" ii tYij 7 1 -3-"Tt" -r t T,. r;V . ry - , V A ' BtBNlM RuitoTO I;EDaM-PHIIiAi)Bfipfl:Ii,, WEDOTSftAY, FEBRUARY 23, v 1921 ' ,i' I 'yVw'V'' wVwMaygik yWiVW'NV'VWiM' For Thursday Store Hours, 9 to 5t30 Just as a seller of Roods 6n which IU ownors might make money, this store would hnvo been nn upstart. But It catno to aorve nnd to ncll service profitably to public and owners. Gimbel Brothers MARKET CHESTNUT EIGHTH NINTH Wednwdfty, Febniary 23, 1921 It is a cloar-fihlnlng fact that any family In Philadelphia, whatever its requirements, can buy at Glmbcls to best ad vantage be tho thought money, "economy" or personal satisfaction. For Thursday An Almost Personal Service in Dress : ; A r ? "" i- -v -v t -. - -- --. .- - - ..- - . f r -a 1 4 mhlJi; (jlMJBJtLL a 1 ORE is a combination or specialists ; or specialists so Human that they J come to know the tastes of the store's constant customers, and Mrs. H.5 or Mrs. V., or J552J Miss X. is in mind when collaborating: With the fashion workers here, in Paris, in London wherever is seen, something good enough in design and refined in taste to Philadelphia's standards. Selected With Some Personal Needs in Mind Silks especially the "Assembly" silks. Laces especially bridal laces, and debutante robes. Dress goods. Exquisite silk lingerie some from China. French gowns. Millinery. Furs. Corsets. Mass Selection Dictated By Good Taste Silks Millinery Furs Suits Gowns Wraps , Neckwear Gloves The head of our Paris organization is a Philadelphian who comes "home" often enough to see social Philadelphia and keep en rapport with this city of good dressers. In no section of the Store that caters to any rfeed of the toillette are complete selections made without the criticism of the hundreds of salespeople long with us who know their Philadelphia and each the particular requirements of a goodly number of women. Please accept these statements not as mere pleasantries, but as precise statements of fact. Silks, woolens; yes, and shoes and most decidedly hats, as well as garments, are collected with individual needs in mind. We do mass thinking and mass buying, too for a great store receives a thousand or more strangers every day. Our people cannot know them until, by repeated visits, they, too, become part of our thoughts. But in the mass buying our experts do not depart from the canons of good taste they cannot think exquisite wear for one and poor styles for others. Some one has said that a good speech is logically constructed being made up of what is in it and what isn't. This Store of Carefulness Hasn't in It Many of the Sorts and Grades of Things That Many Stores Admit Freely Merchants country-wide come to Philadelphia to seek the spirit of the differentness of its stores; to catch, maybe, the plan and purpose of Gimbels for surely the country has but few stores of like peculiarities of purpose and service. It doesn't matter much, from the standpoint of money, whether a particular sale is made or lost but it matters a very great deal if in any line we sell we either fail to meet your requirement or, through a salesperson's inattention, fail to grasp a cus tomer's call or description of needed things. And that the .Store shall serve thoroughly accounts in good part nowadays for the expansion of its activities. The larger factor it becomes in all markets, the more sure it is to find the odd, the quaint, the interesting from everywhere and to surely have the best in fashions. Shoes Handkerchiefs Hand Bags Dress Goods Cotton Dress Goods Lingerie Dress Trimmings Corsets Quantity-Buying for Economy's Sake Charmeuse silk for one example supplied by the twelve leading mills of America. Dress-linens bought literally by the mile. $200,000 worth of shoes a single purchase by the three Gimbel Stores. Strangers Are Won as Friends an unequaled corset a unique shoe-suiting With the Gimbel Stores' buying connections a total yearly business approaching a hundred and fifty million dollars has been created. And the whole power of all the stores in buying, in study and in determination to serve entlers into the serving of each individual customer be the need no more than a set of buttons. Through service. Through service. Through such "variety for type" in suits. Through quick, sympathetic service in times of merrymaking -or sorrow in dresses in millinery in wraps in waists. The science of dressing for it is an art that approaches a science is to dress up to one's individuality and not down to any one style to catch the glint of the hair, the charm of com plexion, the figure contour, and from fash ion's conjurings for the season pick har monies and contrasts. The Gimbel service can do so much to individualize you. Both Vogue and Comfort in Shoes The new gray suede Strap Pumps. The new brown suede Strap Pumps. The new sports models especially in brown and tan calf. Everything that's new in white shoes. Silks Selected With Particular Customers in Mind and Mass Selections of Unvarying Good Taste Silken fabrics that duplicate those chosen by couturieres of Paris luxuri ous to a degree. And silks for every practical, serv iceable albeit smart! purpose imaginable! I J4MkXfjfi JU&sJ J-M jOmA HflflMMBaY T ft M I 1 ttfin U.1 MMhflPtHULJK r 2ir ... bffllft ' R '! 1 i -w t ,r i cm mm .m i ii i n& nn hk m i iMk - . - - -- - V Everything that's new in white sr mmwffKd ll W I Ml i li wmMb.IhOP or fr.rttiBmmi i m m mv. ia ysMmw fL ffi'IHIHWM .) I I &U LIH 17 MH 1 VHIIfli i i i.1..- i.ii -fyM BRllW AV Jr BkV i nil k WWVb i iverytning new in DiacK. Jfi Ifrtw V 111 vSy iV M VA V wKft &.. ,i 1 1 V Mil i 1 MBKK wMNmfo ill I mSUmas! A C3 4 .mi'mfai. ; i i ; . ; fl
Significant historical Pennsylvania newspapers