Af k f , B.JM.MMM,,MMMM.M.,rMrnrfc iii r - f ' ,' '' " '.. r- - - - ' - - - T . - t- - - i -t ' ' - MWi 1 lwW wWjM .V ' . v fl 1 A Renewed Vete of Confidence The year 1921 the year of business extremity proved te be The Chicago Daily News' year of advertising oppor tunity, in that it was again able te demon strate and under the most exacting con ditions of general business depression its long established power of service te its advertising patrons. During a year of business uncertainties and readjustments and of jthe general cut ting down of advertising appropriations, and the careful weighing of every dollar spent, The Chicago Daily News published the greatest amount of advertising among all the Chicago daily newspapers. The Chicago Daily News . . 6 days The Tribune 6 days The Herald and Examiner . 6 days The Pest 6 days The American 6 days The Journal . . . 6 days The Chicago Daily News' excess ever Under the most exacting analysis of the Chicago advertising situation advertisers, local and national, were governed by the common conviction that the 400,000 circu lation of The Chicago Daily News 94 of it concentrated in Chicago and its sub urbs could be depended upon te produce the greatest possible returns for every dollar expended. The result was that the lineage figures for 1921 show that The Chicago Daily News led all ether Chicago daily newspapers in the total volume of display advertising published. Following are the figures: Comparison Lines Lines 13,309,155 13,309,155 9,523,905 9,523,905 4,114,254 4,595,795 7,957,654 4,382,382 the next highest score 3,785,250 JU, The Chicago Daily News was also first in the following important display advertising classifications in the six week-day papers : Automobiles The Chicago Daily News 615,981 lines The next highest score, The Pest 567,339 lines Beeks The Chicago Daily News 114,376 lines The next highest score, The Tribune 82,583 lines (Daily and Sunday) Churches The Chicago Daily News -.-., . . .59,936 lines The next highest score, The Pest. . . .ri...... .12,744 lines Clothing The Chicago Daily News 2,459,558 lines The next highest score, The Tribune 1,982,568 lines Department Stores The Chicago Daily News 5,346,469 lines The next highest score, The American. .2,617,352 lines Educational The Chicago Daily News . ........... . - 131,615 lines The next highest score, The Tribune 110,485 lines Feedstuffs The Chicago Daily News 506,649 lines The next highest score, The Tribune 396,619 lines Furniture The Chicago Daily News . . ,- 646,242 lines The next highest score, The American. . .341,149 lines Household Utilities The Chicago Daily News 144,951 lines The next highest score, The American 52,556 lines Musical Instruments The Chicago Daily News 326,124 lines The next highest score, The Tribune 315,321 lines Opticians The Chicago Daily News -w. ,,.-. .26,064 lines The next highest score, The American 22,179 lines Out of the Loep Stores The Chicago Daily News 708,311 lines The next highest score, The Journal 281, 986 lines Real Estate , The Chicago Daily News .. .74,752 lines The next highest score, The American. ... . .52,898 lines Shoes The Chicago Daily News 326,526 lines The next highest score, The Tribune 278,029 lines Grand Total All Display Advertising The Chicago Daily News 13,309,155 lines The next highest score, The Tribune 9,523,905 lines THE CHICAGO DAILY NEWS-FIRST IN CHICAGO VV.i ' "jU? A.." l .1 fi s $. w ',iM K tH K tfi "4 9 N. f- 8V I M m . , TV, All umi iMia agjflg a- fjiiSgi ir lira . :u AlUl
Significant historical Pennsylvania newspapers