Democratic watchman. (Bellefonte, Pa.) 1855-1940, March 20, 1925, Image 6
D ic Maco Licensad Agencies for PICTURES ARE NOT The Best at Less |$ Bring Health and Happiness Bellefonte, Pa., March 20, 0, 1925. — AARONSBURG. Mrs. John Mohr Otto, after an ab- sence of several months, has returned to her home in this place. Mrs. Clark Herman, of State Col- lege, spent a few days with her broth- er, A. S. Stover and family. Samuel Laidacker came down from State College and spent Friday night with Mr. and Mrs. George Weaver. Clinton Benson, of Milroy, spent Sunday with his wife and small son, " at the home of Mrs. Benson’s father, Samuel Boyer. Mr. and Mrs. George A Kern, of Madisonburg, were guests Sunday of Mr. and Mrs: Thomas Hull. While in the village Mrs. Kern called on a num- ber of old friends and neighbors. Sunday afternoon, at 2:30 o’clock will be the regular time for services in the local Evangelical ' church, at. which time the newly appointed pas- tor, Rev. Kleffel, will fill the pulpit. Mr. and Mrs. Horace Henry and two children, of Milroy, spent several days with Mrs. Henry’s parents, Mr. and Mrs. A. S. King. Mr. King spent a few days with the Henry family, and they accompanied him home. Mr. and Mrs. Howard Acker spent Sunday in Millheim, guests of Mrs. Acker’s sister, Mrs. Clark Musser and family. Mrs. Musser and Mrs. Acker are twins and celebrated their seven- ty-fourth birthday on Sunday. May they live to enjoy many happy returns of the day. Mrs. Samuel Mowery moved to our village from near Rebersburg, and is nicely settled in the west side of Mrs. Noah Leitzell’s home on Main street. George Cunningham has vacated the William Bower house on North 2nd street and is living in the part of the Perry Smith house vacated by Lloyd Bartges. BOALSBURG. " George Rowe is having a bath room fitted up in his residence on Maine street. The Henry Reitz residence has been greatly improved by the building of a large porch. Mr. and Mrs. Clement G. Dale, of Pleasant Gap, were visitors in town on Wednesday. : Misses Alice Kerchner and Hilda Lonebarger, of State College, were week-end visitors in town. John Horner and family moved from Tusseyville, last week, to the Bitner property east of town. - The Civic club will serve a caféter- ia supper in the Malta hall Saturday, March 21st, from 5 to 8 o’clock. Jerry -Dunklebarger returned to West Virginia on Friday, after a few week’s visit with his sister, Mrs. Hen- ry Reitz. Messrs. S. R. Rishel and George Rowe, Mrs. William Meyer and Miss Alice Reitz motored to Altoona on Sunday to visit with friends. Mr. and Mrs. George Garner return- ed home last week after spending a month in the Cumberland vicinity, where Mr. Garner, a Penn State Sen- ior, was engaged in practice teaching. Miss Mary Hazel, a Bucknell stu- dent, assisted by three classmates, gave a recital in the Reformed church on Saturday evening, under the au- spices of A. J. Hazel’s Sunday school class, OAK HALL, Mr. and Mrs. Elmer Lowder made a business trip to Bellefonte on Tues- day. Mr. and Mrs. Clel. Garner and chil- dren were recent callers with relatives about Oak Hall. Mrs. W. E. Homan and two Hldren spent a day recently with Mrs. Geo. Homan, at Boalsburg. Mr. and Mrs. Guy Fishel, of Penn- sylvania Furnace, were recent visit- ors at the parental home. . _ © Misses Mae Houser, ‘Margaret and Marian Dale were guests, Saturday, at the Burwell home near Pine Grove Mills. Quite a number of people from our town attended the social held at the Samuel Wasson home, on the Branch, last Friday evening. Sunday guests at the Edward Zong home were Mr. and Mrs. George Lohr and family, of the Branch; Mr. and Mrs. Jacob Zong and Mr. and Mrs. Glenn Zong. Edward Zong and Ralph Dale, of this place, - and Henry Hosterman, James Irvin and L. W. Whitehead, of Boalsburg, motored to Altoona, Tues- day evening, and attended a very in- teresting I. O. O. F. meeting. Buy at Home We pay taxes here and con- tribute to every public move- ment. And we sell Groceries that are as good as you can get anywhere. City Cash Grocery {)f wu uw wu} PUI UPSIDE IOS IIIS In Ordering Bread Don’t forget to enrich your table with our other baked goods that lend variety and deliciousness to your meals at little expense. BREAKFAST ROLLS CRULLERS OOFFEE RINGS CAKES FANCY BUNS RAISEN BREAD CURRANT BUNS PIES They give you the Jame food Yale as iA ‘wholesome Bread. CITY BAKERY i ¥ Dodge Bros. Motor Cars Graham Bros. Trucks . Hockman’s Garage oi TDCi Center 0il and Gas Co _§| Distributors of Bottorf Bros. The EXIDE Battery Service Station Automobile Accessories, Radios and Supplies and Electrical Contractors Bottorf Bros. AAAAAAAAAAPNAANI PPPS IIS UII NIACIN AEA AT KRAMER’S (Successor to Galaida) Fish and Oyster Market Bush Arcade—Both Phones Fish, Oysters