ss" '. r "VvvroOT" "'MKWTWW .1- ,,"",I, TTr.-'lHJHIUl IU2M" Lei.lftS.lilOEHWJlSI.:.CV iPJ v ? .-fr t .V V tf V j v r'' ; ?' v ri .--. v. " TV.' L ' ' Alrl t ". J1 I EVENING IUS!LIO EEDGlER-PHIUADBLBHIA', WEDNESDAY,- JTJIiY 1HJ, 1919 ' lv - -rMi e Foreign Market in the U ; X. fe rx nr nited States t "a !- It, M' .H'v '' Ii 1 f, - Sell to All Americans i - Americanization Is an Invention The idea is as oid as the Constitution; ' The birthday of its national recognition was July 4, 1915, when Independence Day was made Americaniza tion Day for all America. It is the welding of many peoples in one land into a nation. At the present time it is as perfect as Fulton's steamboat compared to the Aquitania. In America alone can the invention be perfected. Thou sands of workers of all races are working it out. America will succeed, and the success will be the success of the world, as it will show how the different races of the world can live together under one government. This invention applies to the foreign language press in America. This press is the power that, fuses nationalisms and Americanism; that interprets America to the im migrant and gives to America the riches from other lands and other races. The foreign language press is a great American gate way; through it flows the. information that forms opinion and determines action. In it are dis cussed the vital industrial- questions of the day. It means the adoption by foreign language publishers and editors of American business principles, and loyalty to American ideals. It means the message of America in the newspaper and all products of America in the home of all who have not yet learned, our language. National Advertising Is the Great Americanizer It tells the story of American business, pluck, enterprise and achievement in discovering and mining the treasures of the earth, in manufacturing, in trade, in literature, in science and invention and in art. American ideals and institutions, law, order and pros perity have not yet been sold to all our immi grants. American products and standards of living have not yet been bought by the foreign-born in America. How can they buy them when they know nothing about them? ' Good Americanism is good business, and business that i tries to reach 100 per cent of the people living in America instead of but 67 per cent, which omits our immigrant families, is good Americanism. Several national American advertisers have found it profitable to use the American foreign language press for over twenty years. If Americans want to combine business and patriotism they should advertise product, industry and Amer ican institutions in the American foreign language press. AMERICAN ASSOCIATION OF FOREIGN LANGUAGE NEWSPAPERS, INC. TM Association is the special representative of. the American &eu In Foreign Languages. Tt is a business organteatton, nm J3 STUMS eien market here. The surplus from its earnings goes SUs .American oppor unU,. m?nts ta both the English tan SS and the foreign language ItPUganbed to sell. American Ism through advertising Amen eS products and to cement the gMm o both business and labor. , , hat race, will best buy your product, where they are and how - to reach them. Special date on products by request OFFICERS AND DIRECTORS ITEKBKIIT D. MASON Vlce-Pres. and (ieneral Counsel DON S. MOJlANT) Tlce-rrtl. nd ale Manajer FRANK T. OARIJNKR VtfVztZ d CWo Manarer s. r. ooujman Vice-President HOWARD V. IN0EI.S I Secretary A. J. HEMPHILL Treasurer TOANCIS H. SISSON chairman JOSEPH II. APPEL . COLEMAN U PONT WILLIAM THOMPSON " MBS. CAUOT WARD .- in the American foreign langiiaf "ta'ls obtainable through any ccMdlted advertising akeae?. '. . thrown U. i ' WHY IT PAYS BUSINESS MEN TO USE THE AMERICAN FOREIGN LANGUAGE PRESS Brokers in Americanism The Buyers The Manufacturers There are 16,000,000 foreign-born people and about 20,000, 000 more of immediate foreign extraction in America. A large part of these people are more interested in imports than in domestic manufactures because the story of American goods has not reached them. When each adult immigrant spends $5 a week on American made goods, the total is several billions of dollars a year. There are proportionately twice as many adults among the foreign-born as among the native-bom. Some of the largest foreign cities in the world are in America. There are more of the Irish race in Boston than in Cork, more of the Jewish race in New York than in Jerusalem, more of the Polish