i ,' s ' Vii'fc-..'.. l...,. :,&. I. r f&sk& p K-. i i. R W 'V " u ,, " ' '! I) ' ' ' ' 'I I I ' ' ' I" I I' "ill ""' " '' ' "' , ', U - ' '','" ' ' ' ' 11 , V A great bank's results increased 112 through a printer's suggestion To every kind of business, Printers are now contributing valuable suggestions I (I N If "'T('40. , f One of the largest New Yorfe banks was recently getting out its financial statement for the quarter. The Printer who was to do the iob was called in to"eet the copy." He listened to instructions, out was not satisfied. "Your financial statement should be one of the best advertisements you have," he said. "It is seen on the check counters at the very moment when your customers and prospective customers are most likely to be influenced. If they read it, it means greater confidence in the bank. "Why not have the cover and general get-up at tractive? Make it more than a mere statistical table. Make people read it." The idea made a real impression on the bank man agers and the Printer was authorized to go ahead. Over a period of one month, more than twice as many statements were picked up and read by customers as ever before. The service the present day Printer is giving Printers no longer look upon their work as simply a problem of getting orders. They consider their job one of producing RESULTS. . NOTE! In ireneriil whero th term "Printer" Is oed tn thU & nouncoment It refem not only to th commrclal printer, but Jo lie onBt printer, the lithographer, the eniraver ana the tutloner. 6,000 students more than the combined enrolImentsTof Yale and Princeton Universities. Its text books and re ports are recognized as standard at Harvard, Carnegie Institute, and the State Universities of Wisconsin, Nebraska and Washington. A suggestion Jo all buyers jof printing The American Writing Paper Company wishes to place itself squarely behind this work of the U. T. A. The Company feels strongly that the work of this organization is the one outstanding force in the Printing Industry making for progress. To nil buyers of printing the American .Writing Paper Company makes these recommendations: Do not get twenty competitive bids from twenty Printers and give the work to the man with the lowest estimate. Ttri m m j K Select your Printer on the baaia of service rather than What the U, T.A, means tO modem business price. Employ him on the same basis as you would a doctor or a lawyer, uiva mm trie tacts Sales totalling $70,000 from a single booklet and follow-up; a factory financed by direct mail material based on a Printer's idea; a business increased 50, order department swamped by returns from an illustrated letter sug gested by a Printer these are only a few examples that indicate the standards Printers are, setting for themselves.j J Yet constructive printing of this sort does not necessarily mean advertising printing. In factory, office and cost forms, Printers everywhere are giving their customers ideas on standardization, method and routine that mean greater business efficiency. The United Typothetae of America, which counts among its members the 4,500 leading employing Printers of the country, has taken the lead in promoting a closer relationship between Printers and buyers of printing. Under its guidance and that of the National Lithographers' Association, Printers today are developing their experience along broader line3. They are supplying not merely paper and ink and typesetting, but useful suggestions that mean both better printing and real' economies. The U. T. A. is today the .largest organiza tion of the kind in the world. Its various edu cational courses are studied by not less than ys The trade mark of thm association of employ ing printers, one of the greatest organtnationa of its kind in the world. about your business policies and methods. Furnish him with a basis for constructive criticisms and suggestions and then main tain a permanent business relationship with him. Let your Printer co-operate mnd work With you rather than merely work for you. Be open-minded toyour Printer's advice. Your Printer is the one beat qualified to select the right paper for the particular job. He is in a position to help you effect real economies improve quality bring RESULTS Reducing uncertainty in the paper industry T X THEN you buy an electric lamp, n little V V label on the glass tells you the voltage the lamp requires. The lamp has been standardized and classified. So it is also with a telephone, a camera, a stick of dynamite, a pure drug. Yet when a Printer buys a ream of paper, he has few facts given by the manufacturer to guide him. The weight is specified, and that i3 about all. Does it tear easily? Will ink "run" on its surface? Will it turn yellow in sunlight? Will it stand erasing? The Printer has not been supplied with these facts. I' New methods in the paper industry To make the facts of manufacture available to Paper Merchants and Printers, the American Writing Paper Company maintains its great Research Laboratory at a cost of more than $75,000 a year. The ideas of the superintendents, foremen and mill men in the 26 mills give the scientists the starting points of many important discoveries. Then after these ideas have been perfected by the Research Laboratory, the mill men put them to practical test and bring them into successful operation. One thousand of these mill men have been with the Company for more than 10 years; 500 for more than 20; many even longer. These men represent the craft skill in the making of paper that it has taken centuries to perfect. Neither the scientific nor the practical men ore alone sufficient. Their co-operation! W ideal. The Laboratory not only tests the materials that go into the making of paper and standard izes their quality, uniformity and value but it also inspects the finished product. The day is near when all paper will be sold, not on the basis of a quick inspection by the buyer, but on the strength of a label or guaran tee that will give all the facts that the paper user has a right to know. The Printer is the creative force in the Print :ng Industry and should be the one to consult in specifying the grade and finish of paper to be usod in any particular work. It is tho policy of the American Writing Paper Company to tend its samples to customers through the Printers and Paper Merohants. "DlieoYcring NtwiFarti About Pipit" All the remarkable accomplishment! of the American Writing's Research Laboratory aim described in detail in a norr book by one of the fotemostpractical scientists in the UnitedStatea. This book,"DiacoveringNewFactsAbout Paper," contains information of the greatest value to everyone who uses or deals in paper. Write to the American Writing Paper Company, Holyoko, Mass., for a complimentary copy. AMERICAN WRITING PAPER SI EAGLE A PAPERS Tho Watermark of Eicellenco The Watermark of Excellence BONDS WRITINGS LEIDGERS-BOpK PAPERS OFFSET PAPERS COVER PAPERS PAPBTERIES TECHNICAL PAPER'SSPEc"rSi7fTfg' PHILADELPHIA REPRESENTATIVE W. B. SNYDER. THE BOURSE far I l .?; j'3Mtti dy
Significant historical Pennsylvania newspapers