and Dressed Poultry at All Times. CHESAPEAKE SHAD NOW IN UNBREAKABLE Can’t Break, Crack or Leak A Le Boeuf Fountain Pen is’ Guaranteed Unbreakable Come in and Try to Break One The Mott Drug Co rs Hunter’s Book Store All Standard Lines Eaton’s and Craine’s Papers Blair Tablets Carter’s and Stafford’s -Inks Dennison Goods Eversharp and Conklin Pencils Conklin and Moore Pens 4 17'S BEAL SATISFACTION B 5 We Invite you to drive it S HRP» Ow ZooHHDM over any Mountain you suggest. PENN STATE AUTO CO. DON'T BUY FROM | The Potter-Hoy Hdw. Co. Unless you want Real Quality and Satisfaction for Your Money. RAAT RII & INUIT INTIS TSS Ie } Before You Buy. } You Buy Any LUMBER, FLOORING, FINISH, SASH, DOORS, MILL WORK Get Shope’s Prices Bell 46 W United ii Bellefonte Lumber Co MILL WORK SHINGLES BUILDING SUPPLIES ROUGH LUMBER LATH Bellefonte Lumber Co Hoosier Kitchen banine(s rand Globe-Wernicke Book Cases 6 W. R. Brachbill Spring St. Bellefonte, Pa. They Say they Know—that The Variety sqop China and Toy Departments are the Best in Centre County. Kom and C what U think. G. R. SPIGELMYER & CO. e M. R. JOHNSON Marbleand Granite CEMETERY WORK of every description : . F aid g = NOW, (ha Election's Past BE SURE T0 BEAD THIS Look over our Leaders MODERN GLENWOOD STOVE Ww. W. Lawrence & Co’s READY MIXED PAINTS, Valspar Varnishes, Enamels and Stains H. P. SCHAEFFER, Hardware COAL! Our careful selovtion has ena- bled us to sell and deliver at any time the Best Grade of Coal mined in Centre county. Centre Co. Fuel &B’ldgSup. Co NATHAN KOFMAN, Prop. Knisely’s Market Clean and Up-to-Date FISH OYSTERS BUTTER EGGS SMOKED MEATS West High Street Lyon & Co Lyon & Co Snappy Spring Specials ALL SoLons: Ready- t0-Wear LYON & CO. Bellefonte Filling Station and Rest Room A Service Station for Impatient Motorists GREASES OILS GAS Confectionery Tobacco Oil Changed Free FRANK SASSERMAN, Prop. VVASAAAAAALAPAAP AOA | AAAAAAAAAAAAAAAAANAAANS Russ-Bell’s Sodas, Ice Cream, Candy Martha Washington Candies Old Time Home Made Headache may come from the eyes Try Casebeer Registered Optometrist, ALWAYS TRUTHFUL Some Mail Order Houses Find Them Very Useful in Their Business. CAN “DOCTOR” PHOTOGRAPH Concerns Can Give Wrong Impres* sions With Illustrations While Sticking to Truth in Descriptions. (Copyright, 1917, Western Newspaper Union.) “Figures never lie,” it has been claimed, but this is far from the truth. The defaunlter who has “doc- tored” his books in such a way that he has escaped detection for years, knows that figures can be made to lie. The shrewd politician, who knows how to juggle statistics, knows that they can be made-to tell a story that is far from the truth. But there is another medium of ex- pression which is also supposed to be a stickler for truth, but which is a greater prevaricator than figures. That is a picture. A picture of any person or-thing, supposedly, is an ex- act reproduction of the original, but this is’ frequently only a wild sunppo- sition. The photographer who did not make his'pieture tell a little fib now and then would soon go out of busi: ness’ from lack of patronage. Pictures Better Than Words. Pictures have come to occupy a very important place in the life of the world in recent years. It has been said that for newspaper purposes a picture which tells its story strikingly is worth more than columns of written words on the same subject. Newspapers and magazines have realized the truth of this fact and as a result pictures are used profusely in illustrating the news and fiction of the day No one has been quicker to realize the ‘possibilities of the picture when properly—or it might be said improp- “erly—used, than the mail order man. He has realized that a picture will do more to sell his kind of merchan- dise than a column of words and fig- ures. One reason for this is that it is harder to’eatch a picture in a lle than it is printed words and figures. For instance, if you sell a man a table on the strength of a printed statement that it is 48 inches wide and if when the table reaches the customer it is only 36 inches wide, the customer not only has a moral right to kick, but he has a legal right to accuse the sell- “er of obtaining money under false pre- | tenses. “buys a table which looks in a picture |" to be 48 inches wide, but which proves “upon its arrival to be only 36 inches However, if the customer wide, he has no legal grounds upon which to base a complaint if the sell- er has not told him in so many words that the table was 48 inches wide Stick to Truth in Figures. Some unscrupulous mail order houses have taken advantage of this selling power of pictures in a very in- genious way. They adhere strictly to the truth in the actual measurements given in their catalogues of the arti- cles which they