lill 'taUDAY, October" : 'wis ' ' - it" ',."- . ' ' A . V -rl w X. I . .i.7. A.kj3 "flaWi . Orwtl Organ Nays at 10 and 4.23 Clock Cltlmri of Coprnltiirtn Clt.r JIall at Noon tVC ATUWtr '-f-5 WANAMAKER'S Store Opens at 10 WANAMAKER'S WANAMAKER'S Store Closes at 4.30 Fair L-7 Surely It Is a Royal Spread-Out of Color and Opportune This Exhibition and Sale Weigh the Facts in the Scales of Unbiased Judgment To many, a Pathfinder is always a riddle. For two years puzzled people doubted the wisdom of striking out upon an unbroken path but not so ourselves. Our endeavors to explain brought upon us ridicule and bored some of our readers, but nine-tenths of the people are now expressing their keen interest in what we have to. say, and the majority of them, by their financial support, testify their approval. It seems almost a new miracle that this stcre should be here and thai its inception had its beginning seven years before anyv other .stores of the city, then small but now large, were ever heard of. With all of us at work and with both feet now in the stirrups, we are going forward by leaps and bounds to fulfill our destiny seeing the way better than ever before and distinctly able to grapple with- the war situation and ready to give every service to the people that is humanly possible. Yours for the Liberty Loan. Signed October 4, tBl. 7 Bima BeautifuJ New Millinery at Moderate Prices New hats have been coming fast and fuiiously ami for the week end there aie hundieds of dial mine new Winter hats in the new Winter fashions. A Special Group of $10 and $12 Hats is of lustrous velvets 6f unusual quality. The1 aie in black and the, fashionable suit colors, and arc such hats as many women want for dress occasions. Some aie trimmed with ostrich, others with wings and flowers and bows; all aie attractive anil quite new. Matrons' Hats, 10 Close-fitting hats and tuibans of silky velvets, chiefly in black, and tiimmed with clusters of ostiich tip", Huffy feathers artd novelties. The Etvles aie becoming and good. A Special Collection of Moderate-Price Hats None Over $10 Is also of elets in black and good colors. New shapes, many faced with lighter colors; some tiimmed with flowcis, others with fluffy ostrich, others with wings and coloied ribbons. They aie wonderfully attractive for the prices. " Girls' Hats, $3.50 to $15 arc huts (of elour and velvet for school and better weai. (.rronil I loor, C'lirMniil) " When It Comes to Practical Use There's Nothing Like a Serge Frock Women will find 75 new styles here between $18.50 and $28.50 For genelal all-'ijniml Winter wear every woman know.-, that the serge frpek is in a class alone. It looks well at ull times, is in good taste, may be woin without a coat on sunny Autumn days anil with a coat when chill winds blow and is eomfoi table at all times. Scveial hundud new die-ses that have just been unbosed include at least seventy-live distinct new Winter styles. liver so many aie cm bioidered; many are buidtd on bodice and skiit. Some aie in the new " apion effect, others are combined with satin; many have the new youth ful lound necks and otheis aie pocketed and belted and finished in all sortx of attractive ways. This group of frocks is made of serge of unusually good quality much better quality than we will be able to offer a little later on. And in addition to navy blue, thcie aie black, brown and gieen. 