yK3 JJtBfe&M s yGe S'Sj s printer's recommendation I ' O Laurence M. Lloyd, President of the Edward A. Cassidy Company, largest specialized selling organization in the United States devoted exclusively te the marketing of automobile accessories. Mr. Lloyd's intimate connection with big business concerns makes his opinion of the modern Printer of interest te all buyers of printing. The Cassidy organization buys printing net only for their own needs, but also for the seven concerns whose products they distribute. The appropriation of these concerns for magazine advertising and printed matter tuns into hundreds of thousands of dollars a year. Laurence M. Lloyd; President of the Edward A. Cassidy Company tells hew an unnecessary expense was eliminated First of a scries of interviews with business executives en the purchase of printing and the development of the Printing Industry NE kind of printing we purchase every year consists of page inserts displaying our products, for the loose-leaf catalogs of jobbers' salesmen. This work runs into many thousands of dollars annually, and as the catalogs are of dif ferent sizes, there was at one time great duplication of effort an obvious waste. "One day our Printer came te us with this suggestion : 'Why net have all the inserts you will need for a year printed at one time? The text can be printed comparatively small en large size paper, and the copies can then be trimmed down te the various, catalog sizes required.' "This method of standardization we adopted at once, and have followed since then, saving mere than half of what we originally spent "This little incident illustrates an important principle. If our Printer had net known what our needs would be, if he had net had a thorough understanding of our business from beginning te end, the suggestion probably would net have occurred te him. "Ne man would think of calling in several physicians and having them compete for the job of making him well. Ne man would explain a legal case te several lawyers and then give it te the man who premised te de the work for the least money. Neither can a man, we believe, profitably ask Printers te compete en the basis of price. "In our organization we consider ourselves a client of our Printer, and have found that this attitude has yielded us big dividends in service and savings." New attitude toward the Printer among business executives Cassidy salesmen call en 30,000 dealers a year. Ten million pieces of printed mailing matter leave the Cassidy mailing department mnnuelly. mNOTE: In general where we use the term Printer' in this announcement, it refers net only te the printer who does flat bed and rotary work, but also te the offset printer, the lithographer, the engraver and the stationer. ,S . The Watermark S .V BUYERS of printing all ever the country advertising managers, purchasing agents, business executives new realize that the Printer of today is a man te be consulted in the bigger phases of printing. The Printer is no longer an order chaser. Neither is he merely con tent te fellow instructions blindly. The Printer is being regarded as a creative force in business giving thought pri marily te producing results for the customer. The United Typethetae of America, the National Association of Stationers and the National Lithog raphers' Association have taken the lead in this move ment toward better service. Recently the U. T. A. came outferstandardizationasamoveinthedirection of better values. At its last meeting in St. Leuis, it unanimously passed a Resolutien: "That national organizations of paper merchants, paper manufacturers and printing ma chinery manufacturers be requested te severally appoint committees te join with a special committee representing the United Typethetae of America, in an effort te analyze the needs, reduce the number of sizes, weights, colors and grades of paper, standardize machinery sizes, investigate methods of increasing paper pro duction and determine a reduction te the minimum of the number of watermarks in commercial paper. " A great example of industrial co-operation The U. T. A. has 105 local branches, each branch with a high-grade paid secretary in charge. The 4,800 Printers who are members de a total annual volume of, roughly, $500,000,000. Mere than 6,000 students are studying its courses in cost finding, estimating, selling, advertising, and the broader phases of printing. The American Writing Paper Company wishes te take the lead in endorsing this work. We believe that the combined work that the U. T.A., the National Litheg- NsSr The trademark of the associa assecia associa Hen of employing printers, one of the greatest organizations of its kind in the world. raphers' Association, and the National Association of Stationers are doing is one of the most important forces for geed in modern business. All parties benefit the Buyer, the Printer, the Paper Merchant and the Paper Maker. Our recommendations te all buyers 0 This Company has therefore decided upon the policy of giving the support of its entire organization and its institutional backing te the movement for better service. Te all buyers of printing we make these recommendatiens: De net get four or five competitive bids from as many Printers and give the work te the man with the lowest estimate. Select your Printer Lithographer, Engraver, or Sta tioner en the basis of service rather than price. Give him the facts about your business policies and methods. Fur nish him with the basis for constructive suggestions. Maintain a permanent relationship with him. Let your Printer co-operate and work WITH you rather than merely work FOR you. Be open-minded te your Printer's advice. Your Printer is the one best qualified te select the right paper for each job. He is in a position te help you effeet real economies improve quality bring RESULTS. Facts about the American Writing organization 26 individual mills, 54 machines, 5500 men, manufacturing m balanced line of papers; each mill organization and each paper machine specializing en certain products. Centralized purchasing and centralized engineering resulting in large scale economies. Largest laboratory in the paper industry, devoted te scien tific inspection of raw material, standardization of manufactur ing processes, testing of every let of finished product Ce-operation between the Laboratory and the mill men, making the work of each group mere effective. Maximum values made possible by forward-looking admlnlg tratien und specialized operation. Watermark of Excellence American Writing paper Company Holyoke, Mast. EAGLE A PAPERS AMERICAN WRIT NG COMPANY BONDSWRITINGS LEDGERS BOOK PAPERS OFFSET PAPERS COVER PAPERS PAPETERIES TECHNICAL PAPERS SPECIALTIES W. 13. SNYDER, THE BOURSE, PHILADELPHIA, PENNA. 4 Z i-v, h I s i $1 a -. - W- V ' r - gjnialW tjU n-OW.'.V tt v sv. p'&rt i Kte. rt a uiasBmi?mA sw.. nm
Significant historical Pennsylvania newspapers