-J 41 .f .a " ,'N; -' ' f : '.." , "What is a woman's greatest charm ? ; -1 A woman's greatest charm is not her beauty. It is not her complexion, or her eyes or the way she wears her hair. It is not her intellect or even her personality i'ift v.v ..KN W M t A WOMAN'S greatest charm is her energy. Energy goes by many names: it is health, vitality, magnetism, life. By whatever name you call it, Energy underlies all other 'charms. Energy makes a woman attractive The woman who conserves her energy is never out of sorts. Her conversation is animated. Her ' eyes are bright. When she walks, it is with easy grace. She radiates vitality. j What she has to do, in her home, in her office, in her clubs, in society, 1 she does thoroughly arid ', well, without worry or 'fatigue. Men admire er be cause she is never dull, never cross, never " a tired-out bore. She ac complishes much more in life, is much more charming, and is hap pier than the woman vho wastes her energy in many needless ways. The woman who wastes her energy is seldom charming. Lack of energy means loss of beauty. Her eyes lack sparkle. Her con versation is dull. She . is not attractive to other women and men. People are not inter ested in her because she is not interesting. A modern heroine's strenuous day ' The day is past when a fiction heroine can be "sickly" and still be a heroine. The modern heroine's complexion is tanned by outdoor life. She can hike five- miles, play a stiff game of tennis, do a hard day's shopping, and dance twenty dances in the evening without being overcome by fatigue. Such a day of activity is impossible, however, for many modern women. Why ? How woman wastes her charms The reason is that women waste their Energy. They are not guilty'of any one big energy waste. But their supply of Energy is drained by anumber of little taxes on their vitality which can be stopped. In walking, for example, most women waste Energy.. Walking is a splendid exercise. But no -woman should walk in the city unless her feet are ,prqperly shod' for .the city streets. A woman wastes valuable Energy by wearing (leather heels. shod foot down, you are wasting some of your greatest charm ! Stopping the energy wastes Every woman can stop this energy waste by wearing O'Sullivan's Heels. They are little individual shock absorbers. They absorb these 8,000 daily shocks. They take the strain off' your spine. The woman who wears O'Sullivan's Heels walks T' ' i ' Jui. . i i . . . G&JBII HmHHltafl& C MF )A.- - What wall flowers lack UMmmM " 1 ' The popular woman has vivacity, personality, magnetism, 5J VtR'-c II III II WlBMHKlfw1 ifrft wiN? charm in short Energy. You can't have energy in the r, 'rT iJ SJ 111 llll ii I? I l)BSBBIKfiuS? evening if you pound.it away all day on hard floors and mvXlMaoSSfS pavements with hard leatKer and wooden heels, O'Sulli' yjjfefiy- liWUlilllill llllMBBilMAEMAW' van's Heels save your energy. iMmrWMUnWW Make shopping a real xXmmKSfaSSImjIv pleasure MWSaSKSSF If shopping wears you out, wraffTOSJFaEaJCT blame your Jeatherheels. Wear ffiS O'Sullivan's Heels, and know ftfwl jlbSjN what it is to shop without '&sfF I :5illiJti' ') fatigue. Mr ft KlPJfyl with greater ease and grace than the one who clatters ' along on hard, nail-studded heels. The energy thus saved is added to her charm. You should have O'Sullivan's Heels put on your shoes at once if you want to conserve your Energy. They are not only comfortable they are fashionable. You'll see many worn on Fifth Avenue any afternoon. One out of every four New Yorkers wears them. You'll notice the wearers have a more springy, ener getic step than those who wear leather heels. Not only do their energy-saving advantages rec ommend them to many women, but they are also far more economical than leather heels. O'Sullivan's Heels last three times as long as leather heels and they keep your shoes in better shape, and make them last longer. The best heels for city wear The heels best suited to modern hard pavements and floors are O'Sullivan's Heels. They are guaranteed to outlast any other heels. They will last three times as long as leather heels and will, give uniformly satisfactory ser vice to the very last. Because of our special process, O'Sullivan's Heels combine the greatest dura-' bility with the greatest re siliency. They are made of the perfect heel material. Buy your new shoes O'Sullivanized. Good dealers sell the latest style shoes with O'Sullivan's Heels already attached. Have O'Sullivan's put on all your shoes at once.' Every day you delay putting on O'Sullivan's Heels, you are wasting your most valu able asset Energy. In black, white or tan for men, women and chil dren. Insist on O'Sulli van's. Avoid the disap pointment of substitutes. Leather and wooden heels are totally unsuited for -(city psiyements because they are so hard. Bvery day the average woman takes 8,000 steps. That means 8,000 shocks when the hard heels hit .-' . t . in T- 1 1 1 l xiara siaewaiKS ana noors. racn snouK. jars just a w ' j , little Energy out of her system. These little energy. wastes multiplied by 8,000 mean a large drain onihe :. ;'$'$: ' woman's yitanry. ivery time you, Dnng your icatner,; &:$)gk$ When HE comes home Are you too tired to brighten his evening after his work? Household duties and the children wear you out. You waste energy by clattering about on hard leather or wooden heels.- , t Stop this useless drain on your, energy by Wearing O'Sulli- ' '.van's Heels. . ' . t.it inf' f The walk women want ' sYou want to walkwiih buoyancy and grace. U'&ulltvan's ' '. ' . i .&&&. ?i: .' . ' : Save your energy if you can. ,.,' . 't, jfu S) ', Heels savo energy and give ypur walk the , ..J..t -' f" 'i . tU . ' ".u."" " .desired easy grace. "rti''"' 1 ' ' !,'' .' j -;.,. jvm fti lti wm ,n x- fl xvl "''isV f. .. iMl .-A-1 ...VMI i-';. ."' ''.-; ,i .. : '''M::Sj1 ;?;- I v.y' 1 ;w, " v; 'Sf s -, ;4; Ma . i T.' -v--? . A -iVv .. - "' . ' ' ' ? C' mo'$KCo.,-mr . ;f ?' N, YT-HL it. A w .' miJ Sfr . v, , 1 t''' te-.jj V y''!j '":; ','.- .' ', 1 . I c '1 m" '"T A i-.r.-- mtj.
Significant historical Pennsylvania newspapers