: "5' Vi"'" fKn''" t!-f ",' ' "mill ill' - -" 1 W - nrvm.' ; ,rzfflliww;?jr:,'' :-,''l ' , ;?. 'tfw77; 7 wT. 1 PS' ' OTR ' ,-' JUL. . : : t zl "' : ' ' ' ' ' "L ' t , R. 0. 0; Band at 9 organ at ,11, U55 and 4:60 Chimes at neon WANAMAKER'S ' Store Opens at 9 WANAMAKER'S Store Closes at 5 WANAMAKER'S WEATHER Partly cloudy "It Was Only When I Saw the 20 Per Cent Marked Off on the Sales 4?3wniniMr" That I Realized What You Are Doing tt This Is Straw Hat Day As.All Men of Philadelphia Know Said a Lady Who Made a Purchase in This Great ii". Far and away the moat notable straw hats in Philadelphia are the Lin coln Bennett and Itcdleaf London hats. Last year the prices of these hats were $3, $3.50, K $4.50 and $5. This year the prices are exactly the same $3, $3.50, $4, $4.50 and $5. They have not been marked un nnd t.hfv Viavn Sale Yesterday ,W!. Gentlemanhood and Ladyhood George .Washington, Marquis de Lafayette, Bayard, Sir Philip Sidney, Joseph H. Choatc, Joseph Pattersonall of these were leaders of men. Mrs. Harriet Lane, who presided in the White House when a Pennsylvania President was at the head of the Government; Mrs. Grover Cleveland, of queenly dignity and graciousness; these and others who can be named were shining examples of nobility of character and conduct. No one of them was born to titles or wealth. They were born simply with good bodies, good minds and good hearts. They cultivated their best qualities, and without putting on airs they created, with simplicity and good sense, an atmosphere that every one felt and admired. They were gentle and winsome, without stateliness or noticeable pride. Their polish was neither cosmetics nor raiment. The distinguishments of ladyhood or gentlemanhood arc marked as tact, unselfishness, generosity to others, refinement of speech and manner that never subordinate or exalt themselves, and a seemly desire to make true manliness and true womanliness worthy of attainment. In a great book it is written: "Whosoever would rule, let him serve." Signed .Voy S, 1920. 0 mmafc. Women Getting Ready for the Summer Trip are coming in by the hundreds to buy clothes they need, and the 20 per cent sav ings on these garments amount to a good-sized sum to go toward the expense of the trip. Among the New Things Paris Hats Just out of their boxes. A few beautiful creations from the workrooms of Marcelle Demay, -Evelyn Varon and Alice and Nora. But this is not all, there are plenty of new hats of all descriptionsall with the 20 PCI' Cent Off. (Second Floor. Cheitnut) New Suits and Dresses Wool jersey sports suits, cool linen suits, silk suits and some lovely new afternoon dresses have been received. Also a number of fresh little cottonf rocks. They were good values in every case even without the 20 per cent discount. mnt rIftor, CeMrBl) Riding Habits Something many women are asking for. New ones have come in khaki, linen and cloth mixtures. (FIrU Fl00r. CentraI) As for Coats We have just hung in the cases some exquisite new wraps in light-weight woolen materials, sports coats and capes, a new model in black velvet jackets and finally some soft white camel's hair coats. (rIrit rIoor. c.n,rill) New Garments for Young Women Such as wool jersey sports suits which have just arrived, smart plaid skirts, new Summer suits of linen and pongee and also the daintiest cotton dresses for mornings. They are exactly what every young woman needs for warm weather and plenty of them. (flMoml ri00r. cJ,tno0 The of feringof the en tire stock of Wanamaker men's clothing at a re duction of 20 per cent fromWanamakerprices would beamost remark able thing at mid-season or even at the end of the season. Coming now, just as the season is about to open up,it is not only unprecedented, but amazing. And our stocks were never finer ormorereliableormore satisfying from every Point of view. (Third JT!ort Mrkt) To break the backbone of high prices the Wanamaker Stores in Philadel phia and New York are offering their 20 million-dollar stocks with a 20 per cent deduction. Is there anybody in the whole country who does not now know what this great sale means ? Considering it was a duty laid upon us as a patriotic thing to do, the Founder of these great businesses in Philadelphia and New York last Mon day announced that in an endeavor to bring about a check on the still rising tide of prices for necessities through out the country, he would offer the stocks of both our stores at retail for a limited time at 20 per cent less -than actual selling prices that were already marked on them. News went out over all the coun try that something big in Philadelphia was being done to solve the question of high prices. It seemed at first impossible to believe. But Argument and TheoyiesWere Swept Aside by the One Gripping Fact The sale was started and the peo ple came in and made purchases and saw the salesmen and saleswomen marking the deduction of 20 per cent off of eveiy sales slip. It was something real and tan gible. It was 20 cents back on every dol lar spent, it was $J0 back on every $50 spent, it was $100 back on every $500 spent. And there before their eyes were the