'W&i? - Vn ; v-,-M);;r T,J- -V r4jrf-,-r, 'tVJ u : "' BVENIfla' PUBLIC (LEDGER- PHILADELPHIA, x TUESDAY, APKIL 12, 1921 7,yr'ivw; Jiow to Carry Fire in Paper &An Editor's cAnswer to the Advertising Riddle Like the man who invented the Chinese lantern, the advertiser feces, day after day, the riddle, "How to carry fire in paper?" How to so use words that in cold type they will set a flame to men's imaginations, and fill them with such warm desires as lead them on to action. Here on Farm & Fireside we have an editor who seems to have this knack. With him, to entertain, to instruct, is not enough. He, too, is a salesman-in-print, and in his editing is that "itch for orders" which is always urging, persuading, his reader to translate ideas into action. His simple methods How he does it you may readily see in the current issue of Farm & Fireside. He uses, first, the stirring power of Example instead of Precept. Farm & Fireside articles tell not what ought to be done but what is being done by other successful farmers. He gets the warmth of man to man with pictures of his writers homely pictures, often and with many "I's" and "You's." He sees the human side of every farming problem, and knows that optimism, encouragement and good humor are great ferti lizers of dry facts. He knows the quickening power that lies in headlines built of such words as How Won Success Profits -Happiness. His dynamic personality So far his methods are communicable, imitable. What cannot be so well described is the dynamic spirit of the man his power to make every page fill you with a noble dis content, to warm again the ashes of forgotten good intentions, to fire you with new impulses toward what you, your home, your family may become. A power to carry fire in paper that you will feel, as increasing evidence shows it is being felt in the 800,000 homes to which Farm & Fireside is selling new ideas every month. The Crowell Publishing Co. 381 Fourth Avenue, New York City Form 8s Fireside Woman's Home Companion The American Magazine Collier's, The National Weekly The Mentor y IK flK$; Wk M.iV J5.Ti m ;.;l" K & W'AM '.:. i.VA k st'" iR T.m 11 III ,fi fw vA ua Aitr.i fW'M a n 1 . t'.t- v.m a x. v A .7 .u'K'h f 1 WW .' ' '.X, mm :'.aw "w ti nvmm v X. lcv! t'.V.' 5I'H ' ."' ' . ! i t : . J i 4 ?-:vi ;'.bww 1 ';'''..'. '.'iii fill ' I I .1 A . . , ' , V 'till .r n '"it m f .... 'S v. tf'-iawi VrVn sh?,j. t-m 'f'U '"il . rc WflM 14 : F tW W 4B-i. -13 1 tt'....i WJill ib'i1 'Haw rcs I iPsawiJ uke ZNational&ami Magazine
Significant historical Pennsylvania newspapers