EVENING LBDGER-PHlDABEnPHIA. FRIDAY, DECEMBER 15, 1016
i ,-- v -in. f & J
taeti0Ft!&v
Gimbel Brothers Store Opens at 8:30 Gimbel Brothers Store Closes at 6 Gimbel Brothers
Friday, December 15, 191tf
INTS
Ufai
A year ago Gimbels under its new policy proved its helpfulness to
Christmas shoppers.
It is a question of intenta determination to win vast volume of
business by giving best values. Today the Store is more necessary than last
year, for it has worked hardest to protect its customers against every cent of
unnecessary price advance. First of all Dependability.
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Service Means So Much
Carefulness in preparing stocks.
Carefulness in. safeguarding your purse.
Carefulness in waiting upon you subject to
human limitations that you can help overcome
Be sure that "send" and "charge" address
arc correctly written. Look at the sales
check; have salesperson read it to you.
Carefulness in saving your strength and time
and in sparing your nerves.
Guarding against street, road and railroad
blockades, let us start gifts on their journey at once
marked-"TO BE OPENED CHRISTMAS
MORNING."
Use the parcel post freely and insure your
packages U. S. POSTOFFICE IN THE
STORE.
And what a Christmas it will be! here in the
Philadelphia Prosperity Zone busy for years to
come; praying for world peace; believing in itself
as the best region of the world for production and
distribution without waste.
At $2 a Pair
Yes You'll Givo
Silk Hosiery
It will be more gratify
ing if thev're bought at
Gimbels. Practically atyy
color and any style that'
new.
Silk Stocking, for wom
en, that arc hand-embrotd-crcil.
In black with apple
blossoms and daisies beau
tifully embroidered. At
$2.50 a pair.
From France Ten
styles in women's silk
Stockings, with silk clock
ings and a touch of cm
broidery. At $2 a pair.
At $1.15 a pair silver,
gold and a hundred other
fashionable s h a il e s in
women's silk Stockings.
m
Gold Jewelry and Gems
for the Principal Gift
Whether it be for school-chum or father or mother, husband or wife,
sister or brother, daughter or son; old people or babies the best gift (and
some others) is pretty sure to be gold or gold and gems I
At $2.50 a Pair
Gimbels, First floor.
For Women-
Diamond-set La Vallierex: in platinum,
at $50 to $225; in gold, at $B to $70.
DiamoiUl-set Uroorlies. at $25 to $400.
Diamond-set Ilracetcts. at $35 to $225.
llracelets - in secret lock or flexible
links at $9 to $35.
Diamond Kings, at $50 to $475.
Strings of gold beads, at $3.50 to $18.
Gold Lorgnons. at $12 to $25.
Gold HaRS in Krcen and yellow gold
at $40 to $225.
Gold Thimbles, (it S3 to $7.75.
Gold Bracelets, at $3 to $70.
Gold Wrist Watches, at $21 to $65;
Kohl-filled at $12 to $27.
Gold I.avallieres in endless stone-set
styles! At $2 to $25; diamond-set, at
$7.50 to $70.
Stonc-sct gold Kings, at $4 to $28.
Hat l'ins the head of sold; a fcxv
stonc-sct at 75c, $1, $1.50 and $1.75.
Lingerie Clasps, at $1.25 to $4.50 a pair.
For Men
Diamond-set Scarf-pins, at $10 to $90.
Diamond-set Kings, at $20 to $240,
Diamond Cuff Muttons, at $10 to $35 a
pair.
Gold Waldcmar Vest Chains, at $6 to
$38.
Men's Lockrts, at $7 to $21.
Gold Fobs, at $8 to $30.
Pocket Knives, gold handles, at $3 to
$18.
CiRar Cutters, at $2.75 to $25.
Match Safes, at $14 to $29.
1'eucils, at $5 to $38.
Fountain Fens, at $21 to $25.
Kelt Ihickles. at $7.50 to $18.
Waldcmar vest chains, at $6 to $38.
Stone-set Kings, at $6 to $26.75.
licit Duckies, at $7 to $15.
Watches solid koIiI. at $2S to $125;
gold-filled, at $20 to $90.
For Children
Gold Hracelets, secret lock style, at $2
to $12.
Gold Crosses, at $1.50 to $5.
Solid-gold Lockets, at $1 to $5.
Ilib Holders, at $2.50.
