ROADSIDE MARKETING By T. J. Delohery LOCAL RETAILERS GOOD MARKET HILE Howard Blair, vegetable grower of Macedon, N, Y., was sticking the shipping labels on 40 of the 175 crates of lettuce he was ex- pressing to a commission firm In Washington, the train pulled out. Holding the lettuce over until the next afternoon impossible, It would spoil. So after a bit of hard think- ing, Blair loaded the lettuce back on his truck and drove to Rochester. Retailers in Rochester gladly pald him $1 a crate for the lettuce, where as the stuff he shipped to Washing- ton—135 cases—netted him after express charges had been de ducted. Later he went back to Rochester with potatoes whose qual ity brought 10 to 15 cents a bushel above the local shipping price. While Mr. Blair stumbled premium-paying market, the sort of an outlet can be developed by most any producer who is willing to grade his stuff for quality and use the right kind of packages. Local retail ers are always glad to buy of pro ducers. It keeps the money In the locality and it increases the purchas- ing power of the farmer. Claude Strother was teaching agri culture in high when a of the markets tion showed that all of the much the other vegetables used Charles. ton, W. V,, and were shipped In because lo production was very small the opportunity, Strother quit his Job and hought a small farn Market grades and ¥ a lot of Greek to him, but what constituted quality. getting his farm in vegetables, he made s« market where he wholesalers and retailers on the Kind of produce they would buy from him. “My start wasn't ; he said. “I had to take was of- fered me while I was learning about was onto & same school in potatoes survey his sed and of in nearby towns val Sensing he knew So, shape to wweral trips interviewed both auspicious, what Melons by the Pound. ”» Bey itt sti |IUn packing, grading and pros in and of season: but produce and both were anxious wasn't long mission men Ire out my improved prices pie dealers and to have my before 1 had and retailers calling me slorekeepors It the com- 2 fF stall, orders for stuff to be delivered the next morning. “Thus | was to load truck with the assurance that it would sell I saved nn lot and money by knowing what make, and my prices matoes, for instance, crate when imported varieties were quoted at 90 cents; and cucumbers al ways sold at a premium of 10 to 20 cents over those that were shipped in, “1 closely graded everything, that doesn't mean I sold only the best. The No. 2 ing to retailers in the poorer sections. And it didn't cost me anything to make deliveries since I had go to market, anyway.” Charles N. Tunnell it more profitable to put up his fresh quality vegetables In glass jars and let local grocers sell them on a com- mission basis. Extra care in selecting the stuff to be canned has not only created a demand but good prices, Evansville, Ind., 40 miles away, Is Robert A. Bennett's nearest good market; but his two-ton truck and trailer enables him to get around to city retail shops with his fresh strawberries long before housewives start on their shopping tours, What berries the retailers don’t take go to ice cream manufacturers, Seventy-five retail stores from Ta- coma, Ohio, to Wheeling, W. V., buy thousands of dollars’ worth of farm erops which are produced and pro- cessed on the Balley Farms, Fruits, vegetables, eggs, milk, butter, cottage cheese, bacon, sausage, ham and scrapple are some of their products, all packed In containers bearing their trade monk “Balley’s Best Farm Products.” “Father started this business” ex- plained J, O. Bailey, who, with his brother, A. C., manages the farms and business, “Years ago father exhib ited butter at the Madison Square garden In New York city. It won first prize. This winning was dupli- cated at several national dairy shows, Producing fine butter, father wasn't satisfied with wholesale prices, so he visited stores and took orders. The reputation the butter had won In com. petition helped get the first orders; but the quality and taste of the butter made the next sales. The confidence engendered by the butter made It eagy to sell ham, sausage and bacon; in fact, retallers asked why father didn't make other things" © 1932, Western Newspaper Union, able up my all of of time stops to were good to ¥ § / Finest of Woods Oil or Varnish Treatment Needed Only to Bring Out Beauty. The name “Unfinished Furniture” Is given to articles requiring stain, paint, and varnish, or oil to complete their finish, White other inexpensive variety, is used for the wood itself. Furniture of fine wood has its own siyle of finishing. It not under this loguing of unfinished furniture. The reason for this is that the fine wood is sufficiently attractive as it is, for it to be used, If so desired, without any finish at all, although this is un This Is assuming that the ar ticles are well made. They are good looking even in this state, without! the addition of extraneous agents named, The furniture “Unfinished” is easlly recognized as unfinished hy the wery appearance of the wood which, at a glance, can be seen to re quire something more done to it, to it =uitable to with fur: in homes 8Orve DUrposes, until wood, or some | does come cata wise, called make house hold can decorative gO Pieces but are iishings utihity not ones they fin ished. of treated with oil or varnish as finish Furniture handsome woods is r coats to bring out the beauty of i and to The oll Woo] preserve the and varnish penetra the fibers finitesimal erevices, latter and t of the istic of whatever WOO darken ng lines hus nus accent curves and treated. Woods of inz, those tones, ul of finely 1 fore, by thi ration with bright §i rect iigh wit Dull for handsome wood ©. 