'.. si EVENING PUBLIC LEDGER-PHILADELPHIA, TUESDAY, AUGUST 2, 1921 15 To correct some misapprehensions arising -irom partial miormation Ell III1UI lllllVIUIl The Truth, the Whole Truth, and Nothing but the Truth About Newspaper Leadership As to Circulation in Chicago The Circulations of the Chicago daily newspapers for the six months ending March 31, 1921-the latest figures issued-reported by their pub lishers to the Audit Bureau of Circulations, the "A. B. C, are as follows: Total City and Subi. The Daily News .... 389,831 The Daily Tribune . . . 313,353 The American 314,937 The Herald and Examiner 241,995 The Post . 34,818 The Journal Total Country 22,473 147,386 69,272 92,078 9,203 Total Circulation 412,304 460,739 384,209 334,073 44,021 Makes no report to the "A. B. C." From which it appears 1. That The Daily News' city and suburban circulation of 389,831 ex ceeds that of the second largest (314,937) by 74,894 copies, or over 23 per cent, and that of the third largest (313,353) by 76,478 copies, or over 24 per cent. 2. That The Daily Tribune's country circulation 147,386 exceeds that of every other Chicago daily newspaper. 3. That The Daily News' country circulation 22,473 ms next to the smallest in the list, and therefore 4. That The Daily Tribune's circulation in North Dakota, Wyoming, Arizona and other outlying sections of the country, having the ad vantage of the twelve extra hours of night mail service common to all morning papers as compared with evening papers, far exceeds the country circulation of The Daily News. So much so 5. That The Daily Tribune's total circulation (460,739) exceeds that of The Daily News (412,304) by 48,435, notwithstanding 6. That The Daily News' city and suburban circulation (389,831 ) ex ceeds that of The Daily Tribune (313,353) by 76,478. From all of which it appears that The Daily News Is "First in Chicago" in Circulation, and that The Daily Tribune Is First in Country Circulation. As to Advertising The total volume of ad ertising printed by the Chicago daily newspapers during the six months ending June 30, 1921, as reported b The Advertising Record Co. an independent audit bureau supported by all the Chicago newspapers is as follows: The Daily News . The Daily Tribune The American . . Number of Columns (measuring 300 agate lines) 30,974.25 23,552.73 13,260.72 The Herald and Examiner The Post The Journal Number of Columns (measuring 300 agate lines) 7,736.56 8,331.90 7,525.89 From which it appears- 1. That The Daily News published during these six months 30,974.25 columns of advertising, as against 23,552.73 columns by the second highest paper an excess of 7,421.52 columns, or over 31 per cent; and as against 13,260.72 columns by the third highest paper an excess of 17,713.53 columns, or oer 133 per cent. From all of which it appears that 2. That The Daily News prints oer one-third of all the advertising appearing in the six Chicago daily newspapers. 3. The total olume of advertising printed during the same period of six months, according to the same authority, was: The Sunday Tribune, 15,566.76 columns; The Sunday Herald-Examiner, 7,373.94 columns an excess for the Sunday Tribune of 8,192.82 columns. The Daily News is "First in Chicago" in volume of advertising six days of the week, and that The Chicago Tribune is First in Chicago in advertising on one day of the week Sunday on which day The Daily News does not issue. Therefore As to daily circulation in Chicago and suburbs, and as to volume of advertising printed b the daily newspapers of Chicago The Daily News Is "First in Chicago" il J n l id . 91 rti Ati l 1 i ) ii i A M . . j.
Significant historical Pennsylvania newspapers