srer vt-j- v-c'Tn'rw t t r , r. - ; 1' X 'r V ,MH- N, 'I EVENING l-HJBhlU LEDGER PHILADELPHIA, TUESDAY, -APRIL 1, 1919 Kvi . : . i from Pershin W, V, -"iHv aA vv ' ' ytfi 4 W L Vi V" 'f' J' JBHB flaaVH fb If' & B I NT" RW !r: &.? ,f &J" .?- i, !?" t Emt j 'Vf&H J I 1& I- I aS Personal. AMERICAN'EXPEDITIONARY FORCES OFFICE OF THE COMMANDER-IN-CHIEF France, January 27, 1919. 'Mr. M. P. Murphy, Manager, The Chicago Tribune , Paris My; deaf . Mr . . Murphy : en- I received your "letter of January-10th, closing the check to my order for 106,902.87 francs, which represent the profits of the Array 'Edition of the Chicago Tribune to the end of November, the month in which the armistice was signed, to be used for such purposes, connected with the men of the Expeditionary Forces, as I tmay deem wise. I cannot hope to express-to" you adequately the thanks of the American Expeditionary Forces for this. You have rendered a signal service to us all in the publication of your newspaper and in your consistently generous and helpful 'attitude to officers and men in this war. Uow iyou have placed us still further in your debt iby your generosity. It requires some study on my part before deciding how this fund may best be used in ac cordance with your desires. I will communi cate further.. with you when I have reached a de cision. Again I Yish to extend to you my hearty personal thanks for your generosity. Sincerely yours, AKam. cnAJlLg .1 'IIT'HEN Uncle Sam went to war The Chicago Tribune was (and still is) the only American newspaper that established a spe cial daily European edition forthe benefit of the A. E. F. and other Americans in France. Not only that, but it was the only paper of any allied nation that performed such a service for its fighting men. For eighteen months The Army Edition of The Chicago Tribune has strengthened the morale of the American soldiers in trench and camp by supplying them every day (often by aeroplane) with world news, witht American news, with cartoons, wit and gossip. Carried on for many months at heavy loss, its swelling popularity with' the rapidly increasing army eventually produced profits. Upon the signing of the armistice The Army Edition turned over to General John J. Pershing as the entire profits' of the paper from the time of its inception up to the last day of November, 191,8, a check for 106,902 francs. This money is to be devoted to any army funds the commander in chief may direct. General Pershing's letter of appreciation is reproduced on this page. " The Long Arm of "The W. G. N." The Army Edition of The Chicago Tribune stands distinct from any other English lan guage publication in Europe. The Stars and Stripes 'is a weekly giving the gossip of the A. E. F. to the A. E. F. Other continental daily newspapers are printed in English in France, but The Army Edition of The Chi cago Tribune is the one characteristically American Daily newspaper printed in France. Only Paper in Europe with These Features: Cartoons by John T. McCutcheon, Carey Orr, Frank King, Sidney Smith, Claire Briggs." Humordus stories by Ring " Lardner and column of wit by B. L. T. Stories direct from these special war cor respondents of The Chicago Tribune ac credited by the War Department: FLOYD GIBBONS FREDERICK SMITH FRAZIER HUNT PARKE BROWN " Daily services oi these Tribune special cor respondents scattered throughout Europe! HENRY HYDE M. F. MURPHY RICHARD HENRY LITTLE CONSTANCE DREXEL INRY WALES lDISLAV CZAPSKI SPEARMAN LEWIS Full reports of two European news services The Radio and Havas agencies. ' Daily cable reports from The Chicago' Trib une, from Robert Burns Peattie, staff cor respondent in New York, and from Arthur Sears Henning, staff correspondent in Wash ington. 3 What Pershing's Letter Means to Advertisers Successful adyertising depends not only on copy and circulation and prop- &er merchandising, but also on responsiveness of readers and responsive- g;;ness depends largely upon the attitude of readers toward the medium used. MlKne Chicago Tribune produces results far out of proportion to Chicago jluuuuc circulation, ine greatest reason tor tnis is tne teenng or conn gf(ierice, 0f respect, of pride, which Chicago Tribune subscribers have for ft?,1" SL-L.-.S 1.1. .. , ,i f. '. ' .-, it. . i ;tiicir newspaper tneir convicuon mat it is tne wonas greatest news- vpaper, or, as tney can it, ine w. u. in. Kft- it ?V JKlt Zifib$ K-WUPSJri f High editorial policy, strict censorship of advertising, and a record of sen- ipitional achievements such as that of which the above letter marks the lmax1 all these contribute to the prestige and power of advertising in $maac Lmcaeo iribune ot vour advertising m The Chicasro Tribune. fei rif "V L. J?- Vf Vf tJ , ,rf"V :i . if I A Real Newspaper The Army Edition of The Chicago Tribune is a real newspaper,, It has, therefore, secured .a remarkable circulation not only among soldiers of the expeditionary forces, but among ythe business men of Europe business men who are looking toward America. Now that the war is over, the name is-to be changed to The Paris Edition of The Chicago Tribune, under which title it will continue in Europe its service to Americans and to America. European exporters, importers and bankers are reading The Paris Edition of The Chicago Tribune as one of the chief sources of authentic, up-to-date information concerning ' the United States. w ' Am 14 a a. MM. a rit .V J .L,ike. ine unicaoro Tribune. itselL it is not onlv a great newsnaner. but..a splendid advertising medium. ';v, . iM D... V Dominating 5 ' L& aA -i U - - lave rtising the Richest Territory in the World, Chicago Has an Unequaled Record of Achievement- Tribune -Use It! f D il a 1 i h x w n .4 gi m JSFtSI rm 43 4 c ," Sl1M m ,. J v tnt It,. 'i K ! P-Mi x .. T. L Ki "tK ,JS' jl ty - .Su lin ' t -.- '"!,". M , 5 rS .: m :r .LEi ..3 mmsm Vtf ? , ja. J
Significant historical Pennsylvania newspapers