u 1 (i ..10 V f 'i 'v t at ft kn Ll . trVii1 SSJi Hi. IP 'W r n to ' if - V t Ui it t i it ' 3 W E Km' jsp -; i ,lSVJ3j&raG. PUBLIC LEDOBJPjEmAEIffHIAyii'jtoASr OCTOBER,' "1 1919 k i" ' 'V ' -L-i LAST WEEK'S "DIGEST" SOLD OUT IN ONE DAY! Eleven Hundred Thousand Copies Of This Week's Issue ft Will Be Printed Without the Aid of Typesetters An Astounding Thing. "The Liteiary Digest has done an astounding thing. It has tome out in its full sire of eighty pages without a line of text matter being set by printers. The hip thing is that something new has been introduced in printing." Public Ledger, Phila delphia, Pa. Characteristic American Ingenuity. "Printing a million copies of .1 magazine without punters sounds like an impossibility. Well that's characteiistic of Ainei lcan ingenuity. Always doing the impossible." Rcgista, Spring field, 111. A Household Necessity. "The enterprise that enabled the publishcis of The Litciaiy Digest to counter the blow aimed at stopping publication is on a par with the resourcefulness and energy that have made theirs one of the most widely read weeklies in the countiy. They are on the job and equal to the occasion 365 days in the jcar. They have transformed into a household necessity a publication that, a few years ago, was considered a high-brow luxury." Star, In dianapolis, Ind. "A Wonderful Emergency Achievement upon which the publishcis are to be congratulated." Glnbe Demooat, St. Louis, Mo. , An Interesting Experiment. "To be" able to look at the Literal y Digest with less intctcst in its contents than its form is a sensation which ecn the renais sance in piinting of which William Monis was the piophet i.in scaiccly match." Evening Sun, New York City. How the Tables Were Turned. "It is a startling dish of mental food that the Liteiary Digest scres up this week to those self-complacent printers in New York who fondly imagined their going upon 'vai.ation' would utterly suspend the publication of most of the 1,-uodieal press. The Di gest has neatly turned the laugh uponlhe stnkers." Record, Philadelphia, Pa. "Ripping Success." "In a perfectly polite way the publishcis of 'The Liteiary Digest have told the stiiking compositors to be damned. And in older not to disappoint its subscribers the publication has met the situation with ingenuity and tried a new cxpeiiment in print ing with lipping success." Tribune, New York City. Digesting a Strike. "The Literary Digest has lived up to its name in assimilating a disastious strike and opening the way to an innovation full of possibilities." Transcript, Peoria, 111. A Revolution in Printing. "The Literary Digest has set the pace in what may piove a revolution in printing. It has broken new ground, scored a great stroke of enterprise, and furnished fresh proof that American ingenuity is equal to any cmeigcncy, even in suimounting the seemingly insurmountable." Republican, Scranton, Pa. Necessity Breeds Ingenuity. "The Digest's effort proves that there is a limit beyond which the power to force concessions fiom employers ceases and be comes null j ulso that man's ingenuity is equal to man's necessity." Register, Mobile, Ala. N - 'f "EVER since the introduction of typesetting machines, over ,; thirty years ago, has such a sensation been. aroused in; the publishing field as was-;. caused by the appearance of THE LITERARY DIGEST last week without the aid of typesetters. ; As our readers were told in the "Digest" of Octobqr 18th, there is'a fight on iiiNcw York Cit between the International and local unions in several branches of the print ing business, which has crippled every printing establishment in the city. To cap thcmi-i .climax, the compQsitors, yho set the type for most of the magazines, decided to take 'what they termed a "vacation," despite the orders of their chiefs to return 'to work:. In this extremity THE LITERARY DIGEST was confronted with .the alterna- tive of ceasing publication or evolving some, other method of getting out the magazine.'