i - . '- ' '- , 1 T- ' V r'V.C ' r r i .' ' - i ' ) ,'.,.. ... ii&--Mtel .' i' The mere fact that your competitors de net advertise may be the best reason why you should Seven years age W H. & A. E; Margerison & Ce., who are distributing through their selling agents in New Yerk, began te advertise their Martex turkish towels in THE LADIES' HOME JOURNAL, and have continued te de se every year since. At that time all turkish towels were sold unbranded. Nene was advertised. The trade-mark Martex was adopted and advertising started in a modest way. The effect was gradual, but convincing. Distributors who at first were skeptical gradually swung into line and accepted the branded product. Test shipments of unbranded towels seen brought instant complaint from re tailers and consumers that, because the trade-mark had been left off, the goods were net desired. The steadily growing appreciation en the part of consumer and dealer that the Martex label stands for a per manent guarantee of high quality and geed value is reflected in the Com pany's increasingly strong position. What have been the results? Even in the face of apparently bad business conditions, the mills have been operated continuously during the past year. The increased volume of business that has come te Martex as a result of r the Martex advertising has mere than justified their increased expenditure in The Ladies' Heme Journal in 1921 ever 1920. jfc We should like te discuss advertising and its application te your business with you THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA The Ladies Heme Journal The Saturday Evening Pest The Country Gentleman .fP.MWnyt yW : ' ' " ;,? jw-.u.1.! ;i, Wvsj.-jj M"T"liii ! 4V A
Significant historical Pennsylvania newspapers