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I-tflY -, TRADE MARK COPYRIOHT
1920
a
Trade Mark registered In U. S. Patent Office
and Foreign Countries
"and 1921 has been the largfest year in volume and
dollars of sales in our entire history"
Mr. James G. Lamb, Secretary of
the Scott Paper Company, says: "We
early realized that it is cheaper te make
a million of one item than te make one
of a million items.
"We were sure that this idea
would be immensely valuable te our
consumers, as it would enable us te
offer them standardized products,
of the highest quality at the low
est possible prices.
"We were confident, that if the con
sumers could be shown the advantages
of such a policy they would support it.
"We have since 1910 employed ad
vertising in a larger way each year, with
the result that we have
"1. Standardized our production and
secured large savings in unit
costs;
"2. Converted our entire output te
advertised brands; ,
"3. Increased our total output te
very satisfactory proportions,
and 1921 has been the largest year in
volume and dollars of sales in our en
tire history."
The Scott Paper Company have advertised their products
in The Ladies9 Heme Journal for several years and in
The Saturday Evening Pest continuously since 1910
We should like te discuss with you advertising and its application te your business
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
-
The Ladies' Heme Journal
The Saturday Evening Pest The Country Gentleman
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