have to sell. They may employ descriptions which exag- gerate the qualities and appearances of the articles offered, but when it comes down to actual measurements the descriptions given are technically correct. Then these concerns rely upon their pictures to sell the merchandise, | realizing that a picture will make a far deeper impression upon the mind of the prospective buyer than the act- ual figures given. A picture of a wide, |*roomy .bed will attract the eye and _the reader probably will not stop to measure off the width of the bed as it is described in the catalogue to see whether it is as wide as desired. Fig- ures, in the abstract, mean little to the “average reader and do not convey the impression that is given in the pic- ture. A former manager of a mail order aouse tells how his concern manipu- lated pictures in this way to suit its purposes. It had pictures of its chairs retouched so that the legs seemed to be an inch and a half in di- ameter, when they were really less ‘than an inch. It made narrow beds appear in the picture to be wide and comfortable. Posts of iron beds that were really an inch In diameter were made to appear as if they were three inches in thickness. These things are easy for any competent artist to do. Patrons Had No Recourse. shis concern, however, adhered rig: 1dly to the truth in the measurements included in the descriptions. Custom- ers who found, when they received their goods, that they were not what they expected, could kick, but it would do them no good. The mall order house could show that it had set forth the measurements truthfully in cata- logues, and there was no recourse for the customer. There is no question but that pic wires will lie, sometimes without any manipulation, and the person who buys an article of merchandise from a pic- ture is taking big chances, even though the picture is not intentionally altered to give a wrong impression. Any ama- teur photographer knows from experi- ence how the camera often will give a wrong idea of proportions. The only safe method is to buy fiom. the local merchant where one sees the article itself and not a picture of it. | The article itself cannot lie about its dimensions, at least, . Pianos Radios Phonographs HARTER’S MUSIC STORE 18 N. Allegheny St. NASH High Quality....Low Upkeep Wion Garage West Bishop St. BELLEFONTE Your Satisfaction IS OUR RECORD FOR SERVICE That Good GULF Gasoline on the edge of town, on the State College road. EDGEFONT FILLING STATION and REST ROOM BOND C. WHITE, Prop. The Scenic Moose Temple Theatre PICTURES 1£G00 SHOWS AAAI APA CTOIIINNANANAAAANAAAAAD | svar mmmanannnnnnnnnns Have You Been getting everything that’s com- ing to you when buying groceries We -ive you Service and Good Groceries at Right Prices THOMAS S. HAZEL DEALER IN Staple and Fancy Groceries or ——irien a — $1.75 $1.75 Ladies’ Silk Hose (Guaranteed) We will give a new pair free for any pair that shows a run- ner in the leg er a hole in the heel or toe. Yeager’s Shoe Store BEEZERS GARAGE STUDEBAKER International Trucks See the “Duplex” Car GEO. A. BEEZER G. F. Musser Co } WHOLESALE GROCERS Notice--Dairymen Special Sale of Dairy Feed I am offering 100 tons of Mayer’s Dairy Feed (25% protein) at the low price of $48 per ton at the mill, or $50 per ton delivered. . Place your order promptly. FRANK M. MAYER BELLEFONTE, PA. Cleveland ROADSTER, Overhauled and Repainted. A-1 condition Price Right. S. H. POORMAN’S GARAGE BELLEFONTE, PA. Telephone Bell 23-R LE PA A A to your home with a convenient ‘“Heatmore”’ Pipeless Furnace CLEAN AND SANITARY Saves Fuel Saves Work Extra Heavy Castings Deep Cup Joints Revolving Cinder Crushing Grates Properly installed in your Home at a price that will sur- prise you. Carload buying gives us this advantage, A few remain unsold of the car- load. Place your order now and save some real money, Bellefonte Hardware Co. i Montgomery & Co BELLEFONTE, PA. Genuine ENGLISH BROAD CLOTH SHIRTS Specially Priced $2.45 Blue — Tan — White — Gray Quality Counts Dockash Ranges Galvanized Roofing Sheets Buckeye Fences Asphalt Roofings Builders’ Hardware First Quality Goods at Olewine’s Hardware TNAAIAIASAAASASAIAPPPP ARIAS. = = The Talk of the Town] Selby’s and Just Vii Arch Support Shoes” FOR MEN AND WOMEN Mingle’ s Shoe Store Fissers Meat Market is in on the Buy at Home Cam- paign' because it offers such Choice Meats at the Right Prices that there is no reason for anybody buying elsewhere. Fruits Vegetables EVERYTHING IN SEASON EVERYTHING OF THE BEST Carpeneto’s US AAPL PIAA Buy in Geatre County Buy from whom you please BUT Buy in Centre County Hazel & Company Bon Mot EVERYTHING THAT IT’S NAME IMPLIES Schlow’s Quality Shop Offers you Many Opportunities in Quality and Service that you can’t get by buying abroad