liWENIKa POT SATURDAY, JANUARY $29, 1921 Band plays at 9 Organ at 11 and 4:50 Chlmrn at Noun WANAMAKER'S Store Opens at 9 WANAMAKER'S Store Closes at 5 WANAMAKER'S WEATHER Fair The Finest Stock of Furniture in the Country at Deductions of 33ts It Was Quite an Intelligent Man Who Spoke Up to a lady these very words, "Personally I never buy anything that's advertised if I can help it, (for after I get it, I generally feel I have been taken in." To which the lady replied, "I think it is women who are more often taken in by 'the firecrackers' of advertising than men." Even as far back as when George W. Childs began the publication of the Ledger, advertising was looked upon unfavorably by large numbers of the citizens of Philadelphia, some of whom shrugged their shoulders when they read and discussed our small, daily, straight-from-the-shoulder. Advertisements. The records of sixty years' constant presenta tions of what we are doing are matters of history, and this great, square, granite building, where we arc housed, is one of the results of the methods we have employed. Our words in our advertisements are the same as our bond, errors always excepted. There are counterfeits though, as we all know, of even the bank notes of National Banks of the United States. Signed Jan. SO, 1921. 2 jhm Women's Black Handbags of Beads and Jet With nil the dignity that a black handbag should have and with distinction besides. Some of all-black matt beads, crochotcd; others of matt beads effectively combined with jet ornaments, and still others with black silk combined with the beads and jet. P,or women who want the black relieved somewhat, there are bags with white-tipped fringo at tho bottom. Both drnwstring and frame styles at 8.75 to $40. (Main floor, Chentnut) Heavy Spun Silk Stockings Are London's Latest We have just received from Eng'and the very newest thing in women's sports stockings. Just a pair of each color and design, and all arc of heavy, ribbed spun silk. Tan ana Drown snaaea ruii- (Flrit Floor, Market) ning from light tan to dark brown, grays with contrasting color designs and gay plaids and checks. Price $22.50 a pair and you will find them nowhero rise in Philadelphia. Women's Oil Silk Raincoats Are Down to $20 That means both the domestic and the Japanese coats and also the oil silk raincapes. It is quite a come-down from the original pri cs of these conts. They are very much liked for (Flrit Floor, Ontrul) Rnrino1 nrti wnrm wenthnr on np- count of their light weight and because they are so easily slipped over suits or dresses and the capes over wraps. A good as sortment of colors and sizes. Women's Dainty Low Shoes in the New Chestnut Brown Two styles, both of fine Russian calfskin. One i3 an oxford with plain tip, military heel and perforations. Tho other la a plain toe pump with turned sole and baby Louis heel. Both from the leading women's shoe factory in town and at $12 a pair they are unusual value. You would pay a third more for them elsewhere. (Flrit Floor, Mnrket) New Corsets Spring Models Mn,ti.iA Tvr.na first. R 01110 tOD- less hip'-confiners of pink broche for slender women and slender girls. They have elastic inserts in front and are lightly boned ; pri o 55 CO. American Lady corsets next hip-connners of pink broche, top- (Thlrd Flogr, less, with V-shnpcd gussets in the side, and lacing in the back. There are but few bones in front and none at all over tho hips and tho price is $3.50. Flowered pink broche corsets for average figures. They are topless, with elastic all around tho top and moderate boning, $4. Chcitnut) Frilly Petticoats for Evening Gowns The prettiest soft wash satin skirts in palest flesh pink or white, somo with deep lace flounces, others nnrrower lace or tiny ribbon garlands. They are exquisite things and just what every woman likes to wear with her new fashioned frocks, $7.50 to $25. (Third rioor. Central) New Paris Veilings for ?1 a Yard And they are the small dotted veilings that are worn so much now and that will bo so fashion able for Spring. In solid colors of black, brown or taupo and also n number of two-toned effects. They are espe cially good for thiB price. (Stain Floor, Centrul) Spring Neckwear Brings Out New Fashions The youthful Peter Pan collar uppears on some particularly at tractive new vestces of net and "candle. Thoy are trimmed with eyelet work and narrow lace nj aro exactly the thing for tho Spring frock Among them nio the now gray organdie sets and Vfatecs. Prices go from $1.60 to $3. For n touch of bright color, one would chooso some new white wgnndlu sets with checkered colored borders. These are $1 a ,ct. nnd thoy have the same youthful collar. (MaU, riser, Ctntrml) New Wistaria Colored Beads Are Lovely and unusually brilliant. They have a rich and beautiful pur ple coloring, the beads aro in graduated sizos, and the neck laces nrc among the most at tractive we'vo seen. They como in nil the fashion able lengths, and though tho beads arc of genorousi size they aro light