5.18.50, $19.50, $22.50 and $28.50 each. (I'lril I lour, Central) Saturday Is the Day When the Whole Family Buys Shoes And Wunamaker's is the stoic where satisfaction Is surest because of large assoitments and model ate prices . Men's Shoes aie in various shades of tan calfskin, black calfskin, glazed kidskln and Cordovan, in ull sorts of toe shapes and many with military tend- encies. . Prices $5 to $U. Women's Shoes aie in various shades of tan calfskin, black calfskin, brown, bluck and bronze kidskin, gray leather and patent leather. Some aie in plain leather, others have colored tops of buckskin, castor and cloth. Heels aie Louis, Cuban, military and veiy low, Prcles $5 to $12. ' Children's Shoes Good looking, serviceable shoes for school or diess wear. And tomotrow the chlldien can come in themselves and be propeily fitted. Prices according to size and quality. , (Mm1, unci l.ur( llo Nliort, .Vluln J'loor, VUrUH) (VVunifu'. anil IHitlilrrii'a liur, I'lmt floor. Murkrt) Ribbons Special at 45 c a Yard Of soft satin tuffota that is- so lovely for hair ribbons and sashes, In the dainty shades of pinks and blues and yellows so attractive for evening weur, and also in Alice blue, old rose, black or white. All 6 WW. lminVimnri -jlailliall' lJarl of Oriental Rugs A N ENTHUSIAS TIC Frenchman has said: "Were a man to live as long as Methuselah he would never cease to find fresh beauties in a Persian carpet." It is only when one visits a display such as w e are now holding that one can appreciate the t r u t h of these words. The more one looks into the depths of color and -curious in tricacies of figuration in these carpets, the more their beauties seem to multiply. . What is the secret of all this? What is it that gives a line Persian rug a character, an individu ality that have ap pealed to connoisseurs and painters in a 1 1 ages? Probably there arc many answers to this question. To our minds the real secret of it is that the makers of these fine Easter n pieces have remained close tp nature. '"True art is nature to advantage dressed," to paraphrase the poet. The Eastern weavers, wild as they are, have a strong sense "of splen dor in the grass, of glory in the flower." they Jiave not forgotten that Nature is t h e grand alchemist, and for centuries and cen turies they have mani fested their sense- of color and decoration, as applied to rugs, by in fusing into their work some of this s a m e "splendor" and "glory" of the plants and the flowers. They have done this literally, for not only have their decorativi details been inspired by nature, and their finest dyes have been extract ed from plants aiid veg etables. You can understand why goods of this char acter deserve t o b e shown off in a fine way. An Exhibition. Unmatched We are glad to have here on the Seventh Floor the most exten sive and superb exhibi tion of Oriental rugs to be found in any retail store in the world, the largest and finest that we have ever held. We are glad to be able to offer this mag nificent choice of pieces at the lowest prices for which rugs of the kind can be obtained any where. Many are at be-fore-the-war prices. All' are at less than pre vailing retail prices. There is an unparal leled choice, comprising Persian, Caucasian and Chinese weaves in an extraordinary assort ment of colors a n d sizes. The d i s p 1 a y has transformed the great er part of the Seventh Floor on the western side into a glorious per spective of color, soft lights, warmth a n d loveliness. srf4itli 1 loor, (lirnlnut mill liuilprr I ON THE AISLE TOMORROW Linen Squares, $1.75 to $5.25 Linen Scarfs, $1.50 to $2.50 Of puic hklf linen, most of them trimmed with Clun.v 01 other linen laces. An odd lot, soiled and mussed, but at icmaikably low pi ice?. VI ui Extra Size Rugs in the Domestic Rug Sale lh.it icquiic l.iigt'1 i ug- than tb v.v I or them the Hi extra size piece Wilton Rurs I'or than the Rug Sale has a splendid -election of ilxlii ft., ?!ir hums ft., yx, U.:j12.ft., $il.-ii i(i.ij !::.(' ft., $70 A Lot of New and Some Specially Priced Garments for Girls and Young Women 'I he fust Satuiday in October should be a menioiable da in the Young Women's Salon, both because of its plat' in (be calendar and the new fashions we have assembled. Young Women's Dresses, $25 to $32.50 Soigc, wool jeisey, velvet, silk and scige anil silk lombmcd aie the matelials u.