(i w ivVfc. -V 'V. Vftf' rt- "iH N B'-r-r" iea w I I- fc K ip I i h v r I1 I' a IM 4 ' i ?. I) V $ ! r V vr ... M .- ' &ENHU PUBLIC LEBaEI PHILADELPHIA, FRIDAY, MAKOH 14, 1919 n family in five in the Chicago territory (llli noil, Indiana, I o u) a , Michigan and Wiscon tin), read The Chicago Tribune. om SHARE THE PRESTIGE OF (Mjxjcuq Urxhnm THE WORLDS GREATEST NEWSPAPER IN THIS TREMENDOUS MARKET Building a good name is one of the most difficult tasks in the world. Reputa tion for high character is, as a rule, achieved but slowly. Fortunate, indeed, is the stranger who enters a community with the commendation of one of its most respected citizens with the support of its leader. Imagine, if you can, a personage whose foundation in public confidence rests on three generations of intimate association with the public as a leader who has established direct and personal connection with hundreds of1 thousands of people, including practically all the more important in his community whose messages are read every day by citizens of five great commonwealths, and have been read daily three score and ten years. Imagine this personage lending his mighty influence to your business aiding you with his hard won prestige to build your good name with his friends. Ufa i:."Z:Ptx -..r .:::::..::';: .." K . . ... .IM' :V v I wiii hi"- ' ' 1 Btm Bife) m J0wftn tat,onH(I1BWB ' Ore lS::::fritAfV ft r PiA--:-:3:fti:;:-:-.l BP j'-lK $i-!i!i$!W ! w' it I ' " 'III I" - , Sfl Til 1 '--is , vM' :& . rm s-( A8 nr Population of the Chicago Territory Stite White Population Illinois ..' -6,024,942 Indiana . . . 2,754,042 Iowa 2,203,236 Michigan 3,028,353 Wisconsin 2,485,678 Total 16,496,251 this is a total white population twice as great as the population of Canada. twice that of the six spates of New England. approximately half that of Eng land, France, or Italy. more than the combined total of Norway, Sweden, Denmark, and Holland. more than the entire white pop ulation of ,tiie eleven southern states from Virginia to Texas. A" conception of how great this pop ulation really is is gained from an analysis of one of its component ' parts the city of Chicago, which has a population half that of the entire continent of Australia. With--in the 200 square miles of Chicago are to be found approximately 200,000 more people than dwell in the 71,000 square miles of the fol lowing seven states which extend two abreast from Canada to 'Mexico : Idaho, Montana, Wyoming, Vtdh, Nevada, A rizona, New Mexico. Not only has nature showered blessings richly on this territory, but all natural advantages arebein&fuU ly developed, It is also notable that the development is being 'made by those who live in this territory. The tremendous volume of wealth annually created by the soil and the people of the Chicago territory v is possessed or spent by those people. This means a high average pros- p'erity, which was sharply evidenced b.y subscriptions to Liberty Bonds. , The Seventh Federal Reserve Dis trict, of which Chicago is the cen tert contains only 14 of the pop ulation of the United States, but furnished 19 of subscribers to Liberty Bonds. t A group of millionaires does not make a rich community, but mn ". dreds of counties, each one capable ' of creating millions of ' dollars' ' worth of new wealth each year, do ,make a truly rich community and entirely desirable market. Buying Power in Chicago Territory These few big facts stand out when considering the buying power of The Chicago Territory. Although The Chicago Ter ritory occupies only one eleventh of the area of the United States and has one sixth of the population, it produces one-fifth of the crops, one-fifth of the manu factures and has one-fifth of the total wealth of the nation. The buying power of The Chicago Territory is due, primarily, to these fundamental, enduring advantages: Rich soil. Ideal climate for crops. Coal, iron and copper mines. Oil and gas wells. Clay, granite, limestone, etc. Lake and river fisheries. A central location. Wealth of the five states of The Chicago Territory, as compared with the total wealth of the United States : , The Chicago Territory ? 38,462,334,832 Remaining 43 states and Dis trict of Columbia. : 139,276,736,238 Total for United States. . . . 187,739,071,090 Percentage in the Chicago Territory 20V2 The increased prosperity of this section during the past two years is indicated by the following com parison of the 1916 crop with the 1918 crop, showing an increase of almost. 70. 1116 Crop 1918 Crop Iowa $516,658,000 $821,920,000 Illinoit .:.. 478,102,000 879,679,000 Indiana ... 285,384,000 507,563,000 Wisconsin.. 254,599,000 417,888,000 Michigan .. 233,74S,0.00 336,669,000 Total.... $1,768,491,000 $2,963,719,000 Chicago's pre-eminence as a food me. tropolia of the world Is quite generally recognized, DUt the extent of general manufacturing in Chicago and the sur rounding territory .is sometimes not ap preciated. Products manufactured Jn Chicago during the year 1918, approxi mated $4,000,000,000 in value, and an even greater amount was produced by the several thousand factories scattered through the five states of The Chicago Territory. In 80 cities of more than 10,000 popula tion, located within, 200 miles of Chi cago, .the census of manufactures of 1914' listed mote than 10,000 factories'. T,he Chicago Tribune reaches two-fifths of the total number of families in tfrese 80 manufacturing c'ytles, and in each one reaches the type of people indicated by the circulation analysis of Mason City, Iowa, given on this page. Chicago as a Jobbing Center Chicago is unquestionably the most re markable distributing center in the United States. From