In weight, $5 to $12. (Jowrlrr more, Clifitnut) The Finer New Gowns for Women These are the Spring novelties, usually afternoon gowns, but a few are beautifully cut gowns of cloth the sort which will bo worn on the street without wraps when Spring comes. A good many of them are of fine wool gabardine, often embroidered; others arc of crisp taffeta, made with full skirts and self-folds or bands of velvet for decoration; others again are graceful Georgette affairs. Canton crepe is another favorite material; thick and rich and graceful. One full-skirted frock of the last material is a light brown with medallions of heavy black wool; another chc:uise dress Is of dark blue gabardine; and a third has a beige-colored underslip with navy tassels simulating a closing nnd a charming overdress of eyelet-embroidered chiffon. There are senrcely two models aliko. The prices of these new thintrs are $60 to $275. (FlMt Floor, Central) Millinery Fashion Notes Gay now turbans with silk crowns, Btraw brims and flut tering crcpo ends, for trim ming. New straw hats with brims faced with roses and veiled with tulle a charming conceit. New straw and taffeta hats that are just right for mid-senson wear. New hats of Batavia cloth in henna and blue and other fashionable shades. They arc small and medium shape hats, usually, they arc new and Springlike and differ ent, and tho prices go from $10 to $16.50. (Hfcond Floor, Chcatnot) "Lister's Great Adventure" by Harold Bindloss, is n tale of a treasure reclaimed on the Gold Coast The pvlce t K2. (Slain Floor, Thirteenth) Boys' Initial Handkerchiefs $4 a Dozen Snowy squares of firm, IriBh linen in good size, and well made. Thoy havo narrow, neatly hem stitched hems and an embroid ered block letter in one corner. Those aro a good, practical kind and it's easy to Identify them with the letter. (Writ AUle) Women's Colored Handkerchiefs $3.50 a Dozen Gay colors, quiet colors white with a touch of color colors with a touch of white. The handkerchiefs are of Irish linen, they are in pleasing de signs, and they arc especially at tractive for this price. (Weil Alilt) The Opportunity of Years Has Come in Sterling Silver We have been sorting out and adding to the collection of fine sterling silver with reduced prices, and among the newer pieces are some delightful reproduc tions of old Dutch silver, vases, baskets, and so on. Every article of sterling silver in this entire assemblage is now marked at less than we could buy it for today. This is a very unusual state of affairs, and for anybody who has a present or future use for this silver, it means a very great saving. There are at the present time a few beautiful tea services, a coffee set, plates, dishes of various kinds, bowls, vases, compotes, centerpieces, salts and peppers, candlesticks, reproductions of old Dutch silver, and so on. (Jewelry Store, Chentnut and Thirteenth) Young Women's New Spring Sports Coats Young women are now asking for just such smart new top coats as these. They are brand-now, the advance guard of the Spring fashions, and as attractive as can be. Tweed coats in rainbow mixtures, thrcc-qunrtor-length, with slit scams in the back, belts nnd generous pockets aro $45. Unusual new full-length coats are of veldyno, a ve'vety, soft fabric, in moufflon brown or Pckm blue, are made with racrlnn sleeves, broad bands of stitching from collars to hems, a buckled belt, and lining of soft, rich silk. $98. Another stunning coat, in full length, is of chatoyant, a lus trous, thi k-pile fabric in pigskin, one of the new colors for Spring. It is simply tailored, has raglan sleeves, a lovely satin lining, deep pockets nnd narrow belt. $115. 14 to 20 year sizes. (Second Floor, Chestnut) Odd Lots of Curtains for Vz to V2 Less A gathering up of all the odds and ends of muslin, net, lace cur tain, including Marie Antoinette and others. Some have been used as samples nnd are a trifle mussed or soiled. They are all arranged In one, two and three pair lots and nrc sold only by the lot. The one pair lots arc half price nnd tho others nro a third less. It is the occasion that many women wait months for. (Fifth Floor, Mnrket) Colonial Slippers From England Colonial tongue-slippors, to speak more precisely, made in England expressly for the Ex clusive Little Boot Shop. They havo medium toes, low French heels and leather buckles; they are made of black and tan Russia leather and black pat ont calf, and they are priced at $20. (Flrit Floor, Market) Fine Rugs for Less to Go With the Furniture If you wart to make sure of having floor coverings thnt harmonize with your furniture, that is easily done. The Kug Store has some beautiful new Wilton rugs on which prices have been lowered 25 to S3 1-3 per cent. You can step ritjht from the Furniture Sale into the Rug Store and chooso the rugs that look best with the furniture. 9x12 ft, '$75 and $110. 36xG3 in., $14.50 and $16.50. 