V-
f
KVENINU LED(nGR-rIHLAI)EI,PniA FRIDAY, JANUARY 12, 1917
fejfgAMfPMf
S7XBIJStED &?
JMYPW M.VnrBendSt.
EMERALDS '
Of deep,
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up to
fifty carats
C artier
712 Rfth Avenue
New York
w
1
CRITICISM OF SPANISH
IN YEARBOOK ASSAILED
"Bunk," Says II. K. Mulford, of
Objections Raised to Phrase-
' ology in Translation
ERRORS OF CRITIC CIT12D
Chamber of Commcieo Members Arc
Roused by Attack on Notable Ad
vertisement for City
vertiscmenta And tho binding of the book
mrtko it one of the finest una most widely
circulated descriptions of Philadelphia, or
any city, ever published Tlio American
edition will have 6000 copies
'Tlio text wan ptepared by A, 1' Card
well, of tho editorial department of Ware
Urothra te Co . ono of the lendln publish
ers and trade Journal printers In the city
Mr fanlwell spent about six months on It
and wrote about 167(100 words descrip
tive of tho cltv nnd Its Industries All this
lias been translated for the Spanish edition,
and those advertisements Included, which
Iibvo n Rpeclal nppenl to Uiltn-Anierlcnn
trade,
This rrlllelsm of the tfpanlsh book Is ab
solute bunk. There Is no elly tin earth that
would stand for sunk null-bnrk hindrances
ns we have In I'lilladelphla."
ciutic cntTtciznu
Mr. Mulford railed In several men of his
Spanish correspondence department, Hrtnetl
with dictionaries. They picked nut some of
Hie words mentioned In the letter of Doctor
.salnr.
"N'otlcU Importnnte," tbey shovwd, means
important announcement, which Is Just as
Rood UMffa an tlio "Aviso luiporuiiiin wim-n .
n UfllH flitnlnMil a1.r,iilt1 ltn ll.eil. Trie I
word "vnrones" which Knlnz raid should
be used Instead of'M urn holms" In the phrase
Normal school for boys" means mature
men between thiltj nnd foit.v-(le Vo.ir".
ntoortlliiR to the hex! Spanish illetlonnrles
"listntlu. vviiun wilt rnuriwu in 't;
in I, menus "stHy. sojourn or residence.'
mid the wind hurri-sImI by Sain, "estnn-
In." jneiins n landed property. This would
bo lilfonerl In the sentence, which referred
to 'fncllitlcK offered to persons tnaUltiB it
lsli In Phlhulrtiihlii '
Tho Spanish Year TtooK rontiilh" -'40
pace". nlKiiit eleen liv fourteen Inches.
Iiounil In lenllier The American edition
iimtnlns '" luii m 'I he paper In Rood
qualitv. Hie lllmttiiilliihs new anil attrac
tive anil the tMiRnilo f a blub "landord.
GLI ALLEATI V0GLI0N0
LA PACE CON GIUSTJZIA
T
Tho rhlladelphln t'hnmber of foniiuerco
Tear Ilook for 1917 in Spanish, which was
criticized a few das oro ns belnB n. "bar
, bnrous" translation t the Amerlrnn edi
tion by Dr Antonio Sain, who snys ho Is
an authority on the Spanish lainruaGo. Is
defended by memticis nr the Chamber of
Commerce as the best bunk of Its kind ever
prepared for I.atln-Ani.-rlrnn cliculntlnn by
any commercial organization in tor ii
States.
Prof. J. P W I'niwforil, of the Spanish
department of the I'ulvcrslty or Pennsyl
vania, after an Inspection of the honk. Haul
It was a clear and readable work In Span
ish, and tli.it. nlthniiRli some of the criti
cisms made bv nm-tnr Sain nilRht bo war
ranted from the standpoint of pure Spanish
Ushkc, tho mistakes are such as might bo
xpected In nnv work of translation.
