HSI M' ..M.V,' ) am .t,w.!-'-t. "" "' '"' "- jBmt,.fcir7lr'rlf-f,f' y$i$''-t '-.'' yysy?!!ff?.ff??s?T?g!giB ' sir Ifl ' " ia 1l ilSk'.J:.,'''.-?:H 4 v v'l"' ' M '' .'1 '' ?' II' ft-f'-M ' ' -i .- i I v, ' ,-Jm" X:Mn ' , -lift -' V4 eifr '', . "'$ , . J .1' .' ,5 ' ', . vr . v;'i; ,' ',i w 1 , ..." j i lriSK tamn Advertising sold ever 10,000,000 bottles of 3-in-Qme Oil in 1921 "Advertising is the one biggest factor in building my small business into the big business it is today" In 1894 Neah Slee discovered that one i of the by-rpfediicts of his varnish fac tory had unusual qualities as a lubri cant, cleaner ' and rust preventive. Naming it "3-in-One Oil," he began bottling this new product, plunged $6.25 en an advertisement, and sold the first gross personally te Jehn Wanamaker. After some years of local effort Mr. Slee decided te advertise his product te the householders of the country. In the August, 1904, issue of THE LADIES' HOME JOURNAL there appeared the first national advertisement of 3-in?One Oil. Since that date every issue of THE Ladies9 Heme Journal excepting six has contained a 3 -in-One Oil advertisement Last year the consumer demand re sulted in the sale of ever 10,000,000 bottles of 3-in-One Oil. Advertising has secured a distribution through 5000 jobbers and 250,000 dealers. And 3-in-One Oil is new sold in every country of the world. These facts and figures are the proof of what the persistent advertising of a geed product can accomplish. Where is the progressive manufacturer or busi ness man who can afford te disregard such unequivocal evidence of the sheer power of advertising as a selling force? In 1921 the 3-in-One Oil Company advertised in all three of the Curtis magazines color pages regularly throughout the year in The Saturday Evening Pest and The Country Gentleman and black and white space each month in The Ladies9 Heme Journal. We should like te discuss with you advertising and its application te your business THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA The Ladies' Heme Journal The Saturday Evening Pest The Country Gentleman m ' jjjT-ji 'im ml I. 'WI! ,'!! m ffljwl MFa m c.x tx if- M- jji .i? . .! 1 ?s M ,;& .ViSi k'M . : JWl ' r- 'li "H m i " 'i n l vti -w "T I 4 1 i W &i 1 'te l ri A'i , A ' XiVf- 1 ' !-' - jggftgg T IMMBiittliri i In i i'tfjjfliffiliir YftMMhflyA r hV.t.ifcSaMMiiaittafeli3"-- "
Significant historical Pennsylvania newspapers