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STRAIGHT across the country sweeps McCall Street the
street on which we picture the homes of the 1 ,300,000
families who read McCall's Magazinef the stores of the mer
chants who supply their needs. . ?
An imaginary street? Not. at all. For though McCall
Street is plotted on no map or survey, it has several millions of
very real residents, who spend more than a billion dollars a
year for food and clothes and soap and soft drinks and auto
mobiles and other things they need or want.
McCalVs Magazine is not only the shopping guide of the
women of McCall Street, it is also their fashion guide, and for
nearly fifty yearS they have bought McCall Patterns in tfie
stores of McCall Street. T
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Among these stores is a'retail establishment known the
country over for its magnitude, its enterprise, its success, its
greatness in every way the store of Lit Brothers; .
The name of Lit Brothers stands for all that is strongest
and soundest in retail merchandising. In every one of its.
departments, the goods sol&ihust measure up to the high Lit
Brothers standard of excellence. McCall Patterns are sold
by Lit Brothers because they do measure up to that standard.
Mc
CALL'
S
MAGAZIN1
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The prestige of the McCall Patterns is- built on a solid
and enduring foundation the fashion supremacy of McCall's
izihe.
and its authentic, complete, advance showing of summer
styles.
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. Buy the June number of McCall's. See its exceptional fic
tion, its special articles of vital, interest to every woman-
You will understand why the: women of 1,300,000 Ameri
can families look to McCaH's for their fashions, and why the
McCall Patterns are sold in leading department stores every- .. x-
where. J
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THE McCALL COMPANY, 236-250 WEST 37TH STREET;NEW YOfeK
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CHICAGO SAN FRANCISCO BOSTON ATLANTA -TORONTO
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