"' & vi v. ' l' . Vn T' I s Vk tw f" n - v i : ? .' . . ... jl- a 1 v ... EVENINGh PUBLIC ' ILEfi&fcR PHILADELPHIA, MONDAY, 'APRIL1 14, 1919 This Man Advertises to Increase Other Manufacturers' Business WITH nothing to sell to the public, with nothing of interest to the public, a manu facturer advertised extensively to the pub lic and increased his sales enormously. Yet he never mentioned his own product and the public became the consumers of his wares without knowing it. This sounds like an advertising story, but it's the reverse; it's an advertising story. This manufac turer produces a container for a raw food product. The housewives of the country have no interest in the container and there was no reason why they should have such an interest. The only way the manufacturer could increase the sale. of his container was to increase the sale of the contents. As a num ber of manufacturers use this container, and as they make all grades and kinds of j:he commodity in question, the advertisements were devoted to telling of the health, economy, quality and variety of the home-made article. THE RESULT : The housewives bought more of the food product from the retailers, the retailers increased their orders to the jobbers, the jobbers purchased more heavily from the manufacturers and the manufacturers nearly swamped the maker of the containers. The man who was supposed to have nothing to sell the public, advertised nationally. He won new business from new customers and more business from old customers.' Many a Philadelphia Manufacturer could follow some variation of this plan with profit. When he takes advertising into his business he will find it to be a universal selling tool ; one which fits into every kind of a good selling plan, and in a number of places. You can't get the most out of selling until you ac cept advertising ; for advertising is a vital sales organ. The Curtis Publishing Company The Ladies' Home Journal The Saturday Evening Post -The Country Gentleman the industrial reputation of PHILADELPHIA is the sum-total of the reputations of its individual manufacturers Sift ;.. -A . AVVV 'Ivn, f HCfr ? f, 4'-' - - ' ' rf,V .ii . HvT 1 '...- ..V rfj LSffiiia? yj vMtV? Xytfain'tf iM fimi'fry iMB8afctfriiri'r?'fli i l.3 'I v os U' 3 JCI Ml 1 "?fl 11 ,1 il 1 1 I fl nj i 1 Cj '' v& ti 1 -J ? t ;., !( ,r-' r 5 "-1 4 t 'i 1 isj-
Significant historical Pennsylvania newspapers