Dress Huttoin, at $2.25 to $3.
Dress Fins, at $2.25 to $6.50.
Gimbels. First floor.
Neck-fixings
That Women Admire
And would love to own. Hundreds of
dainty neckfixings to choose from. These
are suggestions
Collars of fine white
tucked net, trimmed
with lilct lace inser
tion and edged in ruf
fle of net. As pic
tured. At $1.
Collar and Cud
Sets of white broad-
Collar at $1 cloth, scalloped ctlgc
wBgm
and a suggestion of silk braid. Deep back
lar and wide cutTs. Pictured.
At $1.50
colli
a set.
Collars of broadcloth in styles galore.
Some have pinked edge and silk tassel at
each corner of the back. Also embroidered,
spachtel and braided effects. Variously
priced at $1, $1.50 and $2.
Collar and CulTSets
of Georgette crepe in
cross-bar effect; large
square collar. Ati
$1.50 a set.
Vestces of w h i t c
Georgette crepe; re
vcr front; some with
picot edge ; others Set at $1.50
hemstitched. At $1.50.
Gimbels, Neckwear Stprc, First floor.
L 1
lit ZJ? 3 jW
TOYS
dim hoi Special CMM'a
II mill Car at 4. vnluo tit
ntcnl nnt! wood construction,
rulilifr tired wheels, atect
handle, wood frnmo and sent;
will give exercise to th
cheat, nnm and ltisa.
Onn of the beat Vloelped
mndt In pictured : linn nn ad.
Jugtnliitt mnt and ndjustabl
handtn-liar. rubber - Urd
wheel, extra brnco tn th
hack wheels; IS. SO.
H 1
TOYS
gaf3
Sandy Andy, n, practically
unbrealtablo toy; nlmply nil
tho hopper with sand mid
the sand wagon runs up and
down dumplntr out the uand
automatically; 60c.
Tba Sand Orano at (I. with
a man working ft sand dump
ing machine.
nMm
Tha "Hie nick" (lun at J
patterned after real cutis;
nil -metal construction and
has 4S sheila ; can shoot tho
shells oft as fast nn tho boy
can turn tha crank.
yffe$
Kmirion Talklnr Machine
la a perfect llttlo machine
and wfll play larjro and umall
records; eood steel spring;
S3.B0.
m, Unjiirwi'ii i'i -i II ' P,rT I
fW IT $5
315 Women's Finest Coats
Reduced
Very fine, yet they rank as "odd lots" with us because this win
ter's strenuous selling of coats has broken sizes or colors.
Naturally, the jtrettieat styles are earliest "broken."
New Prices Are $7.25 to $10 Less Than
Yesterday's Prices
though yesterday's prices were lowest in town, quality for quality.
Fine Auto Coats in checks and plaids now $15.
Broadtail-fur-cloth Coats silk-lined; several styles now $21.75.
Reindeer Cloth (wool plush) Coats brown, blue or burgundy now $25.
Evening Wraps of Paradise plush in peach, old blue, purple or Beranitim,
with huge while or taupe moufflon collars now $25.
Wool-velour Coats silk-lined; with handsome fur collars now $30.
Colors and black.
Coats of Novelty Coatings silk-lined, fur-trimmed now $28.50.
French wool velour Coats in a novel stitched style, colors and black
now $32.50. t
Besides a Wonderful Collection of
Finest Fur-Cloth Coats
Variously of Hudson seal cloth (silk plush), velour dti nord, broadtail fur
cloth, pouyskin-cloth and Baffin seal fabric
Without fur, at $25, $20.75, $35 to $59.75.
Richly fur-trimmed, at $29.75 to $135.
' Gimbels, Salons of Dress, Third floor.
TOYS
r& f-v -zxi y
Hlfda nf every description.
Including KUxlliln Kler.
Htorm Klnpc Hlrds. National
Counter Sled, thn American
Klyer Sled larno cloiitIi
drck nlcda and umall tliimiixr
HIrdii variously tiX SOn to SIS.
1 ' ufcrtuTSSlSf afiJnl
Jits
l'apcr Hol.llrr ut SSe to St.
I.rad Holdlcri ut SOn to
ft IS.
Large wooden Cannon at
SOr, 73c, ft and St.
HlH-cUtl Train Hrl, eonvlnt
Inif of enKlne, lender, two
earn und trark, conudete at
f 1.80, regularly J2.