1933, Bell Syndicate. ~ sort. Just a Word for Dad He may wear | his fin 18t year's straw hat rernnils may need manicurih 1 little lo« ing al his pants may bag at the knees; his | face may signs of a second | day's growth, but don't you call him “The Old Man.” He's your father. For he has rushing around to get things together his vest may hb ne al show years boen Nev er once has he failed to do the right | thing by you. He thinks you are the greatest boy on earth, bar none, even though you plaster hair back. wear amare clothes + cigarettes and fail to bring home a cent. He | is the man who won the love and life partnership the woman on earth, your mother. He Is “some | man,” and not the “old man.” | If you win as good a wife as he | did, you will have to go some ~The | Art of Living Successfully. your smo of greatest THE CENTRE REPORTER, CENTRE HALL, PA. TOMMY’S TEASER Father was trying to read his eve- ning paper to while away the time until mother returned from shop ping. He was being pestered all the time by the persistent questionings of his young son, who asked for the { most Impossible Information about the most improbable things. Father was becoming irritated. Then, nt the worst point of paren. { tal Irritation, the boy sald: “Daddy {tell me: what is a she-dragon?" Father replied, in sheer exaspera tion: “Now, look here, Tommy; #ne more word about your mother, and WORTH TRYING off to bed you go!” The drama was a thrilling one, but a talkative young man had seen it before. In an audible he | announced what was coming next | and described how funny it would be when it did come, He had a pret- ty girl with him, and he was trying to amuse her, At length he sald: try listening to a play eyes shut? You've queer it seems.” A middle-aged front. He twisted seat and glared. “Young man,” he “did you ever try listening to a play with your mouth THE EXCEPTION volee “Did you ever with your no idea how ini his | just in man sat himself Mr. A.—No news is good news, Mrs, A.—That ty column, | soclety sald, : A doesn't shut?” No Cure “So you are just back the | 5," d Right, Anyway Some gulls were following a steam er, and an Irishman sald to his neigh | round bor: “Sure, an’ they're a nice flock | understand Ol | insomi pigeons.” “Compl “They're not pig neighbor; “they're “Well,” sald the hoy 8, “Wonderful at 4 it must he Irishman, ¥ or fi a they're a London Tit-Bits, nice STILL HOPE 4 [7 d) w His Grievance }) / - - Reform Effort parried him to r ¥ How They Land Them X & L » ra: tos 1 Ou Speaking of rms in k do you think a conl that Oh, girl ited way? bands, lots of them eatch WE DO OUR PART - # Foolish to Defy Rule of Society Civilized World Entitled to Make Regulations for Proper Conduct. Five Americans, In connection with trivial were arrested and kept in jall on the little Spanish island of Majoren, for over forty days. “Don't you think” referring some incident, recently writes a se) that this is a good lesson to Americans who go stamping over Europe making them selves obnoxious, with the assurance that it cause are American citizens? All of four men and the women involved are people of to this episode, they can get away with be they the influ ence and the best connections in this And yet local Spanish authorities frightened into apologizing to leaxging from of the American navy With here, country were or re them jail, out of fear or what-have no knowledge of the mer. those of our who are bad-mannered and inconsid erate learn from this pecial ¢ Tt the fall ADJUSTED RATES $300 L BR] EVERY ROOM WITH BATH CENTRALLY LOCATED DVERTISING is as essen- tial to business as is rain to growing crops. It is the key- stone in the arch of successful merchandising. Let us show you how to apply it to your business. hat in some place—the detalls do not matter—where custom and amenity decreed that no hat be worn. Young enthusiasts took the hat from his head and destroyed it. ‘You gee guild a less arrogant companion, ‘they get your hat.’ “It may profit those who go through life expecting special license and un- usual who think they are social discipline to which all subject ourselves in a civilized world, to rumingste on the fact that while they can get away with it, in the end ‘they your hat.""™ © 1523 Bell Byndicat concessions, the we must above sometimes of wy H Treasures Cast Into Lake of Eternal Fire Kilauea, pit of eternal fire, is one of the sights of the Hawallan Islands, and Is considered one of the greatest natural world, The the crater is more The lake of fire twenty in ex- vigitors wonders o than within tent, gery fg oy i8 nearly Autowmobi acres carry Hawallans the ood goddess regard volcano as To shown by erup- throne of her anger they cust into the Honolulu The the Pele uppease tions their intimate treas- burning lava, land of Oahu, famou iamond head, shaped *rouching marks the bay upon Nearby in and AAVeR of is on the is “Teeth You Love to See’ A DAY SINGLE $4 DOUBLE These cre the NEW low rates now in effect ot the HOTEL VICTORIA, NEW YORK. Again under the popular man. ogement of Roy Moulton, the NEW HOTEL VICTORIA ossumes first importonce os the perfect visitors fo WELCOME™ takes on a new meaning here. IO0O0 ROOMS All newly decorcted. Eoch room equipped with a PRIVATE BATH, SHOWER, RADIO, CIRCULA- TING ICE WATER, A "BEAUTY REST MATTRESS, FULL LENGTH MIRROR, SPACIOUS CLOSET, WRITING DESK ond other modern features. headquarters for NewYork. The word 2 minutes theatres ond shops. RR terminals ond steamship pien quickly reoched to Suites ond Somple Rooms Available Varied Focilitios for Meetings, Banguets end Conventions 51st STREET | AT 7th AVENUE, NEW YORK ROY MOULTON Executive Vice - President ond Monoging Dir. A oS oe / PLEASE SEND ME FREE BOOK ALSO A SET OF COLORED BRD CARDS IMEASE PRIVY MAME AND ADDRESS)
Significant historical Pennsylvania newspapers