AWKWAItn IIJIOMS
"Tho text," he said, "shows It Is the
work of n translator who undoubtedly
known his Spanish, but who In tniuslatlnK
American Idioms and commercial expres
sions may hae used words nnd combina
tions that appear odd fiom a Spanish lew
point. Such things can be seen in any
translation- from a foreign tonguo Into 1-nB-llah.
"Tho few blunders that I can llnd cer
tainly cannot make the 1"oU do inoro harm
than good In Latin-Am. rii a. as tho critic
declares it will of nurse. I mn not faml -lar
with South American usage, which Is
not alwajs tho ui.igo r the pure C'.istllllan
tongue. Tho work should not bo condemned
for a few minor faults
Dr. L S Itowe piofessnr of nolltlc.lt
aclenco In the Wn.irlon School and ono of
tho best-informed men on Latin-American
affairs, found no fault with tho book, al
though ho said he was nut fiimlllnr enough
with tho liner points of .Spanish to express
an expert criticism.
. Vtminn KllfccllCKlllin. Ill illulpul Of Hie
Klrschbaum Sihonl of Languages and llu
reau Translation, mliltli undertook tho work
of translation, said-
"Tho criticism of Doctor Salnz la ma
licious and Mii.ill 1 think It must bo tho
work of n 'sorehead' who failed In got tho
Job of translating and wroto this letter
under an assumed name. Ho cannot bo
found In tho City Directory and nono of
my Spanish or Smith American ac
quaintances ocr heard of hint.
TliANSLATuU IHWUNDKD
"Mr II P. Alvarez, who bad direct
chargo of the tiniiHlatloii. Is a native of
Boutli Ameriia. of a cultured family: waa
educated In old Spain, was In tho consular
aervlco of Venezuela and traveled lu nil
the countries of Latin America, so ho
knows tho language of tho countries us well
as tho Kngllsli language Ho ban been an
Instructor in tins school"
W. II. Schorr. HccrtiUii of tho Commer
cial Museum who is Consul for Uoilvla.
aald tho hpaulsh Year Hook was a
credltablo work and bad no inoro blunders
of language than unj work might have that
transcribes so many American technical
and commercial expressions Into tho
picturesque Idiom of Latin America. Mr.
Scholt noser lieanl of Doctor Salnz.
II K. Mulford. chairman of the foreign
trado committee of tho Chamber of Com
merce, who nn largely tnllueml.il In pio
moting tho ejr bonk In the Spanish lan
guage, expiPNL-tl indignation at tho erit
' iclsm ndvanced.
"Do you think tho II. K. Mulford Com
pany would put twenty pages or the most
expensive ntlvt-rilM iiientH of Un chemical
manufactures in this book without seeing
that the SpanMi was torrect and readable
to South Allium ans.'" he asked.
"Wo have (lfteen Spanish correspondents
...... a..... ImmiiHuu i.tid un tnnk imm Ihrit
111 uui w,, .." .." -- -
the proofs f the entire book were revised,
as well as our own aiUertltemunts. Tills
book Is the most carefully prepared book of
Its kind ever issued I-'oitr thousand copies
will bo distributed all over South and Cen
tral America, to leading banks, clubs, hotels,
newspapers, largo mercantile houses, mid
the heads of Government foreign depart
ments, as well as to every South American
consul in tho fnlted States.
A NOTAULi: WORK
"This book has never been equaled. In
contrast, the year book of the Merchants'
Association of New York for 1916 is simi
lar to the catalog of a college, giving
abput two-thirds of its pages to the names
of members Uur book will cost from lifty
to savent-flve cents a volume for the dis
tribution alone The illustrations and cost
ly three-color half-tones in some of the ad-
Lit Loro Nota al Presidonte Wil
son Definisee gli Scopi oil il
Pi'otjrainma dell'Intesa
LLOYD G K 0 R 0 13 PARLA
IIO.MA. U Henmtlo
!; statu pubhlliiito iitil. lontemporanea
inpnto alia pubbllonzlono nwoiuiln uella
Hu,n Miiii ftf.it'tntenn e lii America, la
risposta che gli alleati batino dato alia nota
del presldentp Wilson circa la pace europea.