great, incomparable stocks of the Wanamaker Stores to choose from all at 20 per cent deduction (with the inconsiderable exception of about $50,000 worth of patented and re stricted merchandise, the prices of. which we could-not honorably change) . All Philadelphia knows what the week has been like. ' The people know how the throngs ' have swept in day after day in con stantly increasing numbers. They know the excitement of cus tomers who found themselves able to buy practically anything they wanted and save $1 in every $5. Then came the realization that this wasn't just a sale of things that . usually come into sales at this time of year it was not just a sale of wearing apparel, it was not just a sale of certain pdd lots of furniture and job lots of clothing but a sale that includes hun dreds of thousands of things that nobody ever expected to see below their regular staple prices a sale that includes even brand-new and fine Emerson - Angelus and Lindeman player-pianos; a sale in which dia monds (diamonds are going up in the market) are 20 per cent less. Whoever heard of a genuine sale of diamonds before? Some People Said, "You Will Sell Out All Your Goods at This Rate and There Will Be Nothing Left for Us" And, indeed, we would sell out all our goods at this rate, and there would be little or nothing left were it not for the fact that we have the greatest inflow of goods of any store in the world. It would not take very many days for such business as we are doing now, to sell us out if we were not bringing new things in. But have no fear of that. We have plenty of goods, we are getting more goods, we are getting goods faster than we ever got them before in our history. And they are beautiful new goods, coming in by hundreds and thousands of dollars' worth, and going into the stocks with the lowest regular prices marked on them for the people to choose from at once, and with 20 per cent to be taken off the sales slips. We Are Doing a Big Thing, a Great Thing, and We Know It Is a Big Responsibility There is only one establishment in the world, we suppose, where such an unprecedented step could originate, and that is the one which is as much a great institution as it is a great store, and which accepts and indeed antici pates the responsibilities of the posi tion. Those who have never been lead ers and who never will refuse to understand it. But the overwhelming majority see straight and appreciate the help that is being given to the people, in taking one-fifth off the cost of good, needed merchandise. That they needed such help it is mere shuffling to deny. J Any, cynic who, came to this store not been marked down but you get 20 per cent de duction from the prices in every case. We will try to serve everybody promptly, but remember that from 9 to 12 in the morning are the golden hours. v (Main Floor. MnrU S. i Seamli i to observe the frailties of human nature in the form off the wild orgies of reckless expenditure in luxuries that have in somfe quarters been quoted as the source of H. C. L. would get the round disappointment that cynics deserve. The people are free of our house ; we do not presume to direct their put chases or order their goings and their comings. But we see their goings and their comings, and the trend of their feet is strongest where" the solid necessities of civilized and dignified living can be obtained : Clothing and clothing materials for themselves and their families ; fur niture and furnishings for their homes rugs,- upholsteries, bedding, linens, china, housewares and other necessi ties. It is largely for this serviceable stuff that they are coming to this house of service, and for every article pur chased they pay one-fifth less than normal. Less money and better goods than many of them had figured on for the current expenses of living! . They are not buying baubles. Tljey are as earnest about seeing this grekt opportunity as we are about making it for them, and about wishing- to con tinue it as long as co-operation of pro-', aucer and consumer makes this possible. I Streams of Bright, Fresh,New Merchandise Are Pouring Into the Down Stairs Store Hundreds of delightful new dresses for women and young women are of all the Summery materials crisp organdie, soft voile, fresh, sunshiny gingham and of taffeta and Georgette crepe. For little girls and their junior sisters there are equally lovely things. and a special word should be said for the white dresses suitable for graduation. These are of voile, organdie, net and Georgette crepe made in the simple ways of girlhood. The White Sale has been refreshed, with thousands of pretty underthings bloomers, nightgowns, chemises and camisoles. New wraps and dolmans, practical wool jersey coats for women and all sorts of pleated skirts, in effective plaids and stripes, are fresh today. So it goes, all through the Down Stairs Store. From new luggage, new1 gloves, new hats and new shoes to such everyday needfuls as kitchen towels and" sheets, there are fresh stocks every?; i wriere. x rtr-f I F 2SHJ ?M, ..k . 4 . ' A&J?. s1 v ft ' v 4.vVJV '.J ) ' 'I"
Significant historical Pennsylvania newspapers