Chicago railroads radiate like the spokes from the hub of a wheel to every corner of the na tion. Under the direction of the Chi cago Association of Commerce the most astonishing and efficient package car system in the world has been instituted. Freight i forwarded from all over the Central West to. Chicago to be sent throughout the Union in these package cars. By means of them Chicago whole salers and manufacturers are able to reach cities distant from Chicago and close to New York much quicker than they can be reached from New York. For hundreds of miles around Chicago all business faces this city. No rail road runs through Chicago ;"cvery one that touches the city terminates here, making it by far the greatest railroad center in the whole world. Chicago Tribune Merchandising Service The keynote of the Merchandising Service which has made The Chicago Tribune famous as a pioneer in this line is found in the following statement of policy : The Chicago Tribune considers it a waiti of money to advertise a product distributed through the retail and job' bing trade until that trade has been sup plied with merchandise to take care of the consumer demand whenthat demand is created. Basing every bit of advice and every exercise of judgment upon a vast ac cumulation of intensive and practical information, The Chicago Tribune is prepared to guide, to direct, to super vise every detail of an advertising and sales campaign in the Chicago territory. Chicago Tribune advertising plus this service constitutes a telling force prac tically irresistible. Your Most Desirable Market 1. Rich In agriculture, manufactures, mining. 2. With a high average prosperity. 3. Extraordinarily prosperous right now. 4. Slightly affected by the end of the war because of small muni tions contracts. 5. A logical unit for merchandising purposes a dominant jobbing center. 6. Made accessible by the most re markable merchandising service in the world. 7. Swayed as to buying habits by one great advertiuing medium The Chicago Tribune. . m That is what The Chicago Tribune offers to worthy advertisers. Chicago J and its surrounding territory constitute the most prosperous section in ' . the United States and therefore in the world. Within three hundred miles of Chicago is an economic entity, a logical unit for merchandising purposes, which has no peer on earth. In this favored region (rich in manufactures, agriculture, stock raising, mining, commerce) The Chicago Tribune wields an amazing' influence reaches one family in five sways public opinion not only politically but also in daily buying habits. x TYPICAL CHICAGO TRIBUNE TOWNS '?2 Chrisman, Illinois 150 Miles South of Chicago Population 1,200 Chicago Tribune Circulation 120 Daily, 83 Sunday An analysis of 119 subscribers to The Chicago Daily Tribune showed their occupations as follows: Barber Shops 2 Garages 2 Contractor 1 Publisher 1 Cattle Dealer 1 Telegraph Supt 1 Boarding House 1 Hotel 1 Insurance Man 1 Farmers ...'. 73 Professional 9 Merchants 8 Retired 6 Mechanics 4 Bankers 3 Grain Elevators 3 Clerks 2 Chrisman is in Edgar County one of the richest counties in the world agriculturally. Land is worth from $200 per acre up. Of the nonfarmers, 12 were owners of farm land some of them possessing, thousands of acres in many states. All the above people buy The Chicago Tribune only because they want to read it. The entire subscrip tion list of The Chicago Daily Tribune is volunteer, paid in advance, absolutely unsqlicited in any way. There are thousands-of towns and cities like Chris man where staunch partisans of The Chicago Trib une dominate highly desirable markets. The economy of Chicago Tribune advertising is indi cated by the fact that the 120 leading families in this prosperous, desirable community can be reached through The Chicago Daily Tribune with a 20,000 line campaign at a proportionate cost of $2.35. Mason City, Iowa 358 Miles West of Chicago Population 17,000 Chicago Tribune Circulation 240 Daily, 955 Sunday An analysis of 145 names on the mail, subscription list of The Chicago Daily Tribune revealed occupa tions as follows: Merchants 39 Professional 23 Manufacturers and Executives 15 Clerical ."..15 Bankers 13 Libraries, Restaurants, Barber Shops, etc.. .11 Retired 7 "Wholesalers and Their Salesmen .-...-. 7 Capitalists City Officials ... ... Newspapers Mechanics . . . . ... ... .-. 4. 3 2 2 This, of count, does not take into account those u'Ao buy The Tribune from the local dealer. Located in a fertile farming section, Mason City also boasts jobbing and manufacturing activities that have increased population 50 during the past five years., There is one auto to every eight people' in this sec tion. The average for the United States is one to seventeen. Inquiries among 52 Chicago Tribune readers in Mason City elicited the information that 39 of them", visit Chicago once a year or oftener. Their tastes!' are indicated to some extent by the fact that among them the Cosmopolitan has only one reader,, as' against The Century, 3; Harper's, 6; Auntie, 9f1 XTliVn-i1 li.nrfr anhir. Q T.itirntT7 Tlirf0't tW? SatiifJ .. 5 ""' VJ-VS.K...W, ,, .VW... . .,.,., ,- , -. .,, day Evening Post, 23. The Chicago Tribune dominates a marlce of a multitude of prosperous "Mason Cities." : m '? ti-v. 's-m mha 4 a ' ' H "'" Mtt ' BREAK INTO THIS BIG RICH MARKET NOW-DOMINATE IT WITH SWIFT SHATTERING BLOWS OF CHICAGO TRIBUNE ADVERTISIN V Su m&JA 3 m $1 i -J4 m . AiJ5if X4 ,'&& 'Sfl V3 "."a '? ,E ( ia ?"'! ' iftLi -' -.,'',-,. -j- EASTERN BRANCH. OFEICE-251 FIFTH AVENUE, NEW YORK . ... l.iV rfT' fc- r . "V u- i.M ' lit: Vi.
Significant historical Pennsylvania newspapers