??.? I'J', ?TV-,Jr1 TYy ji nt EVENING PUBLIC LEDGER-PHILADELPHIA, .TUESDAY, APRIL 26, 1921 9 , . "r r w . 19 2 I ) FIGHTERS ? M W$&$mb 1921 rewards Tribune Advertiser with $2,000,000 Baking Powder sales. Paint Paper Pianos gain over last year MHWUUtu D URING 1919 and 1920 The Calumet Baking Powder Co. was one of the largest advertisers of grocery products in The Chicago 1 nbune, naving useu mV than 58,000 lines of space in that time. With the opening of the stitt cornpenove market of 1921, Calumet increased the volume of advertising in The ; 1 .nbne a"? intensified sales effort. Every man in the organization was charged bnm-ruU with the spirit of "1921 Will Reward FIGHTERS. " But the salesmen were not left to do -the work alone. They were backed up more heavily than ever be fore by the large volume of newspaper advertising. The results are to be found in the following figures, submitted by K. K. Bell, sales manager. Calumet Baking Powder Sale Chicago Tribune Territory Only 12 weeks, January 5 to March 27, 1921, inclusive '. ......-. .----.... . $1,9M,89.07 1 weeks, January 3 to March 26, 1920, inclusive .:.,.... . 1,S93218.89 i Increase .; ,Jei.t.ijitt,..,Hiw 3nx 6l, ! Paints The SKerwin -Williams Co. found business slowing up uc thr old vear died. Chi cago (Tribune advertising was used to take up the slack. Notwithstanding a 20 reduction m prices sales in the City of Chicago for January, February and March totaled $136,108 as compared with $101,782 in the correspond ing period of 1920. And merchandising the advriisingsecnrcdl5 new "full line" dealers. tV TSyoit BVtaTT was JL 10HOS founded in 1864 and began the liberal use of Chicago iTribmre space the samt yeai . Each year since JThe tTribtinc has been the backbone of Lyon & Healy advertising. From January 1, 1921, tc date they have averaged two full pages a weekend as a result have achieved the largest retail piano business of any similar period in TTJi .J. Mtfsinee Kraft' wrapping XT Ht)Cr paper had built a splendid t reputation by advertising in The Chicago Tribune and other papers, but it was not immune from the cancellation epi demic. At the end of 1920 the mill was running only a fourth of capacity. After a hot Chicago Tribune campaign in January and February the mill was running at full capacity with orders ahead until June.' Clothing Manrtce H? RotHs- child is the largest advertiser of men's clothing in The Chicago Tribune. He has had copy in every issue of The Daily Tribune since he opened his store 16 years ago. He has used more than 100,000 lines in The Tribune since January 1, 192L His sales have increased 21 in money, compared with 1920, and far more than that in units of. merchandise sold, j W B M F M M . -. .kBKAXl Ldk.aA .MM& mmaa W M . ib iwrtjwn l nnraw linram or nranr oeen hit iniuuiuni icwr in mora tng sale triumphs for these, fighting manufacturers and merchants. Why the Chicago Territory is the world's most desirable market Wl T QEND stamped O j el f - addressed, 9yx4 inch sire en velope to the Business Survey of The Chi cago Tribune for a booklet of inspiring examples of 1921 lighting salesmanship. FIGHTING salesmanship plus Chicago Tribune advertising couIH nel have achieved the sale of $1,900,000.00 worth of baking powder by the Calumet Chicago organization within three months if it were not for the almost inconceivable purchasing power of the Chicago Territory Illi nois, Indiana, Iowa, Michigan, and Wisconsin. These five sta,tes have a combined population of more than 17,000,000 which is double that of the entire Dominion of Canada. They produce one-fifth of the crops and one-fifth of the manufactures of the United States.- They possess one-fifth of the national wealth. Influencing the purchases of one family in five in this peerless marlcefc Chicago Tribune advertising is a sales builder which has made millions of dollars for those who knew how to use it. And it has more kick today than ever before. iffiTTHE WORLD'S GREATEST NEWSPAPEPftft Circulation Exceeds 450,000 Daily, 800,000 Sunday EASTERN ADVERTISING OFFICE, 512 FIFTH AVENUE, NEW YORK I I i M 41 , M U4 P i Vt -
Significant historical Pennsylvania newspapers