li I. '. w S i I ilillfcj r I. tWf L I I w M V I n. w I K n - !f JT i j jfa M I (itg kti.i -MP i fes; AL-" ft JTa--. ,- -- ri 1 fWWl ltLftif(iflK .Vtfi.. iTM f-i'tv S. ft fttfo- ar ra ?r : av K 1 US n rji L OCT rn ii iVV A ; ll - ME m i 1 y m; .li.-Cftiijj . i WW 1 EVJ3K1NG TUHLICi TiWUUKR TlllLADlOU'iriA, MONDAY and h greatest of these is SELLING IN a central western state are two great, competi tive industries. When the first company started it was practically alone in the field. From that day to this its productive organization has been sound, its financing adequate, its commodity right. By all the rules of precedent and production it should have held the country's trade in the hollow of its hand. Not far away a little group of men entered the same line of business. Every handicap that could beset a struggling concern was theirs, with emphasis. Today the second company is doing twice the busi ness of the first. There is but one answer: It knew how to sell; it knows how to sell. It has staid in advance of the times. It has kept its finger on the pulse of desire. It has foreseen each variation in demand. Today the second concern doubles in sales the mil lions of the older house. Buying, manufacturing, selling. Each essential to the life of commerce, but only the latter is vital. SELLING not only is the most important of indus trial problems, but it is the most complex. Buy ing and"TS??hufacturing are subject to standardization; JANTA'RV 27, 101!) t'H ,4 selling, though we may put forth countless rules for its guidance and control, the real art of selling can be no more standardized than can the human emotions be catalogued. f PPORTLNTTY and necessity are making our - manufacturers gie detailed consideration to the problems of merchandising. Present stimulated de mand is judged according to its true merits; it is accepted as abnormal and temporan. But the great, permanent market that stands readx to deliver when commerce calls; this is the market on which the far sighted manufacturer has his eye and toward the gaining of which he is bending eery effort. Bming and manufacturing are within the plant; selling, to be most cffectie, even while entering the obscure corners of the country, must be within the or ganization. Biring, manufacturing and selling; the three essentials and the greatest of these is selling. PHILADELPHIA must qualify. The Curtis Publishing Company The Ladies' Home Journal The Saturday Evening Post The Country Gentleman The industrial reputation of PHILADELPHIA is the sum-total of the reputations of its individual manufacturers .M- I : t f x t?au; iH 11 j w !- Ot i. HI U t- m 12 j V a b- -j M I , r !S. v- , -i-L- ,K. f -"i SBPH1
Significant historical Pennsylvania newspapers