Another Htyln with n.
IlKhtly larger engine at :.
regularly 12 SO. Thene lire
of the farnouH Illng make;
body of tha engine Is inudo
nf cast-iron.
(llmtwli. Ton. rourth lluar
Perfumes
Glvlnt: rerfumes nlnco the
day nf Pleoimtrn In nn art
The eendnr'ii jirrsenco- "thi'
frngrnnce." floating throtiKh
the nlr an everlasting re
minder: From abroad we liae In
ntock from bucIi maker nn
Coty
Hose Perfume,
Toilet Water,
$2.60. S5:
52.60, $5; I.'UrtKan 1'rr
f nine, $5; Toilet Water, $5.
Re frauds Mary Gar
den. $2. $4.50, $9; Toilet
Water, $3; Lil.ir. $2. $3.50;
Toilet Water, $3.50: I. a
Bohrme. $2, $4; Toilet
Water. $3.
Houblcants Ideal. $2.85;
$4.90; Toilet Water, $4.65;
Quclqucs Fleurs, $3.75,
$6.95; Toilet Water. $6.15;
Violette. $7; Royal llouva
ria, $5,35; assorted odor,
special, $1.
Kerkhoff Djerkiss.
$1.50, $2, $2.50; Toilet
Water. $1.50, $2.50.
I' I v r r a AMiruii. SI.BS,
S3. (in i Tulli't Water. l,
SI.1S I'lummair. SI. OS,
SS.HOi Toilet Water, SI,
Sl.rt.ll Im Tretln. SI.BS. S?.AOt
Tollit Wiitrt. SI, si.es.
Alxo carry III ntock a full
line of l'erfilincH from hiicIi
iu.iIcitm iim ). It. lirndloy,
CulKHte. Oakley, Aubrey,
Mini Demi. Deuney A Dfii
ney. Hell llovcy. I.umlberg
Ciimbcls, First floor.
TOYS
Tim (iliuliel Special Auln
imilille ut nil. .10 1 nil iiri'KHcd
Hleel eontrm'tliin. rubber
tired wheelH adjustable
ne.it, kiiucklK steering gear;
enumeled and striped; for
children 3 to 8 ears
Mrrl nli.lrtlrlluli Tuyi
gel Hi" udvanced bo Inter
ceted Krcrlor at SOo to SJ3.
Mcccenu, SI to StS.
Amerlrnu Sludrl llullder
ut 30e to SIS.
illinbrli, To)i, Fourth flour.
Black skunk Sets, at $32.50. value
$5ti.
Red (o Sets, at $27.50, value $37.50.
Black fox Sets, at $35, aluc $45.
Taupe and "Foirct" Fox Sets (very
beautiful), at $125, value $145.
Very fine black fox Sets, at $79,
value $125.
Natural mink Sets (not one dyed
not a "blend"), at $52.50, value $65.
Separate Neck-Pieces
At $8.75, value $12.75, to $32.50, value $39.75.
Separate Muffs
At $8.75. value $12.50. to $22.50, value $29.75. ...... ...
Gimbels, Fur Salons, Third floor, and First floor Aisles.
Avtopbone, a larger ma
chine, at 10.
The Animal I'lanon are one
of th$ most Interesting toy
flanoa made; keya hap pic
urea of. animals, and by
striking 'key a to correspond
with chart B.-tuna la played;
ha educational value; S3. 30,
regularly JS, Including the
strips of musical bara and
animal.
Hand Cars at 11,50,
Automobiles at 10.00 to
111.80.
Jitney Coattrra, 10 ft. lonr,
with car Included, at S3.1S.
Velocipede at SS.tS to
1 13,
Wagon at 1.S, ft.33
to S,
roaiter Wagon at It. 30
atut S3,
. Wood Hocking Chair at
3e, SOr, SMS, ft to .
Heed Doll Ooabi white,
gray, natural and brown;
variously at fl.BO to ISO.
Ilechanleal Trains at 83c,
13, S3.S0, up to S16.50.
Klectrlcal Train at f to
7J0,
Tool Chest at SSo to
Oaiust Interesting In tha
lone winter evening.
Fool Tables at 13 to f 37.
. Drama at 33c, BQc, 13c, ft
to f J.
..Lead SeldUrt, In Mts, St
80c, 1e, fl.IS to ft.13.