27x54 in., $9.50 and $12. (Sereuth Floor, Chutnut) More Hand-Made Blouses From Porto Rico Nearly every woman knows them by th's time, they are so ex ceedingly dainty and so moderate in price, $3.85. A new shipment has just arrived, bringing five styles, all of very fine batiste, cntirelv hand mnde and with hand drawnwork. One model has a vest effect and Is trlmmod with narrow hand-made lace. Many women arc buying these waists to wear with sports suits. (Third Floor, Central) Dotted Swiss at 45c a Yard 2000 yards which a manu facturer was closing out at tho new lower price. It is a very dninty fabric in white and many colors pink, light blue, lavender, "cadet, rose, nilc, gray, navy and black; it Is 31 inches wide and 45c a yard. (First Floor, Cheitnat) Flannelet Nightgowns for Women Good quality flannelet In whlto or light colored stripes, and they are all made comfortubly largo in size. They have high, V necks or are collarless, and the prices are $1.05, $1.85, $2.50, $2.85 and $3.85. CXblrd Floor, poatr.pl) Winding Up the Lamp Sale Of the good things that re main in this Snlo we shall say simply this: All parchment shades and shields aro a half less. All hanging fixtures nnd sldo brackets a half less. All gas and electric table-lamps with glass shades a half less. All wicker shades a half less. While practically everything else in tho Lamp Store is a third less. ', (Fourth, Floor, Central) Children's Sweaters With Small Prices $2.50 to $3.85 for little girls and boys sweaters 2 to 6 year sizes. These are in pale pinks, blues and white, nrc in several stylos, Including a Tuxedo model, and are unusually good for their prices. $2.50 to $7.50 for sweaters in larger sizes G to 12 years. These arc in darker colors roso, b uo. brown, tan- green nnd other good colors, and are warm and well made In "ond stv'cs. (Third Floor, Chestnut) The Best and Biggest Bath Towels in Some Time at 50c Each New lot of 50 dozen Just opened. Heavy full-bleaehed. Turkish weaves of good absorbent cotton yarn in a generous size 22x45 inchos, hemmed. The best towels of tho kind we have had In n good while at 50c each. , (Flrit Floor, qhtitnut) L to 50 Per Cent We made large promises regarding this February Sale of Furniture. We told the people to have "Great Expectations." In particular, we told them we were going to make the greatest February Furniture Sale ever known. And many people thought us rash, and rubbed their eyes, figuratively, and wondered how in the world the thing could be done; and there was much interest and curiosity on all sides to know just what would be the upshot of the whole thing. ' ' When everything was good and ready we came out and announced that we were going to put into this Febru ary Sale every piece of furniture in our stocks at uniform savings of 33 1-3 to 50 per cent. In doing this we have done the greatest thing that has ever been done in the furniture business. What is particularly to the point, we have kept our word to the people we have made the greatest Furni ture Sale ever known in this country, so far as stocks and qualities and savings and opportunities can make a sale great and we don't know of any more vital things in a sale. We are thankful to the people for the way they took us at our word. And we wee never more glad of any thing than of our ability to make our word good. It is made good by the most valuable and excellent assemblage of furniture to be found under one roof in the world, the only such assemblage ever offered, to our knowledge, at such large ded actions from regular prices. From the homekeeper's standpoint the Sale is some thing to wonder at, but it is of more immediate concern to take advantage of it. In order to get a fair perspective of what it means, it may be well, at the risk of repetition, to set down the main facts for everybody to carry in mind Our entire stock of furniture at deductions of 33 1-3 and 50 per cent. Please note that 33 1-3 per cent is the least you can save, and this applies to the great bulk of the stocks. There is a good choice of things, at a deduction of 50 per cent. The stocks are by far the largest to be found in any retail store in America, probably in the world, and they are of the qualitv which has made the Wanamaker Furni ture Store and Wanamaker Furniture Sales famous all over the country. ' (Fifth and Sixth Floors) All Our Office Furniture at a 33v3 Per Cent Deduction Business men, knowing the staple character of office furniture, need not be told that this is a most remarkable offer, something unprecedented and something to be taken instant advantage of. (Third Floor, Market) The Method of Deduction The regular price tags have been left on the goods, and each of these tags bears the deduction stamped in large, legible figures, reading either "33 1-3 per cent" or "50 per cent," mostly the former. This means that the customer pays that much less than the regular marked price of the piece, or suit, as the case may be. Advance Selections may be made on Monday and dated from the next day, Tuesday, February 1.
Significant historical Pennsylvania newspapers