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- PEKING LEDGERS-PHILADELPHIA, TTTEKTiav AUGfS
T 17, 1915.
40 Horsepower; 7-Passenger Touring Gir, Weiglif 5075 lbsi
Valve-in-Head Motor witk Overhead Camshaft
The battle of the giants is on. It io a'battle royal for the supremacy of
(the medium priced motor car field.'
, .. ., ,
It is the battle of that type of motor which smashed all speed and endure
tance records at Indianapolis and Chicago against old otyl motors.
It is the battle of the principles of construction that went 90 miles an
hour, for 500 miles at Indianapolis, and 100 miles an hour for,. 500 miles at'
.Chicago against out-dated principles of motor construction. '
It is the battle of the manufacturer against the middleman, the producer
'against the assembler, of buying for cash against buying on time, of new
efficiency in methods of manufacture and administration against inexperi
enced, methods.
It is the battle of Quality and lower profits against higher profits'and IacR
of quality.
It is the battle of new service ideals'and co-operationTagainst old.methode?
of expensive upkeep and neglect of the owner.
Into this contest the Chalmers Motor Company enters'the greatest carl
has ever built, the "Six-40" with valve-in-head overhead camshaft motor.'
It is the lowest price at which Chalmers Quality has ever been sold
$1350 for a big 7-passenger touring car. ,
It is a new car at a lower price sent to battle with old cars at cut prices;
With new service to owners, bigger plans, new buildings, increased factory
facilities, and greatly increased production, the Chalmers Motor Company
moves forward to the great battle with supreme confidence.,
New Motor New
Car N
ew Price New Service to Owners
-
Increased Factory Facilities -Greatly .Increased; Production for 1916
itrTWP years ago we saw three things.,
I First was that the tendency of the
public demand in both Europe and
America was to a compact high speed
motor that was more efficient, would get
away quicker, run more smoothly, have
greater flexibility, show greater economy'
,and last longer under hard service.
Second was that a public temporarily"
diverted to cars that looked well and rode
nicely for a while, would swing back to
demand quality manufacture, and. the
.ability to "stay put."
Third was that only those mawifactur-
ers who built their own cars in large
volume and bought their own materials
ior spotaeh at the advantage of the mar-'
.jketcould survive.
Motor Designed in'Europe
So we sent our engineers to Europe "to
Resign a new motor and began to lay ouf
'plans for a grcatlyjncreased production
'this season!)
We are "now building" two big new
factory additions to handle the work. We
added machines that cost $90,000.00 apiece
to do work in our factory in order to
give this remarkablequality car to you
at $1350. " " "
Here is the result.,
No one dreamed that sucKsTcar coujil be
built for $1350. It is equal to cars that
sold for $4000 three years ago. It isn't a
made-over model, reduced in size, or cer
tain things eliminated to fit the price it
is a b.rJid new car, designed specially as a
Quality car at a low price.
The Quality Car at Small Profit
We are marketing this QUALITY car
a the lowest profit per car in the motor
xar business.
It nVAf I.A M-Afk4 MnM.lintk1
overhead camshaft, coats us $80.00 more
to build in our own shops, than the ordi
nary type of motor can be bought for on
the outside, and most of the competitors!
in our price class"are;.using thelordinary'
type of motor.
When Chalmers",rengineera"rwent'to
Europe to study design two yearsago.they
vfound European designers at work on high
.speed motors of the valve-in-head type
'with overhead camshaft.
European makers had already tried this
type out in their racers. They, were per
fecting it for a road car.,
We hoped to be the first in America to
adopt this style of motor. Bat when the
,war stopped European makers, fate de
creed that we should lead the world in the
use of the valve-in-head overhead, cam
' shaft motor for a stock car..
Quth'tyFfrtti
'uLtl ifour nut Car be a Omlmert"
We were not surprised at theshflwing at
Indianapolis and Chicago, where this type
"of motor won all honors. We knew a year
ago that these results would be achieved.
Speedway Racera AH of This Type
Weknewthattoattainaspeedof 90to 100
miles an hour that the motor would have
to be a valve-in-head, overhead camshaft,
type.
Think of itl " 90 miles an hour for" 500
miles at Indianapolis and the first four to
finish, and eight out of the first ten were
valve-in-head motors, with overhead cam
shafts! And then the Chicago races at 100 miles
an hour for 500 miles the first three and
seven out of the first eleven were of this
type!
Some one said Vshort time ago'that
people buy motor cars largely on three P'a
Paint, Price and Performance. You can
measure this wonderful Chalmers car, at.
$1350,. by any one of these three stand-;
ards. It is right in Paint, which indicates,
finish and wearing qualities..
It is right in" Performance,' Because no'
car at any price, performs better than this
car does.
And it is right in Price." No" one in the
history of the industry ever approached,
such quality at such a price before.
Take a Ride in.Thla'Car
"Take a ride in this car," and see for
(yourself if you do not get in this Chalmers
type of six-cylinder motor all the smooth
ness, all of the flexibility, all of the pick-up,'
and all of the "pep" that is claimed for any
other motor built, no matter how many
.cylinders it may have.
Therefore, " we say f thatVall rof our
'strength, all of our organization, all of our
money, all of our reputation, are back of
these six wordi:TAKE A RIDE IN,
THIS CAR."
Dcmonstrators"areriow'inlthe hands d
our dealers.
Chalmers Motor . Company
Detroit, Mich., U.S. A.
New Service to Owners
-Buying a motor without deficit jvurinUt
'd cmce ii trnwki ted ceilly
Every Qubotr dd jivei to vrv buyer el
Outftitn tu a !ifiUi m ht of. all "ft
TUi itrvitt csuuii cf Suvke Caupsn Dooi.
amount el wedMl.tay Qubntfi tfaUr aaywhere
it lay time
Chalmers Motor Company
OF PHILADELPHIA
252-254 North Broad Street
Keyatone naca 203T
The Chalmers C!u&
Every" Coalmen emxr i tvitl'ow,tal
Chalmttl Club.
Eth nufflbtr rcctirei regvduly wkhatA tiujl'
"Tht CUkxn Clutjatn" a wijuttt divlb t
th intttat el CUfcnen tiwmn. Mm a utraUr
thip cud cwnmmJinf theewacr U the (outoiu
of all Chthaett rtortHoUtivet twyvhmi. '
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Bell phone Sprnte S483
-AH6ilown,E Lwfor Autompbll Co
Bridgeton, N J Riley Brother
.Chetor, Pv Thonuu Hughe
Eat'ttm, Pa, Etom Automobile Co.
Landowne, Pa, Thoma Hughe
Lehlghton, Pa. Serfat Motor Car Co.
'" Media, Pa,- Thoraat Hughes
Mt. Holly, N. J. Daniel Sutter, Jr.
Norrlitown. Pa. Norri Citr Garage
PotUvllIe, Pa-Serfa Motor Car Co.
Trenton, N. J. Central Carago
Wilmington, Del. WlmInl! Automo
bile Co.
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