BWW ''&'&& J'A'K'f V X i. w ft i "EVENING PUBLIC LEDGER PHILADELPHIA, MONDAY, FEBRUARY 17, 191!) r vi'iti- - :7- ' fea L. JV v.-.? c ft: -v to' ':W. 1 i 1 . K . JisM.iVU S tesJ.3 SVSW&: ,sjjihia'.v . A.'T 1CWvJ-;'VM .I'.m:. .'iyj- l.v-- rtlwll :,'?. ! yft'Jgy,- tm& ft WIIIMIWlMMi1i i II li DSiaaiiiiiHIiHSiHUH l&v A t!'i' "'al -. s ---"' Pi m How Men and Women Express. Approval of Franklin Light Weight and Fineness 1917 1918 199 There was no mistaking the opinion of both men and women in 1917 regarding light weight and fineness versus heavy weight and rigidity, for Franklin sales in creased 135 against the 12 increase of all other fine cars. Demand still increasing, when entire Franklin facilities were turned over to Gov ernment war work, including highly skilled production on Hispano Suiza and Rolls Royce aeroplane engines. This work now completed; production resumed. Normally, current winter months are slow in sales but from indications through out the country it is already evident that the temper of men and women has not changed. The demand for the Franklin is exceeding the supply. APPROVAL expressed by actual pur chase is approval indeed. Big volume took time, for at first, people were indifferent to efficiency in a motor car. . But as more and more people have owned automobiles "and compared values, Franklin superiority became more evident. And it is not alone the splendid Frank lin economy a daily delivery of 20 miles to the gallon of gasoline instead of 10 ,10,000 miles to the set of tires instead of 5,000 It is more than that for with that economy goes the sense of satisfaction in owning a really fine, efficient motor car, one that insures remarkable riding-comfort, ease and safety of handling, year-round useabil ity, and capacity for long service. The public has come to realize that this kind of motoring is only possible in a car of scientific Light Weight and Flexible Construc tion. And these have been basic principles of the Franklin Car for sixteen years. That is why you are seeing more and more Franklins, with their gracefully slop ing French-style hoods, running lightly, comfortably, on every road in the country. And men and women who have deter mined to buy a motor car that will combine fineness with motoring satisfaction, are ex pressing their approval in actual sales of the Franklin America's Only Light Fine Car. Up-to-the-Minute Franklin Features '''-. ' ' . '.?. ' ' fThe Franklin policy of constant effort towards maximum owner satisfaction is reflected in these Franklin Features. Every one of them is worth your immediate inspection, as a positive step to a still higher level of motoring perfection. ELECTRIC PRIMER insures STARTING DEVICE. .Simplest, NEW OILING SYSTEM with PISTON CONSTRUCTION auto- teady cold weather starting even surest, Urge capacity, controlled by reservoir and wick eliminates messy matirally takes up cylinder near, from low-grade gasoline. Minim- ignition switch. No meshing of grease-cup troubles. Surer, requires Maintains compression. Engine indefi- ites spark plug fouling and loading up. gears and pushing of pedals. less attention. nitely retains responsiveness. MASTER VIBRATOR produces LARGlV TIRES increase already AIR INTAKE STRAINER keeps INTAKE YOKE HEATER quick fat, bot spark even when battery is remarkable tire mileage. 3) x 4ft road dust, grit, etc. out of engine ly warms up mixture by use of ex low. Another source of motoring inch cord tires now on all types internals. Prevents wear in cylin- haust gases. Original with Frank Mtisfactioav"' ' ' assure utmost tire reliability, dcrs, valves, etc. Lessens repairs, lin; perfected in today's car. 'A' I. ' Vtffl V J ffl && IN: rt, ' A- .l" a J fc ' ' :: . - ' W'-'v : '", ' .A:T,k'a:!,' C( -- 1 A:Mi.ihg-wviti1 f r-m-v - Distributors of the FrarikTiri 'Car 3430 Chestnut Street, Philadelphia PHONE, BARING 1200 JAMES SWEETEN, Jr., President tj ' v . !V
Significant historical Pennsylvania newspapers