U'f n V 5 IV "-- Wjij M t ft. K '- ', I' !w. nlnvfl ni 0. 11. 11 'KS WEATHER Showera . WANAMAKER'S WANAMAKER'S slore Closes at 5 WANAMAKER'S and 4:fe0 Store Opens at 9 Wm - tfA, 'Tell Me the Truth What Is the Real Secret of This 20, a I 4 t. Per Cent Deduction Sale You Are Holding?'' In Spite of Timid Reactionaries This Effort to Set Lower Prices js telling favorably from the Atlantic -to the Pacific coast. A Wall Street daily circular says: "Underlying conditions are not right. Everything is artificial and fictitious, and it is inevitable that before there can bo any further sound expnnslpn in industry readjustments must tako place. This1 prico reduction bc eun by John Wanamaker is on important sign. It has only SXarccu uiu fcuiuiint.vyuvu vm. uymiw... The Great Guaranty, TrustfCompany of New York, says, according to the Sun-Herald of yesterdayr "There Is a General Feeling that the series of price reductions' sporadically announced in various parte of the country indicates. the imminence of a movement xuat will carry business back to normal conditions' - Its course may move slowly at the start, but it must go forward decisively when all holders of merchandise Stop to Think It Over and Get Busy All storekeepers and cremators of merchandise have had three or four active years in which they were compelled by scarcities and rising" wages to pay just what the makers of goods demanded. So' it was that everything mounted higher and higher and the prices soared! N Now we have come to a stopping place. It is possible to. unite "with the manufacturers, commission houses and selling agents to begin lowering prices, if even only a little. The people at the top have had a long turn; now then let the people at the bottom have at least a beginning of their turn, to get some consideration. Let the 'first hands speculating in raw materials take smaller profits and the high-wage people speed up their machinery to add to the' output that costs may be reduced, and the retailers will do their part to reduce expenses and bring around a lower cost of living. We are getting in some new goods every day to fill up the places of what we sold last week, which we turn oyer at the slightly lowered figures. Signed May 10, 1020. QM fhmafo. Inexpensive Afternoon Dresses $32.50 to $38.50 Charmeuse, Georgette, crepe de chine, foulard-and-Georgette, and occasionally tricolette these are the materials. A few of the dresses are beaded, and all of them are in the most wanted colors navy, gray, taupe and black. Prices are $32.50 to $38.60, with 20 per cent additional taken off at the time of purchase. (Flrit Floor, Central) Among the Newest Coats for Women Are some very smart sports coats of checked velour, belted, long and pointed as to collar and in the prettiest shades of tan, deer, Pekin.blue and black, also black and white plaids, $65. New white polo cloth coats, made in the same good sports We, $75. ft , New long velour coats, light in weight and entirely silk lined with soft taffeta of a contrasting shade. They are in tan, Pekin Wue, deer and gray, $85. Even though they are so new, the 20 per cent comes off the price. (Flret Floor, Central) Dark Blue Taffeta Frocks for Young Women $25 Lustrous taffeta in the fashionable dark blue makes the M3 wWch are in a new Spring style. . They have round necks, a bit of white lace and net in front lo give a dainty touch, and narrow, pleated frills on the bodice, irt and sleeves. They arc very good for $25 and there are 14 to 20 year sizes. v (.vicuiy per cent discount applies to uiese, uu. (Necond Floor, Cliemnut) 2000 Pair of Women's Fine Oxfords at $9.75 on straight shoes very Shapely lace oxfor'ds of black calfskin, with Imitati ifitiw so,es and Cuban leather heels. Light weight to7c I summcr year. brln YC ls a "Pecial price for them, and 20 per cent off that at the f to oxfo5'18 t0 you nt less thnn other stores pay for (I'lr.t Floor, Market) in. The Saving of One Dollar Five in Men's Suits This means something, especially when the suits arc Wana maker suits, than which there arc none finer to be had anywhere at the regular Wanamaker prices and comparatively few as good. We made no emergency purchases to meet this extraordinary offer. It covers all our suits and all are of the full Wanamaker quality and none of a doubtful quality. Suits regularly priced on actual merit at $45 to $80 arc sub-x ject to a deduction of 20 per !ent. (Third Floor. Market) Men's New Redleaf Silk Dressing Gowns "" This latest London importation brings some beautiful foulard gowns in striking patterns and colors at $50, and in polka dots at $40. Some in solid-color rajah silk at $50. All light in weight and cool and all can be bought at the 20 per cent reduction. (Main Floor. Market) THE lady; who asked us this question yesterday insisted that the thing had been kept a mystery long