Dnpo aer rlconnseiuto tulll 1 beuPilcll che
orrnunn nll'umanitn' dnlla tace ed I sen
llmetitl che lianno Insplruto It proMldente de
gll Stall L'nltl, la nota fa rllexare die non
vl puo' csscro nualogln tta gli scnpl u le
tendenze del duo giuppl ill pntenze bel
llgeinntl So l e' orn un fat to sloiico
chlaramento slahllto ' ipielln della vl
gllacca iigRiessloni' della (Serinania e del
I'Austrla per asslcurarsl i egemnnla In lhi
ropa ed II ilomlnlo econoniko sul niondii
Con la lolazlone della nmttrnlltn' del Lus
semburgo e del llelglo la liermnnla ha dl
mostr.ito che ebsa slstcinntlcimetite scattn
I prlncipll ill Umatilla' ed II rlspetto dmulo
ill piccoll stall Un nntn fa rllexare tuttc le
ntrncita' prrpelrate il.illn (iermanla e dal
I'Austila illrettamente e rpielle perpetrate
Indlrcttiunente In Ariuenln ed In Sliin a
mezzo ilpll.i Tnrchlii e dietro Istlgazlone del
governl dl Herllnn e di Vlenn i.
Per ipianlo rlRiiarda fill nhlctlM degll
alleati, la nota dl rispnsl.i dice che ess!
non possono cssere stnbilltl nel loro dettngli.
r,..i ,nu,n nuni Bnim linn tint). Iii sostanza.
cosl' como sono espressi nella notn. ciuestl
oblcttivl sono:
1. Ilestnurazlotie del llelglo. della Serbia
o del Montenegro, con relatlvi Indcnnlzzl.
I. i:nciiazione del terrltorlo Itunso
nella b'rnncla. nella l.ussla e nella itu-
n..l., Am tnltillin rliiii nizlone.
. Iliorganlz7azlnne deH'Curopa. basatn'
sul rlspetlo dello nazlonallta' o sul llbeto
siluppn eennomlco
4 Itestituzlono dello provlnco strappate
ngll alleati negll nnnl passatl. II clio slgni
flca la lestltuzlono dell'Als.izla-Lorena alia
Francln.
f, Liberazione degll itallani, slavl. rumcnl
o czechl soggetti a ilomlnlo stranlero.
0. Liberazione dello popolazlonl bog
getto nlla tlraiiuia turca.
7 i:spulslnue della Turchla daH'Kuropa.
S. Illstnblllnieuto del tegno ill Polonla.
0. Dlstruzzlouo del mllitarlsino prus
slano, sempro pero' con rlspctto alia in
legriln' polltlea del pnpolo tedesco
10. La pace peimancnto basata sul
prlnciplo della llberla' e della glustlzia a
uftlln Inlntnttlln rpilnttn' nell nblilli:lll In
lernazlnn.ill. A ipicsto rlgu.it do t.mto gli
alleati quanta II llelglo nppioiaun I'ldea del
liresidento ill una legn per imporio II ri
spetto della pace o della giustizla nel moio.
l.a nnta non ncceuna uffatto alio colonlo
tedosche in Aft lea cd in Asia gin' perdute
dalla (let mania.