. Uattlsshlp Uulldsr at aoe
to 3.B0.
fell of every nation, do
tnetlq and Imported.
Th new "Mamma" doll
at 69 to f .
Th Bhaot the Chute at
1 5-18,
Smalt Bnlnj. at f J.S0 and
f S.5Q.
bUoofl j or UgcUloj- If uses
Mfttitof.
SUcki4irls at 15e Uf I.
Desk mt ft.iA tjj f 1040.
Men's House Coats, $5
The coat of case
when the man is about
the house and goes
around in slippered
comfort. Housecoats
of double-face cloth,
the plaid or striped
hack forming the con-
ifKt in enllar and
cuffs ; bound throughout with cord ;
piped seams, two frog fastenings,
three pockets. $5. One style is
pictured.
House Coata at 6.50, $7.&U,
$12.50 and $13.50
Men's $1.25 and
$1.50 Scarfs at 85c
Sale of holiday neck
wear for men planned by
men 4- and the silks and
patterns selected by men
hence safest sort of
choosing by women of
neckwear for men, $1.25
and $1,50 scarfs at 85c;
and $2 scarfs at ?l.iu, 8Jc
MtWs Blanket
Bath Robes : $3.50
Because 01 oruers
placed along about
the beginning of sum
mer on which the
maker worked at odd
times, these blanket
bath robes are priced
considerably below
those of equal quality
elsewhere, bought at
later quotations; made full and
roomy? good color combinations,
cord at neck. Special at ?4.&u.
Blanket Bath Robfes
at $3.50 to $12
Jewelry
Is Always Pleasing
To men and women. These
items will help in the choosing
of the right gifts.
No. t
No. 1, t $9.50'
Vanity Cases
of sterling sil
ver, striped and
with engraved
border. Fitted as
shown.
No. Z
No. 2, at $3.50
Ior ""
ffold - filled
straight handle
with pierced
cap.
No. 3
No. 3, at $19.50
-r- Barrientos
Combs, alumi
num top set
with brilliant
rhioejtones nu
grte tylc
I
No.
No. 4, a( $15.75
S a p P h Ires
studded in a
striking design
decorate this
lovely Barrien
tos Comb. Of
carved crystal.
No. 8
No. 5, at $10
Cigarette
Cases of ster
ling silver that
v,-t!l appeal to
men. One side
of case en
graved; the
other plain.
famcerwa
No 6
No. 6. at $2
Gold-front Pen
Knives; engine
turned, m strip
ed and other de
signs.
House Slippers
For Women and Men
Are Gifts That Provide Comfort
Very "comfy" cold vintery mornings to slip the feet
Into slippers. Come to Gimbels and provide gift slip
pers for someone you know.
For Women 'Comfy" Slippers, bedecked in rib
bon, padded soles. In black and colors, at $1.50.
l'clt Juliets, with ribbon trimming. Leather sole
and heel. In gray, wine, red. brown and black. At $1.50.
French bow knots garnish these "Comfy" Slippers.
Paded soles. In dainty colors. At $2 a pair.
Pretty quilted satin Boudoir Slippers, light colors,
at $2 a pair, , ,
For Men Everett style Slippers, of tan or black
kidskin, at $1.75, $2 and $2.50 a pair. ,,,,,. ,
"Opera" Slippers, of tan or black kidskin, at $2.50
to $3.50 a pair.
"Romeof." of tan or black kidskin. at $1.75 a pair.
"Cavaliers," high cut, in tan, brown, black or red
kidskin, at $4 and $5 a pair. .-.,.,
''Comfy" Slippers, in various colors, at $1.50 to $2
" PaB'qyV Romeos. of tan kidskin, at $1.50. '
Gimbels. Second floor, and some in Special Sec
tion, First floor.
20
Christmas ,
Booklets
for 25c
envelopes included. Each
booklet different all
charming.
100 Brass, Desk Sets 6
pieces, at $1.50; value $2.
Gimbels, Stationery
Store, First floor
S Calendar
Gimbel assortments in
clude kinds that folks ap
preciate receiving appre
ciate in -the home, office, all
year through
These at 50c
Calendars
TJie Mark Twain Calen
dar, sayings for every day,
from the writings of the
great humorist.
The O. Henry Calendar,
artistic and appropriate se
lections from O. Henry's
writings for every day.
Gimbels, Book Store,
First floor, and some
on Second floor,
Center Aisle.
