rnmmm k HWMKi ..X U WBAJX .!' JHUOL X, -W , , h Emwjmm m lT - A,hMW A - W . Ai,,. (':&- r . .. . WU '-"W, it-f v& 'W' K 1 tv "!-'? 1 A. "f y-. -y '. ! " J-V -J.& Kuu . 1 VI . K7 ' ftf -v" ; - ' " f . t4, ' - 1 ."4 - It pi i 'i fcarwa ,3J to vVr'W'' e $, ' .,',, VI s& , fY ,4 .Arf?V JWflfr r 1,.. i( !f,l"f i " ' H V ! J .;, e. ft M ' sfit , j'-.ar r . . w .w ur . , V y BKKKKK'TuWPn rW rwTSZW MMmrJ'TilllBBB " MP t'-Jl 1. i To all Users of Paper Printers, Lithographers and Paper Merchants Announcement by the President of the American Writing Paper Company THE Printing Industry has entered upon a new era. Printers are today setting themselves new standards of work. They are giving less thought to getting the order, more thought to producing results for the customer. Records like the following arc becoming more and more common: $260,000 sales in four days through a letter sug gested by a Printer. 60 mail order increase traceable to a Printer's idea. A retail business doubled in one year by the suc cess of a Printer's plan. , 32 of the cost of a job saved by a Printer's advice on standardizing the paper. The organization back of the present-day Printer To the United Typothetae of America, the' national association of employing printers, great credit must be given for its part in bring ing about the change. Under the leadership of this organization and the National Lithographers' Association, progressive Printers and Lithographers every where are raising their standards of service, introducing better methods, effecting econo mies. Ruinous price competition between Printers has given way to closer relations between Printer and buyer. This has been made pos sible largely by the accurate cost system that the United Typothetae of America has worked out and adopted as standard for its members. Costs are no longer mysterious juggling, in which every Printer makes his own guess. The Printer now can know exactly how much the job costs and can quote accordingly. The 4,500 members of the U. T. A. do be tween 70 and 80 of the commercial print ing of the country. The organization has branches in 60 cities. Its instruction courses are studied by at least 6,000 students more than the combined enrollments of Yale and Princeton Universities. The success of the U.T.A. now nationally recognized The American Writing Paper Company wishes to take the lead in endorsing this move ment toward better service. It has conducted a careful investigation in all parts of the United States, and has concluded that the NOTE. In general where the term "Printer" is used in this announcement, it refers not only to the commercial printer, but also to the offset print er, the lithographer, and the engraver. sp work of the U. T. A. is one of the most im portant forces for good in modern business. All parties benefit the Printer's Customer, the Printer, the Paper Merchant, and the Paper Maker. The Company has therefore decided upon the policy of giving the support of its entire organization and its institutional backing to the movement, The new responsibility of the paper manufacturer The American Writing Paper Company realizes that the modern ideals and methods of the Printer, which have made him a more analytical buyer of paper, mean added re sponsibilities for both the management and mill organization of the manufacturer of' paper. Paper is the prime raw material of print ing, and the Printer is the' man who should specify it. But the Printer cannot trust entirely to his eye and hand. The buyer of steel must know its formula. When you buy an electric light bulb you know what voltage it requires. Just so Printers today feel that the technical facts behind the manufacture .of paper should be given, them as a basis of judgment that so called secrets should be eliminated. These facts the manufacturer must supply. It is his responsibility to see that the Paper Merchant and Printer who handle his paper have the necessary facts for an intelligent decision. $225,000 to discover the facts about paper Anticipating this demand on the part of the trade, the American Writing Paper Company the beginning of last year set aside a fund of $225,000 to expand its Scientific Research Laboratory. This Laboratory now occupies a four-story building, with a personnel of 55 chemists, phy sicists, experienced paper men, and staff. All the qualities of paper transparency, color, thickness, tensile strength, folding strength;' stretch, wear, printing quality are analyzed. Every material and process is studied. The ideas of the superintendents, foremen and mill men in the 26 mifis give the scientists the starting points of many important dis coveries. Then after these ideas have been perfected by the Research Laboratory, the mill men put them to practical test and bring them into successful operation. One thousand of these mill men have been with the Company for more than 10 years; 500 for more than 20; many even longer. These men represent the craft skill in the mak ing of paper that it has taken centuries to perfect. Neither the scientific nor the practical men are alone sufficient. Their co-operation is ideal. It is an old maxim that the buyer of goods must be on his guard. The Research Labora tory, working with the practical mill men, means that the manufacturer, the seller not the buyer is responsible. Because the facts are known, performance can be promised, and the buyer has definite standards by which to judge. v r The American Writing Paper Company is now publishing in the leading newspapers of the country a series of announcements calling public attention to the great improvements that have come about in the Printing Industry, and urging the buyer to adopt a new attitude toward the Printer to consult the Printer more about the bigger phases of the work to have greater confidence in the Printer's ad vice and ideas. To every buyer of printing our suggestion is this: Do not get twenty competitive bids from twenty Printers and give the work to the man with the lowest estimate. Select your Printer on the oasis of service rather than price. Employ him on the same basis as you would a doctor or a lawyer. Give him the facts about your business policies and methods. Furnish him with a basis for construe' tive criticisms and suggestions, and maintain M permanent business relationship with him. Let your Printer co-operate and work with you rather than merely work for you. Be open-minded to your Printer's advice. Your Printer is the one best qualified to select the right paper for the particular job. He is in a position to help you effect real economies improve quality bring RESULTS. The Printer is the creative force in the Printing Industry and should be the one to consult in specifying the grade and finish of paper to be used in any par ticular work. It is the policy of the American Writing Paper Company to send its samples to customers through the Printers and Paper Merchants. Wufi l&zcZ Holyoke, Mass., is the home of the American Writing Paper Company and is the center of the world's fine paper industry. The leading Paper Merchants in every city stock Eagle A papers, AMERICAN WRIT1N S PAPER COMPANY al. EAQLE A PAPERS: BONDS WRITINGS LEDGERS BOOK PAPERS OFFSET'PAPERS COVER PAPERS PAPETERIES TECHNICAL PAPERS SPECIALTIES PHILADELPHIA REPRESENTATIVE W. B. SNYDER, THE BOURSE s i . ' -- J T I W ( M t Vr n TO .,! Ul 1
Significant historical Pennsylvania newspapers