PKIt LA VITTOUIA I'l.S'Al.i:
Telegramnil da Londra-dlcono che un
profondo canihl.imenlo si o' crlflcnln in
liiBhlllorra In ipiesti ulllnii glornl. cho e'
dovulo in risultatl delta ronfeienz.i dl
Jloniu. risultatl oho si scilrnnnn tra poche
scttlinauo sul cimpl ill battnglia Sul
ringhtltcrra Bl era stesa ulttmamento una
greo atmosfera ill pace cho .i raplda
monte dllcguaudosi dal momento cho la
Oermunia si ostlnu u perslstere nell Idea
ildla pace germanlca Oggi le polenzu del
l'liUeBa sono crn-l' stretiumcnto unite tra
loio die nulla potra' sodlsfarle se non la
vitlorla decislMi e linale
t' mmuin .eii7 nimin ilenrpzzaro le forze
o la potenza del nemlco o senza sminuiro il
complin gi.nlsslino cho peso, sugll alleati o
plu' specialmente sulla Qrnn OretngiM M.i
ngnl speranza che la Clermanla pota.t
nutrlro dl seminnre dlscordl.i tra ell alleati
o" sanita coinpletainente nella conferenza
ill Itonia, e la Germtinla poteva accarezzaro
speranto soltanto nel caso dl dlsldll tra nil
nlleatl dell'Intesa ,
Oil alleati sanno rim la Clormanla non
puo- Mncero la guerra! questo o' un fa Ho
beno nssodalo Pcrelo' la nulsHone nelia
pace e' nncora nelle manl della rlcrmanm
So quesla conta dl Imporre 1ft pace consloe
randosl vlttorlosn. la pace non si nrn ho
lneco essn concludera' che la guerra non
pagi e sara' dlsposta perrlo' nlle nece-sarln
conccsslonl, nllora sara 11 caso ill trattaro
per la cesnzlnne della guerra.
11 prlmo inlnlslro inglexe. Llovd ';eorRe
pronuiiolo' lerl un dlKcorso a l.nnilla net
quale nsslcum' he rII nileall edrnnno la
loro Mtlorla nellniino In ioiso LRU
dli hlnro' ehe gli alleati vngllnno che l.i pace
sla folidatn sti snllile bast, e fecn rllevaM
la complplu titianlmltn' dl propositi Hteln
tnsl nella confetenza dl Uoma tlove wlitein,
lift flcohoscluto che la ttuernt preferlblle
nl ilomlnlo della Prussia sull'IMrnpa.
Pii rapjioMo del genera le Ciulnrna pub
bllcalo lerl sera tint Mlnlslero della rittcrru
dice: , .
Sulla frotile tlel Trent Inn Intlltlla
della nostra nrtlgllerla e' stain osfneo
ma da fortl nevlcate p da una densa
nebbla.
Ritllit frnnle delle Alpl rilulle si son"
nvute nzlonl intermittent! dl nrtlsllerm.
e di mortal un trtnrea o inui-ne -llx-lln'
da parte ill piccoll repartl.
Le noslre hatlerle banno dlsperso
trilppe ncmlche nelle Mclnnnze delln
sinzlotin dl VolcladrnRa. a sud et dl
loilzla
Links Democrat
in Leak Scandal
t fliilhiiifil fl-nnl Pilltr line
Demurrant' side "f 1ine a tight to eon-
lude this from tho action or the majority,
sold Leiirnol
Hepresentatlio ttonber ntkeil the namo or
the member Imolvod.
"I bine tin inline," snlil I enroot "The
iiimtnlltec bud I lie power In get that name
and did nol "
I.enrool denied elmiRes thai the tie
publlcniis' insistent e on nn Itnestlgatlon was
for pattisan purpnses.
Wood llally icfuseil to apntogize In It W.
Hulling brothei -in-law nf the President,
nnd Stcretiii.i Tuniiill.
I have nn npnlngles to make to ativ one "
Wood declared. "A runmr still lives that
'inon high In governmental nffairs' were In
volved." t'hnlrinati Henry opened Hie debate bv
urgliiK tho House to support the llules t'oni
mitteo In Us recnmini'inliitlon in table tho
lirnbp tesolutlon nn tin- gioiiud Unit "not
one particle or evlibnce was nihluced In
six da.vs of lieiiiltigs tn sil-Mulii the chiirges."
The resolution and Its t lunges, ho de
clined, lonstltute n libel against the House
He said the subcommittee "to consider the
conduct of ii contumacious witness.
Thomas W Lawson." still plsts
An Investigation. Wood said. Is duo each
member of the (lovei nnient. beginning with
the President March Harrison. Democrat,
scored Laivson as an Irresponsible ricnzled
four-llusher."