enough. Dear Madam The "secret" was given away on Monday morning, May 3rd, when the Founder made his first an nouncement, that for a limited time we would offer for sale the 20 million dollar stocks of our stores in Philadelphia and New York at one-fifth off in an endeavor to break the backbone of high prices. , It was stated then,, and it is re-stated now, that this was done from a conscientious sense of duty and as an endeavor to render a patriotic service to the country. -wft3w , That is the whole secret and the whole mystery and the whole reason. The thousand ridiculous stories seeking to insinuate that there was "some thing back of it all" have been set afltiat either in unworthy competition or as simply idle'gossip.' We have not untilnow considered it worth while to pay any attention to such bubblings and gurglings. But when you, Madam, a good customer of ours and with confidence in us as has been proved by your lohg years of dealing with us when you, an intelli gent, educated woman, put your question to us,it is evident that yoi; have been affected by such' idle gossip, then it is timeffor us to say that all these fantastic and curious things youhave heard are simply wind puffs and moon shines that come from nowhere and are over and past with the idle hour. We must believe that all good merchants in the United States for several months past have been doing much hard thinking to try to work out some good, real plan whereby there might be some way to put an end to the high prices. It was a great problem, and one that had baffled the best efforts of the best merchants the country over. But we were ready with the best stocks and the largest retail business in the United States. , ' Therefore, fortunately both for the customer and the producer it was our good fortune to be the first to find the way out. And our effort was simply to bring down, the prices with a sledge-hammer blow. It could not be done by "tapering off" and it could not be done by argu ment. It had to lie done with full strength and with the determination back'of it to accept all the responsibility it would bring. ' ' That it was the right thing to-do and that it was the right time to do it is perfectly well evidenced now by the general acceptance of the proposition by the better stores all over the United States. Of course, it causes soriie disarrangement and inconvenience and fiery indignation in some quarters. That cannot be avoided. ""' " But a readjustment is coming about now. There are actually lower prices. Raw materials are coming more freely on the market, for speculators have been frightened out of their corners. There is good hope that Labor, with the anticipation of lower prices for necessaries, will work toward a higher and steadier production of the things that the people need so badly. But there is mor$ yet to be accomplished and the great Sale goes forward. Choose whatever you want from the great Wanamaker stocks from top to bottom and end to end of the Store, from a paper of pins to a diamond necklace and you canhave it for four-fifths of its regular price, the only exceptions being a few restricted articles. s Men's Extra Size Handkerchiefs Made for Us in Ireland are of a beautiful quality of linen, snowy and fine and made with narrow hems, in two popular widths. They were made just for us, that's the reason the price is $1.25 for they were ordered months ago and in sufficient quantity to bring about this price. $1.25 each or $15 a dozen and, of course, 20 per cent comes off this price. (W eat Alile) Superb British Suit Cases Built Like Battleships We have never seen any suit cases to compare with them for strength and ruggedncss. They are made of the finest tan cowhide butts, with heavy reinforced corners studded with big brass rivets, and heavy brass trimmings. Wonderfully smart and distinctive. Prices $65 to $110, minus 20 per cent. Cklaln Floor. Clieatntlt) In Boys' Clothing the Opportunity Is Wonderful Twenty per cent one dollar in every five off the regular standard price of any boys' suit in the Wanamaker stock, with not the hundredth part of one per cent taken from the quality the thing1 is unprecedented. In Norfolk suits of fancy mixed fabrics and blue serges the choice is excellent. Sizes for boys of 8 to 18 years, marked at $20 to $40, every suit subject to a deduction of 20 per cent. (Hprnnil Floor. Central) Rich Treasure of Oriental Rugs Our whole stock comes Vithin the scope of the 20 per cent deduction. Many recent shipments of beautiful pieces chosen over seas and imported direct are included. It is a most remarkable opportunity. - Deduct 20 per cent from the fair, regular price marked on any rug In stock, including these here quoted: Mahals and Araks . 