .-,- . Hew Can a Manufacturer Effectively Reach His Market Through Advertising? Curtis Publications Ge Far Toward Influencing the Sales of Branded Merchandise te 24,000,000 American Families r Seme manufacturers with products of low price and universal appeal sell wide markets, but the portion of these markets which they can directly influence through advertising is limited. Of these who compose the market for products of low price and universal ap peal, some cannot read and ethers de net receive ideas from the printed page with sufficient impact te lead te buying action. But these who cannot be directly swayed by advertising are indirectly influenced by the printed page. These who de net get ideas from the printed page must of necessity imitate or ask these who de, or must take what the merchant offers. The merchant, in turn, is influenced in his selection of merchandise by these patrons who have definite wants. Five million copies of Curtis Publications directly mould the buying habits of sev eral million families and indirectly influ ence purchases of many ether families. Five million copies of Curtis Publica tions go far toward reaching directly and indirectly the American market for branded merchandise, however bread the manufacturer's appeal may be. The Circulation of Curtis Publications 5,000,000 Copies The Saturday Evening Pest The Ladies' Heme Journal The Country Gentleman . Total Curtis Publications . (February l&suei) 2,225,000 1,925,000 850,000 5,000,000 Curtis circulation covers virtually every city, town and hamlet in the country, and reaches that class in each community which has a dominant influence en the sale of merchandise. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA . ( ' 'I m tjii '' r.v l A 'il M - " . , The Saturday Evening Pest The Ladies' Heme Journal . ftf? V The Country Gentleman IJll BBISEm- ' ' r ' '' r"'if. - mmmmmitmm4nmr 4, ;3 ,'"4 -j i iM .iaUttlJiMitea
Significant historical Pennsylvania newspapers