Gloves GiA
One Never Tires Of
Gloves arc one of the
few gifts that bear repeat
ing. At Gimbels gloves
for all from 'the tiniest
child to the grown woman
and man.
Very fine silk-lined Mo
cha Gloves for women, at
$2 a pair. In gray and tan.
Fur lined Gloves for
women, in gray suede and
tan cape, at $3.50 a pair.
Wool -lined soft -cuff
Auto Gauntlet Gloves, for
women, at $5 a pair.
White Washable Kid
Gloves, for women, at
$2.50 a pair.
For children Lined Kid
and Mocha Gloves at $1,
$1.25 and $1,50 a pair.
Boys' and girls fleece
lined Gloves, in tan kid and
gray suede, at 75c a pair,
Buckskin Gauntlet
Gloves, for boys and girls,
at $1 to $1,75 a pair.
Men's Hcecc.lined
Gloves, at $1.50 a pair.
Men's rabbit - lined
Gauntlet Gloves, at $4 a
pair.
-Gimbels, First floor.
Gimbel Brothers
"Market
Eighth
; Chestnut
and' Ninth
A
V
ictrola
For Every Home
Pay a Little
At a Time
$15 to $350, and easily owned, hy easy
monthly payments, covering cost of Vic
trola and records.
Here arc two popular continuations
'','';' 1 fm
Victrola No. 14
Combination
at $165
First payment $3,
balance in small mouth
ly payments. Included
Victrola No. 14... $150
Records ., 15
$165
Victrola No, 9
Combination at $77
First payment J5. bal
ance in small monthly
ps)mcnts. Included
Victrola No, 9. at.. 160.00
Cabinet with
shelve hukllug
HO raeord. ... 11,00
II Jtouble-faco 10-
..iter..?? 3.00
U.00
So qn,xiou arc we that you bhall be
supremely satisfied with your Victrola that
entirely at our expense we send an ex
pert to your home within reasonable dis
tance to teach use of the machine and care
of records.
Gimbels. First floor. Grand Auk. and "Hard
, ir.n. t!lRflK,Rfe .jis "2 str.
TOYS
Vrlncjeli. at St I for UH
on ddewalk or tho amooth
Htreeta; two rubber - tlrJ
wheal, wooUen platform and
eteel ateerlni; haudl.
Special ioii, 24 inch
high, drewed with cap and
white dreaa and. with boot-,
eea, at St.33. value fit ullD
of tha bxt dolls made und
of th hard-to-break variety.
nimUli, Ton. fourth Roar.
unit aom un Yitmt Hoof.
Tin Ttioroughtar
The Big
Toy Store
Invtft Children to
Com orirf S
Santa Claus
Tha Live Ponle
The Trick Pony
Punch and Judy
"Polar Bears"
and also the wonder I
ful jcollection of toy!
ami umiv..
T-CimbeU. Fnh
,' --HSZfc !!
nubber-tlrcd. tcol-whoeled
Chun Cnr for youmrsters;
two ulier, nt SS nnit (I.
Kiddy Kn, Skip Ivarn,
lltney Cnrn nnd tho Amerl
rnu Cir with nuto - wheel
rmndlo. .
Ulmtxl, Toy. Fourth floor.
FURS Wonderful Values
In coats of many lengths; in sets of every fashionable fur; in sep
arate muffs and neck-pieces of every popular fur and style.
Skunk-Trimmed Hudson Seal
(Dyed Muskrat) Coata
17C c i Ripple-coats -three-quarter length. Skunk
$1 O t-oats ) 0,nari cuffs edged with skunk skunk border clear
at $139 ) 'ro"d wats as well.
1 Heavy brocade .4ilk lining.
C91H r-tn ( Very voluminous. Wide border, deep cuffs
ei-rr, 1 u"d hroa'1 col,ar of the skunk'- 1,3,dsoine hr
at $179 eade lining.
Fine Set3 Include
Natural red fox Sets (from "orange"
to "name"), at $59, value $'-.w.
Wolf Setsso fine they could pass
for foxl in taupe, battleship, pearl
aiul blue-gray, at $42.50, value $65.
'Toiret" fox Sets, at S50, value $69.
Natural wolf Sets, at $42.50, value
$650.
Taupe fox Sets broad "open"
scarf; trimmed muff at $69. value $95.
Gimbels, Fur Salons. Third floor.
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