-ed in these pretty flocks. Colois i bui gundy, navy, black, brown, taupe and sand. Many, many styles among them long, loose-line models, surplice styles, short-vvaisted effects and jackets. Panels anil tunics are among their new features. Sizes 14 to 20 yeais. Young Women's Topcoats, $28.50 to $50 Coats of buiella, velour, silveitone and novelty materials in the new Fall colors. Belts, gatheis, pleats and button trimming aie effectively used, and you will find the new large cuffs and collars. Some of the coats aie fur trimmed. Sizes 14 to 20 year-. Coats for Young and Junior Girls Hundieds of iipvv models of buiella, sil vertone, velouiy corduioy and mixtuies, plain and fancy tailored, some fur trimmed. These have the same fashion featuie.s that distinguish the young women's coats in the foiegoing gioup. Six to fourteen-year sizes, $15 to $25. Fifteen to seventeen-year sizes, JS23.50 to $42.50. Young Girls' Wash Dresses, Half Price At $7.75 each' we are disposing of a little lot of colored linen wash flocks in coat style and .suspender models, all with detachable white waists. Slightly mussed and soiled, but a tubbing will make them good as new. sizes lu to it eais. (SKoncl 1 loor, rhutnul) V j 0.(Ji:!.t! it., 1(7.25 11.815 ft., M20 and 517 Axininster Rugs 1215 ft., $ii1 Body Brussels Rugs 11.3n12 ft., .S72..-.H ji.:ii.j it., $b.i Tapestry Brussels Rugs 1!.::.12 ft., $20.50 and $39.50 Nftwitlt liior, ( hf-tiiti! ) SEVEN New C.B. Corsets for Autumn Between $2 and $6.50 The C.ll. is one of the coim-n which combine good lines, eom foi t and long service at a nmd eiatc piice. And any corset which does that in. these days of economy-piacticing is vvoith in vestigating! ,C2 C.H. model of stiong white lotitil, heavily boned, medium bust. ,,2 model of flesh-colcued cou- til, veiy low bust, elastic iiii-eit " ll,s ..... .V2 topless model of pink 1011- til, elastic band at waist, lightly boned, fice hip. 32.50 pink coutil model, heav ily boned, low bust, for aveiago hgures. S3.50 C. 11. model with double boning, low bust, long below the waist, clastic inserted over hip-. llesh color. IjIl.oO topless model for slen iler iiguies, elastic waistband, llesh color. .S4.50 heavily boned coiset with broad elastic band over hip-, of stiong coutil. . $G.50 a new model of pink broche, heavilv Ixjned ovei hip in black with bioad elastic band. ( riilnl I liior, ( lir-lmitl THE Bloomer is a Most Popular Undergarment and the number of women who wear bloomeis seems to be In cieasing. Dainty pink or white hloomeis of soft, fine nainsook, 85e to $1.25. Silk bloomers in white or flesh color, some- trimmed, but usually just with narrow ruffles. $2.50 to $4.50. Black satin bloomcis, $3.50, $4.50 and $4.75 a pair. '" flhll'" ,..--..-.. I TEW Neckwear -- Is Sheer and Hand-Embroidered and will enliven a dark costume us only a fiesh, dainty collar can. The materials aie soft fieoi getto ciepe, crisp organdie and tine net. Trinimed with embroidery of laic beauty, hemstitching, tiuy ruffles and various laes. In all the becoming, popular shapes and priced from 50e to $20. lMt rteor.'UiMfcg) ' D ,A1NTY New Square-Necked Crepe Blouses They aie all of ciepe (Seoigette, that filmy fabric of perennial popularity. One at $5.75 fastens at the side and has a delicate, piottj, deign 4lonu in bead- and silk embioid eiy acioss the front. "Another at the same sum has a heavy braiding of silk soutache. on its new collar, and theie is a little tucked vest. And at $7.50 is a lovely; blouse with embroidered collar ' and a touch of creamy Venlso lace. All are In whito and nwh color. . . . J, 7Tr-.'". 4, I MirU Hr,-rfq VFFICERS' Kit S Bugs in Hand some Array ' If theie i- anything -maitri 01 mole satisfactoiy in men's lug gage than kit bags we don't know it. Designed oiiginally foi Illitish 111 my officcis, these bags have come into geneial use because of their good stylo, capacity and ilmability. We have them in sevei.il shape and many size.