10.5x7 ft., $287 J 1x8.11 ft., $385 12.3x9.8 ft., $915 H.4xl0.10 ft., $1430 12.0x9 ft., $1085 12.1x9.10 ft., $1095 13.10x10.5 ft, $1125 12.6x9.4 ft, $1075 12.8x9.5 ft, $1095 20.3x13.5 ft, $1575 18.xl3.0 ft, $1185 Chinese Runs 12.3x9.3 ft, $595 8.2x6.2 ft., $235 12x9.2 ft., $623 12.2x9 ft., $660 12x9.2 ft., $625 14.5x11.9 ft, $1325 18x12 ft., $1345, 11.11x9.1 ft, $487 11.10x8.10 ft, $675 11.10x9.2 ft, $655 12.10x10 ft, $685 (Seventh floor. Cheetnut) Never a Better Time for Silver Mesh Bags And all those women who have been wanting one for months past are taking advantage of this opportunity. In the new long tapering shapes they are especially grace ful nnd easily carried. Some have stiaps. others chains and the ends are finished with tassels or balls. All are sterling silver and markings are $41 to $73. The 20 per cent discount makes a nice little saving on the price. , (Jewelry fctore. Climtniit and Thirteenth) New Sports Silks Special at $6.50 a Yard Nearly every woman will recognize them as the fashionable sports silks of this Summer and this is a saving of several dollars a yard over the former prices. Also there are all the colors that most people want. Although there is a good sized- shipment, the 20 per cent in addition to the special price is sure to make these silks go very fait. (First Floor. Dieitnut) The Most Delightful Silks for Lampshades and Draperies They are among the new arrivals in the Upholstery Store and can bo used for many other things as well, such as covering pillows, table covers, bags and so on. in the plain colors, $2 a yard and figured at $2.75 and $3.75 a yard. Of course there Is tho 20 per cent discount, too. , (Fifth Floor, Market) Wide Brimmed Summer and Garden Hats Untrimmed- $3.50 to $7.50 There is rice straw and other coarse weaves, and the colors are loyely a rich, glowing orange, jade green, rose pink, red, pale blue, French blue and navy blue, tan and black. They have broad brims and straight crowns, nnd are most attractive und be coming. $3.50 to $7.50 each. . Flower wreaths with which to trim them are $1 to $14 and this includes many colors and many posies. Two-toned untrimmed sports hats are ?3.50 and $4. (Hecond Floor. CheMnut) Sf i Middy Blouses for Women Mode of a white basket-weave cotton'thoy arc $3.50. ret?5r at'n middies of white galatca with blue Hncne collars Ian & ilk ofJ?,uo Balatca entirely,' $3.50 j of white with navy col- 2n ineso ,a8l' three, styles lace In front. ij per cent wlll be .taken from nil these prices. J!i , ,TWrd Floor. Central) A Special Lot of 100 Red Cedar -Chests at $28.50 These chests measure 40x19 inches and are fine, roomy, air tight, moth proof. For $28.50 they are $8 below tho price usually aBkcd for such chests. - ' And yet from, the $28.60 thero is 20 per cent more to come off when you make your purchase, ( . i (Forthl Floor. Market) u ,,,-., Pleated Skirts and Plain Skirts, Wash Skirts and Woolen Skirts But All for Young Women A whole rack of snowy now tub skirts has lately urrived, icady for the first days when tho thermometer demands white skirls $0.75 to $13.50, nnd there nre many good styles from which to choose. A smart new knife -pleated skirt of white serge is $14.50 nnd another, of finer serge, accordion pleated, id $23.60. Pleated and novelty wool plaid skirts, in any number of at tractive colorings and designs, are $14.50 to $32.60. ucn ns are irom iiz 10 a mencs, ana waist bands from 23 to 28.inches. BbimI Floor. Chutnat). Lingerie Hats and Tailored Hats All Kinds for Children Now that warmer weather is drawing nearer and little girls will soon be wearing fluffy Summer frocks, mothers are asking for lingerie hats and bonnets to wear with them. And this is to say that the new hats are here frilly and dainty, borne lace trimmed, some ribbon trimmed, and all attractive. New tailored hats of fine straws anB Ix;gliorns are in new shapes and usually simply trimmed with bows and ribbon streamers. Prices start at $1 for the children's caps and go on up to $14 for the fine Leghorns. 1 to 6 year sizes. Please rcmcmbei that 20 per cent discount is to be taken from these prices also. (Third Floor, fhratnut) Nothing Wears and Washes Like Japanese Cotton Crepe That is what many mothers of small children say, and it is true. Also It la one' of the best Investments that can be made for women's tub frocks, blouses, smockB, kimonos and men's, shirts and bath robec. ' The striped crepes arc much liked for all these purposes and there is a good assortment- ncre, now, both colored and while grounds with white and colored stripes, 30 -inches wide apd. 76c a. juru. mo perceni. iscoum maKes vnem ouc a yard. k ' rirt Floor,, Chlnat) .' ' C ,N y? 'i 'i'(-. Sf.v: v Kff , 1H, n TJ I'Q j ' t i,M K ,"',, .tb'a') 4 jV-v';? i. 'A .-.rl T"a?" 'i' I " i Mint iIjiiiiiiiiiiwii jy-t ' 'x. '-" 'J. rfW. 'J - . s v i,v ( ti ltnj4.S-, V S '. .xS r-M 'H a - ',- ' je3 iSt UH. ,, 1' ft ,rV 'rs , , i U .
Significant historical Pennsylvania newspapers