. The method was evolved4 and the full press run of the "Digest" was published a hand-" ' some eighty-page magazine with the usual colored covers. To accomplish this the photo engraving process was utilized, and the services of the compositors wholly dispensed wjth. j The demand for this unique number of the "Digest" was tremendous. Every copy was practically sold off the news-stands the first day, and it is now almost impossible to secure one. 1 kindreds of newspapers throughout the country have given front-page articles and editorials to this radical experiment, the majority recognizing in its untold possibilities of revolutionizing the production of magazines by the elimination of one of its costliest operations the typesetting. Two newspapers one in California and one in New York have already been published by this process. By letter, by tele phone, by telegram, congratulations have been pouring into our office from men and women located in all sections of the country. f -. If You Failed to Get the Digest Last Week, Get This Week's Number at the News-Stand Now Although we have printed eleven hundred thousand in all, they arc bound to sell quickly. ATo extra copies can be printed, so we urgently advise you not to delay if you would become acquainted " with the most important advance that has been made in magazine publication for many ycais. The October 25th number teems with live, up-to-date news articles, treating importancvems from all angles. May Mark a Nevy Era. "At first glanep the innovation is revolutionary, and it is fiesh in oof of that excellent magazine's cntcipiise and originality, and Striking1 evidence of its resourcefulness in the face of a strike that ordinaiily would absolutely prevent publication." Slandmd, Anaconda, Mont. ' " Typesetting May Become Superfluous. "Aic workcis wip in launching nn irregular strike that leuds to the adoption of a device that makes them superfluous?" -Vi'mm, Uctioit, Mkh. ' "Will HavcTar-Reaching Consequences." "This week's issue of the Liteiary Digest is a typographical achievement that may have far-icaching consequqnecs.." World, New York City. V ''Pluck and Resourcefulness." "There is nothing like pluck and resourcefulness. Evciybody will bo'6n the lookout for this popular periodical, printed, so to speak, without printers." Age-Herald, Birmingham, Ala. FROM LETTERS IN ONE DAY'S MAIL .Admires Valiant Effort. "I think our efTort is most admiiablc, alid am sending copies of the 'Digest' to friends of mine in England and this country. 1 think a new dcpaiturc has ceitainly been made by vour valiant efTort." From a Subscriber for More Than Twenty Years. "This last number is a poem and greatly liked on time, too." Advises Extended "Vacation." "It is a wonderful production it is all light keep it up for a few months and gic the boys an extended vacation." He Welcomes the Change. "Congiatulations on the neat appearance and "legible make up of the 'Digest.' I hope it is faicwell 'Typo Scttci'iand 'wel- come Typist.' This is now as itshould have been long ato. Do not distuib that vacation. Let it live long, and tiy to be hllppy." , "Marvelous." "I hac often niaicled at the lcsourcefulncss displayed in the collection oi the vast tund of accurate and timely inlorrnation Unit is piintcd from week to week. When this same cneigy is ex tended to include the typewriting and arrangement ot etchers' iopv sufficient to get out on time an 80-pdgc number that prac tically ignotcs the Bolshevists, it is manelous indeed." The Only Magazine Received. "Good for you, Litcraiy Digest! You aic the only")miga,:ine wq hae received this week!" v "i Could Not Buy a Copy. """I want to congratulate your organi7ation on thoi tepoitca production of a unique edition, and to protest my inability, for love' or money, to get a copy of your much heralded type-written edition. No explanation is necessary, but I will appreciate it it you will mail mc a copy and I inclose you heiewith 10c in stamps." 80 Pages-Many Illustrations-Some of the Mews Features p Red Forces Disrupting American Labor Effects of the Printers' Strike What the Soft Coal Miners Want The Enforcement of Prohibition New Meaning of the "Almighty Dollar" A Japanese Proposal for a Free Korea Cement Cracks to Foretell Earth quakes Camouflaging the Old Uniform ' Rise of the Soviet Press in Russia Women's Work in the "Y" American Preachers in England A Plan to Solve Our Negro Problem Current Poetry The Spice of Life Germany's "Game" in the Baltic Region Australia's Future in Anzacs' Care - A Turkish Remedy for Race Conflicts . Points on Soda Water Electricity in the Bath Immunity of City Dwellers From Disease Pontoon Building in '62 ( Send 10 Cents for a Copy If You Can Not Bvrf'tt Oh the News-Stands ' f S i jf For a Single Dlmo I at the 1 News Stands 7 Each Week FUNK & WAGNALS COMPANY (Publishers of the Famous NEW Standard Dictionary) NEW YORK - . a ,i u t j 3i"v irt.4 m W , gf-' l. wm 3 1 &r It ' f v s . a , i i i . ' D T ' rrrrr- WlVJILi
Significant historical Pennsylvania newspapers