race in Chicago than in Warsaw, more of the Italian race in New York than in Rome. The percentage of foreign-born farmers is greater than those of native birth in the States of Vermont, Connecticut, New York, New Jersey, Pennsylvania, Ohio, Indiana, Illinois, Michigan, Wisconsin, Minnesota, Iowa, North Dakota, Missouri, South Dakota, Nebraska, Kansas, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Alabama, Arkansas, Oklahoma, Texas, Montana, Idaho, Wyoming, Nevada, Washington and Oregon. In the large cities of the East, around New York arid Phila delphia, the foreign-born buyers outnumber the native five to one. In the urban centers of New England, three buyers Out of every five are foreign-born. In the large industrial centers between Syracuse, 'Pittsburgh and Cleveland, one buyer in every three is foreign-born. In the industrial communities of the Middle Western zone, every other one of the buyers is foreign-born. In the chief centers of the great Northwestern States, one-half of the buyers tire foreign-bom. In a recent publication issued by one of the U. S. Govern ment departments the following statement is quoted from a well-known business man of Petersburg, Va., which is typical of races resident here: "I have aold many thousands of dollars' worth of goods to Bohemians and never have lost a dollar on a single purchase." The American Standard of Living is developed through the use of American products, such as Tooth-brushes; Graphaphones, Soaps, Tools, Sewing Machines, Paints, Seed, Harness, Furniture, Musical Instruments, Books, Athletic Goods, Agricultural Implements, American made Foods and Clothes, Boob, Automobiles, Art Objects, Accident and General Insurance, Banking, Tirade Supplies, Cash Registers, Children's Goods, Candy, Jewelry, Medical and Surgical Supplies, Leather and Rubber Goods, Toilet Articles and Tobacco. The American Point of View is taught, maintained and de veloped through reading American history, biographies of leaders and the literature which enshrines our ideals. How many American publishers bear their share of Americanization through advertising American books in the foreign language press? Home-Stake in This Land gives men a permanent interest in America. How many responsible real estate com ( panics and builders, etc., have tried to interest the im migrant in American Homes and American farms? ' A Bank Account and American Investments make respon sible citizenship. How many American sayings banks bother to protect, direct and invest the' millions of sav ings accumulated by the foreign-bom? Children Well Cared for .make a strong nation. How many manufacturers of children's goods' clothes, foods, games and toys have tried to reach the ten million children in the immigrant homes of America? ' A Steady Job, Good Wages and Working Conditions reduce labor turnover and kill the dppeal of the anti-American agitator. How many plants have ever told the story of their good will to the millions of worker's who read the foreign language press ? Decent Living Conditions, Recreation and Happiness are essential to a country's prosperity. How mtfhy Amer ican are selling these things to the 16,000,000 foreign bom in this CbuntTy? Ask Your Advertising' Manager and Your Advertising Agency what they Ichow about the American foreign language press as a medium and what they are doing to sell American products to the foreign market in America. This Means Service The Special Representative The Special Representative is the necessary assistant to the advertising agency and to the advertiser. He analvzes a market made un of 42 rnri -ultVi ; i . . .... j , , .. .... 'i"w"0 tuaiuuis, uauiuuns ana naDits ana tens tne ad vertiser what is a good market and what is not. All races do not use the same things, and their interests vary. He translates and re-writes copy suitable for various publications literal translations of English copy do not sell goods. He merchandises the goods advertised by securing the co-operation of publishers to influence racial shop keepers to sell American goods. He gets a square deal for the advertiser by getting busi ness methods and truth telling into such matters as rates, circulations and commissions. He gets the good will of publishers for America, helps them get the American point of view, and brings American and foreign-born business men together. AMERICA! ASSOC 1 ATI OH A OP PCRE1CH K. S v LATCUACE sw v & rr f 721i - s JCo-operatetf v ' orle American I - .... Aetjdqoartera