-, chiefly in tan cowhide; a few in black. All finely made tlnoughout. A new shape is nairovv at the top and has collapsible bottom so it can be folded up and put into a tiunk empty. Tines $2i.50 to $55. ( Vliiln I loor. i lirntnilt) SOME New and Fashionable Lockets aie copied fiom the huge, old f.islnoned lockets our giandmoth eis and gi cat-aunts wore. They me round nnd oval and sijuaie and oblong in shape, lather flat, and when opened (and they simply slide open) show space foi .1 pictuic nnd have a minor on the leverse side. They aie of imitation shell or in colois coial, gieen, gray, black or blue. Some are in solid ciders, otheis have delicate gold tiacery. They have laigo linked chains of goodly length and aie 1 cully much lighter in weight than they look. Lockets nnd chains, $7 to S 11.50. Separate lockets, 3.50 to $5, (Jeurlf) 8tor, C,""tnul''"I' ""') Ok 1 Did You Ever in Your Life, See Men So Alert? 'h Did you ever see them going about their -A dailv affairs with a step so springy, with head so high? .Tni Did you ever see such a look of triumphant! 3M. Americanism as every man wears? Did you ever determination ? see such enthusiasm, J y such, Shouldn't These Fine, Alert American Men Have Good Clothes? ' We believe so. And we will see that every man who comeQK for clothes to Wanamaker's gets good clothes. , No shabby, skimpy, half-cotton, half-tailored suits no trash. 41 But the very best, hand-tqlored, all-woqk suits to oe nau in America. We have them ready, $28 to $60. (Third Floor, MnrUrl) v .f I SSvil Of 5'-i Men's New Percale Shirts ati Today's Wholesale Cost Vi Ul iSS !l . I he puce is 1.50, and if we went into the maiket today?' to buy these shiits wc shoulil have to pay that much for them at"-' wholesale. ( i, ( They an- an evcellcnt (pialitj of pcicale. made plain negligee stle, witli .-tatche4l cuffs attached 01 sepaiate. .'-h Designs aie chiell.v stupes, but theie aie a few checks. j' 1'nce SI. 50. 'V 1 More of Those 65c Neckties VkK We tiy to have a fiesh lot of these ties in each Saturday; for word of them has gone abroad and there is a great demand.t You'd pay half as much again elsewhere. (Villi" I lour, Mnrkdl 3f 1 J M ' iw As much foi the freshne of it as for the newer style. Ther hat that did duty last r all and inter it scarcely nt to wear "iis .season. New leather and new ribbon wont nx it. tion is in the felt. Of Course a Man Wants a Clean, New Soft Hat The discolora- 'I his compitihcnsivc showing of men's soft hats includes som , not to be found elsewheie in Philadelphia . Our own Wanainaker soft liati at S5. ,' Italian soft hats at $4. (Vlnlii I loor, .Murkfl) y Men's Gloves for Early Fall One-clasp, double finger-tipped silk in gray", $1.25; gray and khaki, 1.5(. One-clasi) giay mocha, ouUeam sewn, with speai point and. combination self and black embroideiy, $-1. (Muln Moor, Markrt and Crntmll Tfc- Irfw' "5Smfl 3 1 These Handkerchiefs for Men ... .. .. l..r.i i. 1.i4 imam u'inl nml nil tvontinnnl vnlliPc fai1 4TtA pi ices. "& I'lain or initialed handkerchiefs, $5 dozen of pure IriST, linen, geneious size and well made. J&g Linen khaki handkerchiefs, 50c apiece, $ti dozen these, c an unusually good grade. (VVrtl .VI. If) Any Man Can Find His Fall Union Suit Here And can couni on u lor cunuuri. umi goou service. 3, Medium-weight cotton, long or short hlceves, $1.50 and$l White mercerized, long or short sleeves, $2.50. Natural merino, short sleeves, $3.50. Natural merino, long sleeves, $4. Winter weight whito lisle, Swiss ribbed, $5. Medium weight white mercerized lisle, Swiss ribbed,, Natural merino, Swiss ribbed, $7. m (Main Floor, Market) . tf: K .." rvv." ? m:'-- jmmsiSi! '.'JFIiA . h ilV, . &m M !.K
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