Ilqiiresentntlve Itennet Isepubllciui, de
clined Lnwsnn ttuild not be clled fni con
tempt If the committee tenon Is adopted
Hvery precedent, bo said. Is against II
"Law son told us where we cnuiil go," he
said, "and we went. The i ondiict of the
majnilty members justifies Hie rcnsonahle
ileducllnn Hull the.v me nrrnld to Investi
gate the leak. I hasten In ohsolve the
gentleman Trnm Kentuckj. Me. I'antrlllj
whn liiw shnwu un such rtni '
Hvlilenco grew that the vote on the reso
lution would he eloso Mali) Democrats
showed tendencies tn support tlio Repub
lican demands for a further Investigation
CALLS LAWSO.V AUXnilMAL
"We must raise tlio curtain on the recond
netthe, honor of Congress." said Itepie
Bontatlvo Chtpci Held. Republican, who
fniiRht daily with La train tit tho prelim
inary probe. "I nave no irgaru un- inn
honor of Lawson. Ho is not a normal man."
TEUTONS ADVANCE
IN GALATZ DRIVE
Russians Pushed Back To
ward Sereth Lose An
other Village
WIDEN ATTACK IN N 0 R T II
Czar's Troops Strike Hard Along
Vilnu - Dvinsk
Railroad
' timtt.lN, Jan 12
Capture of tjiburtca. In Rumania, wm
nniiounecd In today's ntllelal stntcmenl. The
fctntehunt rmiiouneerf continued progress
from Urnlla to H.nlatz ti' tho Teutonic
forces, the Russians having been pushed
back toward the Sereth again In n fight
which took Place Hi the swfttnp lowlands
between tho Inn clll'es The statement con
tinued. On the nlRht from .Innuno 10 tf II.
(irineil hBsttlo snips ineu 10 i.t '
rea nn the n.inubo up-stream. One
ship was sunk by our artillery lire nnd
another forced to tun ngtouitd on the
north bank
1n the flghtlm: In western Rumania,
extending our successes of Jnnuftt.v 1
nml yesterday, enemy positions on bolh
sides of the Oltoz road, nnd several suc
reedlnR lnts. were stormed, the cueuiv
suffering seveie sanguinary dosses
Thev left one otllcer and elRhty Koldleis
nf other ranks. sl machine guns nnd
three initio throwers In the hands of
tho iiRRrcsois
North nnd south or the Sislla vnlle.v
liostllo attacks were without success
The Ruslatis have widened Hie H-ohl nvir
vvhleli the) me tnrrvlng nut their ofleuslve
ngnlnst the Hermans In the eastern thcilie
of war. AicnrdlliR to Hie Win Olllce ie
port .ntlatks were dellverrd along Hie
Vllnn-Dvlnsk Rnllrnad. vvhlih Is a eonslder
nbln distance south nf the nilglnal scene
of Hip Russians' offensive eiitei prises These
attacks rt-ere reputed with henvi losFe
Kurther nortli the righting inllvilv has in
eieased. The (lertnuns sonthttest nf Rlpn
made two minor attacks to Impinie theii
position
Soutli of Lake Ocluldf the Allies at
tacked u positlotn hold by Austto-lliin-giiilan
and Hulgniiau tionps. but the posi
tion was maintained, the AVnr DIIIco slated
In its report on Macedonian righting.
It HIT I SH ANCRE ATTACKS
I BROKEN, RERUN SAYS
linilLIN, Jan i:
Two vnln .ittaiksbv nnRllsb forces made
north of thn Anere In the early morning
were announced In today's oniel.il state
ment. Near Serre thn Ilrlllsli attnek was
broken down lierore the Herman lines and
north nf ntaufntirt after an Initial mnew,
u Mtongl tondiietcd Herninii count, i iliiust
drove them back with heavv lo 1'iftv
From
OHIO .MARSHAL KILMJH
Shooter Taken After Battle
Hamcadcri Housu
PIQl'A. Ohio.. .Ian 1.' Ilnrvev Hake,
marshal or Covington. () . was shot and
killed today by 'tort Clark.