Poreign f jl a maintenance of standards wttq Hith Chicago J Language I Branch . J Vnowspapere American Association of Advertising Agencied z N . if vr American Hewsnaner Publlsners Association v r jln a poa'itlon tot ' Secure Uarketa fori American- vProdubt y lAraong those races in America I Associated Advertising Clubs of the World Association or Rational Aavertioera Audit Bureau of Circulations (Publishers Association of the American Press in Foreign Languages fflth this ettlff and serried Albanian 1 1 .Armenian 1 1 Assyrian 1 1 Bohemian Bulgarian" Belgian Chinese Croatian Danish Dutch"" 'Finnish 1 1 French ll GreeVc Hungarian ' Italian j Japanese 1 1 Jewish Llthuanlanj Letts ' Morweglan I POLiah I'jPortugese 1 1 Rumanian Russian laerbian 1 Slovak lSIOTmlan Spanish 1 1 Swedish Swiss Syrian Ukrainian.! I Velsft I Ml Advert 1 sing 1 Corpa l Staff BrpertN jJffJ.A AWTeM HaoiftA ( of Sol- 1 (of Trans-) I Bate J ;"?" opient J Uagftsinel Viol tort Viators J S6rvic6 VSraJorsy" V Sta.f,f J staffy I Trado ( torket r'f0?"11" A standardA ( Press I Reports Uly"J V dl,l?B I Uation J Analysis) l"?oWoiti V J J .sarTicey v j v j v y The Advertising Agency It has the responsibility of opening the door to Ameri canism. It has the opportunity to close it. It is easier and more immediately profitable to place advertising in magazines and daily papers. America has ahead of it Competition with the most dis- ciplined and frugalized nations of Europe. Capture the confidence and buying power of these races in America and we make hundreds of thousands of trade friends fqr American products. Interest the foreign-born to stay and spend their earn ings in America and we hold untold millions of wealth for our development. Every American product introduced into the home and shop of the foreign-born is talked about, examined, passed on and advertised by natural born salesmen. The advertising agency that opens the door is giving adequate service to its clients. The advertising agency that closes the door places its "clients at a disadvantage in the market. The advertising agency that closes the door through contempt is against the spirit of America which welcomes all peoples to this land. Through these Departments) J, :: (T " l , .. "n Market Translations I . Sales Bates Accounting Analyses & Research Wagaxines 1 - -i 1 ' ' 1 1 1 ' 1 1 1 1 1 1 1 1 ii 1 if 1 Here are some of the meri of the Inter-Racial Council who are backing Americanism to win: Cofc?;j ?1tr2nt- fulfmao 6f Hi IWard of the Inttr-IUelal Council. , clftsWJv? JSS: ns,B,a.S""ais. vi"'p'"t. , s. PnW?-.Antrrn.tl0MI Tout de .Nrmoura & Company. I.inrtlfT ji. Rarrlnnn. Ilornlilnirr. illller. OarHnon 4- rotter. Jew Vofk. J,""r" EV0, fi'. rri-ildtnt, Uerhlrhrm fitl Company, South Bethlehem. ' Hamilton & Company, J'lttuburrh. A. J. IlMtiphill, Chairman of the Hoard. Guaranty Trust Company. """ Thomai '. LamOnt, J. r, Jtlorran A Company, Jfew vork. "n F. IVajland Ajer, N. )Y. Ayer & Son. merlll I'aper Compan', Erie. WPi.i,r,lAh"'f.iC.ll"lman 9,' ,ho Bord. I'lttsbuiTlt Plate Glats Company. f Cleveland Hi Dodie, Xttt-frtMrnV I-lielp,, Dodte Cori?, New Vofk. ' wy.luVnJl Donl",i.I'rtdeht. D6nne bteel Company, Philadelphia. Isaac W. Frank. President. VnlMd in. tlneerln ft Foundry Co., PlttVburit Clarfnri. II. Jlonfcrd, Prealdenti C6ta. monnrallth ntcel Company, St. Loufaj Wllllsm f.oef. Jr.. Stanaclnr btreetar Amerlenh Snteltlne & KeVn'tit Co. John Mltchelli N. Y. Ktate IhduitrUl Commission! Julius Rosenudld, rrrsldent. Sean Roehtlelc ft Company; Chlcaio. ' Ilermun Schneider, Dean. Col If re f Knclneerlni-, Unlreralty of ClnclnDai. Cincinnati. " John F. Smulskl, President, Chicaio A Northern Trust ft .Savings Bank. Chi. tut, FelU SI. Warburr, Kuhn, Ieb & Com. pany, New iork. Daniel Wlllard. President. Baltimore A Ohio KallrAad Co.. Baltimore. William Hi WoMliT. President,. America. . Car ft Foundry Company, NeK Vork A. W. MfllOh. Jlelloa National Bank. Plttsburfhi Ieul K. Blft. rreHdehl Swiff vCors. pany, Chlcato. ' -- Jarnes (Cardinal) Gibbons, Hhlllmore. Chas. Kvans Ilufhrs, New Vork, Cyrus SlcCormlck. International Ha. tester Co., Chlearo. Aletander I'etrunketltchi New Havox. Conn. Rodman Wananaker; New York, ;'.i' Jtfi AmeriGanism Is the Answer to Bolshevism AMERICAN ASSOCIATION: OF FOREIGN LANGUAGE NEWSPAPERS, INC; Woolworth Building, Neiy 'York 4 i i yi 1 ":' ,5, VA M M -'v 4 sai Pii: T: vy 01. f ,w.,wvt'-J54 :.,: ,',.-.iL-,i4.
Significant historical Pennsylvania newspapers