MBWi""""1? '"Was' n EVENING PUBLIC LEDGERr-PHILADELPHIA, MONDAY, MAY 2, 1921 9 mmm '" HII1 ' I III I ! ... .,,, . J .. . . ii - - --- - I !.- I I II II" ! I I I IH ""' """' """ ' " ' "" '' ' A DECREASE OF 10 IN ADVERTISING COST IT has continuously been the policy of this company to offer to the advertiser circulation in large volume at the lowest cost commen surate with the expense of publication. The present rate for advertising space in The Saturday Evening Post was based upon a circulation of 2,000,000. During the paper shortage the sale was restricted, in spite of a grow ing unfilled demand. With improvement in the paper market, and in anticipation of fur ther reductions, the circulation is being allowed to expand automati callywithout forcing, without premiums, without clubbing, without installment subscriptions but only through gradual increases in the number of copies allotted to each sales agent. THE RESULT IS AS FOLLOWS: Net paid circulation, Nov. 6 issue Dec. 4 issue Jan. 1 issue Feb. 5 issue Mar. 5 issue April 2 issue May 7 issue ii ii a a a a a a a a a a uc figures tuhjtct to final A. B. C. Audit) 2,036,911 2,101,350 2,143,764 2,180,210 2,181,465 2,198,410 2,225,000 This means that The Saturday Evening Post is today delivering a surplus circulation, above that on which its rate is based, of at least 200,000 per week. This increase in circulation has already reduced the cost of ad vertising in The Saturday Evening Post 10 per cent. INDEPENDENCE SQUARE EW "" f " 3 ' THE CURTIS PUBLISHING COMPANY HI 9 i, la G P h V PHILADELPHIA i
Significant historical Pennsylvania newspapers