AHer tho shooting Clark batricaded him
self hi his brotlier-lii-Iaw's homo nnd fought
for three hours against arrest, whllo police
of threo tow ns surrounded tho house.
P. T. Wise toys:
When you buy
Shirts
Buy
3 for $4
You Eft l' .i.uo anM nlwnluto
RiittHfiirtuni uliou nu Inn ilitho
famous I iiilrrtlnu n Milrts, sl.fiO lm
Atliulicil or Dftitdinl t uITn
A. R. Underdowns Sons
Itlllilirr (moilu anil Mrn' ruriilnhlucs
202-204 Market St.
l.ttuhllhhril .Mine l"
( S) i
V MEN'S TAILORS V
Cor. 1 3th nnd Sansom
OUR SEMI-ANNUAL SALE
tin; iiij.(iit Ttii.ui!iMi i;vir
KVI.lt tin l.ltt.1). Ju.t tu mnUe nor
frirtiiW unil qultk tlrurunte ihirliu: Jan.
una 1-eb. utib. luur Initiieitlon UkLril.
iii.!M nnd KJn.OO hl'lIIM.S at KOi;
OVKUtllATIM.S to ontrr il
$15 00 and KI3.50 HMTIMIS or. Cflri
ni:ittllTIMth la grdrr . J
'CALIFORNIA AND THE
END OF A DELIGHT
FUL JOURNEY
Tour Journey's end In golden Califor
nia is a rutins climax, to tho dellghu
pf trip 'yU Itock Island El Paso South
western, Southern Pacific on the superb
limited trains. "Golden State Limited"
or "Callfornlan."
Hh route -Bl Paso, now the military
center of the United States; Douglas,
rith Us giant smelters; ISisbee, a unlqtie
tnlnlug town; the ow Apacne irau ana
jlooaevslt. Dan). (
The military encampments at El Paso
ni West provide a. continuous panorama
SJry loyal American should see. Tick
Jte perout ten-day stopover at HI Paso.
Ko Quicker time-no better service via
aw route to Southern California the
dVct route of lowest altitudes.
Less than three days Chicago-St.
rioSi to Loa Anselea no extra fare.
TivkeM. renervattons and CoUtoriUa
MteVature on request at Kock Island
InJvta Bureau, hi WWaner Butldlng
MM Swi: D- P A. Pw Walnut
Ad
$500,000
MORE
will enable Temple University
to so enlarge its teaching
facilities that thousands of
young men and women who
are imperfectly equipped to
make a success of life may be
made better citizens, larger
producers and greater earners
without interfering with the
work by which they are now
earning their living. We are
pledged to complete this fund
by February 14th,
TEMPLE
UNIVERSITY
ASSOCIATION
prisoners and two machine gtms were cap
tured.
The statement said minor Infantry en--.,,.
.. nti mine on near licau-
mont. Tlio statement said.
Our troops that entered this mornins
Into hostile trenches In the t-omnres
nelRhtfl and east of Nomeny returned
without losses and with fifty-six French
prisoners.
BRITISH TROOPS BEGIN
INVASION OF PALESTINE
lO.vno.V .Ion 12 Invndlmr Palestine,
a W force" has capmred six lines o
Turkish intrenchments Kunr,li .R he ancient
cltv of Itnfa. on the Hlnal Peninsula. An
oniclal statement here sas
On Tuesdav our ""f"' , " "'"''tf d i
strotiR enemy position '""'"'- of "
lines or intrenrhmetits with sit main
redoubts and a central ee ... covering
Kara, thlrlv miles northeast or t.
