'. EVENINO PUBLIC LEDGER PHILADELPHIA, MONDAY, NOVEMBER 2d, 1010 IliS" a -i i . .iJTassaasr: , , - .'' - - - -ill i Hr -31 k , . Victor output s iioirixi3ii Th e s will horta Victrolas soon ge m -4 d "I oe relieved Plans for expanding the plant to meet the tremendous increase in demand have been folly matured and are under way astonishing increases are assured within the next few months The value of the Victor Talking Ma chine Company's output for October was the greatest in its history. The unprece dented shortage of Victrolas will therefore soon be relieved. During the war practically 90 of the 36,000,000 Victor investment was devoted to war work. This was responsible for the almost total disappearance of Victrolas from the market. The armistice was signed in November, 1918, but it was not until March, 1919, that the Victor Company could clear its plant of war orders. And as it requires at least four months to manufacture Victrolas in the way the Victor Company manufactures them and in the way they should be manu factured, the rapidity of our recovery to normal output will be appreciated by all who know about manufacturing. The Victor Company is the only talking machine company in the United States which has a complete plant for die manufacture of complete talking machines. All others. are operated more or less by a system of con tract construction the fabricating system. Years ago the Victor Company found it necessary to erect a large plant of its own in order to maintain its own standard of quality VICTOR QUALITY. (UNMIVM ( Tu3icnrrAfrroMMi Mavt S62Jo 0p-3S NAVY UKPAHTMKN'l WASHINGTON 22 April, 1919. J3r Sir: Th won carried en during the wr by the Navy Department in developing anti-submarine device and equipping veeeele for anti-submarine operation had 'an important effect in reatricting enemy ubaarin operation. Thi reult as oade poslbl by the .pi en did aislatance and co-operation of the many distinguished scientist, engineer, and business men ho re in one vay or another associated with the Special Board on Anti-Suhaarliio Device, which had been appointed by the Departaent to supervise work of thi nature. The Navy Department lhe to express it appreciation of the valuable itanc rendered by you in thi connection. Very truly your, 7xw' cfS Acting Secretary of the Ilavy. Zldridge R. Johnson, President, Victor Talking Vaehine Co., Ceaden, H. J. As this plant happened to be exactly what the Government required to produce bombing hydro-aeroplanes and other sub marine detecting devices, the Victor plant was chosen for the place of honor and sacri fice, while our less fortunate or less competent competitors were ignored and allowed to continue. This is the true story, the cause of the shortage in Victrolas, which our competitors have not been slow to take advantage of. Many of our exclusive dealers stobefby their convictions, while,, some have not and have put in competing lines which in many instances arc inferior. This was their privi lege, but wc wish to point out that the advertisements which are appearing an nouncing several lines of "standard" talking machines are misleading. There can nev.er be several standards. The shortage of Victrolas and the lure of greater profits has induced the endorsement of inferior goods. The Victor Company. is the original manufacturer of the Victrola and holds a.11 the original patents. In the last twenty-three years the Victor Company has originated all the startling improvements in the type of talking machine which it manufactures. Other manufacturers have simply followed, manufacturing instruments whicr are largely imitativf The Victor Company is the only com pany in the United States fully equipped to make standard talking machines of the gramophone type the Victrola is a gramo - phone not a phonograph. There is only one standard talking machine and that is the VICTROLA There can be but one standard in any line, and the Victor Company produces the standard in talking machines. NOTE By reason of the above circumstances it is important that prospective customers visit a store where Victor goods are given fair presentation. Victor Talking Machine Co. Camd ? en j N.J. iiBeBjiiiiWioj&iHK .flssiiiiiiiiiiiKTC&Bli3ajgHu&M' L bHIBbA bsHHHHJHJsShssswJbViHHKrvk I ssVinM V VBBBBBBVfZZHaflSSHKSSjpBSSBBJIBJBflijBijspBijspBflpj VYSiHsBJSiPflsDMSiBBHBBBisBBBflBBBBBBBBKuv NVvBBBBBaljp9PM9HVflP0'9SVPJHHBH-JjVyy VlBBBBjHiWffl0R!vFHBBM(MBP$?f ft ; ffi u f S t rv t't1
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