liT'wi v.. ....'., ..... ,...,.,-.j. - - - ' un M- r w ...;', '7 I J B .-..5i.1l, I "f 1, . . - " .,,. . . Y i .14. i'. . ..;." . JW'i trii' ' t v ' i ".'. . - ' - "-... , ).. IVA, jry I National Advertising is local advertising in each of a thousand communities ? WlH-Att yfcTM-' The modern advertiser informs his sales force of the actual proportions and scope of his advertising campaign by reducing it te terms of separate communities. Seme companies sup ply te each salesman loose-leaf .forms, one for each city in his territory. An example of such form is shown here. Armed with this in in in iornatien,Xhe salesman enters the city prepared te give the merchants facts about the advertis ing in the one place ,in which the merchant is interested, and te make apparent te him the true economy of national advertising. He also knows, from ;8tate. ...... Klbhlgaa 'City...... ... : 0rta4 Hapida 'Population 1120 Canaua...v... 137,634 Cut half the mtlve whita fanillea 12,158 'Circulation of our advertising in ladies1 Hene Journal in thia cnaunity... 'Total cost for yaar of our advertising in thia community (aix color pages).. ....? 4,475 $149782 'Estimated volume of 'department store' buelnaasA in Grand Rapide (1920).... V.. $117347,000. Estlaated veiuae of ealaa in our lina (1920) $226,940. Saleeeari'a quota in thia ectmunity $43 000. Our euetoDera and proepocto: Friedman-Spring D. 0. Ce. , Herpolsheieer Ce. Paul 8taketee Bena Chat. TranJtla & Ce. fUraburg D. 0. de. Xneeetu8tatiatiaa and Inveatigatiena ahew that" en tha average one-half tha native white faBillee represents the bulk of tha purchasing power for aelective merchandise. Tha figure given ara ealy for the city proper. Our ad vertising also reaehea tha eurreundijig territory from which tha trading population of the city aterea ia drawn. the sales quota figures, just hew much his jjiinimum orders in that city must be. Te assist manufacturers and advertis ing agents in the preparation of such figures, The Curtis Publishing Company is issuing in pamphlet form, detailed statements of the exact circulation of each of its publications in each county, city and town in the United States, and of the combined cir culation of all three Cur tis publications in each county. These statements were compiled by an actual count of subscribers and sales copies a task which required the services of 100 clerks for a period of five months. They are accurate and complete, and represent only full paid circulation, obtained without premiums, cut rates, clubbing or install ment offers. The thorough and in telligent use of such circulation figures as these will be of service te every national ad vertiser in making his campaign mere pro ductive. A copy will be sent upon request te any manufacturer or sales manager. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA The Ladies? Heme Journal The Saturday Evening Pest The Country Gentleman -'-" i;m M W i m fe & vi c- "m i 4 M r t t a 3 j I h v t W. ' w 1 s- h T. m :w?mjS& t&&A&K&m)&&&h''-' 'V - .. Wi & i'5s ' ..A&N .iW&jfflfe , fl'te 't: m .' a3SSAsia.-wi SfeSW iaiall ?Kfe&5. -! .J&jaS&SSMk zSal. lV-. 'X&bX, Vi ' . ,a,X m t.UJ? . i JVMiTf'i. W.S15 , Wspr S
Significant historical Pennsylvania newspapers