e- 1.- .3' i. ' i, ? r ' V..-W 7 3 EVENING 1'VBhlG LEDGER PHILADELPHIA', JKXSDAT, JTEBBVARY 3, 1D1D ? -'.,, , . i ri .. "i r F & raw XfJlAi ,X ' r 1 H' ,'fr i r& . r- r-vf a c J DotiYour Car Unnectwary Welj m HP rtr77iiiiik Most fine can in America are literally dragging around JiOO pounds of unncccuary weight, Thlt actually happened In Detroit. The Franklin I eaiy to more hence requirei leu fuelta more it. The average heavy, and rigid car would require a The heavy and rigid car needs twice as many tires clumsy gasoline tank twice the sue of the Franklin's, to go as the Light Weight Franklin to go the same distance. ine same distance wnn one nuing. Franklin Economy vs. Heavy Gar Inefficiency 20 miles to the gallon of gasoline instead of 10 10,000 miles to the set of tires instead of 5,000 50 slower depreciation than any other fitte car kHERE never was a time when tlie American public was more interested than it is today, in the idea of an efficient motor car, as opposed to the old idea of wasteful, inefficient, unsatisfactory motoring. As more and more motorists find the Franklin Car consistently delivering an economical service of 20 miles to the gallon' of gasoline instead of the usual 10; 10,000 miles to the set of tires instead of the usual. 5,000; and a high resale value instead of a fire sale priced they are asking for 'an explanation. And finding it in one word, WEIGHT. Why Excess Weight Means Motoring Waste Heavy Weight in a motor car is distinctly a liability not an as set. Unnecessary weight is bound to mean waste. Weight requires power in proportion to move it; and represents excess costs that can .not be justified by performance. ' The Franklin America's First -Light Weight Fine Car is based on the engineering ideal of Lightness with Strength on the principle that mere weight does not mean strength. That, on the contrary, the highest motoring efficiency can only result from light weight, scienti fically distributed and properly supported. And for sixteen years, the publicly-known facts of Franklin performance have demonstrated the merit of the principle. The Story Told by the Gasoline Tanks Take Gasoline. Heavy weight means friction, wear and drag and it always shows"up in the gasoline tank. Free from the handicap of weight, the Franklin utilizes its fuel todeliver power to the rear wheels in sheer driving force. And the result is the steady, day-by- ' day delivery of 20 miles and more to the gallon of gasoline. What Heavy Weight Does to Tires When' you find the heavy car getting only half the tire mileage de livered by the- Franklin look to- the weight of the car, and you'll find the answer. Heavy weight and rigidity unmercifully pounds out tires they never get a chance to wear out. Franklin Light Weight is reinforced by Flexible Construction, which unfailingly absorbs the pounds and thrusts of the roughest roads. And Franklin owners often run without a spare. They are simply not conscious of tires ; for they are free from the sharp reminder of tire-trouble. What Franklin "Easy-Rolling" Means The entire result of Franklin lightness, balance and flexibility is summed up in the phrase, "Easy-Rolling" which means minimized friction. It explains, not only the remarkable Franklin economy, but also its riding-comfort, its quick responsiveness, ifs ease and safety of handling. If you are interested in an automobile; if you are determined to find the car that will deliver to you the greatest amount of satisfac tory transportation at the least expense, you will lose no time in in vestigating the Franklin. Come in and see the Franklin Car. Demand absolute proof of the performance you may expect to get from it. Note its trim appear ance the gracefully sloping lines of its French-style hood. Ride in it. Observe, not only its economy, but also its ease of handling and the manner in which it takes the roads just as they come, without nursing. And then in the country. -compare its performance with that oj any other fine car Sweeten Automobile Company Distributors of the Franklin Car 3430 Chestnut Street, Philadelphia PHONE, BARING 1200 JAMES SWEETEN, Jr., President rM fr mm TflFWMliWiiMi amzm V ' I . :r r ,4$:jfat ' mom mMmm:&immmmmjwmis immwmmkmmL.. . . jzt, F "- o-- --m ... . ,.1 . , w wwmm BMHIiiBHilHIWIHiBHHIllHBMHI iinhiiiTii ' 'MMnMir, ' ' ii.iim! ' i iisaihiiiii ' " 7 fl"fct-1- - iiimimnMiMmlSBmmBKM L V .W - itJeii t;
Significant historical Pennsylvania newspapers