Arlsh The at.nckl.iR force, ""no''
of Attsao mounted troops and t he Inv
perlal camel corps, left 1.1 Arlsh on
Mondaj. and the attnek on lite posi
tion commenced s 7 o'clock on Is
mornlnR of Tuesday. The HuhlM
lasted until 5 in the afternoon, when
tho position was finally carried
After the enjraRcmetit a Turkish re
lief fo.ee was located ndvanelnR fiom
Klialal. sltleen miles east of itafa 1 i
force was etiRBRed al a polnl aboil foiii
miles rrom the Itafa position and was
cntlrel letrnied
Full ditnil" of tbee operation' aie
not ret at hand. Up to the
we have taken HOO rmowiA pris
oners and four mountain -. ---
enemy killed nnd wounded In our hands
amount to 600.
llafn, the ancient Egyptian nhaphla, Is
just over tho lino In Palestine. It has been
the scene of many battles, which history
traces back ns far as 721 n. C- The town
Is about seventy miles southwest of Jerusa
lem. This Is the furthest ndvahse eastward
which the Hrltlsh had made 'Ince Ilia de
feat of the Turkish expedition SRalnst the
.Suez Canal The new eampalRn has been
In proRrcss for several weeks, but little In
formation has been given out conrernlnu It
There have been no Indications whether tho
Hrltlsh have embarked on nn ofrcnsivo with
thn design of strlklnR a serious blow at
Turkey from the south or whether they In
tend merely to clear out hostile forces
from the Sinai Peninsula and Improve tho
defense- of llRJpt and the canal.
Tho first repot t of these operations was
tho announcement on Iiecember 22 of the
capture of Kl Arlsh, ninety miles east of
tho canal.
iMiooioe
Hot-Water and Ice Bag
tVhy buy 2 baRS when the
Mlrfo does the work of notn7
llll
A STRONG
tobacco
may have lots
of flavor, but
vou can't smoke
as much of it as you
...nt- A mil-! rnriorrn C
often has only its (j
11111VJ11V-00 lu ..vM. -.
mend it. ji
VELVET combines f
mildness and flavor in
..nK nfrtt. t-t-t ron II
ll4t-.c-c .w, ... out, II V VV ttjf JCV 11
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TO occupy the place that Armour does in relation
to the country's food supply imposes responsi
. bilities of stupendous importance. And in this
time of high food costs, higher than any of us have
ever known them, it is only fair to the American peo
ple, that they should know how fully Armour realizes
these responsibilities how thoroughly the Armour
organization lives up to its stewardship.
It must be remembered that Armour is not a pro
ducer, but a purchaser of raw materials; nota retailer,
but a manufacturer of finished food products.
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In this position, as a great
public servant, it is Armour's
highest aim to provide the
farmer with a steady and
continuous market, that he
may be stimulated to greater
production.
As increased yield brings
greater revenue to the stock
grower, so does it bring greater
volume. But, most important,
greafer.sNppylikcwise means
lower prices to consumer.
Yet encouraging greater
production is but one way in
which Armour strives to keep
prices at true-value levels. In
scientific handling, Armour
effects wholesale economies
which further hold down liv
ing costs.
And this is Accomplished by
turning all inedible portions in
to valuable marketable by
products. Under less ccorfomi
cal systems, these parts would
be charged to you in higher
prices for meats.
Hut even such efficiency in
preparation is not enough.
Your food supply must be dis
tributed cheaply, and with
out undue shrinkage or
spoilage. So Armour has
built a line of refrigerator cars.
And because Armour and. Com
pany own and maintain these
' refrigerator cars, no outside
car shortage can ever stop
the delivery, nor raise the
price of meats, your most en
ergizing food.
These factors act.as a whole
some influence generally in
keeping prices at true-value
levels.
Once this is borne upon
you, it follows as a matter of
course that in specifying
Armour foods upon your table,
you are working for your own
.best interests.
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CHICAGO
IR H. RIDER HAG-1
GARD, author of ';
such famous works as
"Marie," "She " "King,
Solomon's Mines,"
etc., wi::.'te "The Ivory
Child." His works are
the standard of the
world for stories of ad
venture, and "The
Ivory Child" is among
the best of them.
i:)
1061
Tomorrow's
Evening
Ledger
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